What Jadea does

Jadea is a Danish founder-owned distributor and advisory firm specializing in assistive everyday technology (hverdagsteknologi) for children and adults with reduced functional capacity. Established in 1996 by authorized occupational therapist Janne Mottlau, the company has operated since 2004 as the exclusive Danish supplier of products from English manufacturer Neater Solutions, including the Neater Eater feeding robot, Neater Arm Support (manual and electric models), the Neater Powered Drinker, and the Neater Straw Mover. Beyond distribution, Jadea develops and sources complementary aids — drinking mugs, straws, cup holders, cutlery, mounting equipment, the SimplyWorks wireless control system, and 0/1 accessibility switches — and adapts solutions to individual user needs.

Jadea's commercial model is sales-led with two customer channels: direct-to-consumer sales through its Danish webshop (priced in DKK, one-time/perpetual license per unit, with professional services billed separately) and direct enterprise sales to Danish municipal welfare technology programs. The company won and delivered a nationwide Servicestyrelsen feeding-robot tender in 2011 and provides on-site consultancy, training, and follow-up support as a professional services revenue stream. Pricing for flagship hardware ranges from DKK 4,800 (Neater Straw Mover) to DKK 19,000 (Neater Arm Support Manual), with B2B payment terms of net 10 days and 14-day consumer cancellation rights.

On November 14, 2025 Jadea announced it will close the business on March 1, 2026. The company has ceased normal sales through jadea.dk and is currently liquidating inventory through a dedicated closing-sale storefront with large discounts on a first-come basis. Operationally it remains a single-office entity in Allerød, Denmark, with no disclosed headcount, no external funding, and no parent company.

Name

Jadea

Legal name

Jadea

Website

https://jadea.dk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Jadea is a Danish founder-owned distributor of assistive technology (feeding robots, arm supports, drinking aids) from Neater Solutions, serving disabled individuals and Danish municipal welfare programs. The company has announced it will close on March 1, 2026.

Ownership category

akta.pro rank

Headquarters

HQ city

Allerød

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Product Sales: One-time sales of assistive technology products including Neater Eater robots, arm supports, eating/drinking aids, and related accessories. Products are sold directly through their webshop and during their closing sale period.
2. Professional Services: Consultancy services including setup and instruction, testing, reinstallation of Neater Eater and Neater Arm Support for new users, follow-up visits, service visits, presentations, technical hands-on support, remote support, workshops, and repairs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Jadea distributes and sells daily-living assistive devices for children and adults with reduced functional capacity in Denmark. Its portfolio centres on the Neater Eater (robotic feeding device), Neater Arm Support (manual and electric), Neater Powered Drinker, Neater Straw Mover, the Neater Drinker line, and supporting accessories. The company is the Danish arm of Neater Solutions (England) and pairs product supply with occupational-therapy-led consultancy from founder Janne Mottlau, an authorized occupational therapist. Jadea announced it is closing on March 1, 2026.

Product overview

Jadea is a Danish assistive technology provider specializing in daily living aids for children and adults with reduced functionality. The company serves as a Danish distributor of products from the English company Neater Solutions, including Neater Eater (a robotic feeding arm), Neater Arm Support (electric and manual arm supports), and various drinking and eating aids. The product portfolio includes Powered Drinkers (Neater Powered Drinker, Neater Straw Mover), Neater Drinker mugs (Keramik, Metallic, Thermo), specialized eating utensils (Neater Ske, Henro-Grip cutlery), straws and straw holders, cup holders, SimplyWorks wireless control system, 0/1 switches for accessibility control, mounting equipment, and ergonomic accessories. The company provides individualized guidance based on high occupational therapy expertise, delivering comprehensive advisory services with the user at the center. Jadea has operated since 1996, became a full-time business in 2004, and has delivered individually adapted feeding robots to users and welfare technology projects in municipalities across Denmark since 2004. The company is currently undergoing closure sale and will close by March 1, 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Neater Eater (feeding robot) Electric, programmable robotic feeding device that allows users with limited arm/hand function to feed themselves by moving a spoon to the mouth automatically; intended for children and adults with reduced functional capacity including neuromuscular conditions, spinal cord injuries, and age-related impairment.
• Neater Arm Support — Manual Manually balanced mechanical arm support that counterbalances gravity to help users with limited arm strength lift and use their arm for everyday tasks; for users who retain partial voluntary movement.
• Neater Arm Support — Electric Electrically powered version of the Neater Arm Support with active gravity counterbalancing and motorized assistance for users with minimal arm strength; integrates with accessibility switches including SimplyWorks and 0/1 switches.
• Neater Powered Drinker Automated drinking system that delivers liquid through a straw at a programmed pace, allowing users unable to lift or tip a cup to drink independently; programmable via SimplyWorks wireless control and 0/1 switches.
• Neater Straw Mover Automated straw-positioning accessory that positions a straw in front of the user's mouth on demand, typically used together with the Neater Powered Drinker.
• Neater Drinker line (Ceramic, Metallic, Thermo) Range of adaptive drinking vessels — ceramic, metallic, and thermo variants — designed for users who can drink independently with a modified vessel; used as stationary cups in conjunction with the Straw Mover and Powered Drinker.
• Turny (page turner) Automated page-turning device that turns book pages without manual handling; intended for readers with limited or no hand function.
• Drinking accessories (straws, cup holders, mounting equipment, hoses) Consumable and mounting accessories — replacement straws, cup holders, mounting kits, and hoses — that fit the Neater Powered Drinker and Neater Drinker line as re-supply items.
• SimplyWorks wireless control system and 0/1 switches Wireless accessibility switches (SimplyWorks) plus simple 0/1 switches used as input devices to operate Neater Eater, Neater Arm Support Electric, and Neater Powered Drinker for users with very limited voluntary movement.
• Occupational therapy consultancy and product fitting Consultancy and fitting service delivered by Jadea's authorized occupational therapists to assess need, recommend devices, support municipal welfare assessments, and ensure correct mounting and use of Neater products for end-users and Danish municipalities.

Quantifiable outcome

• Users can eat independently at their own pace
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Neater SolutionscoreChannel Partner/ Reseller/ Distributor · 1 January 2004Jadea is the Danish supplier/distributor of products from the English company Neater Solutions, including eating robots (Neater Eater), drinking aids, and arm supports. Products are developed and manufactured in England. This is Jadea's primary product line partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Arjo AB: Arjo (with Danish heritage via predecessor companies and a strong Nordic presence) is a broad medical/patient-handling equipment manufacturer and distributor serving hospitals, care homes, and municipal welfare buyers — overlapping with Jadea's Danish-municipality welfare-technology channel but at far greater scale and breadth.
• Etac AB: Swedish-headquartered developer and supplier of a broad assistive-devices and patient-handling portfolio (mobility, bathing, eating, transfer). Comparable as a Nordic specialist AT distributor with overlapping daily-living categories (eating/drinking/cutlery) but at much larger scale and across many more product lines than Jadea.
• Sunrise Medical: Global manufacturer of wheelchairs, seating, and complementary AT (including mounting and switch-controlled accessories). Overlaps with Jadea's arm-support-on-powerchair and 0/1-switch-driven product story, and addresses the same disability user base, but at global OEM scale rather than niche Danish distributor scale.
• Permobil AB: Swedish manufacturer of powered wheelchairs and seating/positioning systems, including mounting interfaces (e.g., for Arm Supports like Jadea's Neater Arm Support Electric). Comparable as a Nordic AT vendor supplying complex disability equipment through welfare/municipal channels, but with an order of magnitude larger product breadth and revenue base.
• Handicare (now part of Savaria): Formerly independent Nordic mobility and patient-handling equipment manufacturer/distributor (now part of Savaria), with traditional strength in the same Danish/Nordic welfare-municipality channel Jadea sells into. Comparable go-to-market motion through municipal AT procurement, but at substantially larger scale and broader product portfolio.

Direct peers

• Bestic AB: Swedish maker of a small assistive eating device that helps users with reduced arm/hand function feed themselves. Closest functional analog to the Neater Eater outside the Neater Solutions ecosystem and the most direct Nordic-area competitor in the feeding-aid niche.
• Neater Solutions: UK-based designer and manufacturer of the Neater Eater, Neater Arm Support, Neater Powered Drinker and Straw Mover — the exact product family Jadea distributes in Denmark. Same products, same use cases (eating/drinking/arm support for people with physical disabilities), only differing by geography and the layer of OT-led service Jadea wraps around them.
• Obi (DESIN LLC): US maker of an assistive eating robot that enables users with severe physical limitations to feed themselves independently — direct functional alternative to the Neater Eater in the independent-feeding-robot category. Serves the same end-user need (eating independence for people with limited arm/hand function) in a different geography.

Emerging players

• Tobii Dynavox: Nordic-headquartered (Swedish/US) specialist in augmentative and alternative communication (AAC), eye-tracking and computer-access devices — overlapping with Jadea's SimplyWorks/0/1-switch/computer-accessories category rather than its eating-aid core. Adjacent disability-segment player with assistive-technology breadth and larger R&D footprint.
• Liftware (Steady/Grip): Originally an independent adaptive-utensil startup (now part of the wider Google/Verily life-sciences orbit) selling tremor-stabilizing spoons and gripping aids. Functional alternative at lower acuity to Jadea's Neater Ske and Henro-Grip adaptive cutlery, targeting the same tremor/limited-grip-fine-motor user population.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@jadea
• Facebookfacebook.com/jadea.dk
• LinkedInlinkedin.com/company/jadea
• Pinterestpinterest.com/jadea_dk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jadea