EasySub

What EasySub does

EasySub (EasySub Tech, Inc.) operates a fully web-based, AI-driven platform that automates video and audio transcription, subtitle generation, translation, and editing across 150+ languages. The service is delivered through the browser at easyssub.com with no software installation required, and is targeted at a horizontal base of content creators, YouTubers, educators and students, movie fans, and professional subtitlers globally. The platform is accessible in 30+ website language versions and supports direct subtitle fetching from YouTube, VIU, Viki, and Vlive.

The technical stack centers on Automatic Speech Recognition (ASR) for speech-to-text conversion, machine translation for cross-language subtitle generation, and a multimodal pipeline that combines audio extraction, transcription, translation, subtitle editing, and video export with hardcoded/burned subtitles. EasySub offers more than 40 tools including an AI Subtitle Generator (claimed 99% accuracy), AI Transcription, AI Speech to Text, AI Captioning, Video Translator (claimed 98% accuracy), Subtitle Translator (claimed 95% accuracy), Subtitle Converter, Subtitle Editor, Long Video Text & Subtitle, Free Subtitle Downloader, language-specific generators, and LLM-assisted utilities branded as Subtitle GPT and ChatGPT Subtitles. A public API is offered alongside the self-serve product.

The business model combines freemium, pay-as-you-go, and subscription tiers: a free tier providing 15 minutes of transcription, usage-based billing at $0.20 per minute, a PRO plan at $9/month or $48/year, and a Teams plan at $89/month with 40 hours of transcription and unlimited users. Distribution is product-led growth through the website with content marketing (blog, YouTube, Facebook, Twitter, Product Hunt). The company is incorporated in the USA with operations based in Yizheng, China, describes itself as a small team, and has no disclosed funding, parent company, leadership team, or revenue figures in the available data.

Name

EasySub

Legal name

EasySub Tech, Inc.

Website

https://easyssub.com

Company type

Private

Operating status

Operating

Short description

EasySub is a web-based AI platform that automatically generates, translates, and edits subtitles for video and audio across 150+ languages, serving content creators, educators, and professionals worldwide through a freemium, self-serve model.

Ownership category

akta.pro rank

Product category

AI Subtitle Generation Software

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Special Education & Accessibility-Optimized Media (UDL, AAC, Captioning) (EDAGALAH)

akta.pro secondary industries

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall) (MPAHAJAB)

Keywords

• AI subtitle generation
• Automatic speech recognition
• Video transcription software
• Multilingual subtitle translation
• AI captioning tools

Headquarters

HQ city

Yizheng

HQ country

China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription - PRO Plan: Monthly and annual subscription tiers providing fixed transcription minutes (3 hours monthly or 20 hours annually for PRO tier) with unlimited subtitle edits, exports, and access to all premium features.
2. Usage-based (Pay As You Go): Pay-per-minute pricing at $0.2 per minute ($12/hour) with no subscription commitment. Users pay only for what they use.
3. Teams Plan: Team subscription at $89 providing 40 hours of transcription, unlimited users, priority support, and customized service for team collaboration.
4. Free Tier: Free tier providing 15 minutes of transcription with free watermarks, unlimited subtitle edits, and access to basic tools to drive user acquisition.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

EasySub sells a cloud-based AI SaaS platform that automatically generates, translates, and embeds subtitles for video and audio files in 150+ languages with claimed 99% accuracy. The product suite is delivered entirely through a web browser with no software download, combining an AI Subtitle Generator with transcription, captioning, video translation, subtitle editing/conversion, and a free subtitle downloader as standalone tools. A programmatic API and a Teams collaboration plan extend the platform to developer and group use cases.

Product overview

EasySub is a cloud-based online platform offering a comprehensive suite of AI-powered subtitle generation and video transcription tools. The core product is the AI Subtitle Generator with claimed 99% accuracy supporting 150+ languages, which serves as the foundation for the platform. The platform operates as a unified product-plus-modules architecture where the AI Subtitle Generator serves as the primary tool, supported by specialized modules including AI Transcription, AI Speech to Text, AI Captioning, Video Translator, and Subtitle Translator for core workflows. Additional supporting tools include Subtitle Converter, Subtitle Editor, Free Subtitle Downloader, Long Video Text & Subtitle, and a Free Online Video Editor. The platform also offers 40+ specialized tools including language-specific subtitle generators (Japanese, Chinese, Spanish, French, German, Italian, Arabic, Vietnamese), platform-specific tools (YouTube, TikTok, JAV), and format conversion utilities (SRT to MP4, SRT to MKV). All tools work entirely in-browser with no software download required, supporting video formats (mp4, mov, avi, mkv), audio formats (mp3, wav), and exporting subtitles in SRT, ASS, VTT, and TXT formats with video hardcoding capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Subtitle Generator Primary web-based product providing automatic AI-powered subtitle generation from video and audio files with claimed 99% accuracy and support for 150+ languages; works entirely in-browser with no installation.
• AI Transcription AI-powered transcription tool that identifies audio content from uploaded videos and generates written transcriptions automatically without manual effort.
• AI Speech to Text Automatic Speech Recognition (ASR) product converting spoken language into written text using complex algorithms and machine learning models with real-time transcription capability across 150+ languages.
• AI Captioning Automatic AI caption generation for social media videos with customization options for style, font, color, and animation, optimized for Instagram, Facebook, and other platforms.
• Video Translator Automated video translation service with claimed 98% accuracy that translates videos online into 150+ languages and supports hardcoding subtitles directly into video files for global distribution.
• Subtitle Translator Online subtitle translation tool with 95% accuracy supporting translation between any language pair; accepts video upload, YouTube URL, or existing SRT files.
• Subtitle Converter Online subtitle file format converter supporting conversion between VTT, SRT, ASS, and TXT formats, operating entirely in-browser without software installation.
• Subtitle Editor Online subtitle editing tool for text modification, rewrite, style changes (font, size, letter spacing), and translation to 150+ languages; supports hardcoding subtitles into video output.
• Free Subtitle Downloader Free web application for downloading subtitles directly from YouTube, VIU, VIKI, Vlive, and other platforms in SRT, ASS, TXT, and VTT formats, with multi-language translation options.
• Long Video Text & Subtitle Long-form video transcription and translation tool with claimed 95% accuracy and no video length limits, integrated into the online video editor suite with full editing capabilities.
• EasySub API Programmatic API access for subtitle generation and transcription services, billed via PayPal with promotional pricing of $5 for 2 hours of usage for new users.

Quantifiable outcome

• 99% accurate subtitle generation (company claim)
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability7 records

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Rev: Established transcription, captioning and subtitling provider combining AI and human services at scale — competes with EasySub across AI transcription and captioning, with broader media services and enterprise distribution.

Direct peers

• Otter.ai: AI meeting and conversation transcription platform with collaborative notes, summaries and export — overlaps EasySub's AI Speech-to-Text / Transcription capabilities, though skews toward meetings vs. video content.
• Descript: AI-powered transcription and video/audio editing platform with overdub, filler-word removal and subtitle export — overlaps EasySub's transcription and editing positioning while serving a more prosumer/professional base.
• Kapwing: Browser-based collaborative video editor with AI-powered subtitle generation, transcription and translation tools targeting creators and teams — directly overlaps EasySub's product surface, GTM motion and target persona.
• Submagic: AI subtitle generator purpose-built for short-form social videos with stylized captions and multilingual support — directly comparable product targeting the same short-form creator segment as EasySub.
• Trint: AI transcription and translation platform with collaborative editing, subtitle export and enterprise team workflows — overlaps EasySub's core ASR/translation pipeline with a stronger enterprise narrative.
• Captions (captions.ai): AI-driven short-form video captioning and translation app focused on TikTok/Reels creators — overlaps EasySub's AI Captioning and Video Translator modules and similar PLG, creator-first distribution.
• Sonix: Automated transcription, translation and subtitle SaaS with multi-language support and team workflows — closely comparable feature set and pricing model to EasySub, targeting a similar SMB/professional base.
• VEED: Online video editing SaaS with auto-subtitle generation, multilingual translation, team workspaces and brand-kit features — competes head-to-head with EasySub across the creator and SMB use cases.

Emerging players

• OpenAI Whisper: Open-source / API-accessible ASR model that underpins many of EasySub's competitors and could be self-deployed by users — represents the underlying technology layer that commoditizes EasySub's core capability and pressures pricing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/chinabriefans
• YouTubeyoutube.com/channel/UCu-zxhbOm3J2LV-OvaeK_PA
• Facebookfacebook.com/easyssub

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EasySub