Itcomms

What Itcomms does

Itcomms (legally ITCOMMS.KZ Ltd.) is a boutique technology public-relations agency founded in 2022 and led by Alexander Likhtman, a tech-PR practitioner with 25 years of regional experience. The firm specializes in strategic communications for international technology companies entering or operating in Central Asia (Kazakhstan, Uzbekistan, Kyrgyzstan, Tajikistan) and the Caucasus (Georgia, Armenia), plus the wider CIS region. Its service portfolio spans media relations and PR placements, communication strategy and positioning, reputation and crisis management, executive personal-brand programs, KOL and influencer marketing, and a newer PR for AI Search (GEO) service that targets citation in ChatGPT, Perplexity, and Google AI answers. The firm also markets an AI Media Trainer tool, launched in June 2025, that uses generative AI to simulate journalist interviews and prepare executives for high-stakes media interactions. Headcount sits in the 11-50 range and operations are anchored by offices in Almaty, Kazakhstan and Tashkent, Uzbekistan, with multilingual coverage in Kazakh, Uzbek, Russian, and English and an eight-language website including Chinese.

The business model is a hybrid of recurring monthly retainers, project-based engagements (market entry programs, product launches, funding announcements), and pay-as-you-go crisis communications. Pricing is custom-quoted based on markets, languages, scope, and intensity; the firm is privately founder-owned with no disclosed funding rounds or institutional backing. GTM is consultation-led and field-sales driven: prospective clients reach out via scenario-specific web forms, the firm commits to a 48-hour response, and most international clients are then served remotely as their de facto local communications team without opening a regional office. Distribution is augmented by partnerships with Convoy Global PR Group (for multi-region reach into Europe, MENA, and the US), MARCOM Club Central Asia, IT Park Uzbekistan, and Marketing.uz. The customer base is enterprise-leaning and includes inDrive, Logitech, Yandex Cloud, Yandex Go, Yandex Plus, Toshiba, Dahua, OLX, Gaijin Entertainment, Workly, and IT Park Uzbekistan; documented outcomes include 8M reach and +67% inbound inquiries on a single campaign and a top-10 corporate blog ranking on Habr with 120,000 organic reads for Toshiba.

The competitive positioning rests on long-standing relationships with regional media, institutions (Astana Hub, ministries, IT Park), and multilingual local execution, reinforced by the founder's two-decade track record of 500+ projects and 10,000+ media placements including Bloomberg and Forbes. The firm has no disclosed revenue, no patents, and no awards, and its differentiators are primarily relational, linguistic, and reputational rather than technological; productization of the AI Media Trainer and GEO service are the most material recent strategic moves.

Name

Itcomms

Legal name

ITCOMMS.KZ Ltd.

Website

https://itcomms.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Itcomms is a boutique tech PR agency serving international technology companies entering Central Asia and the Caucasus, offering media relations, market-entry strategy, crisis communications, executive branding, and AI-search (GEO) services from offices in Kazakhstan and Uzbekistan.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. PR Retainer Services: Monthly retainer-based professional services for ongoing PR support, media relations, and strategic communications. The primary revenue stream covering continuous engagement with clients for regular coverage, expert commentary, and reputation management across Central Asia and Caucasus markets.
2. Project-Based Engagements: One-time or limited-duration projects including market entry campaigns, product launches, funding announcements, reputation building programs, and executive visibility initiatives. Pricing depends on scope, markets covered, languages required, and campaign intensity.
3. Crisis Communications: Emergency response and crisis management services with rapid mobilization. Includes situation assessment, spokesperson training, media handling, and reputation recovery programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

ITCOMMS is a sales-led B2B technology PR agency that delivers strategic communications, media relations, crisis management, executive branding, KOL/influencer marketing, market entry programs, and PR for AI Search to international technology companies entering Central Asia and the Caucasus. Services are delivered as retainer-based and project-based professional engagements from offices in Kazakhstan and Uzbekistan, supported by a global partner network. The agency also offers an AI Media Trainer tool for executive interview preparation.

Product overview

ITCOMMS is a technology PR agency offering a suite of communications services for international tech companies entering Central Asia and the Caucasus markets. The service portfolio includes Media Relations & PR, Communication Strategy, Reputation & Crisis Management, Executive Personal Brand, KOL/Influencer Marketing, and PR for AI Search (GEO). The agency also offers an AI Media Trainer tool for interview preparation. Services are delivered as consulting engagements rather than software products, with offices in Kazakhstan and Uzbekistan supporting clients across the region.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Relations & PR

Quantifiable outcome

• 8 million reach and +67% inbound inquiries for a single campaign
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Convoy Global PR GroupcoreGTM or Marketing PartnerGlobal campaign partner network extending ITCOMMS regional reach beyond Central Asia and Caucasus to Europe, MENA, and US markets. Enables international clients to maintain consistent communications strategy across multiple regions through coordinated partner execution.
• MARCOM Club Central AsiacoreStrategic or Co-development PartnerRegional marketing communications professional association providing industry connections, professional community access, and collaborative opportunities within Central Asian markets.
• IT Park UzbekistancoreStrategic or Co-development PartnerIT ecosystem organization supporting tech companies in Uzbekistan. ITCOMMS works with IT Park residents for market entry, product launches, and ecosystem introductions. IT Park is a key institutional gateway for the Uzbekistan tech market.
• Marketing.uzminorGTM or Marketing PartnerUzbekistan marketing platform providing additional local market connections and marketing expertise access for client campaigns in the region.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• BCW (Burson Cohn & Wolfe): Global communications agency with technology, crisis, and public affairs capabilities. Comparable as a large incumbent that may compete for the same multi-region enterprise tech engagements.
• Edelman: Global communications firm with a large technology practice serving international clients across multiple regions. Comparable as a high-end enterprise PR incumbent that ITCOMMS competes against when global tech firms consolidate PR vendors across Central Asia.
• FleishmanHillard: Global PR network with strong technology and reputation-management capabilities. Comparable as an incumbent competitor pitching the same enterprise technology clients on multi-region communications programs.
• Finn Partners: Global PR and integrated marketing agency with a sizable technology practice. Comparable as a mid-to-large incumbent serving enterprise technology clients seeking multi-region execution.
• Weber Shandwick: Global public relations firm with a deep technology and B2B practice. Comparable on enterprise technology PR engagements where clients require cross-border execution similar to ITCOMMS' Convoy-led model.

Direct peers

• Bospar: Tech-focused PR agency serving B2B and enterprise technology clients. Comparable on tech-specialist positioning and enterprise sales-led motion for product launches and market entry stories.
• Diffusion PR: Tech-focused PR and marketing agency with a strong enterprise and B2B technology client base. Comparable on technology-specialist positioning and enterprise technology PR services.
• Hotwire (Hotwire Global): Tech-focused PR and communications agency serving enterprise technology clients globally. Comparable on technology-specialist positioning, enterprise sales motion, and global rollout capability for tech clients.
• Lewis (Team Lewis): Global communications agency with a strong technology and B2B practice. Comparable on integrated PR, content, and digital services sold into enterprise technology buyers.

Regional players

• Convoy Global PR Group: Global PR partner network that ITCOMMS uses to extend regional execution into Europe, MENA, and the US. Comparable as a peer network enabling cross-border tech PR delivery and a partner that could alternatively deliver Central Asia coverage directly.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Itcomms.pr
• LinkedInlinkedin.com/company/itcomms
• Instagraminstagram.com/itcomms_pr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Itcomms