Los Naranjos Golf Club

What Los Naranjos Golf Club does

Los Naranjos Golf Club (legal entity LOS NARANJOS CAMPO DE GOLF S.L.) is a private premium golf club founded in 1977 and located in Nueva Andalucía, Marbella, on Spain's Costa del Sol. The club operates an 18-hole championship golf course designed by Robert Trent Jones Sr., featuring wide fairways, strategically placed water hazards, and four tee positions ranging from 5,054 to 6,564 meters, alongside a Golf Academy equipped with Trackman and Flight Scope technology, a pro shop, and the Hacienda Los Naranjos restaurant operated by Chef Geoffrey Sacchi with Scandinavian-inspired cuisine.

The club generates revenue across seven streams: daily green fees and buggy rentals, recurring memberships (full equity-share membership, annual Playing Right, and Business Club), tournament entry fees across an annual calendar of club-hosted events, restaurant and catering, pro shop equipment and apparel sales, and golf academy instruction. Distribution is direct-to-consumer via online booking platforms (teeone.golf, golfdirecto.com), the multilingual losnaranjos.com website (Spanish, English, Swedish), and partnerships with luxury hotels (Hard Rock Hotel Marbella, Puente Romano Beach Resort) and golf-tourism operators (Marvellous Golf).

Customer segments include individual amateur and professional golfers, international golf tourists primarily from the UK and Scandinavia, women golfers served by a dedicated Ladies Section and Ladies Summer League, and corporate members including Norma Franck Homes, EXPO Costa del Sol, and Porsche for client entertainment and networking. The 2024 launch of the adjacent Los Naranjos Padel Club, featuring 18 padel courts, 2 pickleball courts, a gym, and a restaurant across 20,000 square meters, marks a deliberate expansion into racquet sports and positions the club as a multi-sport lifestyle destination rather than a single-asset golf facility.

Name

Los Naranjos Golf Club

Legal name

LOS NARANJOS CAMPO DE GOLF S.L.

Website

https://losnaranjos.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Los Naranjos Golf Club is a private premium 18-hole golf club in Marbella's Nueva Andalucía Golf Valley, founded in 1977, serving individual golfers, corporate members, and international golf tourists (primarily UK and Scandinavian) with memberships, tournaments, academy, restaurant, and pro shop services.

Ownership category

akta.pro rank

Product category

Golf Course & Country Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Golf course operations
• Golf club memberships
• Golf instruction services
• Golf tournament events
• Sports hospitality

Headquarters

HQ city

Málaga

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Green Fees and Golf Play: Revenue from green fees for daily play, buggy rentals, and tee time bookings through online reservation systems
2. Club Membership: Full membership with share ownership, annual playing rights, and corporate/business club memberships offering exclusive member areas and preferential tee times
3. Tournament Entry Fees: Revenue from tournament entries including Los Naranjos Trophy, Summer League, Los Naranjos Open, and Ladies Summer League events
4. Restaurant and Hospitality: Hacienda Los Naranjos restaurant and catering services for golfers and events, operated by Chef Geoffrey Sacchi with Scandinavian cuisine focus
5. Pro Shop Sales: Golf equipment, apparel, shoes, and accessories sales through on-site pro shop with international brand offerings
6. Golf Academy Instruction: Professional golf coaching and lessons through academy programs including summer camps and individual instruction
7. Padel Club: Revenue from 18 padel courts, 2 pickleball courts, gym facilities, and restaurant services at adjacent padel club spanning 20,000 square meters

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Los Naranjos Golf Club operates an 18-hole championship golf course designed by Robert Trent Jones Sr. in Nueva Andalucía, Marbella. The club provides full memberships, golf academy instruction, a pro shop, the Hacienda Los Naranjos restaurant, and tournament hosting. A new 18-court padel club, gym, and pickleball facility is being added to expand the sports offering beyond golf.

Product overview

Los Naranjos Golf Club is a premier golf resort in Marbella offering a comprehensive suite of services centered around its Robert Trent Jones Sr.-designed 18-hole championship golf course. The club provides golf instruction through its PGA-affiliated Academy, operates the Hacienda Los Naranjos restaurant with Scandinavian cuisine, maintains a Pro Shop, and offers various membership programs. A major expansion includes the Los Naranjos Padel Club with 18 courts. The facility supports tournament play through multiple annual events and provides practice facilities, physiotherapy, and wellness services.

Differentiator

Problem solved

Functional benefit

Brands

• Hacienda Los Naranjos: The club's restaurant offering gastronomic services, managed by chef Geoffrey Sacchi with Scandinavian-inspired cuisine and a large terrace.
• Los Naranjos Padel Club
• Los Naranjos Golf Academy
• Los Naranjos Pro Shop

Products and services

• Los Naranjos Golf Course 18-hole golf course featuring wide fairways, strategically placed water hazards and bunkers, with four tee positions (red, yellow, white, black) and lengths from 5,054 to 6,564 meters, for amateur and professional golfers.
• Golf Academy Golf instruction facility offering coaching for all skill levels, featuring Trackman and Flight Scope technology for custom fitting and coaching, with PGA-qualified professionals including Daniel Williams.
• Hacienda Los Naranjos Restaurant On-site restaurant with Scandinavian-inspired cuisine by Chef Geoffrey Sacchi, featuring a large terrace and snack service designed for golfers served throughout the day.
• Pro Shop Retail store offering golf equipment, apparel, shoes, and accessories from major international brands, including clubs and clothing collections for men and women.
• Los Naranjos Padel Club Sports complex featuring 18 padel courts, 2 pickleball courts, gym, restaurant, and facilities spanning 20,000 square meters, positioned as one of the largest padel clubs in Spain.
• Membership Programs Various membership options including full membership with share ownership, Annual Playing Right, and Business Club membership, offering unlimited golf, preferential tee times, access to members-only areas, and discounts on club services.
• Tournament Events Organized golf competitions including Los Naranjos Trophy, Los Naranjos Open, Ladies Summer League, Members & Guests Summer League, and the annual 6 Majors series, offered to amateur and professional players.

Quantifiable outcome

• Considered one of the best golf courses in Spain
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Marvellous GolfcoreGTM or Marketing Partner · 1 January 2023Official Solheim Cup 2023 partner and collaborator, organizing golf packages combining hotel accommodation with Los Naranjos green fees and tournament access. Marvellous Golf acts as official booking partner for golf tourism during major women's golf event.
• Hard Rock Hotel MarbellaminorGTM or Marketing Partner · 1 January 2023Luxury hotel partner offering combined golf packages with Los Naranjos for Solheim Cup 2023 visitors. Packages include accommodation, green fees, and buggy rentals.
• Puente Romano Beach ResortminorGTM or Marketing Partner · 1 January 2023Luxury resort partner offering combined packages with Los Naranjos green fees for Solheim Cup 2023 and general golf tourism. Five and seven-night packages available.
• Wilson StaffminorGTM or Marketing Partner · 1 January 2023Golf equipment sponsor for Ladies Summer League tournament, providing prizes and welcome packs for female participants.
• Sol Eye OpticiansminorGTM or Marketing Partner · 1 January 2023Sponsor for Ladies Summer League tournament, providing prizes and welcome packs for female participants.
• Real Club de Golf SotograndeminorStrategic or Co-development Partner · 1 January 2023Costa del Sol golf course partner included in Solheim Cup 2023 package offerings, allowing package customers to play multiple prestigious courses.
• San Roque Old Golf ClubminorStrategic or Co-development Partner · 1 January 2023Golf course partner included in Solheim Cup 2023 package offerings for diversified golf experience.
• PorscheminorGTM or Marketing Partner · 1 January 2023Sponsor of Golf Networking Cup tournament at Los Naranjos, supporting business networking golf events.
• EXPO Costa del SolminorGTM or Marketing Partner · 1 January 2023Largest real estate exhibition on Costa del Sol, holding golf tournaments at Los Naranjos and participating in Business Club membership.
• Norma Franck HomesminorGTM or Marketing Partner · 1 January 2021Luxury real estate company renewing corporate club membership, using Los Naranjos for client entertainment and golf-related property viewing events.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Real Club de Golf Sotogrande: Premier Costa del Sol championship course, named in Los Naranjos' own Solheim Cup tourism packages. Same target customer (premium international golfers on Costa del Sol), similar Robert Trent Jones / Henry Cotton heritage positioning.
• La Quinta Golf & Country Club: Adjacent Marbella Golf Valley course; competes for the same Marbella-based residents, tourists, and tournament entrants. Similar member/visitor mix and Costa del Sol luxury positioning.
• Marbella Club Golf Resort: David Leadbetter-designed hilltop course attached to Marbella Club Hotel; targets the same ultra-premium international and corporate clientele and competes for luxury tourism packages.
• La Reserva Club Sotogrande: Modern members-oriented Sotogrande club with course, beach club, and family amenities — competes for the same Andalusian resident and international second-home member base.
• Aloha Golf Club: Nueva Andalucía-based member's club virtually next door to Los Naranjos. Overlapping membership catchment, tournament calendar, and social profile — most direct substitute for member-side demand.
• Finca Cortesín: Host of the Solheim Cup 2023 and one of Spain's most prestigious resort courses. Direct competitor for high-end Costa del Sol golf tourists, corporate events, and luxury stay-and-play packages.
• San Roque Club (Old Course): Cadiz/Costa del Sol championship course explicitly named as a partner in Los Naranjos' Solheim Cup packages. Same premium tourism and tournament-hosting competitive set.
• Las Brisas Golf: Nueva Andalucía Golf Valley neighbor designed by Robert Trent Jones Sr., making it the closest peer on both location and architect pedigree. Direct overlap for Marbella residents and international golf tourists.

Regional players

• PGA Catalunya Resort: Top-ranked Spanish resort course near Barcelona. Comparable premium championship positioning and tournament-hosting pedigree but in a different Spanish region — relevant benchmark for valuation and product structure.

Broad incumbents

• Valderrama Golf Club: Legendary Robert Trent Jones Sr.-designed Sotogrande course, repeatedly ranked Spain's #1. Sets the ceiling on Costa del Sol premium pricing and tournament prestige against which Los Naranjos positions itself.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/LosnaranjosClubdeGolf
• Facebookfacebook.com/losnaranjosgc
• Instagraminstagram.com/losnaranjosgc
• LinkedInlinkedin.com/company/los-naranjos-campo-de-golf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Los Naranjos Golf Club