LIEmobil
LIEmobil is the Liechtenstein government-owned national public transport operator, running 25 bus lines across all 11 municipalities plus cross-border routes to Austria and Switzerland, with a 48-vehicle fleet, 7,586 annual pass subscribers, and a complementary LIEbike e-bike sharing network of 70 bikes at 34 stations.
- Company typePrivate
- Founded2011
- HeadquartersVaduz, Liechtenstein
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What LIEmobil does
LIEmobil (legal name Verkehrsbetrieb LIECHTENSTEINmobil) is the national public transport operator of Liechtenstein, structured as a public-law entity established by the Liechtenstein government in 2011 and headquartered at Postplatz 5, Schaan. The company operates a national bus network of 25 lines supported by 48 buses, with 4 additional night-bus lines and 2 ski-bus seasonal lines, connecting all 11 municipalities and providing cross-border routes into Austria and Switzerland; transport operations are executed by contracted carriers (BOS PS Anstalt, Philipp Schädler Anstalt, and Ivo Matt AG), while LIEmobil retains planning, contracting, and customer-facing functions through a ~12-person office team plus ~100 bus drivers.
The product portfolio centers on the core bus service and is extended by LIEbike, a nationwide e-bike sharing system with 70 electric bicycles at 34 stations operated via a dedicated mobile app offering QR-code rental, day passes, and annual subscriptions. Ticketing spans single tickets, monthly passes, the Jahresabo annual subscription (CHF 370 standard, CHF 280 reduced, with up to 50% municipal refund), the EasyRide check-in/check-out feature inside the SBB Mobile app, the FAIRTIQ-powered B2B platform for corporate mobility, free Bildungsabo passes for eligible students, and cooperation tickets for hotels and events. Bus advertising is monetized via a Vaduzer Medienhaus AG partnership covering in-vehicle screens and full bus wraps.
Revenue mechanics are diversified across subscription annual passes, transactional single tickets and monthly passes, usage-based LIEbike rentals (CHF 2 per 30 minutes, CHF 20 day pass, CHF 100 annual), B2B cooperation tickets and FAIRTIQ business solutions, and advertising. The model benefits from a captive subscriber base of 7,586 annual pass holders and approximately 5 million passengers carried in 2022, with municipal subsidies partially underwriting ticket prices and a 2023 MAP 2030 strategy guiding market, offer, and partner development.
LIEmobil firmographics
Firmographics- Name
- LIEmobil
- Legal name
- Verkehrsbetrieb LIECHTENSTEINmobil
- Website
- https://liemobil.li
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LIEmobil is the Liechtenstein government-owned national public transport operator, running 25 bus lines across all 11 municipalities plus cross-border routes to Austria and Switzerland, with a 48-vehicle fleet, 7,586 annual pass subscribers, and a complementary LIEbike e-bike sharing network of 70 bikes at 34 stations.
- Ownership category
- akta.pro rank
LIEmobil industry classification
Industry- Product category
- Public Transportation Services
- NAICS
- Interurban and Rural Bus Transportation (48521), Transit and Ground Passenger Transportation (485)
- akta.pro primary industry
- Bikeshare (Station-Based/Docked) (TLAFAMAE)
- akta.pro secondary industry
- Station-Based Bike Rentals (Bikeshare) (THADAGAD)
Keywords
Where LIEmobil is headquartered
LocationHeadquarters
- HQ city
- Vaduz
- HQ country
- Liechtenstein
- HQ region
- Europe
Offices1 record
Markets served
LIEmobil business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Annual Passes (Jahresabo): Annual subscription passes priced at CHF 370 for standard, CHF 280 for youth under 25 and seniors over 65. Liechtenstein municipalities refund up to half the purchase price to residents.
- Single Tickets to Monthly Cards: Point-of-sale tickets ranging from single rides to monthly passes sold through apps, online, and physical locations.
- LIEbike E-Bike Rental: E-bike sharing service with standard tariff (CHF 2 per 30 minutes), day passes (CHF 20), and annual subscriptions (CHF 100). Prepaid payments include bonus credit.
- B2B Cooperation Tickets: Cooperation tickets sold to companies and accommodation providers in batches of 20+ tickets (daily or weekly passes) for employee/visitor mobility.
- Advertising: Bus advertising including screen advertising in vehicles, rear, side, and full bus wraps. Managed by Vaduzer Medienhaus AG.
- FAIRTIQ Business Solutions: B2B mobility solutions for companies including monthly OV credit for employees, incentives, and discounted travel between company locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard annual pass for all ages |
| Subscription | Annual | Reduced annual pass for youth under 25 and seniors over 65 |
| Usage-based | Pay-as-you-go | Standard tariff for e-bike rental |
| Usage-based | Pay-as-you-go | Day pass for e-bike rental |
| Subscription | Annual | Annual pass for e-bike rental |
| Usage-based | Pay-as-you-go | Prepaid credit for e-bike rental |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
LIEmobil product offering
Product offeringCore offering
LIEmobil operates the national public bus network of Liechtenstein with 25 lines and 48 buses connecting all 11 municipalities plus cross-border routes to Austria and Switzerland. The company also operates the LIEbike e-bike sharing system with 70 bikes at 34 stations and sells annual passes, single tickets, B2B cooperation tickets, and bus advertising.
Product overview
LIEmobil (Verkehrsbetrieb LIECHTENSTEINmobil) operates a unified public transport ecosystem consisting of the core LIEmobil bus service as the primary product, supplemented by the LIEbike e-bike sharing service as a network extension. The product portfolio includes annual passes (Jahresabo) on SwissPass and as standalone cards, EasyRide mobile ticketing via SBB Mobile, FAIRTIQ B2B business solutions for corporate mobility, cooperation tickets for businesses and events, and bus advertising services. The LIEbike app serves as the digital interface for e-bike rentals. All offerings are designed to interlock, with bikes connecting transit routes not covered by buses, and ticketing solutions enabling seamless multimodal journeys.
Differentiator
Problem solved
Functional benefit
Brands
- LIEbike: E-Bike sharing service operated by LIEmobil across Liechtenstein with 70 bikes at 34 stations.
Products and services
- LIEmobil Bus Service
- LIEbike E-Bike Sharing
- Jahresabo (Annual Pass)
- Single Tickets and Monthly Passes
- FAIRTIQ Business Solutions
- Kooperationstickets (Cooperation Tickets)
- Bus Advertising
- Bildungsabo (Education Pass)
Quantifiable outcome
- 5 million passengers transported in 2022
- +2 more outcomes
Companies that use LIEmobil
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
LIEmobil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
LIEmobil partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- BOS PS AnstaltcoreBOS PS Anstalt is the transport contractor responsible for operating the main line network since 2021. LIEmobil awards contracts for bus fleet operations to transport companies including BOS PS Anstalt, Philipp Schädler Anstalt, and Ivo Matt AG.
- Philipp Schädler AnstaltcoreTransport contractor providing bus fleet operations for LIEmobil services.
- Ivo Matt AGcoreTransport contractor providing bus fleet operations for LIEmobil services.
- FAIRTIQcoreFAIRTIQ provides the ticket app technology that powers LIEmobil's digital services, including B2B business solutions for corporate customers with monthly OV credit, employee incentives, and discounted travel between company locations.
- Vaduzer Medienhaus AGcoreVaduzer Medienhaus AG handles advertising sales and management for LIEmobil buses, including screen advertising, rear/side wraps, and full bus advertising campaigns.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
LIEmobil competitors and assessment
Company assessmentRegional players
- Verkehrsverbund Tirol (VVT): VVT coordinates regional bus and rail services across Tyrol (Austria), directly bordering Liechtenstein. Its integrated tariff and contracted-operator model closely mirrors LIEmobil's structure.
- Verkehrsbetriebe St. Gallen (VBSG): VBSG operates urban and regional buses in the St. Gallen region, including routes that connect to Buchs and Sargans — the same railway nodes where LIEmobil maintains ticket sales points. Comparable in scale and operating model.
Broad incumbents
- SBB (Swiss Federal Railways): SBB is the Swiss national rail operator and LIEmobil's primary ticketing integration partner via SBB Mobile (EasyRide) and SwissPass. While rail rather than bus, SBB sets the multimodal standard for the ecosystem in which LIEmobil operates.
- BLT (Baselland Transport): BLT operates regional tram and bus services in the Basel region under a regulated concession, with contracted operation and subsidized fares — comparable to LIEmobil's governed, contracted bus model.
- Verkehrsbetriebe Zürich (VBZ): VBZ runs Zurich's city bus and tram network, sharing the German-Swiss concession model and SwissPass-based ticketing used by LIEmobil, though at much larger urban scale.
- BLS AG: BLS AG operates regional rail and bus services across western Switzerland with concession-based contracts. Comparable to LIEmobil as a regulated regional mobility provider, though with broader multimodal scope.
Direct peers
- PubliBike: PubliBike operates Switzerland's national bike-sharing system with station-based e-bikes and integrated SBB ticketing. It is the direct functional peer to LIEmobil's LIEbike station-based e-bike sharing service.
- PostAuto (Swiss PostBus): PostAuto operates Switzerland's national yellow bus network under a federal mandate, with similar concession/contracted fleet model and integrated ticketing. It is the closest analogue to LIEmobil's role as Liechtenstein's mandated national bus operator.
- ÖBB-Postbus: ÖBB-Postbus is Austria's national regional bus operator running scheduled services under a public mandate. As Liechtenstein's eastern cross-border neighbor, it offers the closest direct functional comparison for cross-border connectivity.
Emerging players
- nextbike: nextbike operates station-based bike-sharing systems across multiple European countries. Comparable to LIEbike in modality (e-bikes with QR-code unlock) and integration with public transit apps, though at greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LIEmobil social profiles
Digital presenceLIEmobil compliance and trust
Trust signalCompliance1 record
LIEmobil financial estimates
Financial estimateRevenue estimate
Valuation estimate
LIEmobil leadership team
Management profileNumber of profiles
Profiles18 records
LIEmobil subsidiaries and ownership
Company hierarchySubsidiaries1 record
LIEmobil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LIEmobil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LIEmobil
What does LIEmobil do?
LIEmobil operates the national public bus network of Liechtenstein with 25 lines and 48 buses connecting all 11 municipalities plus cross-border routes to Austria and Switzerland. The company also operates the LIEbike e-bike sharing system with 70 bikes at 34 stations and sells annual passes, single tickets, B2B cooperation tickets, and bus advertising.
Is LIEmobil a public or private company?
LIEmobil is a private company. It is classified as state government owned and is currently operating.
When was LIEmobil founded?
LIEmobil was founded in 2011. It employs 11 to 50 people.
Where is LIEmobil based?
LIEmobil is headquartered in Vaduz, Liechtenstein, in the Europe region.
How does LIEmobil make money?
Six revenue lines are on record. Annual Passes (Jahresabo) is the primary driver. The others are single Tickets to Monthly Cards, LIEbike E-Bike Rental, B2B Cooperation Tickets, advertising and FAIRTIQ Business Solutions.
Who are LIEmobil's main competitors?
Regional players on record are Verkehrsverbund Tirol (VVT) and Verkehrsbetriebe St. Gallen (VBSG). Broad incumbents are SBB (Swiss Federal Railways), BLT (Baselland Transport), Verkehrsbetriebe Zürich (VBZ) and BLS AG. Direct peers are PubliBike, PostAuto (Swiss PostBus) and ÖBB-Postbus. nextbike is listed as an emerging player.
Does LIEmobil have an API?
No public API is recorded for LIEmobil.
What industry is LIEmobil in?
LIEmobil's product category is Public Transportation Services. Its primary akta.pro industry code is TLAFAMAE, Bikeshare (Station-Based/Docked), with a secondary code of THADAGAD, Station-Based Bike Rentals (Bikeshare). Its NAICS code is 48521.