Phil Hyman Photography And Video, Inc.

What Phil Hyman Photography And Video, Inc. does

Phil Hyman Photography And Video, Inc., operating as Phil Hyman Portraits, is a family-owned portrait photography studio headquartered at 350 Feaster Road, Greenville, South Carolina. The company was founded by Phil Hyman around 1971 and is now operated by his son Alex Hyman, with Becky Hyman serving as Art Director. The studio employs between 1 and 10 people and serves individual consumer families — primarily busy parents and parents of tweens and teens in the Southeast US — who want finished wall art rather than digital files.

The studio's core offering is a guided, four-step Family Portrait Experience: a Discovery Call (or Vision Call) to plan the session, a Transformational Experience (the portrait session itself, conducted in-studio, outdoors, or in-home), a same-day Design Reveal where clients select and purchase artwork, and final delivery of a Wall Art Collection of framed prints, statement pieces, or Masterpiece Paintings (mixed-media photographic paintings). Service categories include Family Portraits, Children's Portraits, Senior Portraits, Graduation Portraits, and Outdoor Portraits, all delivered through the same guided experience framework.

Revenue is generated primarily through one-time per-session artwork sales: clients pay an experience fee to reserve a date and then purchase artwork at the Design Reveal, with most clients investing approximately $2,000 and sessions starting at $500. Third-party payment plans are offered. Go-to-market is sales-led and relationship-driven, anchored on the Discovery Call conversion mechanism and supported by content marketing (active blog), organic social (Facebook, Instagram, YouTube, TikTok), and word-of-mouth in the Greenville market. There are no apps, no public APIs, no patents, no AI/ML capabilities, and no external funding.

Name

Phil Hyman Photography And Video, Inc.

Legal name

Phil Hyman Photography and Video inc.

Website

https://philhyman.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

Phil Hyman Portraits is a family-owned portrait photography studio in Greenville, SC, founded in 1971 and now run by second-generation operator Alex Hyman. It serves busy local families through a guided four-step portrait experience that culminates in finished wall art, with most clients investing around $2,000.

Ownership category

akta.pro rank

Product category

Portrait Photography Services

NAICS

Photography Studios, Portrait (541921), Photographic Services (54192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Party Photography & Videography Services (HSACACAH)

akta.pro secondary industry

Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)

Keywords

• Family portrait photography
• Children portrait sessions
• Senior portrait photography
• Custom wall art
• Graduation portraits

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Portrait Photography Sessions: Portrait experiences begin with an experience fee to reserve the date, followed by artwork purchases at the Design Reveal. Sessions are customized with guidance from planning through delivery, with digital portraits included in certain product options.
2. Wall Art and Artwork Products: The studio's primary product focus is finished wall art designed to live in clients' homes—statement wall art, framed collections, and gift prints. The emphasis is on tangible artwork rather than digital files alone.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Phil Hyman Photography and Video, Inc. operates a single-studio portrait photography business in Greenville, SC, offering guided family portrait experiences. The studio runs a four-step process (Discovery Call, Transformational Experience, Design Reveal, and Wall Art Collection delivery) and sells finished wall art—framed collections, statement pieces, gift prints, and mixed-media paintings—as its primary product.

Product overview

Phil Hyman Portraits operates as a single-studio, experience-forward portrait photography business. The core offering is a guided Family Portrait Experience structured around a four-step process: Discovery Call (Vision Call), Transformational Experience (the portrait session), Design Reveal (same-day ordering), and Wall Art Collection (finished artwork delivery). The studio offers several photography service categories — Family Portraits, Children's Portraits, Outdoor Portraits, Senior Portraits, and Graduation Portraits — each delivered through the same guided experience framework. Finished products include Wall Art Collection (statement wall art, framed collections, gift prints) and Masterpiece Paintings (mixed-media photographic paintings). Portrait sessions start at $500 with most clients investing around $2,000.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Portraits

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Others

• Minted: Minted is a design marketplace that sells custom art prints, wall art, and photo-based products directly to consumers. It is not a portrait studio but is comparable as a destination for finished, display-ready wall art that competes for the same home-decor spend.
• Framebridge: Framebridge is a custom framing company that lets consumers upload photos to be framed and shipped. It is not a portrait service but sits in the same wall-art value chain that Phil Hyman monetizes through finished framed collections.
• Artifact Uprising: Artifact Uprising is a premium photo-products brand selling heirloom-quality prints, frames, and photo books to consumers. It is adjacent to Phil Hyman's wall-art offering and competes for the same consumer budget allocated to displaying family photographs at home.

Broad incumbents

• Olan Mills Portrait Studios: Olan Mills is a long-running national portrait studio chain offering family, senior, and child portraits. It is comparable as a family-portrait brand but competes on volume and standardized packages rather than the guided, high-touch experience Phil Hyman sells.
• Picture People: Picture People is a national portrait studio brand focused on family, child, and senior portraits sold through mall-based and online channels. It targets the same end customer as Phil Hyman but delivers a more standardized, lower-touch product.
• Lifetouch: Lifetouch is a large national photography company specializing in school portraits, yearbooks, and family/senior programs. It is a broad incumbent in the same family-portrait category but operates at scale through institutional channels rather than a boutique, in-studio experience.
• JCPenney Portraits: JCPenney Portraits operates as a value-positioned family portrait studio inside JCPenney stores, selling family, child, and senior portraits. It competes for the same local family customer but at a much lower price point and without Phil Hyman's guided-experience model.

Direct peers

• Bella Baby Photography: Bella Baby Photography operates in-hospital newborn and family portrait sessions, selling finished prints and wall art directly to parents. Like Phil Hyman, they focus on a defined family-life moment and steer buyers toward tangible artwork rather than digital files.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@philhymanportraits
• Facebookfacebook.com/philhymanportraits
• Instagraminstagram.com/philhymanphoto
• TikToktiktok.com/@philhymanportraits
• LinkedInlinkedin.com/company/phil-hyman-photography

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phil Hyman Photography And Video, Inc.