Theater Am Kirchplatz Eg.
TAK Theater Liechtenstein is a cooperative (Genossenschaft) performing arts institution in Schaan, operating three venues and running ~220 events per season across drama, classical music, family programming, and educational outreach for Liechtenstein and cross-border audiences in Switzerland and Austria.
- Company typePrivate
- Founded1970
- HeadquartersSchaan, Liechtenstein
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Theater Am Kirchplatz Eg. does
Theater Am Kirchplatz Eg. (TAK Theater Liechtenstein) is a privately held cooperative (Genossenschaft) performing arts institution headquartered in Schaan, Liechtenstein. It operates three venues — the 295-seat main theater TAK, the multi-format SAL event center (up to 650 seated / 1,450 standing), and the 690-seat Vaduzer-Saal concert hall — and produces approximately 220 events per season spanning drama (Schauspiel), classical music (Weltklassik Konzerte), jazz and world music (TAK_MUSIC), cabaret and comedy, dance, literary talks, and family programming. The theater has a substantial educational arm including the KonTAKt-Workshops for schools, the 15-session TAK Theaterlabor for children aged 8-12, and the Double Check Kultur-Abo for cross-border Austrian school audiences.
The business model combines transactional ticket sales (CHF 10-55 per ticket), annual subscription series (Schauspiel-Abo, concert subscriptions, corporate Firmen-Abo), venue rental, corporate event packages, and dedicated school programs. Public funding from the Government of Liechtenstein, the municipalities of Schaan and Vaduz, and a syndicate of major foundations (H.E.M. Stiftung, Conny-Maeva Charitable Foundation, Guido Feger Stiftung, Hilti Foundation, Fürst Franz Josef von Liechtenstein Stiftung) underwrite operations, supplemented by EU grants (Erasmus+, Pro Helvetia) and corporate sponsors (LGT, Liechtensteinische Landesbank, Neutrik). Marketing is multi-channel: website, segmented newsletter, school outreach, community groups (Theaterfreunde), and a transport partnership with LIEmobil offering free public transit around performances.
Technology infrastructure is conventional: a custom ticketing platform (tickets.tak.li), a website maintained by A45 Digital, and privacy-first analytics via Matomo and Google Analytics with GDPR/DSG compliance. Distribution is omnichannel (online, box office, phone, mail) with a school reservation system managed by dedicated staff. The institution is governed by a supervisory board (Aufsichtsrat) including government delegates, and will transition Intendant leadership from Dr. Thomas Spieckermann to Jan Sellke at the 2026/27 season. Revenue is not publicly disclosed.
Theater Am Kirchplatz Eg. firmographics
Firmographics- Name
- Theater Am Kirchplatz Eg.
- Legal name
- Theater am Kirchplatz eG
- Website
- https://tak.li
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TAK Theater Liechtenstein is a cooperative (Genossenschaft) performing arts institution in Schaan, operating three venues and running ~220 events per season across drama, classical music, family programming, and educational outreach for Liechtenstein and cross-border audiences in Switzerland and Austria.
- Ownership category
- akta.pro rank
Theater Am Kirchplatz Eg. industry classification
Industry- Product category
- Performing Arts
- NAICS
- Theater Companies and Dinner Theaters (71111), Other Performing Arts Companies (711190), Musical Groups and Artists (711130)
- akta.pro primary industry
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)
- akta.pro secondary industries
- Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)
Keywords
Where Theater Am Kirchplatz Eg. is headquartered
LocationHeadquarters
- HQ city
- Schaan
- HQ country
- Liechtenstein
- HQ region
- Europe
Offices4 records
Markets served
Theater Am Kirchplatz Eg. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket Sales: Primary revenue from individual performance tickets sold online, at box office, by phone, and mail. Tickets range from CHF 10-55 depending on performance type and seat category.
- Subscriptions: Season subscriptions (Schauspiel-Abo, TAK Vaduzer Weltklassik Konzerte, TAK_MUSIC) offering discounted bundled tickets for repeat customers with reserved seating.
- Corporate Packages: Firmen-Abo (corporate subscriptions) with minimum 6 events per season, reserved seats, and discounted rates. Also includes exclusive events and custom productions for corporate clients.
- Venue Rental: Theater and foyer rental for events, product presentations, award ceremonies, company celebrations, and private events.
- School Programs: School bookings for theater performances, workshops, KonTAKtpersonen-Treffen, and Kultur-Abo programs with subsidized pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Per transaction | Standard family performance tickets |
| Unit Pricing | Per transaction | Standard youth/family performances |
| Unit Pricing | Per transaction | Theater performances with premium pricing |
| Unit Pricing | Per transaction | Premium concerts and music events |
| Subscription | Annual | Schauspiel subscription series |
| Unit Pricing | Per transaction | School workshops |
| Unit Pricing | Per transaction | Theaterlabor children's program |
| Other | Per transaction | Postage and handling |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Theater Am Kirchplatz Eg. product offering
Product offeringCore offering
Theater Am Kirchplatz Eg. (TAK) is a performing arts cooperative based in Schaan, Liechtenstein, operating multiple venues including the TAK theater (295 seats), the SAL (300-650 seated / 1,450 standing), and the Vaduzer-Saal (690/500 seats). It produces and presents a season of live drama, classical music, jazz concerts, and family/youth theater, while also renting its halls to corporate and third-party event organizers.
Product overview
TAK Theater Liechtenstein operates as a multi-venue performing arts institution offering a diverse program of theater productions, classical concerts, jazz/world music, dance, and family/children's programming across three venues: TAK (295 seats, main venue in Schaan), SAL (up to 650 seats, Schaan), and Vaduzer-Saal (690 seats, Vaduz). The product portfolio includes subscription series (Schauspiel-Abo, TAK Vaduzer Weltklassik Konzerte), single tickets, venue rentals, educational programs (KonTAKt-Workshops, TAK Theaterlabor for children), and corporate packages. Ticket sales are managed through an internal ticketing system (tickets.tak.li).
Differentiator
Problem solved
Functional benefit
Brands
- TAK Vaduzer Weltklassik Konzerte: Classical music concert series featuring world-class performers
- TAK_MUSIC
- Schauspiel
- TAK Theaterlabor
- TAK Lounge
- TAK Theaterfreunde
- KonTAKt-Workshops
- Double Check Kultur-Abo
Products and services
- Drama and Theater Productions Live staged drama productions presented in the 295-seat TAK theater, intended for general audiences seeking theatrical performance in Liechtenstein.
- Classical Music Concert Series Classical music performances programmed primarily in the larger Vaduzer-Saal (690 seats) and SAL, intended for classical music audiences across the region.
- Jazz Concert Series Live jazz concerts programmed as part of the regular season across the TAK venues, targeting jazz enthusiasts.
- Family and Youth Theater Program Performances and programming specifically curated for children, families, and young audiences, offered as part of the seasonal schedule and tied to school bookings.
- Venue Rental (SAL, TAK, Vaduzer-Saal) Rental of the cooperative's three halls — TAK (295 seats), SAL (300-650 seated / 1,450 standing), and Vaduzer-Saal (690/500 seats) — to corporate clients, event organizers, and third-party promoters for conferences, private events, and hosted performances.
Companies that use Theater Am Kirchplatz Eg.
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
Theater Am Kirchplatz Eg. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Theater Am Kirchplatz Eg. partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, minor and major.
- Regierung Fürstentum LiechtensteincoreGovernment of Liechtenstein is a primary funder of TAK Theater, providing essential financial support for operations and programming.
- Gemeinde SchaancoreMunicipality of Schaan is a key funder and host of the SAL venue, supporting local cultural programming.
- Gemeinde VaduzcoreMunicipality of Vaduz provides support and hosts the Vaduzer-Saal venue for TAK performances.
- NeutrikminorPartner and project sponsor providing technical support.
- LGT Private BankingminorCorporate partner and project sponsor.
- Liechtensteinische LandesbankminorCorporate partner and project sponsor.
- LIEmobilminorTransportation partner providing free public transit for ticket holders 3 hours before and after performances.
- Schweizerischer BühnenverbandminorProfessional theater association membership.
- t. Theaterschaffende SchweizminorSwiss theater professionals association membership.
- ASSITEJ LiechtensteincoreInternational Association of Theatre for Children and Young People - Liechtenstein chapter. TAK is a member and supports youth theater.
- Double Check (Vorarlberg)majorPartnership enabling Austrian Vorarlberg schools to book Kultur-Abos for TAK performances with free transport.
- Theater KarussellminorCooperation partner - youth theater in Liechtenstein.
- Schlachthaus Theater BernmajorCo-production partner for was kommt, was geht and Für immer weg.
- Theater SgaramuschmajorCo-production partner for Für immer weg.
- Trickster-pmajorCo-production partner for Common land with LAC Lugano.
- junges theater baselmajorGuest theater presenting TOUCHÉ at TAK.
- FigurenTheater St.GallenmajorRegular guest theater presenting Die Muskeltiere and Die Weihnachtsgans Auguste.
- Theater Kanton ZürichmajorGuest theater presenting Das Tagebuch der Anne Frank.
- Sinfonieorchester LiechtensteinmajorRegular concert partner for Vaduzer Weltklassik series.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Theater Am Kirchplatz Eg. competitors and assessment
Company assessmentDirect peers
- Theater Basel: Major Swiss three-discipline theater (drama, opera, ballet) operating subscription seasons and presenting touring productions — comparable in subscription architecture, programmatic breadth and cross-border Swiss audience reach.
- Sinfonieorchester Liechtenstein: National orchestra of Liechtenstein and core programming partner for TAK's Vaduzer Weltklassik Konzerte subscription series — directly comparable as a domestic performing-arts organization sharing the same funding ecosystem and stage venues.
- Schauspielhaus Zürich: Switzerland's flagship drama theater offering Schauspiel, subscription series and touring productions across multiple stages — directly comparable to TAK's Schauspiel programming, subscription model and DACH-region audience overlap.
- Junges Theater Basel: Basel-based youth and family theater that regularly guest-performs at TAK — directly comparable in children's/youth theater offerings, school workshops and family programming that form a core TAK revenue and audience-development line.
- Stadttheater Bern: Berner Stadttheater offering drama, musical and ballet with subscription packages — directly comparable to TAK's subscription model, programmatic mix and DACH-region operating context.
Regional players
- Tiroler Landestheater: Innsbruck-based regional theater (drama, opera, ballet, youth) operating subscription series across multiple performance spaces — comparable to TAK as a publicly-supported DACH regional theater with a strong educational/youth programming pillar.
- Landestheater Vorarlberg: The publicly funded theater of neighboring Austrian Vorarlberg, presenting drama, musical and youth productions — directly comparable as a regional DACH theater competing for the same cross-border school and family audiences targeted by TAK's Double Check Kultur-Abo.
Broad incumbents
- Festspielhaus Salzburg: Large DACH festival institution presenting drama, opera and concerts at premium ticket prices — comparable as a high-end performing-arts brand competing for the same pool of classical and theater audiences across the German-speaking border region.
- Theater Kanton Zürich: Touring theater company presenting productions across the canton — an existing TAK co-production partner with directly comparable dramatic repertoire and educational mission relevant to TAK's Schauspiel programming.
Emerging players
- Figurentheater St. Gallen: Eastern Swiss puppet/object theater that guest-performs at TAK — directly comparable niche for family programming (Die Muskeltiere, Weihnachtsgans Auguste) and educational touring in the same regional catchment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Theater Am Kirchplatz Eg. social profiles
Digital presenceTheater Am Kirchplatz Eg. compliance and trust
Trust signalCompliance1 record
Theater Am Kirchplatz Eg. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Theater Am Kirchplatz Eg. leadership team
Management profileNumber of profiles
Theater Am Kirchplatz Eg. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Theater Am Kirchplatz Eg. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Theater Am Kirchplatz Eg.
What does Theater Am Kirchplatz Eg. do?
Theater Am Kirchplatz Eg. (TAK) is a performing arts cooperative based in Schaan, Liechtenstein, operating multiple venues including the TAK theater (295 seats), the SAL (300-650 seated / 1,450 standing), and the Vaduzer-Saal (690/500 seats). It produces and presents a season of live drama, classical music, jazz concerts, and family/youth theater, while also renting its halls to corporate and third-party event organizers.
Is Theater Am Kirchplatz Eg. a public or private company?
Theater Am Kirchplatz Eg. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Theater Am Kirchplatz Eg. founded?
Theater Am Kirchplatz Eg. was founded in 1970. It employs 11 to 50 people.
Where is Theater Am Kirchplatz Eg. based?
Theater Am Kirchplatz Eg. is headquartered in Schaan, Liechtenstein, in the Europe region.
How does Theater Am Kirchplatz Eg. make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are subscriptions, corporate Packages, venue Rental and school Programs.
Who are Theater Am Kirchplatz Eg.'s main competitors?
Direct peers on record are Theater Basel, Sinfonieorchester Liechtenstein, Schauspielhaus Zürich, Junges Theater Basel and Stadttheater Bern. Regional players are Tiroler Landestheater and Landestheater Vorarlberg. Broad incumbents are Festspielhaus Salzburg and Theater Kanton Zürich. Figurentheater St. Gallen is listed as an emerging player.
Does Theater Am Kirchplatz Eg. have an API?
No public API is recorded for Theater Am Kirchplatz Eg..
What industry is Theater Am Kirchplatz Eg. in?
Theater Am Kirchplatz Eg.'s product category is Performing Arts. Its primary akta.pro industry code is MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses), with a secondary code of MPAGALAC, Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues). Its NAICS code is 71111.