New Jersey Ballet
- Company typePrivate
- Founded1958
- HeadquartersFlorham Park, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
New Jersey Ballet firmographics
Firmographics- Name
- New Jersey Ballet
- Legal name
- New Jersey Ballet Company
- Website
- https://njballet.org
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
New Jersey Ballet industry classification
Industry- Product category
- Performing Arts / Ballet
- NAICS
- Dance Companies (711120)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Classical Ballet (Full-Length & Repertoire) (MPAGADAA)
- akta.pro secondary industries
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Dance Theatre (Narrative/Experimental) (MPAGADAC), Youth/Student & Community Dance Recitals (MPAGADAI)
Keywords
Where New Jersey Ballet is headquartered
LocationHeadquarters
- HQ city
- Florham Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New Jersey Ballet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Performance Ticket Sales: Revenue from selling tickets to ballet performances including The Nutcracker, Red White and Blue, Beyond Boundaries, New Dimensions, and other productions at various New Jersey venues.
- Summer Intensive Programs: Tuition revenue from summer dance programs including a 5-week Summer Intensive for ages 12-20 ($3,250 tuition), Elite Youth Intensive for ages 8-13 ($650 tuition), and Open Youth Intensive for ages 8-13 ($550 tuition). Includes optional housing and food packages.
- Donations and Contributions: Tax-deductible charitable contributions as a 501(c)(3) organization. Accepts matching gifts, gifts of securities, and general donations through PayPal.
- Boutique Sales: Sales of dance apparel, footwear, and gifts for dancers including Nutcracker merchandise and pointe shoe fittings by appointment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Performance tickets - Family-friendly programs |
| Unit Pricing | Pay-as-you-go | Performance tickets - Main stage productions |
| Unit Pricing | Pay-as-you-go | Ballet Insider premium event |
| One time/ perpetual license | Pay-as-you-go | 5-Week Summer Intensive |
| One time/ perpetual license | Pay-as-you-go | Elite Youth Intensive |
| One time/ perpetual license | Pay-as-you-go | Open Youth Intensive |
| Unit Pricing | Pay-as-you-go | Audition fees |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
New Jersey Ballet product offering
Product offeringCore offering
New Jersey Ballet is a 501(c)(3) non-profit professional ballet company that produces and presents live ballet performances at major New Jersey venues including NJPAC, MPAC, bergenPAC, and others. The organization also operates the New Jersey Ballet School, offering year-round training and seasonal Summer Intensive programs for youth and aspiring professional dancers, plus community access initiatives such as Dancing for Parkinson's and sensory-friendly performances. Revenue is generated through ticket sales, school tuition, donations, and boutique merchandise sales.
Product overview
New Jersey Ballet operates as a performing arts organization offering a dual-structure portfolio: professional ballet performances and dance education programs. The core performance offerings include seasonal productions such as The Nutcracker (annual holiday production with live orchestral accompaniment), Red, White and Blue (patriotic program), Ballet Insider (interactive audience experience), Beyond Boundaries, Once Upon A Time, and New Dimensions (contemporary ballet programs). The educational arm comprises the New Jersey Ballet School with year-round programs, supplemented by seasonal Summer Intensive Programs including the 5-week Summer Intensive (ages 12-20), Elite Youth Intensive (ages 8-13), and Open Youth Intensive (ages 8-13). Community outreach includes Dancing for Parkinson's (therapeutic movement classes) and Sensory-Friendly Performances (accessible performance adaptations). The organization also operates the NJB Boutique for merchandise sales.
Differentiator
Problem solved
Functional benefit
Brands
- Summer Intensive: Five-week intensive summer program for serious ballet students ages 12 to 20, providing up to 30 hours of instruction weekly with distinguished faculty and internationally renowned guest teachers.
- Elite Youth Intensive
- Open Youth Intensive
- NJB Boutique
Products and services
- The Nutcracker Annual holiday ballet production featuring live orchestral accompaniment by the New Jersey Symphony Orchestra, lavish costumes, and theatrical effects. Performed at multiple venues including MPAC, bergenPAC, and UCPAC. Includes a sensory-friendly adaptation.
- Red, White and Blue Patriotic ballet program celebrating America's 250th Anniversary with iconic masterworks and bold contemporary voices reflecting the American experience. Performed at MPAC and NBPAC.
- Ballet Insider: Discover the World of Ballet Interactive performance experience for families and first-time audiences offering behind-the-scenes access to professional ballet training, rehearsal, and performance with Meet the Artist sessions. Performed at Morris Museum.
- Beyond Boundaries
Companies that use New Jersey Ballet
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
New Jersey Ballet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
New Jersey Ballet partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Fairleigh Dickinson UniversitycoreProvides supervised housing at their Florham Park campus for NJ Ballet Summer Intensive students ages 12-20. Includes residence halls with amenities, dining hall access, and campus security. NJB arranges busing to and from studios.
- Robert Wood Johnson Fitness & Wellness CentercoreProvides studio space for Dancing for Parkinson's classes in New Brunswick. Classes held weekly for individuals with Parkinson's Disease and their care partners.
- American Parkinson's Disease Association New Jersey ChaptercorePartners with NJ Ballet to provide the Dancing for Parkinson's program, offering free weekly movement classes for individuals with Parkinson's Disease.
- Dance for PD (Mark Morris Dance Group)coreNJB's Dancing for Parkinson's program follows the Dance for PD model founded in Brooklyn in collaboration between Brooklyn Parkinson's Group and Mark Morris Dance Group. David Tamaki is trained in the Dance for PD method.
- The George Balanchine TrustminorDeborah Wingert, guest faculty member, is authorized to set and stage Balanchine choreography for NJB and other companies.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
New Jersey Ballet competitors and assessment
Company assessmentBroad incumbents
- Alvin Ailey American Dance Theater: Major U.S. dance company with a contemporary/modern repertory focus and Ailey School (the largest dance education operation in the U.S.). Comparable as a same-category dance organization pairing professional performance with large-scale dance education and community programs, though rooted in modern dance rather than classical ballet.
Direct peers
- Pacific Northwest Ballet: Major U.S. regional ballet company producing classical repertory (Balanchine-heavy) and contemporary works, with a school and Nutcracker tradition. Direct peer in artistic profile, school integration, and repertory depth; PNB also supplies guest faculty to NJB's summer intensives.
- The Joffrey Ballet: Major U.S. classical ballet company (Chicago-based) producing full-length classics and contemporary works, with a school. Direct peer in repertory, school-based model, and family/holiday audience focus; similar in artistic ambition and tier to NJB.
- Ballet West: Regional professional ballet company based in Salt Lake City producing full-length classics (including Nutcracker) and contemporary works, with an associated school. Direct peer as a comparable single-state regional ballet with school, Nutcracker, and contemporary programming — a useful size and operational comparable for NJB.
- American Ballet Theatre: Major U.S. classical ballet company performing full-length classics and contemporary works at high price points across major U.S. venues. Direct peer because NJB's repertory (Giselle, Don Quixote, Sleeping Beauty, full-length Nutcracker) overlaps ABT's classical core, and both compete for NY-metro ballet audiences and donor dollars.
- New York City Ballet: The preeminent classical ballet company in the U.S., producing full-length classics (including Nutcracker) and contemporary repertory at Lincoln Center. Direct peer because NJB operates in the same classical/contemporary ballet category and Artistic Director Maria Kowroski spent 25+ years as a principal there, with overlapping repertory (Balanchine, Wheeldon, Robbins) and audience overlap across the NY metro region.
- Atlanta Ballet: Regional professional ballet company with Centre for Dance Education, producing Nutcracker and contemporary works. Direct peer as a comparable single-region classical ballet company combining professional company, school, and community programming — a useful operational benchmark for NJB's scale and structure.
- Boston Ballet: One of the largest U.S. regional professional ballet companies, producing classical full-lengths (Nutcracker, Sleeping Beauty) and contemporary repertory, with a major school. Direct peer in scale, repertory mix, school-based education model, and multi-venue performance strategy across a single region.
- Houston Ballet: One of the largest U.S. regional ballet companies with an associated academy, producing classical full-lengths and contemporary repertory. Direct peer in combining professional company, academy/school, summer programs, and multi-venue regional performance strategy.
- Philadelphia Ballet: Regional professional ballet company (formerly Pennsylvania Ballet) producing classical full-lengths including Nutcracker, plus contemporary programming. Direct peer as a same-tier regional classical ballet company operating a school and touring in the Mid-Atlantic, competing for similar family and donor audiences in adjacent geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
New Jersey Ballet social profiles
Digital presenceNew Jersey Ballet compliance and trust
Trust signalCompliance1 record
New Jersey Ballet financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Jersey Ballet leadership team
Management profileNumber of profiles
Profiles2 records
New Jersey Ballet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Jersey Ballet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Jersey Ballet
What does New Jersey Ballet do?
New Jersey Ballet is a 501(c)(3) non-profit professional ballet company that produces and presents live ballet performances at major New Jersey venues including NJPAC, MPAC, bergenPAC, and others. The organization also operates the New Jersey Ballet School, offering year-round training and seasonal Summer Intensive programs for youth and aspiring professional dancers, plus community access initiatives such as Dancing for Parkinson's and sensory-friendly performances. Revenue is generated through ticket sales, school tuition, donations, and boutique merchandise sales.
Is New Jersey Ballet a public or private company?
New Jersey Ballet is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was New Jersey Ballet founded?
New Jersey Ballet was founded in 1958. It employs 11 to 50 people.
Where is New Jersey Ballet based?
New Jersey Ballet is headquartered in Florham Park, United States, in the North America region.
How does New Jersey Ballet make money?
Four revenue lines are on record. Performance Ticket Sales are the primary driver. The others are summer Intensive Programs, donations and Contributions and boutique Sales.
Who are New Jersey Ballet's main competitors?
Alvin Ailey American Dance Theater is listed as a broad incumbent. Direct peers are Pacific Northwest Ballet, The Joffrey Ballet, Ballet West, American Ballet Theatre, New York City Ballet, Atlanta Ballet, Boston Ballet, Houston Ballet and Philadelphia Ballet.
Does New Jersey Ballet have an API?
No public API is recorded for New Jersey Ballet.
What industry is New Jersey Ballet in?
New Jersey Ballet's product category is Performing Arts / Ballet. Its primary akta.pro industry code is MPAGADAA, Classical Ballet (Full-Length & Repertoire), with a secondary code of EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance). Its NAICS code is 711120 and its SIC code is 7900.