The Next Right Thing

What The Next Right Thing does

The Next Right Thing (TNRT) is a Birmingham, Alabama-based private company developing an AI self-guidance application and a suite of creative music products aimed at consumers seeking clarity, direction, and personal growth. The planned TNRT app is positioned as a 'personal operating system for truth and direction,' offering daily prompts, guided reflection, and simple decision frameworks centered on the question 'What is the next right thing I can do, right now?' The app is currently in mockup/development stage with investor materials available. Alongside the app, TNRT operates Midnight Music, a brand that turns real personal stories into original songs using generative AI and modern creative tools, and Just Press Play, an album-creation experience offered in both self-guided and premium service tiers. The monetized offerings consist of a $49 one-time AI Music Masterclass PDF sold via Gumroad, a Custom Build one-on-one production service with an Emmy-winning editor and producer (pricing undisclosed), and the Next Right Thing Journal, a content platform used as the primary top-of-funnel marketing channel. The company is bootstrapped, founder-led by Michael Crane, with 1-10 employees and no disclosed institutional funding or external investors. Its customer base is exclusively individual consumers, segmented into people seeking personal growth, individuals navigating mental health or recovery challenges, aspiring music creators, and youth sports program leaders — with no enterprise customers, named logos, or disclosed revenue figures.

Name

The Next Right Thing

Legal name

The Next Right Thing

Website

https://tnrt.us

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

The Next Right Thing develops an AI self-guidance app, creative music programs, and a personal growth journal for individuals. It serves consumers seeking clarity and direction through daily reflection prompts, decision frameworks, and story-to-music creation services.

Ownership category

akta.pro rank

Product category

Personal Development Software

NAICS

Software Publishers (5132), Computer Training (611420)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI Music Creation & Assistive Tools (Generation, Separation, Mastering) (MPAIAIAG)

akta.pro secondary industry

Media & Content Personalization (News, Video, Music, Podcasts) (HDAAAGAB)

Keywords

• Personal development app
• AI self-guidance
• Music creation course
• Decision reflection prompts
• Wellness journaling platform

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. AI Music Masterclass: Digital PDF course sold for $49 (estimated value $299) teaching users to transform their life story into music, albums, AI personas, and potential record label systems. One-time purchase with perpetual access.
2. Custom Build Music Services: Guided one-on-one experience with an Emmy-winning editor and producer creating custom songs (3 to 10-song albums) based on personal stories, including artist identity and visual content.
3. TNRT App (Planned): AI-powered personal growth app in development. Positioned as a personal operating system for truth and direction.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Next Right Thing develops and sells an AI-powered personal growth and self-guidance application (TNRT App) that helps users navigate decisions through daily prompts, guided reflection, and simple decision frameworks. Its commercial suite currently also includes a digital PDF course (AI Music Masterclass, $49) teaching story-to-music creation, a creative music brand (Midnight Music) that turns personal stories into songs, a guided music-album experience (Just Press Play), and a premium Custom Build one-on-one production service delivered with an Emmy-winning editor and producer.

Product overview

The Next Right Thing is a personal growth ecosystem built around an AI-powered self-guidance app complemented by creative music services. The core TNRT App provides daily prompts, guided reflection, and decision frameworks for personal development. The product suite includes Midnight Music (story-to-song creation brand), Just Press Play (music album creation experiences), AI Music Masterclass (educational course at $49), and Custom Build (premium one-on-one production services). Together, these products transform personal experiences into both inner clarity (via the app) and outer expression (via music creation), unified by the philosophy of 'doing the next right thing.'

Differentiator

Problem solved

Functional benefit

Brands

• Midnight Music: A creative initiative where real stories are turned into songs, blending real human experiences, storytelling, and modern creative tools to turn moments into personal and relatable music.
• Just Press Play
• AI Music Masterclass
• Custom Build

Products and services

• AI Music Masterclass A $49 one-time perpetual-access PDF course teaching aspiring creators how to transform personal stories into a full music catalog, AI persona, record label, and publishing empire without musical experience or equipment. Sold via Gumroad at tnrt1.gumroad.com with stated estimated value of $299.
• Custom Build Music Service A premium one-on-one production service in which users collaborate with an Emmy-winning editor and producer to convert personal stories into 3 to 10 fully produced songs, a defined artist identity, complete album package, and optional music video / visual content. Custom pricing, not publicly disclosed, sold via direct inquiry.
• TNRT App An AI-powered personal growth mobile application designed to help users navigate life one step at a time through daily prompts, guided reflection exercises, and simple decision frameworks, centered on the question "What is the next right thing I can do, right now?" Status: announced / in development, with planned recurring subscription revenue.
• Midnight Music A creative music brand under TNRT that turns real personal stories, memories, and feelings into original songs using a blend of real human experiences, storytelling, and modern generative-AI creative tools, producing music described as personal and relatable rather than trend-driven.
• Just Press Play A guided music-album creation experience that offers users two paths — self-guided learning through the AI Music Masterclass or premium guided production via the Custom Build service — to transform their personal stories into personalized soundtracks, complete albums, and music-video content.
• The Next Right Thing Journal A free content platform (blog/editorial) featuring honest reflections, lessons learned, and personal-growth storytelling from the TNRT team, designed to drive top-of-funnel engagement and reinforce the core TNRT philosophy of taking the next right step.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Headspace: Headspace is a leading mental wellness and mindfulness app with guided reflection and decision-support features — broadly comparable to TNRT's planned personal-growth app, though at enterprise scale.
• MasterClass: MasterClass is a premium online course platform featuring celebrity instructors including musicians — broadly comparable to TNRT's $49 AI Music Masterclass, though MasterClass operates as a broad content marketplace at much larger scale.
• Calm: Calm is a scaled mental wellness and personal-growth subscription app with daily prompts, guided reflection, and meditation content — overlapping with TNRT's planned app positioning but serving a much broader installed-base.

Emerging players

• Stoic: Stoic is a mental-wellness and guided journaling app with prompts and reflection exercises — thematically comparable to TNRT's TNRT app and Journal positioning at the intersection of AI guidance and personal growth.
• Day One Journal: Day One is a personal journaling and reflection app with guided prompts — overlaps with TNRT Journal and the planned reflection features in the TNRT app.

Direct peers

• Songfinch: Songfinch offers custom-made songs commissioned from real musicians — directly comparable to TNRT's Custom Build service, which produces 3-10 song custom albums from personal stories.
• Suno: Suno is a leading consumer AI music generation platform that turns text prompts into original songs — directly comparable to TNRT's Midnight Music story-to-song offering and overlapping audience of non-musician creators.
• Mubert: Mubert is an AI music generation platform producing royalty-free tracks and personalized audio for creators, comparable to TNRT's AI music tooling stack.
• AIVA: AIVA is an AI music composition assistant that generates original music from user parameters, closely mirroring Midnight Music's generative audio modality and use case.
• Boomy: Boomy enables users with no musical experience to generate and distribute AI-created songs and albums — directly comparable to TNRT's Midnight Music and AI Music Masterclass value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thenextrightthing
• LinkedInlinkedin.com/company/thenextrightthing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Next Right Thing