What Pipelife Norge As does

Pipelife Norge AS is a Norwegian manufacturer of plastic pipe systems, founded in 1969 in Surnadal and headquartered at Hamnesvegen 97, Surnadal. The company produces pipe and fitting solutions in PE, PVC, and polypropylene (PP) across five product lines: VVS plumbing and indoor drainage (including the proprietary Smartline, Master3Plus noise-reducing, and Pili floor drain ranges), Elektro electrical conduits (Powerline, corrugated and smooth electrical pipes, Plica flexible steel conduits), pre-insulated pipe systems for district heating and heat pumps (Isoterm T75/T300/T600/T2000, Isolex, Isovarm, MX), Vann- og miljøteknikk (VMT) water and environmental engineering products (sewage pipes, manhole systems, Stormbox stormwater management, Pragma double-walled pipes, and pressure pipes up to Ø2500mm), and cable protection (smooth, double-walled, and split cable conduits plus Protectline). It operates three Norwegian factories at Surnadal, Stathelle, and Ringebu and employs 289 people. The Stathelle facility produces the world's largest PE pressure pipes (Ø2000mm in 2004, Ø2500mm in 2012) used for marine cable and offshore applications.

Pipelife Norge sells primarily through direct sales: regional sales managers covering Østlandet, Sør, Vestlandet and Midt-Norge; district offices in Oslo and Trondheim; Key Account Managers for major customers and chains; a customer service center handling quotes and orders; and an online product catalog at katalog.pipelife.no serving SMB and individual buyers. Customer segments are infrastructure and construction (municipalities, construction firms, contractors), building and housing/VVS (plumbers and builders installing indoor drainage and sanitary systems), electrical installation (electrical contractors needing cable protection and conduits), and energy/telecom (offshore pipe systems, marine cables). The product portfolio is differentiated by in-house R&D, custom specialty-part manufacturing, BIM/3D models, and a free Rørhåndboka technical handbook plus online engineering calculators. Quality and sustainability credentials include NS-EN ISO 9001 and NS-EN ISO 14001 certifications (Nemko), NS marking on Pili floor drains (Norner), Type III EPDs through EPD Norge, Grønt Punkt Norge membership, and carbon-footprint reporting since 2010.

The company is a private limited company (Pipelife Norge AS) and a wholly-owned subsidiary of Wienerberger AG, the Austrian-listed brick and pipe conglomerate that operates 230+ production sites across 30 countries. Pipelife Norge was originally established by Martin Botten in 1969 as Mabo A/S, grew through a series of factory acquisitions in the 1980s and early 1990s, was fully acquired by Norsk Hydro in 1993, and became part of the Pipelife Group (and subsequently Wienerberger) when Mabo was acquired in 1999. More recent structural milestones include production line investments in 2004, 2012 and 2016 and the 2018 acquisition of the Isoterm AS factory at Ringebu, which added pre-insulated pipe capacity. Revenue is not publicly disclosed, with the most recent internal milestone cited at approximately NOK 700M around 2009; historical context also includes NOK 442M in 1998. The company runs marketing channels spanning LinkedIn, YouTube, an industry-focused podcast ("I Bunn og Grunn"), newsletters, press releases via NTB, and an extensive document and video library.

Name

Pipelife Norge As

Legal name

Pipelife Norge AS

Website

https://pipelife.no

Company type

Private

Founded year

1969

Operating status

Operating

Short description

Pipelife Norge AS is a Norwegian plastic pipe systems manufacturer founded in 1969, producing pipe solutions in PE, PVC, and PP for water, sewage, drainage, cable protection, electrical, and district-heating applications. The company operates three factories in Norway and is a wholly-owned subsidiary of Wienerberger AG.

Ownership category

akta.pro rank

Product category

Plastic Pipe Systems and Fittings

NAICS

Plastics Pipe and Pipe Fitting Manufacturing (326122), Oil and Gas Pipeline and Related Structures Construction (23712)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Water, Sewer, Pipeline, Comm & Power Line Construction (1623)

akta.pro primary industry

Plumbing & Building Drain/Waste/Vent (DWV) Pipe & Fittings (IMANADAG)

akta.pro secondary industries

Pipes & Tubing (Metal, Plastic & Composite) (IMADALAC), Water Supply & Distribution Components (Manifolds, Stops, Service Lines) (IMADALAF)

Keywords

• Plastic pipe systems
• Drainage pipe solutions
• Pre-insulated pipe systems
• Cable protection conduits
• Water infrastructure pipes

Headquarters

HQ city

Surnadal

HQ country

Norway

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Plastic pipe systems sales: Manufacturing and sale of plastic pipe systems including VVS/drainage, water and environmental technology (VMT), pre-insulated pipes, cable protection, and electro products. Revenue generated from direct sales to construction companies, plumbers, municipalities, and infrastructure projects.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Pipelife Norge AS manufactures and sells plastic pipe systems for five core applications: VVS indoor plumbing and drainage, electrical conduits and cable protection, pre-insulated pipes for district heating and heat pumps, water and environmental engineering (sewage, stormwater, pressure pipes), and cable protection systems. The company produces PE, PVC, and PP-based pipe products at three Norwegian factories (Surnadal, Stathelle, Ringebu) and distributes to construction companies, plumbers, municipalities, infrastructure contractors, and energy/telecom customers across Norway.

Product overview

Pipelife Norge AS is a Norwegian manufacturer and supplier of plastic pipe systems serving the construction and infrastructure sectors. The product portfolio spans five main categories: (1) VVS (plumbing/drainage) including Smartline indoor drainage system, Master3Plus noise-reducing drainage, Pili Pro/Basic floor drains, and fire collars; (2) Elektro (electrical) including Powerline pre-wired conduits, corrugated and smooth electrical pipes, and Plica flexible steel conduits; (3) Pre-insulated pipe systems including Isoterm (T75/T300/T600/T2000), Isolex, Isovarm variants for heating/drainage/pressure applications, and MX systems; (4) Vann- og miljøteknikk (VMT - water and environmental engineering) including sewage pipes, manhole systems, stormwater management solutions like Stormbox, pressure pipes, and Pragma double-walled systems; and (5) Kabelvern (cable protection) including smooth, double-walled, and split cable conduits, Protectline, and fiber cable systems. The company also offers calculation tools (Rørhåndboka), BIM/3D models, and custom specialty parts manufacturing. Products are produced at three Norwegian factories (Surnadal, Stathelle, and Ringebu) and the company is part of the Wienerberger Group.

Differentiator

Problem solved

Functional benefit

Brands

• Smartline: Innovative wastewater pipe system for indoor use with modern design, quality, and ease of installation. Made of PP material with sealed gaskets.
• Master3Plus
• Pili/Pili Pro
• Isoterm
• Isovarm
• Pragma
• Powerline

Products and services

• Smartline indoor drainage system Indoor drainage pipe system made of polypropylene (PP) with modern design, double-sealed gaskets, and compact dimensions (starting at 40mm). Designed for easy installation in concealed plumbing and wall installations, available in plastic and chrome finishes. For plumbers and construction companies installing drainage in residential and commercial buildings.
• Master3Plus noise-reducing drainage system Noise-reducing indoor drainage system made of mineral-reinforced polypropylene (PP) with a 3-layer pipe construction (smooth inner layer, sound-dampening middle layer, resistant outer layer). Available in dimensions 50mm to 160mm with hydraulic-optimized fittings. Designed for acoustic performance in multi-story residential and commercial buildings.
• Pili Pro (PILI2) floor drain Floor drain with high capacity (1.2 liters) and the highest capacity in its class, NS-marked. Features an oil-resistant TPE gasket molded into the collar for easier and safer installation. Adjustable up to 35mm after floor installation. For plumbers installing in residential and commercial buildings.
• Pili Basic floor drain Floor drain developed by plumbers for plumbers, available in three variants: side outlet, 45-degree slanted outlet, and bottom outlet. Features solid stainless steel clamp ring and high capacity. For plumbers and construction companies installing in residential and commercial buildings.
• Firesafe Brannmansjetter fire collars Fire protection collars for plastic pipes (PE/PP/PVC up to 400mm diameter) consisting of a galvanized steel frame with heat-expanding graphite material that activates at approximately 200°C to seal pipe penetrations during fire. For fire protection in buildings with plastic pipe penetrations.
• Isoterm T75/T300/T600 pre-insulated pipe systems Pre-insulated pipe systems for district heating applications. T75, T300, and T600 refer to different temperature classes for various heating system requirements. For utility companies and infrastructure contractors building district heating networks.
• Isoterm T2000 high-temperature pre-insulated pipe system Pre-insulated pipe system for district heating with high-temperature capability, part of the Isoterm product family. For high-temperature district heating networks.
• Isolex pre-insulated pipe system Pre-insulated pipe system for heating applications, part of the pre-insulated pipe system product line. For heating infrastructure networks.
• Isovarm pre-insulated pipe system Pre-insulated pipe system available in variants for drainage (avløp), PE pressure (PE trykk), and PVC pressure (PVC trykk) applications. For infrastructure projects requiring insulated pipe systems in various pressure and drainage applications.
• MX Rørsystem pre-insulated pipe system Pre-insulated pipe system for various infrastructure applications. For municipal and infrastructure projects requiring pre-insulated piping.
• Ferdigtrukket K-rør (pre-wired installation pipes) Pre-wired flexible PVC installation pipes on coils for electrical installations, available in dimensions 16mm and 20mm. For electrical contractors installing wiring in residential and commercial buildings.
• Powerline pre-wired cable duct system Pre-wired cable conduit system known for straightening during cable pulling for easier installation, popular among electricians for residential projects. For electrical contractors installing wiring in residential buildings.
• Korrugerte el-rør (corrugated electrical conduits) Corrugated electrical conduits for electrical installation protection. For electrical contractors needing flexible conduit for wiring installations.
• Glatte el-rør (smooth electrical conduits) Smooth electrical conduits for electrical installation applications. For electrical contractors installing conduit systems in buildings.
• Plica flexible steel armored conduits Flexible steel armored conduits for electrical installations requiring extra protection. For electrical contractors needing heavy-duty mechanical protection for cable routing.
• Grunnavløpsrør (underground sewage pipes) Sewage pipes for underground drainage applications. For municipalities and infrastructure contractors building sewage networks.
• Kumsystemer (manhole and chamber systems) Manhole/chamber systems for water and environmental engineering applications. For municipalities and contractors building inspection/maintenance access points in drainage networks.
• Stormbox stormwater management cassettes Cassette-based stormwater retention/infiltration system for managing surface water in residential and commercial areas. For municipalities and construction companies managing stormwater in developments.
• Trykkrør (PE pressure pipes for water supply) Pressure pipes for water supply and infrastructure applications, including large diameter PE pipes up to 2500mm produced at Stathelle facility. For municipalities and infrastructure contractors building water supply networks, marine/offshore applications, and aquaculture projects.
• Glatte kabelrør systemer (smooth cable conduits) Smooth cable conduit systems for cable protection in infrastructure projects. For electrical contractors and telecom installers protecting underground cables.
• Dobbeltvegget kabelrør (double-walled cable conduits) Double-walled cable conduit systems for enhanced cable protection. For electrical contractors and infrastructure projects requiring extra-durable cable protection.
• Protectline cable protection Cable protection line for underground cable installations. For telecom and utility installers protecting underground cables.
• Pragma double-walled pipe system Double-walled pipe system for sewage and stormwater applications, trademark established in 1992. For municipalities and infrastructure contractors building underground sewage and stormwater networks.
• Nordic VVS product line VVS product line within the Nordic category for various plumbing applications. For plumbers and construction companies needing Nordic-region-standard plumbing products.

Quantifiable outcome

• Saves 800 tonnes CO₂ through PE pipe reuse in water projects
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Wienerberger GroupcoreOthersPipelife Norge is owned by Wienerberger AG, an international brick and pipe manufacturer headquartered in Vienna, Austria. Wienerberger operates 230+ production sites in 30 countries. The acquisition of Pipelife Norway occurred in 1999 when Mabo was purchased by Pipelife Group.

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Geberit: Geberit is a Swiss-listed European market leader in sanitary technology with strong presence in installation systems for bathrooms, drainage, and water supply. Both compete in indoor drainage, plumbing, and waste water systems, particularly in multi-story residential construction.
• Aliaxis: Aliaxis is a Belgian-headquartered global leader in plastic pipe systems for building, infrastructure, and industrial applications. Both companies serve water, sewage, and drainage markets with plastic piping solutions and compete on large-diameter and specialty pipe systems across Europe.
• REHAU Industries: REHAU is a German polymer-based solutions provider with a strong building solutions division producing plastic pipe systems for plumbing, heating, and infrastructure. Both companies compete in pre-insulated pipes, indoor drainage, and water supply systems across European markets.
• Uponor: Uponor is a Finnish-headquartered global leader in plastic pipe systems for plumbing, indoor climate, and infrastructure. Both companies compete in plastic pipe manufacturing for water supply, heating, and drainage, serving Nordic and European construction markets with similar PEX, PE, and PP-based solutions.
• Polypipe (Genuit Group): Polypipe, part of UK-listed Genuit Group, is a leading UK manufacturer of plastic pipe systems for drainage, water management, and cable protection. Both companies serve virtually identical end markets with plastic pipe solutions for residential, commercial, and infrastructure applications.
• Wavin (Orbia): Wavin, owned by Orbia, is a Dutch plastic pipe systems manufacturer with strong presence in Europe including the Nordics. Both companies manufacture plastic pipes for water, sewage, gas, and cable protection, competing head-to-head in municipal infrastructure projects across Northern Europe.

Regional players

• Advanced Drainage Systems (ADS): ADS is a US-based leader in water management solutions with corrugated HDPE pipes and stormwater management products. As another competitor in dual-wall corrugated pipe and stormwater management, ADS competes with Pipelife's Pragma and Stormbox products in adjacent geographic markets.
• JM Eagle: JM Eagle is the world's largest plastic pipe manufacturer specializing in PVC and PE pipe for water, sewer, and irrigation. While focused primarily on the North American market, JM Eagle represents the global scale player in plastic pipe that Pipelife competes against in export markets.

Broad incumbents

• Georg Fischer (GF Piping Systems): Georg Fischer's GF Piping Systems division is a Swiss leader in plastic and metal piping for industrial and utility applications. Although broader in scope (industrial, chemical, utilities), both compete in pressure pipe and infrastructure applications across Europe.
• Wienerberger AG (Pipelife International): Wienerberger AG is the Austrian parent company that owns Pipelife Norge AS and operates 230+ production sites in 30 countries. As the parent of Pipelife International (26 sister companies), Wienerberger is both corporate owner and the broader strategic operator across multiple pipe and brick markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCI86sRFyr4oCdL8UV9S9DwA
• LinkedInlinkedin.com/company/pipelife-norge-as

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pipelife Norge As