The San Roque Club

What The San Roque Club does

The San Roque Club is a privately held, members-only golf country club and resort located on a 340-acre former Domecq sherry family estate at A7 KM 1098 in San Roque, Cádiz, Spain, between Jerez and Marbella at the tip of the Iberian Peninsula. The club was founded in 1991 and operates a championship 18-hole course called The Old Course, designed by renowned architect Dave Thomas, which has hosted 15 European Tour Qualifying School finals (1993-2007), the Spanish Open in 2005, and Ryder Cup teams in 1997, and was ranked the #4 golf club in Spain by Golf Digest in 2024. The club forms part of the 'golden triangle of golf' alongside Valderrama and Real Club de Sotogrande.

The business is built around a diversified multi-revenue model anchored by recurring membership subscriptions (full-year, 6-month, 4-month, and corporate tiers) and supplemented by visitor green fee bookings via the golfmanager.com platform, tournament entry fees (169-179€), Junior Summer Camps at 300€ per week, on-site dining (Restaurant and Pizza Corner), luxury accommodation (Villa 51, a 5-bedroom villa, and the Royal Suite), pro shop sales, golf lessons, and corporate events and weddings. The technology stack is operational rather than proprietary, relying on the third-party golfmanager.com SaaS for online bookings, tournament registrations, and activity management. With 34 employees, the club operates at a lean headcount relative to its 340-acre footprint, suggesting significant seasonal or outsourced labor.

The target customer base spans full-year serious golfers, seasonal visitors from the wider Sotogrande/Casares/Gibraltar area, corporate clients seeking client entertainment and team-building venues, junior golfers aged 5-18, and regional tourists pursuing premium stay-and-play experiences. The club's commercial activity is supported by an omnichannel marketing presence including the official website (available in English and Spanish), Facebook, YouTube, Instagram, email communications, and earned media from golf publications.

Name

The San Roque Club

Legal name

The San Roque Club

Website

https://sanroqueclub.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

The San Roque Club is a private members golf country club and resort in San Roque, Spain, operating a Dave Thomas-designed championship course on a 340-acre former Domecq estate. It serves serious golfers, seasonal visitors, corporate clients, and tourists through memberships, green fees, accommodation, dining, and events.

Ownership category

akta.pro rank

Product category

Golf Country Club & Resort

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels & Motels (7011)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

akta.pro secondary industries

Luxury Golf Resorts (THAGACAH), Golf & Leisure Full-Service Hotels (THAGAAAH)

Keywords

• Championship golf course
• Golf club membership
• Golf resort accommodation
• Golf academy services
• Corporate golf events

Headquarters

HQ city

San Roque

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Green Fee Bookings: Visitors can book tee times through the online booking system for daily golf access to The Old Course
2. Membership Fees: Annual and seasonal memberships (Full Year, 6-Month, 4-Month) with unlimited golf, guaranteed tee times, and member privileges including Pro Shop and Restaurant discounts
3. Corporate Membership: Corporate membership including unlimited golf for two named cards and one un-named card, plus one annual 18-hole corporate day with 24 complimentary green fees
4. Tournament Entry Fees: Summer Individual tournament at 169€, San Roque Cup VI at 179€ with hole-in-one car prize challenge
5. Junior Summer Camp Fees: Junior golf camps for ages 5-18 at 300€ per junior per week
6. Dining Services: Restaurant, bar, and Pizza Corner serving breakfast, lunch, and dinner with menu offerings including international cuisine and regional dishes
7. Accommodation: Villa 51 (5-bedroom villa with heated pool on Old Course) and Royal Suite in Clubhouse available for short and long-term rental with catering options
8. Pro Shop Sales: Golf equipment, apparel, accessories, and San Roque Club branded merchandise. Gift vouchers available for green fees and golf lessons.
9. Golf Lessons: Golf lessons and clinics with resident golf professionals
10. Events & Meetings: Corporate events, weddings, and special occasions with catering services, meeting rooms, and event planning support

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

The San Roque Club operates a private golf country club and resort built around The Old Course, an 18-hole Dave Thomas-designed championship layout. It sells recurring memberships (full-year, 6-month, 4-month and corporate), per-round green fees to visiting golfers, golf instruction through its Golf Academy, Pro Shop retail, on-site dining, accommodation (Villa 51 and Royal Suite), junior summer camps and seasonal tournaments, as well as corporate events and weddings.

Product overview

The San Roque Club is a golf country club and resort offering a comprehensive portfolio centered around championship golf on The Old Course. The core offering includes the Dave Thomas-designed Old Course (hosting 15 European Tour Schools and the 2005 Spanish Open), supported by a Golf Academy for instruction and a fully-stocked Golf Shop. On-site accommodation is available through Villa 51 (5-bedroom villa with pool) and the Royal Suite in the clubhouse. Dining options span the main Restaurant and Pizza Corner. The club runs Junior Summer Camps for juniors and hosts seasonal tournaments including the Summer Tournament series and The San Roque Cup. Event services cover weddings, corporate meetings, and special activities. Membership programs provide access to unlimited golf with various duration options and corporate packages. The club operates as a unified destination resort rather than a modular platform.

Differentiator

Problem solved

Functional benefit

Brands

• Villa 51: Five-bedroom villa accommodation with heated pool located between holes 1 and 18 of the Old Course, available for short and long-term rental with catering options
• Royal Suite

Products and services

• The Old Course 18-hole championship golf course designed by Dave Thomas, hosting visiting golfers via tee-time bookings and serving as the centrepiece of the club's golf offering for members, tournament players and corporate days.
• Golf Membership Subscription-based membership program with four tiers (Unlimited Golf Full Year, 6 Months, 4 Months and Corporate) granting unlimited access to The Old Course, guaranteed tee times, driving range use, locker and bag storage, plus discounts at the Pro Shop and Restaurant.
• Golf Shop (Pro Shop) On-site retail store selling golf equipment, apparel, accessories and branded merchandise, plus gift vouchers for green fees, lessons and equipment, available to members and visitors.
• Golf Academy Professional golf instruction service offering playing lessons and clinics for adults and juniors, led by resident golf professionals including Pro Gonzalo Sánchez.
• Restaurant On-site restaurant serving breakfast, lunch and dinner with international cuisine and regional dishes for members, visitors and event guests.
• Pizza Corner Casual wood-fired pizza service open Wednesday to Sunday from 13:00h to 19:50h for members, visitors and families.
• Villa 51 Five-bedroom luxury villa on the Old Course between holes 1 and 18, featuring a heated pool, available for short and long-term rental with optional catering and stay-and-play golf packages.
• Royal Suite Modern apartment-style suite in the San Roque Clubhouse with golf course and Sotogrande views, featuring two bathrooms, terrace, jacuzzi and separate study/work area, available as part of stay-and-play packages.
• Junior Summer Camps

Quantifiable outcome

• Ranked #4 Best Golf Club in Spain by Golf Digest 2024
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor, flagship and core.

• PINGminorOthersGolf equipment brand available at the pro shop - one of the premium brands in their curated selection of golf apparel and equipment
• Galvin GreenminorOthersPremium golf apparel brand available at the pro shop - part of the carefully selected brand collection
• Ralph LaurenminorOthersLuxury lifestyle brand represented in the pro shop's premium golf apparel selection
• ChervòminorOthersItalian golf apparel brand available at the pro shop as part of their curated selection
• Macade GolfminorOthersGolf apparel and accessories brand available at the pro shop - part of their carefully chosen brand selection
• ValderramaflagshipStrategic or Co-development PartnerAlongside Valderrama and Real Club de Sotogrande, The San Roque Club forms the 'golden triangle of golf' in the Sotogrande region - representing three of Spain's most prestigious championship golf courses that have collectively hosted major European Tour events
• Real Club de SotograndeflagshipStrategic or Co-development PartnerAlongside Real Club de Sotogrande and Valderrama, The San Roque Club forms the 'golden triangle of golf' in the Sotogrande region - representing three of Spain's most prestigious championship golf courses that have collectively hosted major European Tour events
• Dave ThomascoreOthersRenowned golf course architect who designed The Old Course - a championship course that became part of the golden triangle of golf alongside Valderrama and Real Club de Sotogrande
• AbeygateeminorOthersSponsor logo displayed on website - one of the club's commercial sponsors
• Carteya MotorminorOthersSponsor logo displayed on website - one of the club's commercial sponsors
• VinomarketminorOthersSponsor logo displayed on website - one of the club's commercial sponsors

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Regional players

• La Cala Resort: Three-course resort between Marbella and Mijas with hotel and spa. Competes for the same Costa del Sol stay-and-play tourist and event clientele, though at a less exclusive positioning.
• PGA Catalunya Resort: Top-ranked championship resort near Barcelona, repeatedly ranked Spain's #1 course. Comparable high-end resort positioning and tournament hosting heritage, but competes in a different Spanish catchment.
• Real Club Sevilla Golf: Championship private club designed by José María Olazábal in Seville. Comparable elite membership model and tournament hosting capability, but serves a different Andalusian catchment from San Roque.
• Monte Rei Golf & Country Club: Jack Nicklaus-designed private club in the Eastern Algarve, Portugal, just across from Sotogrande. Targets the same HNW international golf community and Iberian luxury residence segment.
• Alcaidesa Links Golf Resort: Andalusian links-style golf resort near Gibraltar. Overlaps with San Roque in target geography and visiting golfer segment, but positioned more toward resort/pay-and-play than private membership.

Direct peers

• Marbella Club Golf Resort: Dave Thomas-designed course in Benahavís tied to the Marbella Club brand. Direct competitor for HNW golfers on the western Costa del Sol, with similar luxury hospitality integration.
• Finca Cortesin: Luxury golf resort and hotel in Casares, near Sotogrande. Competes for the same HNW visiting golfer and stay-and-play segment with championship golf, hotel, beach club and spa amenities.
• La Reserva Club Sotogrande: Member-owned golf and country club within the Sotogrande development. Overlapping in primary customer (Sotogrande residents and European seasonal members) and offering comparable course, clubhouse and lifestyle amenities.
• Real Club de Sotogrande: Fellow Sotogrande 'golden triangle' private members club with championship pedigree. Directly comparable in target customer (elite Costa del Sol golfers and seasonal visitors), membership model, and tournament heritage.
• Valderrama Golf Club: The third member of the golden triangle and host of the 1997 Ryder Cup. Closest comparable in brand positioning, member exclusivity and high-end tournament history, and the typical 'first choice' benchmark within San Roque's competitive set.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC-w1QrbTWJeY9pUh4LI7G5A
• Facebookfacebook.com/SanRoqueClub
• Instagraminstagram.com/sanroqueclub
• LinkedInlinkedin.com/company/the-san-roque-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The San Roque Club