Holman Brothers Membership Sales Solutions

What Holman Brothers Membership Sales Solutions does

Holman Brothers Membership Sales Solutions is a privately held professional services firm headquartered in San Diego, California that exclusively serves chambers of commerce. Founded by partners Doug Holman and Bill Holman, who each spent more than 13 years as vice presidents with the San Diego Regional Chamber, the firm has delivered consulting, training, and speaking engagements to chambers of commerce for over 25 years. The company's go-to-market is direct enterprise field sales into chamber executive leadership, supplemented by conference-led demand generation at industry events including ACCE, W.A.C.E., and state chamber executive associations.

Name

Holman Brothers Membership Sales Solutions

Legal name

Holman Brothers Membership Sales Solutions

Website

https://holmanbros.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Holman Brothers Membership Sales Solutions is a privately held professional services firm exclusively serving U.S. chambers of commerce with customized consulting, training, and speaking engagements covering the full membership sales lifecycle.

Ownership category

akta.pro rank

Product category

Chamber of Commerce Consulting

NAICS

Professional and Management Development Training (61143), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Consultative Selling & Discovery (EDABABAC)

akta.pro secondary industry

Training, Enablement & Talent Development Summits (THAHAMAH)

Keywords

• Membership sales consulting
• Chamber of commerce services
• Sales training workshops
• Sales performance management
• Membership recruitment solutions

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Consulting and Advisory Services: Customized membership sales consulting engagements that include discovery, concept optimization, asset development, training, implementation, and sustainment.
2. Training and Workshops: Two-day interactive workshops incorporating scenario-based learning, exercises, and role play. Also offered remotely at preferred pace.
3. Speaking and Conference Programs: High-impact keynotes, workshops, and training delivered at chamber industry conferences and events.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Holman Brothers delivers customized membership recruiting and sales management consulting solutions to chambers of commerce. Engagements span a 5-step process covering discovery, concept optimization, asset development, training and implementation, and sustainment, producing made-to-order playbooks, performance management frameworks, and hiring/onboarding programs. Delivery is supported by interactive two-day workshops (in-person or remote), conference keynotes, and ongoing training reinforcement.

Product overview

Holman Brothers Membership Sales Solutions offers a platform of six core consulting products designed for chambers of commerce: New Member Recruitment, Major Investor Acquisition, Sales Performance Management, Membership Rep Hiring & Onboarding, Compensation Planning, and Retention & Upgrade Program. The solutions are delivered as customized playbooks and plans with implementation, training, and sustainment support. An additional Speaking & Training module offers conference keynotes and workshops. All products are tailored made-to-order for each chamber's specific needs and include interactive two-day workshops and reinforcement strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• New Member Recruitment Customized consulting engagement delivering a step-by-step membership recruiting playbook for chambers of commerce, featuring repeatable processes, high-impact questions, strategic message mapping, voicemail/email optimization, and implementation support to steadily recruit businesses more likely to retain.
• Major Investor Acquisition Consulting engagement providing a blueprint for chambers to present their cause, make it personal, and inspire major investments from large employers, with user-friendly playbook, investor-focused message maps, and scalable investment models.
• Sales Performance Management Consulting engagement delivering a strategy to coach, measure, and drive peak membership sales performance through activity-driven management, membership sales enablement, and accurate forecasting tools.
• Membership Rep Hiring & Onboarding Consulting engagement providing resources to attract and retain the right membership salespeople and repel the wrong ones, including hiring strategies, a structured onboarding platform, termination protocols, and action plans to recover lost sales.
• Compensation Planning Consulting engagement providing a formula to motivate membership sales aligned with strategic growth goals, featuring compensation and performance agreements, performance-based rewards, and sales activity benchmarks.
• Retention & Upgrade Program Consulting engagement providing a game plan to increase member retention, drive upgrades, and cross-sell supplemental benefits, including member relations enablement, keep-in-touch plans, and reactivation strategies for at-risk members.
• Speaking, Keynotes & Training High-impact keynotes, interactive two-day workshops (in-person or remote at preferred pace), and training programs delivered at chamber industry conferences, covering topics such as the membership sales landscape, performance management, hiring essentials, and member experience.

Quantifiable outcome

• Reduced ramp-up time for new membership reps through consistent implementation of proven processes
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ACCE (Association of Chamber of Commerce Executives)coreStrategic or Co-development PartnerHolman Brothers has partnered with ACCE for over 25 years, delivering breakout sessions and sharing content at ACCE conferences including the Innovation Summit.
• W.A.C.E. (Western Association of Chamber Executives)coreStrategic or Co-development PartnerLong-standing partnership with W.A.C.E. for delivering high-impact programs and chamber industry education.
• Association of State Chamber ProfessionalsminorStrategic or Co-development PartnerPartnered with this national organization representing state chamber professionals.
• Florida Association of Chamber ProfessionalsminorStrategic or Co-development PartnerRegional chamber professional association partnership for delivering chamber sales training.
• Texas Chamber of Commerce ExecutivesminorStrategic or Co-development PartnerRegional partnership with Texas chamber executives organization.
• Chamber Chat PodcastminorGTM or Marketing PartnerDoug Holman appears as a guest on Brandon Burton's Chamber Chat podcast to discuss membership sales topics.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sandler Training: Large global sales training franchise offering structured selling methodology and consulting across many industries. Comparable to Holman Brothers in delivering B2B sales training and performance consulting, though at much broader scope.
• Dale Carnegie Training: Long-established sales, leadership, and professional development training company operating globally. Comparable as a sales training provider with workshop-based delivery, though much larger and more diversified than Holman Brothers.
• FranklinCovey: Global leadership and sales performance training provider offering workshops, coaching, and consulting. Comparable as a professional services firm delivering sales and management training to organizations, though serving a much broader audience than chambers.

Direct peers

• Civitas Advisors: Consulting firm serving associations, chambers, and member-based organizations with strategy, governance, and revenue diversification services. Closely comparable to Holman Brothers in target buyer and engagement model.
• McKinley Advisors: Association and nonprofit consulting firm offering strategy, member engagement, and research services. Comparable to Holman Brothers in serving membership-based organizations with consulting and advisory engagements.
• Tecker International: A consulting firm focused on chamber of commerce and association management, providing strategic planning, CEO search, and organizational consulting. Direct competitor in the chamber consulting niche where Holman Brothers operates.

Others

• MemberClicks (by Personify): Association and chamber management software platform offering membership, events, and communications tools. Adjacent to Holman Brothers in serving the chamber/association vertical with technology rather than advisory services.
• GrowthZone (Chamber/Membership CRM): Membership management and CRM software platform purpose-built for chambers of commerce and associations. Adjacent to Holman Brothers in serving the same vertical buyer with operational tools rather than consulting services.
• ChamberMaster (by MicroCorp): Chamber of commerce management software providing membership, events, and communications functionality. Adjacent to Holman Brothers by targeting the same chamber buyer with operational software rather than sales consulting.
• Billhighway (Hello Members): Chamber and association financial management and billing platform. Adjacent to Holman Brothers by selling into the same chamber buyer organizations, addressing membership dues and billing rather than sales consulting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/home

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holman Brothers Membership Sales Solutions