PERSOLKELLY Singapore

What PERSOLKELLY Singapore does

PERSOLKELLY Singapore is a Singapore-headquartered recruitment and workforce solutions agency and part of PERSOL Group, a Japan-based HR services conglomerate established in 1946. Operating from 50 Raffles Place in the Singapore Land Tower, the firm provides permanent placement, executive search and specialist headhunting, temporary and contract staffing, fast staffing, and HR advisory services to employers across six verticals: Banking & Financial Services, Corporate Services/Consumer/Retail, Engineering & Technical, Retail/Hospitality/Tourism, Healthcare & Pharmaceutical, and Information Technology & Telecommunications. It also operates a dedicated Japanese-corporate practice serving 日系企業 (Japanese companies) in Singapore, and publishes market intelligence products including a Singapore Salary Guide, APAC Workforce Insights, and an Industry Insight Report 2025.

The underlying technology is a recruitment platform composed of a self-serve job portal (jobs.persolsingapore.com) and the GO mobile app, which enables contract and gig workers to search and apply for short-term shifts, accept assignments, set availability, and access timesheets and payslips. Marketing and distribution combine direct B2B sales to employers (enterprise client engagement and talent acquisition request forms) with content-led acquisition through LinkedIn, Facebook, Instagram, Telegram, and research-driven content such as salary guides and workforce reports. The go-to-market is sales-led, leveraging specialist recruiters organized by industry vertical rather than a self-serve PLG motion for employer clients.

Commercially, PERSOLKELLY Singapore generates revenue across five streams: permanent placement (contingency or retained fees tied to candidate salaries), executive search and specialist headhunting, temporary/contract staffing (billed with markup on contractor wages), HR advisory and consulting, and gig platform services via the GO app. Job seeker services are free; employer clients pay for talent acquisition. The firm does not publicly disclose employer-side fee structures or its own revenue. It operates as part of PERSOL's broader Asia Pacific ecosystem spanning 13 markets and 80+ offices, alongside sister brands PERSOLKELLY Consulting, PERSOL Outsourcing, Programmed, and BTI Executive Search.

Name

PERSOLKELLY Singapore

Legal name

PERSOLKELLY Singapore

Website

https://persolkelly.com.sg

Company type

Private

Founded year

1946

Operating status

Operating

Short description

PERSOLKELLY Singapore is a Singapore-headquartered recruitment and workforce solutions agency, part of Japanese HR conglomerate PERSOL Group. It delivers permanent placement, executive search, contract staffing, and HR advisory across six verticals, supported by a job portal and the GO mobile app, with access to PERSOL's 13-market APAC network.

Ownership category

akta.pro rank

Product category

Recruitment and Staffing Services

NAICS

Employment Placement Agencies (561311), Temporary Help Services (561320), Executive Search Services (561312), Employment Services (5613)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

General Permanent Placement (Multi-Industry) (BPACAFAA)

akta.pro secondary industries

Local & Regional Generalist Staffing Agencies (BPACACAH), Office & Administrative Temp Staffing (BPACACAA)

Keywords

• Permanent recruitment services
• Executive search services
• Contract staffing solutions
• HR advisory consulting
• Gig workforce platform

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Permanent Recruitment: Placement of candidates in permanent full-time positions for employers, generating contingency or retained search fees based on candidate salary.
2. Executive Search / Specialist Headhunting: Targeted headhunting services for specialized and senior-level positions.
3. Temporary/Contract Staffing: Provision of temporary and contract staff to businesses, charging for staffing services and potentially marking up contractor wages.
4. HR Advisory & Solutions: Consulting and advisory services for workforce solutions, helping organizations with hiring strategies and HR challenges.
5. Fast Staffing / Gig Platform (GO App): Mobile platform for short-term gigs and contract jobs, enabling shift-based work with timesheet and payslip management.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

PERSOLKELLY Singapore is a recruitment agency that places candidates in permanent, executive, temporary, and contract roles across banking, IT, healthcare, engineering, hospitality, and corporate services sectors for employers in Singapore and the wider APAC region. The firm also delivers HR advisory and consulting services, and runs the GO mobile platform that lets businesses engage short-term gig and contract workers. Service delivery combines specialist consultant-led engagement with a self-serve job portal and mobile app for candidate acquisition and workforce management.

Product overview

PERSOLKELLY Singapore is a recruitment agency offering a portfolio of staffing and workforce solutions. The core offerings include Talent Recruitment (permanent placement), Specialist Headhunting (executive search), Fast Staffing (urgent hiring), Temporary/Contract Staffing (flexible workforce), and HR Advisory & Solutions. These are complemented by the GO App (mobile gig management platform), Singapore Salary Guide, APAC Workforce Insights, and Industry Insight Report 2025 (market intelligence publications). The company also provides specialized recruitment services across six industry verticals: Banking & Financial Services, Corporate Services/Consumer/Retail, Engineering & Technical, Retail/Hospitality/Tourism, Healthcare & Pharmaceutical, and Information Technology & Telecommunications. Together, these services form an end-to-end workforce solutions platform spanning 13 Asia-Pacific markets with 80+ offices.

Differentiator

Problem solved

Functional benefit

Brands

• GO App: Mobile application for searching and applying to short-term gigs and contract jobs, accepting shifts, accessing timesheets and payslips.

Products and services

• Talent Recruitment Core permanent placement recruitment service that connects Singapore and APAC-based employers with qualified full-time professionals across banking, IT, healthcare, engineering, hospitality, and corporate services verticals. Charges contingency or retained search fees based on candidate salary.
• Specialist Headhunting Executive search and specialized headhunting service targeting senior-level and specialized positions across verticals, providing targeted candidate sourcing for hard-to-fill roles.
• Fast Staffing Quick staffing solutions for urgent hiring needs, enabling employers to fill roles rapidly when workforce demands spike.
• Temporary and Contract Staffing Flexible temporary and contract staffing solutions that enable businesses to scale their workforce up or down according to project, seasonal, or operational needs, with contractor wage mark-up as the billing model.
• HR Advisory and Solutions Consulting and advisory services that help organizations solve workforce challenges, develop hiring strategies, and strengthen teams beyond individual placements.
• GO App Mobile application enabling contract and short-term gig workers to search and apply for jobs, accept shifts, set availability, and access timesheets and payslips, supporting businesses in deploying a flexible workforce.

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• PERSOLKELLY ConsultingcoreOthersSister brand under PERSOL APAC group offering consulting services, operating as part of the integrated PERSOL ecosystem with shared resources and regional presence.
• ProgrammedcoreOthersSister brand under PERSOL APAC group, operating in Australia with workforce solutions capabilities, part of the integrated PERSOL group network.
• PERSOL OutsourcingcoreOthersSister brand under PERSOL APAC group specializing in outsourcing services, part of the integrated PERSOL ecosystem.
• BTI Executive SearchcoreOthersSister brand under PERSOL APAC group offering executive search services, part of the integrated PERSOL network of recruitment brands.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Randstad Singapore: One of the world's largest staffing firms with broad Singapore operations across HR services, talent acquisition, and workforce solutions. Larger incumbent offering similar capabilities at greater scale.
• Adecco Singapore: Global workforce solutions leader with established Singapore presence, providing permanent placement, temporary staffing, and career transition services. Comparable multi-vertical staffing coverage.

Direct peers

• Kelly Services Singapore: Global staffing and workforce solutions provider with Singapore presence, offering permanent and contract staffing across industries. Notably shares historical brand lineage with PERSOLKELLY.
• Hays Singapore: Global specialist recruitment firm with strong Singapore presence across multiple verticals. Comparable in offering permanent, contract, and executive search services to mid-to-senior professionals.
• Recruit Express Singapore: Singapore-headquartered recruitment agency offering permanent, contract, and executive search across multiple industries. Regional competitor focused on the same SMB-to-enterprise hiring market.
• Michael Page Singapore: Specialist recruitment firm focused on permanent placements across professional disciplines. Directly competes with PERSOLKELLY for the same mid-to-senior professional hiring market in Singapore.
• Robert Walters Singapore: Specialist professional recruitment and executive search firm operating in Singapore across similar verticals (Banking, IT, Engineering, Healthcare). Closely comparable in service mix, target client segment, and sales-led GTM motion.
• ManpowerGroup Singapore: Global staffing leader with significant Singapore operations offering permanent, temporary, and workforce solutions across industries. Closely comparable end-to-end workforce solutions portfolio.

Regional players

• Cielo Talent: Global recruitment process outsourcing (RPO) and talent acquisition partner with growing APAC presence. Comparable as enterprise-focused hiring partner operating across the region.

Others

• JobStreet Singapore: Leading online job platform in Singapore and Southeast Asia. Not a direct agency competitor but a key digital channel and competitive force reshaping how employers and candidates connect, affecting PERSOLKELLY's traditional placement volume.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/persolapacsg
• LinkedInlinkedin.com/company/persolapac
• Instagraminstagram.com/persol_sg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PERSOLKELLY Singapore