Pictures For The People

What Pictures For The People does

Pictures For The People is a London-based social enterprise video production company, founded in 2015 and headquartered at 37 Cremer Street, London E2 8HD. The company recruits unemployed and disadvantaged young people through partnerships with Jobcentre Plus and The King's Trust, employing them as paid apprentices on commercial productions while delivering professional video services to UK clients. The core offering spans branded video content, animation, live streaming, event videography, and film production, supplemented by sector-specialised services targeting healthcare, sports, property, arts/galleries/museums, and corporate clients.

The business operates on a project-based professional services revenue model with publicly disclosed tiered unit pricing ranging from £1,800 per single video down to £900 per video for 6+ annual video packages. The published pricing model is complemented by custom quotes for complex projects, and the GTM is sales-led: the website drives inbound through "Book a Call" and "Enquire Now" CTAs, with marketing distributed through portfolio case studies, a Vimeo-hosted work library, LinkedIn, and sector-specific blog content. Distribution is direct only, with no channel partners or resellers, and primary geographic focus is the UK with some international work.

The customer base spans at least six verticals and includes enterprise and institutional names such as the NHS, Team GB, BlackRock, Tate, V&A, Ticketmaster, Metro Bank, Amnesty, Great Ormond Street Hospital, Sodexo, Pan Macmillan, and Berkeley Group. Over 10 years the company has trained more than 500 young people in classroom and practical settings across multiple UK cities (Cardiff, Norwich, Newcastle, Edinburgh, Liverpool, Plymouth), with alumni placed at organisations including the BBC, Netflix, and Warner Bros. The company has no public listing, no parent company, no disclosed funding rounds, and no subsidiary structure; ownership appears to be founder/team-level.

Name

Pictures For The People

Legal name

Pictures for the People

Website

https://picturesforthepeople.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Pictures For The People is a London-based social enterprise video production company, founded in 2015, delivering branded video, animation, live streaming, and event videography to UK charities, healthcare, sports, arts, property, and corporate clients while training disadvantaged young people through paid apprenticeships.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Industries (5121), Motion Picture and Sound Recording Industries (512), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

Graphic Design & Visual Content Production (BPAFAIAC), Business, Politics & Current Affairs Documentaries (MPADADAJ)

Keywords

• Video production services
• Branded video content
• Social enterprise media
• Event videography
• Corporate video production

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Video Production Services: Project-based video production services with tiered pricing packages. Offers single video production, multi-video packages (2 videos, 3-5 videos, or 6+ videos per year), and custom quotes for complex projects. Revenue generated through client commissions for branded content, animations, event coverage, corporate films, and social media videos.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Pictures For The People produces professional video content on a project basis for UK organisations across charities, healthcare, sports, arts, property, and corporate sectors. Deliverables include branded video content, animation, live streaming, event videography, and film production, delivered via tiered packages priced per video. Productions are staffed by professional crew alongside paid apprentices recruited as unemployed and disadvantaged young people through Jobcentre Plus and The King's Trust.

Product overview

Pictures For The People is a social enterprise video production company offering a comprehensive portfolio of video production services. The core offering spans branded video content, animation, live streaming, event videography, and film production. The company delivers sector-specific services including corporate video production, social media video production, property video production, sport video production, healthcare video production, and art galleries & exhibitions video production. Supporting services include event highlights, social cuts, and fly-through videos. The company also operates a training programme that recruits unemployed and disadvantaged young people to work on productions as apprentices. All services are delivered by a professional team while providing social impact through youth employment and training.

Differentiator

Problem solved

Functional benefit

Products and services

• Branded Video Content Professional branded video production services creating marketing videos tailored to client brand identity and business goals, for organisations across the UK.
• Animation Animated video production including explainer videos, motion graphics, and animated content for client communications and marketing.
• Live Streaming Live streaming services for events, conferences, and broadcasts across digital platforms.
• Event Videography Event coverage and videography services for corporate events, conferences, and special occasions.
• Film Production Full-scale film production services including TV commercials and narrative films.
• Corporate Video Production Corporate video services including brand films, internal communications, recruitment videos, and product marketing videos for corporate clients.
• Social Media Video Production Social media-specific video content creation including same-day social highlights, testimonial videos, short-form videos, and campaign content for platforms such as Instagram, LinkedIn, TikTok, Facebook, and YouTube.
• Property Video Production Property marketing videos including development showcase videos, video tours, investment videos, tenant case studies, and area guides for estate agents and developers.
• Sport Video Production Sports video production services for clubs, governing bodies, schools, and event organisers including promotional campaigns, event coverage, documentaries, and athlete content.
• Healthcare Video Production Healthcare sector video production including patient information films, NHS communications, medical training videos, and healthcare awareness campaigns.
• Art Galleries & Exhibitions Video Production Museum and gallery video production including exhibition films, artist profiles, fundraising films, education videos, and event livestreams for cultural institutions.
• Training Programme Film production training courses for unemployed and disadvantaged young people, including classroom and practical training on real productions, delivered throughout the UK.
• Event Highlights Event highlight videos capturing key moments and atmosphere from conferences, exhibitions, and special events.
• Social Cuts Short-form social media video clips designed for quick consumption and sharing across social platforms.
• Fly Through Videos Virtual tour and fly-through videos showcasing physical spaces including venues, schools, hospitals, museums, and residential developments.

Quantifiable outcome

• Over 500 young people trained through classroom and practical training on real productions
• +1 more outcomes

Named customers21 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Jobcentre PluscoreStrategic or Co-development PartnerGovernment employment service partnership for recruiting unemployed young people to participate in apprenticeships and work on video productions. Provides pathway for disadvantaged youth to enter creative industries.
• The King's TrustcoreStrategic or Co-development PartnerCharity partnership for recruiting disadvantaged young people to work on video production apprenticeships. Supports the organization's mission of helping youth enter the workforce through practical production experience.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hogarth Worldwide: Global production and content services network operating inside WPP, producing branded video, animation and live content at scale. Represents the larger, holding-company-affiliated competitor set in the same UK corporate video market.
• Ridley Scott Creative: Branded-content and commercial production arm of Ridley Scott's group, serving global corporates on film, animation and live event work. Comparable offering but operates at a much larger scale and brand tier than Pictures For The People.
• RSA Films: Established Ridley Scott-owned commercial and film production company with global reach. Represents the larger, more established end of the same branded-content and commercial production market Pictures For The People operates in.
• BBC Studios: Major UK broadcaster-owned production and branded content operation. Competes for the same corporate, public-sector and cultural-institution video work at much greater scale, and is also a downstream employer of the company's alumni.

Direct peers

• The Edge Picture Company: London production company delivering branded video, animation and live event content for global brands and cultural institutions. Highly comparable in service scope and arts/culture client base (e.g., galleries, museums).
• KEO Films: UK-based independent production company spanning branded content, documentary and factual programming. Overlaps directly with Pictures For The People's charity, arts and corporate documentary work.
• Pulse Films: London creative production company producing branded content, music videos, documentaries and commercials for global brands. Operates in the same production-services category and competes for similar mid-to-large enterprise briefs.
• Agile Films: London-based branded video and content production agency serving corporates, charities and public-sector clients across the UK. Closely comparable in service mix (branded content, event, animation) and target verticals to Pictures For The People.
• Somesuch & Co: Independent London production house producing commercials, branded content and music videos. Direct competitor for the same mid-to-large UK and European enterprise video briefs.
• Another Film Company: London-based production company focused on branded content, commercials and digital video for major brands and agencies. Comparable in scale, service offering and competitive set to Pictures For The People.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pictures-for-the-people

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pictures For The People