Pizza Factory Inc., Franchise Opportunities

What Pizza Factory Inc., Franchise Opportunities does

Pizza Factory Inc. is a privately held pizza restaurant franchisor founded in 1979 by Danny Wheeler and Ron Willey in Oakhurst, California, operating approximately 110 locations across 7+ western U.S. states (Arizona, California, Idaho, Nevada, Texas, Washington, with newer expansion into Colorado, Montana, New Mexico, and Wyoming). The company sells franchise rights to entrepreneurs under three restaurant formats: a compact Express model (1,000-1,500 sq ft) for delivery and carryout, a Fast Casual Dine-In model (1,600-2,500+ sq ft), and a larger Fast Casual Dine-In + Party Space model (3,000-5,000+ sq ft). Total franchise investment ranges from $324K to $879K, requiring $400K net worth and $130K in liquid assets; military veterans receive a 25% discount on the $25,000 initial franchise fee.

The franchise system is built on a conventional restaurant-technology stack: mandatory SpeedLine POS across all locations, a Punchh-powered mobile loyalty app for consumer engagement and off-premise ordering, PAR Technology for operational analytics (announced June 2026), and Soci for social media automation. Revenue mechanics combine one-time initial franchise fees with recurring 5% royalties on gross sales and 3% advertising fees, producing a system-wide sales base of approximately $94 million. The brand is positioned around small-town community values, anchored by the No Bully Zone anti-bullying program, a 2017 partnership with the NHL's San Jose Sharks, and the fact that approximately 90% of franchisees live and work in their local communities.

The customer base consists primarily of two franchisee segments: first-time owner-operators seeking hands-on restaurant ownership and experienced multi-unit investors. Approximately 1 in 6 franchisees are military veterans. Pizza Factory was acquired by Tucker's Farm Corp. in January 2025, joining its Wonder Franchises division (a PE-backed holding vehicle launched in 2023 with approximately $30 million in capital). Founder-led CEO Mary Jane Riva, who had led the company since 2012 after purchasing it from its founders, transitioned to an advisory role in 2025 when Lisa Roscoe was appointed CEO.

Name

Pizza Factory Inc., Franchise Opportunities

Legal name

Pizza Factory Inc.

Website

https://pizzafactoryfranchises.com

Company type

Private

Founded year

1978

Operating status

Operating

Short description

Pizza Factory is a privately held pizza restaurant franchisor with approximately 110 locations across 7+ western U.S. states, generating approximately $94 million in system-wide sales. Founded in 1979 in Oakhurst, California, the company offers Express, Fast Casual Dine-In, and Party Space formats targeting owner-operators and military veterans.

Ownership category

akta.pro rank

Product category

Pizza Restaurant Franchising

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (7225)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFABAB

Pizza Fast Casual

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants

SECONDARYTHAFAAAB

Pizza QSR

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Quick-Service Restaurants (QSR)

Keywords

• Pizza franchise
• Restaurant franchising
• Franchise opportunities
• Restaurant operations
• Multi-unit franchise development

Headquarters

HQ city

Oakhurst

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D

Revenue model

1. Franchise Fees: Initial franchise fee of $25,000 charged to new franchisees for the right to operate a Pizza Factory location. Veterans receive a 25% discount on this fee.
2. Royalty Fees: Ongoing royalty fee of 5% of gross sales from franchisees. This provides recurring revenue based on restaurant performance.
3. Advertising Fees: Advertising fee of 3% of gross sales from franchisees, used to fund national/regional marketing initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Pizza Factory sells pizza restaurant franchise opportunities to prospective franchisees across the Western United States. The franchise is offered in three flexible build-out formats—Express (1,000–1,500 sq ft), Fast Casual Dine-In (1,600–2,500+ sq ft), and Fast Casual Dine-In with Party Space (3,000–5,000+ sq ft)—with total investments ranging from $324K to $879K. Franchisees receive comprehensive training, ongoing operational support, SpeedLine POS, a Punchh-powered mobile loyalty app, national vendor pricing, and access to brand marketing programs in exchange for an initial $25,000 fee plus ongoing 5% royalty and 3% advertising fees on gross sales.

Product overview

Pizza Factory is a franchise opportunity offering multiple restaurant format options for entrepreneurs interested in the pizza segment. The core product is the Pizza Factory franchise itself, supported by three distinct restaurant formats: the Express Model (compact 1,000-1,500 sq ft for delivery/carry-out), the Fast Casual Dine-In Model (1,600-2,500+ sq ft with full dine-in experience), and the Fast Casual Dine-In + Party Space Model (3,000-5,000+ sq ft with banquet facilities). The franchise system also includes supporting offerings such as a Loyalty App (powered by Punchh), training programs, marketing support, and technology platforms including PAR Technology for operational analytics and SpeedLine POS for restaurant operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza Factory Franchise The core franchise offering: entrepreneurs acquire the right to operate a Pizza Factory restaurant in the pizza segment, receiving a proven business model with training, marketing support, ongoing operational systems (including SpeedLine POS), and brand licensing in exchange for an initial $25,000 franchise fee plus 5% royalty and 3% advertising fees on gross sales.
• Pizza Factory Express Model A compact, hyper-efficient restaurant format (1,000–1,500 sq ft) designed for delivery, carry-out, and curbside operations. Features lower investment, reduced FF&E expenses, fewer employees, and access to more real estate sites in untapped markets.
• Fast Casual Dine-In Model Traditional dine-in model (1,600–2,500+ sq ft) offering a relaxed atmosphere with big screen TVs, pizza, pasta, wings, sandwiches, salad bar, lunch buffet, and a selection of local craft beers and wine. Includes delivery and carry-out revenue streams.
• Fast Casual Dine-In + Party Space Model Largest fast-casual model (3,000–5,000+ sq ft) featuring a spacious dining room, arcade area, banquet rooms for parties and social gatherings, and big screen TVs. Offers the full menu plus delivery and carry-out revenue.

Quantifiable outcome

• Top 33% of restaurants achieve $965K-$2.08M average unit volume
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PAR TechnologycoreTechnology or Integration · 22 June 2026Pizza Factory partnered with PAR Technology to provide franchisees with deeper operational visibility and stronger decision-making tools. The new platform will help owners better manage labor, inventory, and other operational aspects of running their restaurants.
• PunchhcoreTechnology or Integration · 12 January 2021Pizza Factory partnered with Punchh, a loyalty and engagement platform that redefines customer usage on industry apps. The partnership drove record-breaking loyalty app performance with 182% increase in year-over-year loyalty sales.
• San Jose Sharks (NHL)coreGTM or Marketing Partner · 1 September 2017Pizza Factory became the official pizza of the San Jose Sharks NHL team. The partnership made Pizza Factory the exclusive pizza served at Sharks' events and SAP Center. The partnership also provided a national platform for community outreach including the No Bully Zone program.
• GiftAMealminorGTM or Marketing PartnerSome Pizza Factory locations partnered with GiftAMeal which allows customers to take a photo of their food, upload it to the app, with money donated to local food banks. Pizza Factory locations have donated close to 5,000 meals to communities.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pizza-factory-inc.-franchise-opportunities

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pizza Factory Inc., Franchise Opportunities