Walberer Sales Und Events Gmbh

What Walberer Sales Und Events Gmbh does

Walberer Sales und Events GmbH is a Cologne-based, privately held German limited liability company (GmbH) that provided professional services to the events industry. The firm operated with a headcount of 1-10 employees and was wholly owned and managed by Katrin Walberer as sole Geschäftsführerin. Its service offering was narrow and boutique, comprising two main lines: exclusive location marketing and sales support for event venue owners, and event planning consulting that covered classical event conception as well as marketing and PR advisory work. The go-to-market was direct-to-consumer, with engagement driven through the company's website, phone, and email contact, targeting mid-market venue owners and event planning clients in the North Rhine-Westphalia region of Germany.

The business model was professional services on a quote-based, non-publicly disclosed pricing structure. There were no disclosed funding rounds, institutional investors, partnerships, alliances, or M&A activity, and no patents, trademarks, or formal certifications. The technology stack was minimal: a website-driven service delivery model supplemented by Matomo and Google Analytics for traffic analysis, with no proprietary software, mobile applications, or API offerings. Customer base and revenue figures are not publicly disclosed, consistent with the scale of a 1-10 person consultancy.

The company is no longer active. Its website now serves as a farewell notice in which Katrin Walberer announces the deliberate closure of the firm's event industry chapter after multiple years in the sector. The founder has signaled intent to pursue future projects in adjacent thematic areas such as sustainability, innovation, transformation, and social engagement, but no successor entity, successor services, or new venture has been disclosed in the source material.

Name

Walberer Sales Und Events Gmbh

Legal name

Walberer Sales und Events GmbH

Website

https://salesundevents.de

Company type

Private

Founded year

2015

Operating status

Closed

Headcount range

1–10 employees

Short description

Walberer Sales und Events GmbH is a small Cologne-based professional services firm that provided exclusive event location marketing and event planning consulting to venue owners and event clients, and is now exiting the event industry.

Ownership category

akta.pro rank

Product category

Event Marketing & Consulting Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Marketing, Ticketing & Registration Management (HSACAAAM)

Keywords

• Event location marketing
• Event consulting services
• Venue sales support
• Event PR consulting
• Business event planning

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Location Marketing Services: Exclusive marketing and sales support services for event venue owners, including location promotion and sales assistance.
2. Event Planning Consulting: Advisory services around event planning, marketing, and PR work for clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Walberer Sales und Events GmbH provided two core services for the German event industry: (1) Location-Marketing (Vermarktung), offering exclusive marketing and sales support for owners of event venues, and (2) Consulting (Beratung), delivering event planning advisory work including classic event conception plus marketing and PR services. The company has announced it is closing down and exiting the event industry.

Product overview

Walberer Sales & Events provides event industry services including location marketing for event spaces (exclusive management or sales support) and event planning consulting with marketing/PR services. The company is currently closing its operations in the event industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Location-Marketing (Vermarktung)
• Consulting (Beratung)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Broad incumbents

• GL Events: Large international event-services group combining venue management with event organization and consulting. Overlaps with Walberer's dual venue-marketing + event-consulting model but at global scale.
• MCI Group: Global events and association management firm offering corporate event planning, venue sourcing, and marketing services. Operates at far larger scale than Walberer but competes for the same mid-market corporate event budget in Germany.
• Eventbrite: Global self-service ticketing and event management platform relevant to the event-marketing and registration-management category in which Walberer operates, though at very different scale and via a product-led model.

Direct peers

• eveos: European platform connecting event organizers with venues and suppliers, comparable to Walberer's location-marketing service in helping venue owners access corporate event demand.
• VenueScanner: Venue sourcing and booking marketplace serving corporate event planners. Directly comparable to Walberer's location-marketing offering for venue owners, albeit on a transactional/SaaS basis rather than bespoke consulting.
• Splendid Events GmbH: German boutique event agency offering corporate event conception, location scouting, and on-site management — a direct comparable for Walberer's NRW-focused consulting and venue-marketing services.

Emerging players

• Cvent: Event management technology platform offering venue sourcing, event marketing software, and attendee management. Comparable in the event-planning and venue-marketing value chain, though it competes via SaaS rather than consulting services.
• Bizzabo: Event experience platform serving corporate event teams with registration, marketing, and analytics tooling. Adjacent to Walberer's event-marketing/PR consulting services from a technology-led angle.

Others

• Kolle Rebbe: Hamburg-based creative brand and event agency that delivers corporate event conception alongside PR and marketing — overlapping with Walberer's event-consulting + marketing/PR advisory bundle at larger scale.

Regional players

• Lime Venue Portfolio: UK-based portfolio of unique event venues supported by a dedicated sales and marketing team — operates the venue-marketing intermediation model that Walberer offered on a smaller, regional German basis.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/walberer-sales-und-event-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walberer Sales Und Events Gmbh