Vinoterra, Ooo

What Vinoterra, Ooo does

Vinoterra is a privately held Russian limited liability company (OOO «Винотерра») that imports and distributes premium wines and spirits and operates a curated multi-channel retail business anchored in Moscow and St. Petersburg. Founded in 2005, the company sells through three company-owned wine shops (винотеки) in Moscow (Zvenigorodskaya and Moscow-City) and St. Petersburg (Lenina Street), supplemented by an e-commerce storefront at vinoterra.ru with delivery across Russia and in-store pickup. The core offering is a catalog of more than 2,700 wine and spirit positions drawn from 174 active suppliers across 14 countries — France (962+ SKUs), Italy, Spain, Germany, Austria, Portugal, Chile, USA, South Africa, Australia, New Zealand, Argentina, Hungary, and Slovenia — spanning entry-level bottles under 2,000 RUB to collector-grade classified Bordeaux and premium cognacs above 40,000 RUB. Product breadth is paired with editorial filters (Robert Parker, Wine Spectator, Jancis Robinson ratings, region, grape, sugar level, volume) and an in-house "Fine Wines & Spirits" sub-brand that targets higher-margin curated assortments.

The company runs a hybrid B2C and B2B revenue model. Direct-to-consumer revenue is generated through retail wine shops and online sales, priced on a per-bottle basis across tiered ranges (entry under 2,000 RUB, mid-range 2,000–8,000 RUB, premium 8,000+ RUB). On the B2B side, Vinoterra operates a dedicated HoReCa division supplying restaurants, hotels, and caterers with curated programs and volume pricing, plus an Off Trade wholesale channel reselling to other retailers. Supporting infrastructure includes an e-commerce platform with integrated age verification (18+) and physical-store inventory management. Customer-facing engagement runs through weekly open tastings, sommelier-led events, a brand ambassadorship (Maxim Grebenik, Best Sommelier of Russia 2026), and content on Yandex Zen, Telegram, WhatsApp Business, and MAX messenger. No revenue, headcount, funding, or ownership details are disclosed publicly.

Name

Vinoterra, Ooo

Legal name

ООО «Винотерра»

Website

https://vinoterra.ru

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Vinoterra is a privately held Russian premium wine and spirits importer-distributor that operates three wine shops in Moscow and St. Petersburg, an e-commerce platform, and B2B HoReCa and Off Trade distribution channels across a 2,700+ SKU, 14-country catalog.

Ownership category

akta.pro rank

Product category

Wine and Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (4453), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Fine Wine & Luxury Spirits Retail (CRANABAE), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Premium wine retail
• Wine and spirits distribution
• HoReCa beverage supply
• Online alcohol retail
• Imported wine catalog

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Physical Stores: Revenue generated through company-owned wine shops (винотеки) in Moscow and St. Petersburg, offering premium wines, spirits, accessories, and equipment for walk-in customers.
2. E-commerce Online Sales: Online store sales through vinoterra.ru, delivering products across Russia with customer pickup options from physical locations.
3. B2B Distribution - HoReCa: Wholesale supply relationships with restaurants, hotels, and catering businesses (HoReCa sector) through dedicated business division.
4. B2B Distribution - Off Trade: Wholesale distribution to other retailers and off-trade partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Vinoterra imports and distributes wines and spirits, operating a chain of physical wine shops (винотеки) in Moscow and St. Petersburg alongside the vinoterra.ru e-commerce platform. The catalog spans 2,700+ positions sourced from 174 suppliers across 14 countries, including still wines, sparkling wines (Champagne, Prosecco, Cava, Crémant), spirits (Cognac, Whiskey, Brandy, Armagnac, Gin, Grappa), accessories, and wine storage equipment, with critic ratings from Robert Parker, Wine Spectator, and Jancis Robinson. Revenue is generated through four channels: consumer retail (in-store and online), dedicated HoReCa (restaurants, hotels, catering) supply, and Off Trade wholesale distribution.

Product overview

Vinoterra is a multi-channel wine and spirits retailer operating in Moscow and Saint Petersburg with both physical wine shops (винотеки) and online store. The core offering consists of an extensive wine catalog (over 2,700 items) including red, white, and rosé wines from 14 countries, sparkling wines (Champagne, Prosecco, Cava, Crémant), and spirits (Cognac, Armagnac, Brandy, Whiskey, Gin, Calvados, Port, Sherry). The product portfolio is complemented by accessories (Vine Vision glasses, gift certificates) and wine storage equipment (wine cabinets). Additional services include Fine Wines & Spirits premium collection, educational wine tasting events, and wine expertise for HoReCa sector. The company sources from 174 active suppliers and offers products across various price segments from budget to ultra-premium (with ratings from Robert Parker, Wine Spectator, and Jancis Robinson).

Differentiator

Problem solved

Functional benefit

Products and services

• Wine (Вино)

Quantifiable outcome

• 2700+ wine and spirit positions in catalog
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Various Wine Producers (174 suppliers)coreChannel Partner/ Reseller/ DistributorVinoterra maintains relationships with 174 active global wine and spirit suppliers including producers from France, Italy, Spain, Germany, Austria, Portugal, Russia, and other wine-producing countries. The company acts as exclusive or authorized distributor for selected producers in the Russian market.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Majestic Wine: UK-based multi-store wine retailer with strong online and B2B hospitality arms. Comparable to Vinoterra as a hybrid retail / wholesale wine operator with a curated imported portfolio.
• Azbuka Vkusa: Russian premium grocery chain that carries an extensive wine and spirits assortment alongside HoReCa-style offerings. Comparable to Vinoterra as a Russia-based premium retail channel competing for the same affluent Moscow and St. Petersburg shoppers.
• Total Wine & More: Largest US independent wine retailer with extensive physical store footprint and broad supplier relationships. Analogous to Vinoterra in combining a wide imported SKU range with in-store expertise and value-added services.
• Corney & Barrow: UK fine wine merchant serving private clients, hospitality and corporate customers. Comparable to Vinoterra in the Fine Wines & Spirits sub-brand positioning and the HoReCa plus collector customer overlap.
• Wine.com: Leading US online wine retailer with a large imported catalog and subscription tools. Comparable to Vinoterra on the e-commerce-first wine retail model and breadth of international sourcing.
• Berry Bros. & Rudd: Long-established British fine wine merchant with curated Bordeaux, Burgundy and spirits offerings across retail, private client and B2B channels. Comparable to Vinoterra on the Fine Wines & Spirits premium curation playbook and expert-led retail model.

Direct peers

• SimpleWine: Russia's largest premium wine retail chain with physical stores across Moscow, St. Petersburg and other major cities plus online sales. Directly competes with Vinoterra in the premium and fine wine category, the HoReCa supply segment, and imported Bordeaux assortment.
• Grand Cru: Russian chain of wine boutiques focused on premium and collector wines. Directly comparable to Vinoterra in assortment depth, Moscow footprint, and the fine wine sub-brand positioning.
• WineStyle: Russian multi-channel wine retailer combining wine shops with an e-commerce platform and B2B services. Operates a comparable premium catalog and HoReCa offering, making it a close analog to Vinoterra's hybrid model.

Others

• Sotheby's Wine: Global luxury wine auction and marketplace business. Comparable to Vinoterra on the high-end collector and investment-grade wine customer segment, particularly for the classified Bordeaux and rare Burgundy categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC1e6gygr7iJvtBk2W_KzqRQ
• LinkedInlinkedin.com/company/vinoterraru

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinoterra, Ooo