Welzijnwonenplus

What Welzijnwonenplus does

WelzijnWonenPlus is a Dutch regional welfare foundation (Stichting WelzijnWonenPlus, ANBI-registered) that supports independently living elderly people and other vulnerable residents across 7 municipalities in the Zaanstreek-Waterland region, with an extension into the Alkmaar buitengebied (Schermer, Graft-De Rijp). The organization operates 7 physical service points staffed by 26–28 professional consulenten (consultants) plus a 1,000+ volunteer workforce, and delivers a catalog of more than 15 services spanning practical support (grocery delivery, meal delivery via De Zorgcirkel, computer help, handyman, garden help, moving, transportation, district-bus Wijkbus Wormerland) and social support (friendly home visits, phone circles, coffee drop-ins, social activities, joint meals), as well as dedicated caregiver and young-caregiver support services.

The service model is subscription-gated: €6/month for general subscribers, €3/month for tenants of six partner housing corporations (Eigen Haard, Intermaris, Rochdale, De Vooruitgang, Woonwaard, Wooncompagnie), and €10/month for homeowners. Most core services are provided free to subscribers, with cost-recovery charges only on garden help (€5/hour), grocery delivery (€2.50 per delivery), meals (€8.30 per meal), and transport (€0.40/km). There is no proprietary technology platform; service delivery relies on volunteer coordination by consulenten, a WordPress website, and standard consumer digital tools. The organization is governed by a directeur-bestuurder and a 4-member Raad van Toezicht (Supervisory Board).

Revenue is dominated by municipal subsidies from the 7 servicing municipalities, supplemented by subscription fees, donations (tax-deductible under ANBI status starting at €15/year), and per-use service fees. Customer acquisition flows through housing-corporation tenant referrals, municipality partnerships, community presence at the service points, social-media channels, and word-of-mouth. Recent strategic moves include the launch of the Energiebrigade in Alkmaar buitengebied (June 2026), co-location of VVO transport services at the Purmerend HQ (May 2026), takeover of social-cultural and youth work at buurtcentrum De Bolder (April 2025), and acquisition of the vrijwilligerswaterland.nl volunteer-matching website (2025). All staff and volunteers hold VOG (Verklaring Omtrent Gedrag) certificates and the organization is GDPR/AVG-compliant.

Name

Welzijnwonenplus

Legal name

Stichting WelzijnWonenPlus

Website

https://welzijnwonenplus.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

WelzijnWonenPlus is a Dutch regional welfare foundation delivering practical and social support services to independently living elderly and vulnerable residents across 7 municipalities in the Zaanstreek-Waterland region, using 1,000+ coordinated volunteers and 26–28 professional consultants funded primarily by municipal subsidies and a low-cost subscription model.

Ownership category

akta.pro rank

Product category

Social Welfare Services for Independent Living

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE)

akta.pro secondary industries

Companion Care & Social Support (non-clinical) (HLADAGAB), Community Resources, Social Services & Transportation Coordination (HLADALAK)

Keywords

• Elderly welfare services
• Community care support
• Volunteer coordination services
• Independent living assistance
• Caregiver support programs

Headquarters

HQ city

Purmerend

HQ country

Netherlands

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Municipality Subsidies: Primary funding from municipal subsidies from the municipalities in their service area (Zaanstreek/Waterland and Graft de Rijp and Schermer)
2. Subscription Fees: Monthly subscription fees from subscribers: €6/month for general public, €3/month for tenants of partner housing corporations
3. Donations and Sponsoring: Donations (starting from €15/year) and sponsoring from businesses and individuals. Donations are tax-deductible due to ANBI status
4. Service Fees: Small fees for specific services such as garden help (€5/hour), grocery delivery (€2.50), meal delivery (€8.30), district bus (strip cards)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

WelzijnWonenPlus is a regional Dutch welfare foundation that delivers practical and social support services to independently living elderly and vulnerable residents through a network of trained volunteers coordinated by professional consultants. The core offering is a subscription-based service (€3-€6/month) granting access to in-home assistance such as administrative support, grocery delivery, computer help, handyman tasks, garden maintenance, transportation, caregiver support, friendly home visits, phone check-ins, meal delivery, and social activities, delivered across 7 service points in the Zaanstreek-Waterland region.

Product overview

WelzijnWonenPlus is a regional welfare organization offering a subscription-based service model for independent living support. The core offering consists of practical and social services delivered by trained volunteers for elderly and vulnerable residents in 7 municipalities across the Zaanstreek-Waterland region. Services include administrative support, grocery and meal delivery, computer help, handyman and garden assistance, transportation (including Wijkbus Wormerland), caregiver support, friendly home visits, phone circles, energy coaching, and social activities. Access requires a subscription (€3-€10/month depending on housing status), with most services provided free of charge to subscribers except for materials, garden help (€5/hour), and transport (€0.40/km).

Differentiator

Problem solved

Functional benefit

Products and services

• Administrative Support (Administratieve ondersteuning)

Quantifiable outcome

• Volunteers perform light household tasks (max 1.5-2 hours per job) for subscribers up to 3-4 times per year
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor and core.

• VVO (Vervoersorganisatie Purmerend)minorStrategic or Co-development Partner · 11 May 2026Transportation organization that relocated to WelzijnWonenPlus headquarters in Purmerend, continuing their services from the shared location.
• Eigen HaardcoreStrategic or Co-development PartnerHousing corporation partner. Eigen Haard tenants receive discounted subscription rates (€3/month vs €6/month). Partnership involves subscriber referrals and community support services.
• IntermariscoreStrategic or Co-development PartnerHousing corporation managing ~17,300 homes in Purmerend, Hoorn, and Monnickendam. Intermaris tenants receive discounted subscription rates. Partnership supports independent living for tenants.
• RochdalecoreStrategic or Co-development PartnerHousing corporation providing affordable housing for low-income residents in Amsterdam, Zaanstad, Purmerend, Diemen, and Landsmeer. Partnership involves subscriber referrals and tenant support services.
• De VooruitgangcoreStrategic or Co-development PartnerHousing corporation focused on affordable housing for vulnerable populations in Edam-Volendam area. Tenants receive discounted subscription rates.
• WoonwaardcoreStrategic or Co-development PartnerHousing corporation managing ~15,000 social rental homes in Alkmaar and Dijk en Waard municipalities. Partnership supports tenant wellbeing.
• WooncompagniecoreStrategic or Co-development PartnerHousing corporation managing 14,000 social rental homes in 8 municipalities with 53 villages in North Holland. Wooncompagnie tenants receive discounted subscription rates.
• Het BuitenhuisminorStrategic or Co-development PartnerLogement and day arrangement facility in Wijdewormer for people with beginning chronic or incurable diseases like Alzheimer, Parkinson, and MS.
• G'oud Zaanstreek-WaterlandcoreStrategic or Co-development PartnerCollaborative network of social organizations, elderly care organizations, municipalities, housing corporations, doctors, hospitals, mental health care, insurers, and seniors working together for healthy aging in the region.
• Wegwijzer bij kankerminorStrategic or Co-development PartnerFoundation providing (ex-)cancer patients and their relatives with insight into regional help and aftercare, with an informative website and helpdesk of trained volunteers.
• WormerWonenminorStrategic or Co-development PartnerHousing corporation with ~2,200 homes in Wormer, actively expanding and sustainability renovation through solar panels.
• Fonds Sluyterman van LoominorStrategic or Co-development PartnerDutch foundation supporting projects that improve elderly wellbeing, providing subsidies to organizations focused on reducing loneliness and strengthening social involvement.
• Netwerk Dementie & Ouderenpsychiatrie Zaanstreek-WaterlandminorStrategic or Co-development PartnerNetwork for dementia and elderly psychiatry in Zaanstreek-Waterland region, supporting coordination of care for elderly with cognitive issues.
• De ZorgcirkelcoreStrategic or Co-development PartnerHealthcare organization preparing and delivering meals (Tafeltje Dekje) from De Zorgcirkel kitchen locations, including Torenerf in Wormer. Meals are delivered by WelzijnWonenPlus volunteers.
• PLUS SupermarktminorStrategic or Co-development PartnerGrocery delivery partnership for subscribers in Purmerend and Waterland. Volunteers deliver groceries from PLUS supermarkets.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Participe Amstelland: Welfare organization in Amstelland region (Amstelveen, Ouder-Amstel, Uithoorn) delivering well-being, elderly support and community services on behalf of municipalities. Comparable funding model (WMO/social-domain contracts) and service mix, but in a different geography.
• Combiwel: Amsterdam-based welfare organization providing community support, elderly services, and social-cultural work. Comparable business model and service mix, but operating in a different (urban Amsterdam) geography than WelzijnWonenPlus's Zaanstreek-Waterland footprint.

Direct peers

• Stichting WonenPlus: National Dutch federation of regional WonenPlus welfare organizations (WelzijnWonenPlus operates as 'Regionale Stichting WonenPlus'). Direct peer and likely parent federation; supports the same subscription-based elderly service model across multiple Dutch regions.
• Humanitas: Major Dutch welfare organization offering a broad portfolio of elderly support, caregiver respite, and community services across multiple regions. Highly comparable as a subscription/club-funded welfare NGO delivering in-home practical and social support to independently living elderly.
• Mezzo: National Dutch association for informal caregivers (mantelzorgers), providing advice, respite and recognition programs. Directly comparable to WelzijnWonenPlus's mantelzorgondersteuning service line, which is delivered via specialist consulenten at the Wormerland and other locations.
• MEE: Dutch national network supporting people with disabilities and chronic conditions through information, advice, and case management. Comparable as a non-medical social-assistance organization funded by municipalities to help vulnerable people live independently.

Broad incumbents

• Cordaan: Large North Holland healthcare and welfare provider offering home care, elderly housing, and welfare services. Comparable elderly-support customer segment, but operates at much larger scale and includes clinical home health alongside welfare services.
• Evean: North Holland-based care and welfare provider serving elderly and vulnerable populations, including home care, district nursing and welfare work. Comparable regional footprint in Noord-Holland and overlapping elderly-support service offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Welzijnwonenplus
• LinkedInlinkedin.com/company/regionale-stichting-wonenplus
• Instagraminstagram.com/datdoejetochgewoon

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Welzijnwonenplus