Pointer_softwarehouse

What Pointer_softwarehouse does

Pointer SoftwareHouse (legal entity Pointer S.r.l.) is an Italian private software company founded in 2010 and headquartered in Reggio nell'Emilia, Italy. The company develops modular management and point-of-sale software for small and medium Italian businesses operating in food and beverage, retail, beauty and wellness, and craft and repair sectors. Its core product suite consists of four vertical-specific platforms — FOOD, SHOP, RELAX, and CRAFT — supplemented by proprietary mobile companion applications (My Fattorino for delivery riders, My Runner for waiters, My Mag for warehouse, and My Calendar for appointments) and a catalogue of add-on modules covering electronic invoicing, inventory, marketing/loyalty, online ordering, phone caller recognition, and delivery management.

The underlying technology is a modular platform with integrated iOS and Android mobile apps, real-time multi-station synchronization, integrated Italian fiscal document generation, and hardware integration with major Italian POS vendors including Olivetti, Custom, RCH, Aures, and Fritz. The software supports workflows such as digital floor plans, QR-code menus, barcode-driven status updates, and work-processing cards for repair shops. Revenue is generated through subscription-based software licenses sold on annual billing cadences, with modular add-ons layered on a base version; specific pricing is not publicly disclosed, and the company offers free, no-obligation demonstrations.

Pointer distributes exclusively through a network of Italian partners that receive training, commercial, marketing, and technical support, complemented by direct sales through its website and consultant-led pre-sales engagement. The company reports 400+ business customers across Italy, a 98% customer satisfaction rate, and 10+ years of operating history. Pointer is privately held with no disclosed parent company, institutional investors, or external funding rounds, and operates with a reported headcount of 1-10 employees.

Name

Pointer_softwarehouse

Legal name

Pointer S.r.l.

Website

https://pointer.re.it

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Pointer SoftwareHouse is an Italian SMB software vendor that develops modular management and point-of-sale software (FOOD, SHOP, RELAX, CRAFT) plus mobile companion apps for food service, retail, beauty, and repair businesses, distributed exclusively through a trained partner network in Italy.

Ownership category

akta.pro rank

Headquarters

HQ city

Reggio Nell'emilia

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Software Licenses and Subscriptions: Pointer generates revenue through the sale of its modular management software solutions. The software is offered with high modularity allowing customers to purchase base versions with optional additional modules. The company provides software that has been developed alongside industry operators for over 10 years.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Pointer SoftwareHouse develops and sells modular management and point-of-sale software for Italian small businesses, organized into four vertical products: FOOD (Food & Beverage), SHOP (retail), RELAX (beauty and wellness), and CRAFT (repairs and processing). The platform is delivered with companion mobile apps for delivery riders, waiters, warehouse, and appointments, plus add-on modules for electronic invoicing, inventory, loyalty marketing, online ordering, telephone recognition, and delivery, distributed through an Italian partner network on a subscription basis.

Product overview

Pointer SoftwareHouse offers a modular management software ecosystem comprising four core products: FOOD (for Food & Beverage sector), SHOP (for retail), RELAX (for beauty/wellness), and CRAFT (for repairs/crafts). The platform integrates with companion mobile apps including My Fattorino, My Runner, My mag, and My Calendar. Add-on modules extend functionality across electronic invoicing, inventory management, marketing/loyalty programs, online ordering, phone recognition, additional workstations, and delivery management. The architecture emphasizes high modularity allowing cross-product integration (e.g., FOOD with SHOP for retail-Food operations) and real-time synchronization across stations.

Differentiator

Problem solved

Functional benefit

Brands

• FOOD: Management software designed for Food & Beverage sector operations including restaurants, pizzerias, bars, pubs, canteens, ice cream shops, and kiosks.
• SHOP
• RELAX
• CRAFT
• My Fattorino
• My Runner
• My Mag
• My Calendar

Products and services

• FOOD Management software for Italian Food & Beverage businesses (restaurants, pizzerias, bars, pubs, canteens, gelaterias, kiosks), providing point-of-sale, order taking, table management, delivery and takeaway, warehouse, waiter and rider apps, digital menu via QR code, online ordering, and Italian fiscal document management.
• SHOP Management software for Italian retail and direct-sales businesses, providing point-of-sale, inventory management, sales reporting, electronic invoicing, and multi-location administration.
• RELAX Management software for Italian beauty and wellness businesses (hairdressers, beauty centers, perfumeries, personal wellness operators), providing appointment and calendar management, customer management, service tracking, and fidelization programs.
• CRAFT Management software for Italian craft and repair businesses (shoe repair shops, tailors, laundries, repair shops, mechanical workshops), providing work processing cards, status tracking with barcode updates, SMS customer notifications, delivery day recommendations, and fiscal document management.

Quantifiable outcome

• 98% customer satisfaction rate with software simplicity, completeness, and support received
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature10 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Wedy: Italian software provider offering management and booking tools for beauty salons and wellness businesses. Comparable to Pointer's RELAX product in targeting Italian beauty/wellness SMBs with vertical-specific management features.
• SumUp: European POS and payments provider serving small merchants with integrated hardware and software. Comparable to Pointer in serving small Italian/European merchants, though focused on payments-first rather than vertical management workflows.

Broad incumbents

• Toast: US-headquartered restaurant-specific POS and management platform with cloud, payments, and online ordering. Comparable to Pointer's FOOD product in restaurant focus and feature scope, though operating at much greater scale in a different geography.
• Lightspeed Commerce: Global cloud-based POS and commerce platform serving restaurants and retail SMBs. Comparable to Pointer in product category (POS, inventory, mobile operations), though serving a much broader international market and larger customers.
• Dylog: Italian software vendor providing management, POS, and fiscal-compliance solutions for retail and hospitality SMBs. Comparable to Pointer in domestic market and target verticals, with broader scale and additional enterprise offerings.
• TeamSystem: Leading Italian business-management software group serving SMEs across retail, hospitality, and professional services. Comparable to Pointer as a domestic competitor offering POS and management software to Italian SMBs, with much larger scale and broader product portfolio.
• Zucchetti: Italy's largest SMB software vendor with a deep portfolio covering hospitality, retail, and professional services. Comparable to Pointer as a domestic provider of vertical management and POS solutions for Italian SMBs, but operating at vastly greater scale and breadth.

Direct peers

• Passepartout: Italian SMB management-software vendor offering vertical solutions for retail, hospitality, and professional services. Directly comparable to Pointer as a domestic peer competing for the same Italian SMB management-software customers.
• TouchBistro: POS and management software built specifically for restaurants, including table management, delivery, and online ordering. Closely comparable to Pointer's FOOD suite in functionality and restaurant-SMB target customer, though serving North American and select international markets.
• MGSoftware: Italian developer of management and POS software for restaurants, pizzerias, and retail. Closely comparable to Pointer's FOOD and SHOP products in target customer, feature scope, and Italian SMB focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/POINTER.srls
• LinkedInlinkedin.com/company/pointer-s-r-l-s
• Instagraminstagram.com/pointer_s.r.l.s

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pointer_softwarehouse