Wirtschafts-assekuranz-makler Ag

Name

Wirtschafts-assekuranz-makler Ag

Legal name

Wirtschafts-Assekuranz-Makler AG

Website

https://wiass.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

akta.pro secondary industries

Umbrella & Excess Liability (Fleet/Transportation) (TLABANAG), Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

• Commercial insurance brokerage
• Personal insurance advisory
• Risk management consulting
• Claims management services
• Corporate pension advisory

Headquarters

HQ city

Amberg

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission (Courtage): WIASS earns commission (Courtage) paid by insurance companies. This commission is habitually included in insurance premiums and represents the sole compensation for advisory, intermediary, and ongoing client management services. The company does not accept direct client fees unless explicitly agreed, and does not work with insurers who decline to pay commission or communicate through the broker.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Wirtschafts-Assekuranz-Makler AG operates as an independent insurance broker (Versicherungsmakler) that intermediates commercial and personal insurance contracts between clients and multiple BaFin-regulated insurance carriers. The firm conducts risk analysis, designs and places insurance coverage, manages the full policy portfolio (correspondence, premium flows via a dual-purpose trust), and provides end-to-end claims advocacy through its in-house Schadenservice and the CMC Network Claim-Manager digital platform, serving 4,032 customers across 8 German locations.

Product overview

WIASS operates as an independent insurance broker (Versicherungsmakler) providing a unified service platform for commercial and private insurance. The core offerings consist of Gewerbeversicherungen (commercial insurance) and Privatversicherungen (personal insurance) products, supported by a Schadenservice module for end-to-end claims management. The Claim-Manager software enables digital claims processing. Supplementary services include FAQs, downloadable industry documents, and online forms for policy changes. The company functions as an intermediary between clients and insurance providers, sourcing optimal coverage from multiple insurers based on performance, price, provider security, and claims handling quality.

Differentiator

Problem solved

Functional benefit

Products and services

• Gewerbeversicherungen (Commercial Insurance) Multi-line business insurance brokerage covering vehicle (KFZ), liability, property, transport liability and machine insurance for commercial clients, sourced and managed by WIASS from multiple insurance carriers.
• Privatversicherungen (Personal Insurance) Personal insurance brokerage for private individuals covering household contents, personal liability, legal expenses, disability provision (BU), motor (KFZ) and building insurance.
• Schadenservice (Claims Service) End-to-end claims management service covering incident reporting through settlement for both commercial and private clients, with dedicated commercial and private claims pathways.
• Claim-Manager Digital claims management software for processing and tracking insurance claims, sourced from CMC Network GmbH, available for both commercial (KFZ, property, transport liability) and private lines.
• Wirtschafts-Assekuranz Makler GmbH (Munich subsidiary) Wholly owned subsidiary providing insurance brokerage services in the Munich region, founded 1997, registered broker D-F42L-42QBF-05 under IHK Munich supervision.
• Wirtschafts-Assekuranz Finance Makler GmbH (Rösrath subsidiary) Wholly owned subsidiary providing insurance brokerage services in the Cologne/Rösrath region, founded 2003, registered broker D-6UMF-VTKSQ-88 under IHK Cologne supervision.
• Wirtschafts-Assekuranz-Vorsorgemanagement-Makler GmbH Wholly owned subsidiary focused on occupational provision management and corporate pension advisory as part of the WIASS Group.
• Wirtschafts-Assekuranz-Makler Rhein/Main GmbH (Boppard) Wholly owned subsidiary acquired by succession in 2022 (formerly AVV Autohaus Versicherungsvermittlungs GmbH) providing insurance brokerage services for automotive dealers and Rhein/Main regional clients, registered broker D-0G0H-O5PWE-08.

Quantifiable outcome

• 21,579 claims processed per year across 4,032 customers with 85 staff at 8 locations — indicating high-volume operational scale.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• BDVM (Bundesverband Deutscher Versicherungsmakler e.V.)coreStrategic or Co-development PartnerWIASS is a member of the BDVM, the leading industry association for commercial and industrial insurance brokers in Germany. BDVM quality standards significantly exceed legal minimum requirements for insurance brokers under GewO and VersVermV. BDVM membership provides WIASS with regulatory advocacy, professional standards framework, and market credibility.
• VEMA Versicherungs-Makler-Genossenschaft eGminorChannel Partner/ Reseller/ DistributorVEMA is a cooperative of insurance brokers that provides WIASS with access to additional product offerings, market intelligence, and group purchasing power.
• LBS (Landesbausparkasse)minorChannel Partner/ Reseller/ DistributorLBS is a German building savings bank (Bausparkasse) with which WIASS cooperates to offer combined building insurance and savings products.
• ECG (European Consulting Group)minorStrategic or Co-development PartnerECG is a network of European insurance consulting firms that WIASS participates in for cross-border insurance solutions and market intelligence sharing.
• Spediteure (Forwarders' Network)minorGTM or Marketing PartnerWIASS works with a network of forwarding/shipping companies (Spediteure), evidenced by its social engagement projects co-funded by the Spediteur-Netzwerk (e.g., school construction in Sudan, Tanzania maternal health facility).
• easysubminorStrategic or Co-development Partnereasysub is an independent and neutral partner for funding opportunities (De-minimis grants and other subsidies). They support WIASS clients in identifying and accessing government-backed funding programs for insurance or risk management solutions.
• ISS (Die Schadenstelle / Interway Schaden Service)coreTechnology or IntegrationISS provides damage management and claims steering services with a comprehensive product portfolio. WIASS integrates ISS into its claims service for both commercial and private clients, offering end-to-end claims handling from incident reporting through settlement.
• CASIUS Finanz Management GmbHminorStrategic or Co-development PartnerCASIUS provides financial investment expertise to WIASS clients. The partnership enables WIASS to offer holistic financial planning alongside insurance solutions, addressing occupational provision (bAV) and investment needs.
• CMC Network GmbHcoreTechnology or IntegrationCMC Network provides software specifically designed for claims management in the transport and insurance industry (Claim-Manager). WIASS deploys this platform for its clients to digitally file and manage claims for both commercial (KFZ, Sach, Verkehrshaftung) and private lines.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Willis Towers Watson Germany: Global advisory and brokerage firm with German presence serving corporate risk, insurance and benefits — overlaps with WIASS on commercial insurance brokerage but at enterprise scale.
• Marsh Germany: Global insurance broker with substantial German operations serving large commercial and industrial clients across all major lines including transport and liability — broader portfolio than WIASS but overlapping target market.
• Howden Germany: International insurance broker group active in Germany focused on mid-market and specialty commercial lines — competes with WIASS in commercial transport and liability brokerage with greater geographic reach.
• Aon Germany: Global insurance and risk brokerage incumbent operating in Germany with broad commercial, industrial and specialty capabilities — competes with WIASS for larger mid-market accounts but at significantly greater scale.

Direct peers

• MRH Trowe: German independent insurance broker focused on mid-market commercial clients across specialty lines including transport and liability, with a multi-office national structure and BDVM affiliation — directly comparable to WIASS's positioning.
• Funk Gruppe: Hamburg-headquartered family-owned German insurance broker serving mid-market commercial and industrial clients with risk advisory, claims management and pension consulting — directly comparable business model and client segment to WIASS.
• Ecclesia Gruppe: One of Germany's largest independent insurance brokers, BDVM member, with a strong specialty in liability and commercial/industrial lines — overlapping customer base and service model with WIASS.
• Jauch Hübener + Partner: Independent German insurance broker serving mid-market commercial clients with multi-office national presence, focused on industrial and transport-related risks — directly comparable niche and client profile to WIASS.

Others

• Barmenia Versicherungen: German mutual insurer and broker-distribution partner that works with independent brokers like WIASS; comparable distribution channel but as a carrier rather than a peer broker.
• VEMA Versicherungs-Makler-Genossenschaft eG: German broker cooperative that supports WIASS (and similar brokers) with product access, the VEMA app and group purchasing power — adjacent infrastructure provider in the independent broker ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wirtschafts-assekuranz-makler Ag