Honda Cars Philippines, Inc.

Name

Honda Cars Philippines, Inc.

Legal name

Honda Cars Philippines, Inc.

Website

https://hondaphil.com

Company type

Private

Founded year

1990

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Rosa

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Honda vehicles including City, City Hatchback, Civic, HR-V, BR-V, and CR-V models. Primary revenue stream through authorized dealership network.
2. Vehicle Leasing: Operating Lease and Finance Lease programs for individuals and corporate customers. Operating Lease requires 0% guarantee deposit for corporate customers; Finance Lease requires minimum 10% guarantee deposit for individuals and corporate. Terms of 2-5 years with monthly payments including preventive maintenance, insurance, and registration.
3. Auto Loans: Referral partnerships with multiple Philippine banks for vehicle financing including BPI, RCBC, China Bank Savings, Robinsons Bank, PNB, Bank of Commerce, PSBank, Security Bank, and Maybank.
4. Spare Parts and Accessories: Honda Genuine Parts and Accessories sold through authorized dealerships and online spare parts store.
5. Service and Maintenance: Vehicle maintenance services including periodic maintenance, Blitz 60 Minutes service, cabin disinfection, and other service programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Honda Cars Philippines, Inc. is the authorized distributor of Honda vehicles in the Philippines, selling sedans (City, Civic), hatchbacks (City Hatchback), and crossover SUVs (HR-V, CR-V, BR-V) through a nationwide authorized dealership network. The company provides the full vehicle ownership lifecycle, including new vehicle sales, Certified Pre-Owned vehicles, vehicle leasing (Operating and Finance Lease), auto loans via bank partners, fleet accounts for corporate customers, genuine spare parts and accessories, and aftersales service programs such as periodic maintenance, Blitz 60 Minutes service, and cabin disinfection.

Product overview

Honda Cars Philippines, Inc. operates as an automobile manufacturer and distributor in the Philippines, offering a portfolio of vehicles spanning multiple segments. The core product lineup includes sedans (City, Civic), crossovers (HR-V, CR-V, BR-V), and hatchbacks (City Hatchback), with vehicle architecture described as either traditional gasoline or full hybrid (e:HEV) powertrains. Advanced safety is delivered through Honda SENSING driver-assist technology available on select variants. Connected vehicle services are provided via Honda CONNECT telematics, offering safety monitoring, remote control, and convenience features. Supporting the vehicle lifecycle, the company provides financial services including auto loans through partner banks (BPI, RCBC, China Bank Savings, Robinsons Bank, PNB, Bank of Commerce, PSBank, Security Bank, Maybank) and leasing options (Operating Lease and Finance Lease) via partner institutions (RCBC Leasing, BDO Finance, BPI Tokyo Century Rental Corporation), as well as fleet accounts, certified pre-owned vehicles, spare parts and accessories, and service booking through its dealer network.

Differentiator

Problem solved

Functional benefit

Brands

• Honda CONNECT: Smart telematics technology that enables seamless connection of users with their vehicles via a smartphone application for enhanced ownership experience
• Honda SENSING
• e:HEV

Products and services

• Honda City Honda City sedan model sold in the Philippine market, available with Honda SENSING driver-assist features on select variants. Targeted at individual buyers seeking a compact sedan for personal or family use.
• Honda Civic Honda Civic premium compact sedan offered with Honda SENSING features including Adaptive Cruise Control with Low Speed Follow on select variants. Targeted at individual buyers seeking a premium compact sedan.
• Honda HR-V Honda HR-V crossover SUV offered with e:HEV full hybrid system technology and Honda SENSING driver-assist on select variants. Targeted at individual buyers and families seeking a fuel-efficient crossover.
• Honda CR-V Honda CR-V SUV available with Honda SENSING front sensor camera and radar with expanded field of view, and offered in an RS e:HEV full hybrid variant. Targeted at buyers seeking a mid-size family SUV with available hybrid powertrain.
• Honda BR-V Honda BR-V 7-seater crossover SUV designed for families, available with Honda SENSING driver-assist on select variants. Targeted at larger Filipino families needing a versatile people-mover.
• Honda City Hatchback Hatchback variant of the Honda City, offered with Honda SENSING driver-assist features on select variants. Targeted at individual buyers preferring a hatchback body style for personal or family use.
• Honda Leasing Honda's vehicle leasing program offered in Operating Lease and Finance Lease variants through RCBC Leasing, BDO Finance, and BPI Tokyo Century Rental Corporation. Operating Lease for corporates requires ZERO% guarantee deposit; Finance Lease requires minimum 10% guarantee deposit. Terms range from 2-5 years with monthly payments that bundle preventive maintenance, comprehensive insurance, and vehicle registration.
• Honda Auto Loan Financing program that connects Honda vehicle buyers with nine partner banks — BPI, RCBC, China Bank Savings, Robinsons Bank, PNB, Bank of Commerce, PSBank, Security Bank, and Maybank — for vehicle purchase loans via online application.
• Honda Fleet Fleet account program for businesses purchasing multiple Honda vehicles, with benefits including scheduled periodic maintenance, Earth Dreams Technology engines, safety features, and resale value protection. Targeted at corporate fleet customers.
• Certified Pre-Owned Honda's pre-owned vehicle certification program ensuring quality and reliability for customers purchasing used Honda vehicles through the authorized network.
• Honda Genuine Spare Parts & Accessories Honda Genuine Parts and Accessories sold through the nationwide authorized Honda dealership network and a dedicated online spare parts ordering platform.
• Service Online Booking (Book My Honda) Digital service scheduling platform allowing customers to book maintenance appointments at authorized Honda dealerships online, including programs such as periodic maintenance, Blitz 60 Minutes service, and cabin disinfection.
• Honda CONNECT Telematics Smart telematics service sold with Honda vehicles, enabling seamless connection between owners and their vehicles via a smartphone application. Features include Automatic Collision Detection, Security Alarm, Speed Alert, Find My Car, Geofencing Alert, Emergency Call, Car Status monitoring, Remote Vehicle Control (engine start/stop, AC control, lock/unlock, light control), and Service Reminder.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Scale indicators1 record

Recent moves2 records

Expansion highlights6 records

Direct peers

• Mazda Philippines: Mazda Philippines is a passenger vehicle distributor in the Philippines selling sedans, SUVs, and crossovers through a dealer network, competing directly with Honda Cars Philippines in the same premium-leaning segments.
• Hyundai Motor Philippines: Hyundai Motor Philippines distributes Hyundai passenger vehicles through a dealer network, offering comparable sedans, crossovers, and SUVs that compete head-to-head with Honda's lineup in the Philippines market.
• Mitsubishi Motors Philippines Corporation: Mitsubishi Motors Philippines is a top-three passenger vehicle distributor in the Philippines with a comparable authorized dealer model, multi-segment lineup (sedans, SUVs, pick-ups), and aftersales service network directly overlapping Honda Cars Philippines.
• Nissan Philippines: Nissan Philippines distributes Nissan-branded vehicles through a dealer network in the Philippines, targeting the same family sedan, crossover, and SUV segments as Honda Cars Philippines with comparable financing and after-sales offerings.
• Isuzu Philippines: Isuzu Philippines operates an authorized dealer network selling vehicles in the Philippines; while stronger in commercial vehicles, it competes in select crossover/SUV segments and shares the OEM-distributor-dealer operating model with Honda Cars Philippines.
• Suzuki Philippines: Suzuki Philippines distributes Suzuki passenger vehicles in the Philippines, with comparable small sedan and crossover offerings that overlap with Honda's entry-level City and HR-V segments.
• Toyota Motor Philippines: Toyota Motor Philippines is the market leader in the Philippines and the most direct competitor to Honda Cars Philippines, selling a comparable portfolio of sedans, SUVs, and crossovers through an authorized dealer network with financing and after-sales services.
• Ford Philippines: Ford Philippines sells passenger vehicles and SUVs through authorized dealerships in the Philippines, directly competing with Honda Cars Philippines in the crossover and SUV segments (HR-V, CR-V, BR-V equivalent).

Emerging players

• Geely Philippines: Geely Philippines is a rapidly expanding Chinese entrant in the Philippines, competing with Honda Cars Philippines in the crossover and SUV segments with aggressive pricing and growing dealer coverage.
• BYD Philippines: BYD Philippines is an emerging EV-focused distributor in the Philippines. While overlapping less in current product, it represents a future-forward competitive threat to Honda's hybrid positioning and dealer model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/hondaphil?lang=en
• YouTubeyoutube.com/channel/UCa9q7yuidC5mdxwpDH8c2lw
• Facebookfacebook.com/Hondaphil
• Instagraminstagram.com/hondacarsphl/?hl=en
• LinkedInlinkedin.com/company/honda-cars-philippines-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honda Cars Philippines, Inc.