Yeovil Football & Athletic Club Limited(the)

Name

Yeovil Football & Athletic Club Limited(the)

Legal name

Yeovil Football & Athletic Club Limited (The)

Website

https://ytfc.net

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Yeovil

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Matchday Revenue: Revenue from ticket sales for home fixtures at Huish Park, including general admission and premium seating options.
2. Commercial Sponsorship: Partnerships with local businesses including main club sponsor Bradfords Building Supplies, sleeve sponsors, kit sponsors, and various category partners across food, beverage, travel, legal, financial services, and construction sectors.
3. Hospitality: Executive boxes, lounges (Alec Stock Lounge, Glovers Lounge), matchday hospitality packages, and venue hire for corporate events and private functions at Huish Park.
4. Merchandise: Club shop selling replica kits, accessories, and official merchandise through ytfc.store.
5. Academy and Youth Development: Partnership with Yeovil College delivering Football Performance & Development Pathway; youth kit sponsorship opportunities.
6. Venue Hire: Hiring of club facilities including meeting rooms and event spaces for external functions and community use.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Yeovil Football & Athletic Club Limited operates Yeovil Town Football Club, a professional football club competing in the Enterprise National League (5th tier of English football) at Huish Park stadium in Somerset, England. The club sells matchday tickets, season memberships, hospitality packages, replica merchandise, and venue hire, and generates commercial revenue through corporate sponsorships and a youth academy pathway delivered in partnership with Yeovil College.

Product overview

Yeovil Town Football Club operates as a professional football organization offering a portfolio of interconnected products and services centered around its core football operations. The primary offering is matchday football experiences at Huish Park stadium, supported by commercial sponsorship packages (including matchday sponsorship, player sponsorship, and stadium advertising), hospitality services, and ticketing. The club has expanded into venue hire with multiple event spaces (Alec Stock Lounge, Executive Boxes, Glovers Lounge) available for corporate and private hire. Educational services are provided through the Football Performance & Development Pathway in partnership with Yeovil College. The club also trialing technology-enabled services such as a cashless fanzone payment system.

Differentiator

Problem solved

Functional benefit

Products and services

• Matchday Tickets
• Season Tickets & Memberships
• Matchday Hospitality Packages
• Club Merchandise
• Commercial Sponsorships & Partnerships
• Huish Park Venue Hire
• Yeovil Town Academy Programme

Quantifiable outcome

• Regular match attendance of 2,000-3,500+ supporters at National League fixtures

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered secondary and core.

• Aspire CompetitionssecondaryGTM or Marketing Partner · 6 July 2026Sleeve Sponsor for 2026/27 season, featuring on the sleeve of first-team shirts. Aspire Competitions run prize competitions and giveaways engaging audiences across the UK.
• Yeovil CollegecoreStrategic or Co-development Partner · 23 June 2026Elite Football and Education Pathway partnership delivering Football Performance & Development Programme. Level 3 BTEC in Sport Coaching & Development with training at Huish Park. Joint programme supporting academy players and representing Yeovil Town FC in National League Alliance U19s and FA Youth Cup.
• Tom Parker CreamerycoreGTM or Marketing Partner · 18 June 2026Official Partner supplying squad with milk, cream, and flavoured milk products for player nutrition and recovery. Products will feature on youth kits. Tom Parker Creamery is a proudly independent British dairy brand sourcing from Somerset farms.
• Carling (Molson Coors)coreGTM or Marketing Partner · 12 June 2026Back of Shorts Partner until 2029. Molson Coors Beverage Company has also enhanced hospitality and bar infrastructure at Huish Park. Historical connection with Bass brand having previously sponsored the club in the 1990s.
• Brown & Brown InsurancesecondaryGTM or Marketing Partner · 11 June 2026One of the UK's leading insurance brokers continuing partnership for 2026/27 season. Providing commercial and personal insurance solutions with strong presence around Huish Park.
• Hodders RoofingsecondaryGTM or Marketing Partner · 10 June 2026Three-year partnership extension. Hodders Roofing, formed in Yeovil in 2013 by Simon Hodder, provides roofing services for domestic and commercial customers with a small experienced team.
• BiffasecondaryGTM or Marketing Partner · 9 June 2026Official Waste Management Partner for two years. Biffa is one of the UK's leading waste management companies delivering recycling and environmental services, supporting the club's sustainability strategy.
• Amarin Rubber & PlasticssecondaryGTM or Marketing Partner · 1 June 2026Official Partner and sponsor of First Team Manager Billy Rowley, Assistant Manager Darren Simpson, and First Team Player Ryan Jones. Also sponsoring the Fanzone Stage at Huish Park. Amarin is a market leader in rubber and plastic products manufacturing.
• JNC Executive TravelsecondaryGTM or Marketing Partner · 28 May 2026Official Away Travel Partner until 2029. Three-year agreement for corporate coach hire, team coaches, chauffeur vehicles, and taxis. Leading provider of corporate coach hire in the region.
• Emerald First Aid TrainingsecondaryGTM or Marketing Partner · 26 May 2026Partnership extension providing medical assistance on matchdays and delivering accredited training courses at Huish Park. Ash Hunt's team supports club safety and community training.
• CGW ContractorssecondaryGTM or Marketing Partner · 11 May 2026Official partner providing civil engineering, groundworks, drainage, foundations, driveways, extensions, design and build, and refurbishment services. Building strong community connections in Yeovil.
• Hunt's Food GroupsecondaryGTM or Marketing Partner · 5 May 2026Well-established foodservice provider extending partnership into 2026/27 season. Supplies high-quality products to businesses across the South West with advertising boards and hospitality presence.
• Nest Associates YeovilsecondaryGTM or Marketing Partner · 1 April 2026Yeovil-based property and estate agency specialising in residential sales with strong local reputation. Continuation of partnership with hospitality box and advertising presence around Huish Park.
• Taylor & Co FinancialsecondaryGTM or Marketing Partner · 30 March 2026Locally based mortgage and protection broker continuing partnership. Provides expert advice on mortgages, protection, and specialist property finance with hospitality box presence.
• Robert Frith OptometristssecondaryGTM or Marketing Partner · 26 March 2026Official Optometrists with branches across the South West including one of their largest practices in Yeovil. Community-focused eye care business.
• Back2MarketsecondaryGTM or Marketing Partner · 23 March 2026Family-run business based in Somerset and Dorset established over seven years, with advertising boards around Huish Park. Extended partnership until end of 2028/29 season. Specialises in recycling with 'Reduce, Reuse and Recycle' ethos.
• MKMsecondaryGTM or Marketing Partner · 20 March 2026Club Partner until end of 2027/28 season. Building merchant with growing UK presence and people-first approach. Featuring on pitchside advertising, corner LED announcements, and sponsoring inaugural On The Spot networking event.
• Number 5 CateringsecondaryGTM or Marketing Partner · 11 November 2025Three-year partnership for matchday food offerings at Huish Park Fan Zone. Serving Yeovil since 2006, providing affordable high-quality food from their diner on Lynx Trading Estate.
• Hays Travel YeovilsecondaryGTM or Marketing Partner · 29 October 2025Official Travel Partner. UK's largest independent travel agent's local branch, providing exclusive travel opportunities and experiences for supporters with strong community ties.
• WollenscoreGTM or Marketing Partner · 13 August 2025Away Stand Sponsor and Preferred Legal Partner. One of the largest independent law firms in the South West with offices in Exeter, Torquay, and Barnstaple, employing 150+ specialists including dedicated Sports Law division led by Marco Floreale.
• BrotherwoodsecondaryGTM or Marketing Partner · 12 August 2025UK's Wheelchair Accessible Vehicle specialists sponsoring Disabled Supporters' viewing areas at Huish Park. Working alongside the Disabled Supporters' Association with plans for exclusive season ticket holder benefits.
• Bradfords Building SuppliescoreGTM or Marketing Partner · 1 July 2025Main club sponsor for 2025/26 season and beyond. Bradfords Building Supplies, a family-owned South West building supplies company with 40+ branches and 800 employees serving tradespeople and DIY customers since 1770, has partnered as main sponsor featuring logo on front of home and away shirts and throughout Huish Park.
• WollenscoreGTM or Marketing Partner · 23 September 2024Official Legal Partner. Full-service law firm providing comprehensive legal expertise across private client and commercial law. Partnership supports club's legal needs and commercial activities.
• TamburinossecondaryGTM or Marketing Partner · 28 June 2024Main Stand Sponsor for 2024/25 season. Italian restaurant chain founded in Yeovil in 2005, renowned for authentic cuisine, PAPA Platinum Award winner, and Guinness World Record holder for longest line of pizzas.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sutton United FC: National League club with comparable attendance scale and operating profile; recently promoted from National League. Similar small-market English football club reliant on community engagement and commercial partnerships.
• Woking FC: National League club in Surrey with comparable small-stadium operations, commercial sponsorship reliance, and matchday revenue model to YTFC.
• Eastleigh FC: National League club in Hampshire with similar attendance range and commercial-partnership structure to YTFC, competing at the same tier.
• Dagenham & Redbridge FC: National League club with prior EFL history, similar matchday scale and community-led operating model as Yeovil Town.
• Hartlepool United FC: National League club in North East England with a similar small-stadium, community-rooted operating model, comparable attendance scale, and reliance on commercial sponsorship and matchday revenue.
• Boreham Wood FC: National League club with a comparable small-attendance, commercial-partnership-driven model, operating at the same 5th-tier level as YTFC.
• Notts County FC: Oldest football club in the world, currently competing in the National League. Same 5th-tier competitive level, similar community-led GTM and commercial sponsorship model, and parallel reliance on matchday, hospitality and merchandise.
• Wrexham AFC: Welsh football club that played in the National League (5th tier) before successive promotions. Same competitive tier, similar matchday and commercial model, comparable historical context as a lower-league English pyramid club with regional fan base.
• Chesterfield FC: Club relegated from EFL to the National League in recent years, mirroring YTFC's decline from EFL League One. Same tier, similar commercial model and challenges of EFL-to-Non-League transition.

Emerging players

• Stockport County FC: Recently promoted from National League to League Two, serving as a relevant recent comparison for what a successful promotion trajectory from YTFC's current tier could deliver commercially.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xtwitter.com/YTFC
• YouTubeyoutube.com/user/YTFCOfficial
• Facebookfacebook.com/YTFCOfficial
• Instagraminstagram.com/ytfcofficial
• LinkedInlinkedin.com/company/yeovil-town-football-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yeovil Football & Athletic Club Limited(the)