What Modu System (m) Sdn. Bhd. does

MODU System (M) Sdn. Bhd., operating as MODU Group, is a Malaysia-headquartered industrial automation vendor founded in 1995 that designs, manufactures, and integrates material handling and factory automation equipment for global manufacturers and food-service operators. The company operates through three core operating subsidiaries — MODU System (Modular Conveyor Systems), MODU Technologies (Factory Automation & Robotic Solutions), and MODU Automation (Smart Restaurant Automation) — supplemented by wholly-owned regional entities in the United Kingdom, Singapore, China (Shanghai), and Indonesia, and a network of channel partners across at least 10 additional countries spanning Europe, the Middle East, Asia-Pacific, and Oceania.

The product portfolio centers on a modular conveyor family (plastic chain, plastic belt, spiral, belt and roller, pallet handling, and the newly added slat-top series) built around anodized aluminum and moulded plastic components assembled with standard tools, ISO 9001 certified since 2003. This hardware base is extended into robotics via integration partnerships with Dobot (collaborative robots) and NavWiz (AGV navigation), into warehousing via the Four Wheel Shuttle Smart Warehouse built on MB Intelligence's AI dispatch system, and into industrial software via the MODU Connect IoT platform (digital twin, OEE, AR-enabled remote support) and META-aivi, a multimodal AI vision product combining computer vision with augmented reality for defect detection, SOP validation, and remote collaboration. The company also sells restaurant automation systems (sushi conveyors, food delivery robots, ordering/POS) under the MODU Automation brand.

Revenue is generated primarily through one-time equipment sales bundled with project-based turnkey delivery (design, simulation, control system integration, installation), complemented by recurring-adjacent professional services in global service and support and control system integration. Pricing is custom and quote-driven with multi-year project contracts; no public pricing is disclosed. Customers span six verticals — Food & Beverage, Electrical & Electronics, Automotive (including EV battery lines), Infrastructure, Personal & Home Care, and Restaurant/Food Service — reached through direct enterprise field sales supplemented by event-driven demand generation at major international trade shows (Automex, Automate, Hispack, Pack Expo, Foodtech Packtech) and a multi-country distributor network.

Name

Modu System (m) Sdn. Bhd.

Legal name

MODU System (M) Sdn. Bhd.

Website

https://mymodu.com

Company type

Private

Founded year

1995

Operating status

Operating

Short description

MODU System (M) Sdn. Bhd. (MODU Group) is a Malaysia-founded industrial automation vendor that designs and integrates modular conveyor systems, robotic and AGV solutions, smart warehousing, and AI vision software for manufacturers across food & beverage, electronics, automotive, personal care, and restaurant operators globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Klang

HQ country

Malaysia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Modular Conveyor Systems: Sale of modular conveyor components and systems including plastic chain conveyors, plastic belt conveyors, spiral conveyors, and accumulation tables. Revenue from equipment sales with project integration services.
2. Factory Automation & Robotic Solutions: Smart manufacturing solutions including robotic solutions, automated guided vehicles, palletizing systems, and control system integration. Revenue from turnkey automation project delivery.
3. Smart Restaurant Automation: Restaurant automation solutions including food delivery conveyors, food delivery robots, direct delivery systems, ordering systems, and point of sales systems.
4. Global Service & Support: After-sales support services including customer hotline service, continuous improvement consulting, pre-studies and simulation services.
5. Control System Integration: Control panel fabrication, HMI programming, production monitoring, and OEE software integration services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Modu System (m) Sdn. Bhd. is a one-stop material handling and factory automation solutions provider that designs, manufactures, and integrates modular conveyor systems, factory automation and robotic solutions, smart warehouse automation, and smart restaurant automation for manufacturers and foodservice operators. The company supports customers from concept development through to installation and commissioning, complemented by its own IoT (MODU Connect) and AI vision (META-aivi) software platforms.

Product overview

MODU System provides a One Stop Material Handling and Factory Automation Solution through three business segments: Modu System (M) Sdn Bhd (Modular Conveyor System), MODU Technologies Sdn Bhd (Factory Automation & Robotic Solutions), and MODU Automation Sdn Bhd (Smart Restaurant Automation). The core product portfolio centers on modular conveyor systems (plastic chain, plastic belt, spiral conveyors, belt & roller conveyors, pallet handling, slat-top conveyors) supported by robotic solutions (industrial robots, cobots, autonomous mobile robots, smart warehouse shuttle systems) and manufacturing automation (product assembly, control systems, simulation). The company also offers Industrial IoT products including MODU Connect (IoT platform with 3D digital twin and AR integration) and META-aivi (AI vision system for defect detection and SOP validation), alongside restaurant automation solutions (sushi conveyor, food delivery robots, direct/express delivery systems, restaurant management). The product architecture combines modular hardware components with software platforms for smart, connected automation across manufacturing, warehousing, and food service industries.

Differentiator

Problem solved

Functional benefit

Brands

• MODU System: Global brand for modular conveyor system with one of the widest range of conveyor products in the market
• MODU Technologies
• MODU Automation
• MODU Connect
• META-aivi

Products and services

• Modular Conveyor Systems Engineered modular conveyor systems used to move parts, sub-assemblies, and finished goods across manufacturing, packaging, and warehousing lines. Targeted at industrial manufacturers needing flexible, reconfigurable material handling.
• Factory Automation Solutions Turnkey factory automation projects combining conveyors, robotics, and control systems to automate assembly, packaging, and material flow on the production floor. Targeted at manufacturers in food and beverage, electronics, automotive, and personal care.
• Robotic Solutions (including AGV/AMR) Robotic automation equipment, including automated guided vehicles and autonomous mobile robots used for material transport and handling in production and warehouse environments. Targeted at industrial and warehousing customers.
• Smart Warehouse Automation Automated warehouse and storage solutions that combine conveyor, robotic, and software technologies to manage inventory movement and storage. Targeted at manufacturers and distribution operators.
• Smart Restaurant Automation Automation solutions for restaurants and foodservice operators covering kitchen, service, and back-of-house workflows. Targeted at restaurant chains, central kitchens, and foodservice operators.
• MODU Connect IoT Platform Proprietary IoT platform for equipment monitoring and data acquisition across Modu System's installed automation base. Targeted at manufacturers operating Modu System equipment who need real-time visibility into line performance.
• META-aivi AI Vision System Proprietary AI vision system used for real-time process monitoring and safety applications on automated production lines. Targeted at manufacturers deploying vision-based quality control or worker-safety monitoring.

Quantifiable outcome

• 200% greater throughput than traditional warehousing systems with Four Wheel Shuttle Smart Warehouse
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability11 records

Feature6 records

Partnerships

18 partnerships are on record, tiered minor and core.

• Duravant GroupminorChannel Partner/ Reseller/ Distributor · 3 November 2024Duravant Group partnered with MODU at Pack Expo International 2024 in Chicago, USA (November 3-6, 2024, Booth S-2548).
• Autoline AutomationminorChannel Partner/ Reseller/ Distributor · 2 September 2024Autoline Automation partnered with MODU at Foodtech Packtech 2024 in Auckland Showgrounds, New Zealand (September 2-4, 2024, Booth 3090).
• Group OSGminorChannel Partner/ Reseller/ Distributor · 7 May 2024Group OSG partnered with MODU at Hispack 2024 in Gran VIA, Barcelona, Spain (May 7-10, 2024, Booth 200).
• QC ConveyorsminorChannel Partner/ Reseller/ Distributor · 6 May 2024QC Conveyors partnered with MODU at the Automate Trade Show 2024 in Chicago, Illinois, USA (May 6-9, 2024, Booth 3625).
• MB IntelligencecoreTechnology or IntegrationMB Intelligence provides the Four Wheel Shuttle Smart Warehouse technology that MODU integrates into its smart warehouse solutions. MODU resells and integrates this product as part of its warehouse automation portfolio.
• NavWizcoreTechnology or IntegrationNavWiz system powers MODU's AGV (Automated Guided Vehicle) for navigation and programming. The modular designed AGV is equipped with the latest technologies and easy to maintain.
• DobotcoreTechnology or IntegrationDobot provides collaborative robot technology that MODU integrates into its robotic solutions including material feeding, case packing, and cobot palletizing applications.
• Monk Conveyors LimitedminorChannel Partner/ Reseller/ DistributorUK-based distributor: Unit 9 The Christy Estate, Ivy Road, Aldershot, Hampshire GU12 4TX. Contact: Mr. Phil Monk, +44 1252 369 800.
• Karith Solutions LtdminorChannel Partner/ Reseller/ DistributorUK-based distributor: Unit 11 Ampthill Business Park, Bedfordshire MK45 2QW. Contact: Karl Smith, 01525 406662.
• ACB TransportbandenminorChannel Partner/ Reseller/ DistributorNetherlands-based distributor: Stationsstraat 125, 5963 AA Horst. Contact: +31 773 984 416.
• Arco SolutionsminorChannel Partner/ Reseller/ DistributorNetherlands-based distributor: Horsterweg 84, 5971 NG Grubbenvorst. Contact: +31 880 065 300.
• OSG Operber Sitalu Group, S.L.minorChannel Partner/ Reseller/ DistributorSpain & Portugal distributor: Thomas Alva Edisson 67, Pol. Ind Plans d'Arau, 08787 La Pobla de Claramunt Barcelona. Contact: Sergio Montaño, +34 93 116 08 74.
• Products for Industry Pty Ltd (PFI)minorChannel Partner/ Reseller/ DistributorAustralia-based distributor: Building 5/36, Archerfield Road, Darra QLD 4076.
• Alstrut India Pvt. LtdminorChannel Partner/ Reseller/ DistributorIndia-based distributor: 267, Kilpauk Garden Road, Chennai - 600 010.
• Clearpack Middle East LtdminorChannel Partner/ Reseller/ DistributorUAE-based distributor: FD 05, WT 01, Jebel Ali Free Zone, Dubai, UAE.
• Gulf for Production Lines CominorChannel Partner/ Reseller/ DistributorSaudi Arabia-based distributor: Eastern Ring Road exit 14, Alrawaby District, Medad Building, Riyadh.
• MHS Co LtdminorChannel Partner/ Reseller/ DistributorThailand-based distributor: 47/3 Moo 2 Soi 23, Sukhapibal 5 rd., Bangkok 10220.
• PT. MODU System IndonesiaminorChannel Partner/ Reseller/ DistributorIndonesia subsidiary: No.1, Kel., Kec, Kota Tangerang Selatan, Prop. Banten 15314. Contact: +62 21 7588 0544.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Dobot: Chinese manufacturer of collaborative robots (cobots) used for pick-and-place, palletizing, and material handling. Both a technology partner (MODU integrates Dobot cobots) and an emerging competitor in the broader light-payload robotic automation space MODU serves.

Direct peers

• Habasit: Swiss-based global manufacturer of conveyor belts, power transmission belts, and modular plastic chain products. Competes directly with MODU's modular plastic chain and belt conveyor offerings in food, packaging, and industrial automation markets.
• Dorner (Habasit Group): US-based manufacturer of industrial conveyors (belt, modular, sanitary) serving food, packaging, life sciences, and industrial automation. Direct competitor to MODU in modular and belt conveyor systems, particularly in North American markets.
• mk Technology Group: German manufacturer of modular conveyor systems and factory automation components. Closely comparable to MODU in product architecture (modular aluminum framing) and target industries (automotive, electronics, food).
• FlexLink (Coesia): Headquartered in Sweden, FlexLink is a leading global provider of modular conveyor systems and material handling solutions for manufacturing industries — directly competing with MODU's core plastic chain and belt conveyor portfolio across food, pharma, automotive, and electronics customers.

Broad incumbents

• Swisslog: Swiss-headquartered global supplier of intralogistics automation including ASRS, shuttle systems, and robotic warehouse solutions. Adjacent competitor to MODU's smart warehouse product line, serving larger enterprise customers.
• TGW Logistics Group: Austrian-headquartered provider of automated warehouse and distribution center solutions including shuttle-based ASRS. Competes with MODU's Four Wheel Shuttle Smart Warehouse in the warehouse automation segment, though TGW operates at much larger scale.
• Regal Rexnord: Global manufacturer of power transmission and motion control products including conveyor components, bearings, and engineered systems. Competes with MODU through its System Plast conveyor components business and broader industrial automation portfolio.
• Bosch Rexroth: A division of Bosch offering a broad portfolio of factory automation, assembly, and material handling solutions including conveyor technology. Competes with MODU across factory automation and motion control but at significantly larger scale and with deeper automotive OEM penetration.
• KUKA: German-headquartered global supplier of industrial robots, automation systems, and integrated production solutions. Competes with MODU Technologies in robotic palletizing, material handling, and factory automation, particularly in automotive and electronics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modu System (m) Sdn. Bhd.