The Next Right Thing
The Next Right Thing develops an AI self-guidance app, creative music programs, and a personal growth journal for individuals. It serves consumers seeking clarity and direction through daily reflection prompts, decision frameworks, and story-to-music creation services.
- Company typePrivate
- Founded2015
- HeadquartersBirmingham, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What The Next Right Thing does
The Next Right Thing (TNRT) is a Birmingham, Alabama-based private company developing an AI self-guidance application and a suite of creative music products aimed at consumers seeking clarity, direction, and personal growth. The planned TNRT app is positioned as a 'personal operating system for truth and direction,' offering daily prompts, guided reflection, and simple decision frameworks centered on the question 'What is the next right thing I can do, right now?' The app is currently in mockup/development stage with investor materials available. Alongside the app, TNRT operates Midnight Music, a brand that turns real personal stories into original songs using generative AI and modern creative tools, and Just Press Play, an album-creation experience offered in both self-guided and premium service tiers. The monetized offerings consist of a $49 one-time AI Music Masterclass PDF sold via Gumroad, a Custom Build one-on-one production service with an Emmy-winning editor and producer (pricing undisclosed), and the Next Right Thing Journal, a content platform used as the primary top-of-funnel marketing channel. The company is bootstrapped, founder-led by Michael Crane, with 1-10 employees and no disclosed institutional funding or external investors. Its customer base is exclusively individual consumers, segmented into people seeking personal growth, individuals navigating mental health or recovery challenges, aspiring music creators, and youth sports program leaders — with no enterprise customers, named logos, or disclosed revenue figures.
The Next Right Thing firmographics
Firmographics- Name
- The Next Right Thing
- Legal name
- The Next Right Thing
- Website
- https://tnrt.us
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Next Right Thing develops an AI self-guidance app, creative music programs, and a personal growth journal for individuals. It serves consumers seeking clarity and direction through daily reflection prompts, decision frameworks, and story-to-music creation services.
- Ownership category
- akta.pro rank
The Next Right Thing industry classification
Industry- Product category
- Personal Development Software
- NAICS
- Software Publishers (5132), Computer Training (611420)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- AI Music Creation & Assistive Tools (Generation, Separation, Mastering) (MPAIAIAG)
- akta.pro secondary industry
- Media & Content Personalization (News, Video, Music, Podcasts) (HDAAAGAB)
Keywords
Where The Next Right Thing is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Next Right Thing business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- AI Music Masterclass: Digital PDF course sold for $49 (estimated value $299) teaching users to transform their life story into music, albums, AI personas, and potential record label systems. One-time purchase with perpetual access.
- Custom Build Music Services: Guided one-on-one experience with an Emmy-winning editor and producer creating custom songs (3 to 10-song albums) based on personal stories, including artist identity and visual content.
- TNRT App (Planned): AI-powered personal growth app in development. Positioned as a personal operating system for truth and direction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | AI Music Artist Masterclass - One-time PDF access |
| Other | Multi-year contract | Custom Build Experience - Guided music creation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
The Next Right Thing product offering
Product offeringCore offering
The Next Right Thing develops and sells an AI-powered personal growth and self-guidance application (TNRT App) that helps users navigate decisions through daily prompts, guided reflection, and simple decision frameworks. Its commercial suite currently also includes a digital PDF course (AI Music Masterclass, $49) teaching story-to-music creation, a creative music brand (Midnight Music) that turns personal stories into songs, a guided music-album experience (Just Press Play), and a premium Custom Build one-on-one production service delivered with an Emmy-winning editor and producer.
Product overview
The Next Right Thing is a personal growth ecosystem built around an AI-powered self-guidance app complemented by creative music services. The core TNRT App provides daily prompts, guided reflection, and decision frameworks for personal development. The product suite includes Midnight Music (story-to-song creation brand), Just Press Play (music album creation experiences), AI Music Masterclass (educational course at $49), and Custom Build (premium one-on-one production services). Together, these products transform personal experiences into both inner clarity (via the app) and outer expression (via music creation), unified by the philosophy of 'doing the next right thing.'
Differentiator
Problem solved
Functional benefit
Brands
- Midnight Music: A creative initiative where real stories are turned into songs, blending real human experiences, storytelling, and modern creative tools to turn moments into personal and relatable music.
- Just Press Play
- AI Music Masterclass
- Custom Build
Products and services
- AI Music Masterclass A $49 one-time perpetual-access PDF course teaching aspiring creators how to transform personal stories into a full music catalog, AI persona, record label, and publishing empire without musical experience or equipment. Sold via Gumroad at tnrt1.gumroad.com with stated estimated value of $299.
- Custom Build Music Service A premium one-on-one production service in which users collaborate with an Emmy-winning editor and producer to convert personal stories into 3 to 10 fully produced songs, a defined artist identity, complete album package, and optional music video / visual content. Custom pricing, not publicly disclosed, sold via direct inquiry.
- TNRT App An AI-powered personal growth mobile application designed to help users navigate life one step at a time through daily prompts, guided reflection exercises, and simple decision frameworks, centered on the question "What is the next right thing I can do, right now?" Status: announced / in development, with planned recurring subscription revenue.
- Midnight Music A creative music brand under TNRT that turns real personal stories, memories, and feelings into original songs using a blend of real human experiences, storytelling, and modern generative-AI creative tools, producing music described as personal and relatable rather than trend-driven.
- Just Press Play A guided music-album creation experience that offers users two paths — self-guided learning through the AI Music Masterclass or premium guided production via the Custom Build service — to transform their personal stories into personalized soundtracks, complete albums, and music-video content.
- The Next Right Thing Journal A free content platform (blog/editorial) featuring honest reflections, lessons learned, and personal-growth storytelling from the TNRT team, designed to drive top-of-funnel engagement and reinforce the core TNRT philosophy of taking the next right step.
Companies that use The Next Right Thing
Customer profileSegments4 records
Ideal customer profiles3 records
The Next Right Thing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
The Next Right Thing partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Next Right Thing competitors and assessment
Company assessmentBroad incumbents
- Headspace: Headspace is a leading mental wellness and mindfulness app with guided reflection and decision-support features — broadly comparable to TNRT's planned personal-growth app, though at enterprise scale.
- MasterClass: MasterClass is a premium online course platform featuring celebrity instructors including musicians — broadly comparable to TNRT's $49 AI Music Masterclass, though MasterClass operates as a broad content marketplace at much larger scale.
- Calm: Calm is a scaled mental wellness and personal-growth subscription app with daily prompts, guided reflection, and meditation content — overlapping with TNRT's planned app positioning but serving a much broader installed-base.
Emerging players
- Stoic: Stoic is a mental-wellness and guided journaling app with prompts and reflection exercises — thematically comparable to TNRT's TNRT app and Journal positioning at the intersection of AI guidance and personal growth.
- Day One Journal: Day One is a personal journaling and reflection app with guided prompts — overlaps with TNRT Journal and the planned reflection features in the TNRT app.
Direct peers
- Songfinch: Songfinch offers custom-made songs commissioned from real musicians — directly comparable to TNRT's Custom Build service, which produces 3-10 song custom albums from personal stories.
- Suno: Suno is a leading consumer AI music generation platform that turns text prompts into original songs — directly comparable to TNRT's Midnight Music story-to-song offering and overlapping audience of non-musician creators.
- Mubert: Mubert is an AI music generation platform producing royalty-free tracks and personalized audio for creators, comparable to TNRT's AI music tooling stack.
- AIVA: AIVA is an AI music composition assistant that generates original music from user parameters, closely mirroring Midnight Music's generative audio modality and use case.
- Boomy: Boomy enables users with no musical experience to generate and distribute AI-created songs and albums — directly comparable to TNRT's Midnight Music and AI Music Masterclass value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Next Right Thing social profiles
Digital presenceThe Next Right Thing financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Next Right Thing leadership team
Management profileNumber of profiles
Profiles1 record
The Next Right Thing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Next Right Thing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Next Right Thing
What does The Next Right Thing do?
The Next Right Thing develops and sells an AI-powered personal growth and self-guidance application (TNRT App) that helps users navigate decisions through daily prompts, guided reflection, and simple decision frameworks. Its commercial suite currently also includes a digital PDF course (AI Music Masterclass, $49) teaching story-to-music creation, a creative music brand (Midnight Music) that turns personal stories into songs, a guided music-album experience (Just Press Play), and a premium Custom Build one-on-one production service delivered with an Emmy-winning editor and producer.
Is The Next Right Thing a public or private company?
The Next Right Thing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Next Right Thing founded?
The Next Right Thing was founded in 2015. It employs 1 to 10 people.
Where is The Next Right Thing based?
The Next Right Thing is headquartered in Birmingham, United States, in the North America region.
How does The Next Right Thing make money?
Three revenue lines are on record. AI Music Masterclass are the primary driver. The others are custom Build Music Services and TNRT App (Planned).
Who are The Next Right Thing's main competitors?
Broad incumbents on record are Headspace, MasterClass and Calm. Emerging players are Stoic and Day One Journal. Direct peers are Songfinch, Suno, Mubert, AIVA and Boomy.
Does The Next Right Thing have an API?
No public API is recorded for The Next Right Thing.
What industry is The Next Right Thing in?
The Next Right Thing's product category is Personal Development Software. Its primary akta.pro industry code is MPAIAIAG, AI Music Creation & Assistive Tools (Generation, Separation, Mastering), with a secondary code of HDAAAGAB, Media & Content Personalization (News, Video, Music, Podcasts). Its NAICS code is 5132 and its SIC code is 7372.