Matmarco
Matmarco is a Warsaw-based Polish distributor (founded 1994) of professional fitness and rehabilitation equipment, holding exclusive Keiser distribution rights for Poland and partnering with Precor, Pavigym, York Fitness, and others. It sells commercial-grade machines and flooring to fitness clubs, hotels, rehabilitation clinics, and home users via B2B direct sales and an e-commerce storefront.
- Company typePrivate
- Founded1994
- HeadquartersWarsaw, Poland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Matmarco does
Matmarco (legal name: Towarzystwo Handlowe Matmarco Sp. z o.o.) is a Warsaw-based, privately-held Polish distributor of professional fitness and rehabilitation equipment, founded in 1994 and operating continuously on the Polish market for over 30 years. The company's core offering is the sale of commercial-grade fitness equipment — including cardiovascular machines (treadmills, stationary bikes, elliptical trainers, rowers, ergometers), strength machines, free weights, functional training accessories, and sports flooring — sourced from a portfolio of international brands. Matmarco holds the exclusive Polish distribution rights for Keiser (an American pneumatic-resistance brand) and serves as a channel partner for Precor, Pavigym, York Fitness, Vertimax, Hoist, Circle, Assault Fitness, and Flexvit. Underlying technology consists of the distributed brands' own equipment designs rather than proprietary IP from Matmarco itself, though the Keiser pneumatic resistance system is highlighted as a differentiated feature.
The company's business model combines B2B direct sales to enterprise customers with a B2C/SMB e-commerce storefront at matmarco.pl. B2B customers include fitness chains (e.g., Zdrofit flagship 1100 m2 club), personal training studios, rehabilitation clinics (OrtoMedSport, Medklinika), hotels, and sports facilities; B2C sales are unit-priced (ranging from ~11 PLN for accessories to 17,900 PLN for the M7 commercial treadmill) with standard 2–5 day domestic shipping. Revenue is generated through two streams: (1) hardware sales of distributed equipment at PLN pricing inclusive of VAT and domestic delivery, and (2) professional services covering equipment selection, delivery, assembly, and ongoing maintenance/support. Geographic reach is restricted to Poland, with explicit delivery terms limited to the Republic of Poland. Supporting functions include content marketing via the company blog, participation in industry trade shows (FIBO, GO ACTIVE SHOW, FIWE), and co-branded educational events such as the November 2024 Motor Skills Workshops at Legia Training Center with Keiser.
Matmarco firmographics
Firmographics- Name
- Matmarco
- Legal name
- Towarzystwo Handlowe Matmarco Sp. z o.o.
- Website
- https://matmarco.pl
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Matmarco is a Warsaw-based Polish distributor (founded 1994) of professional fitness and rehabilitation equipment, holding exclusive Keiser distribution rights for Poland and partnering with Precor, Pavigym, York Fitness, and others. It sells commercial-grade machines and flooring to fitness clubs, hotels, rehabilitation clinics, and home users via B2B direct sales and an e-commerce storefront.
- Ownership category
- akta.pro rank
Matmarco industry classification
Industry- Product category
- Fitness Equipment Distribution
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)
- akta.pro secondary industries
- Exercise Equipment Assembly & Installation (treadmills, racks, bikes) (HSAGAHAJ), Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA)
Keywords
Where Matmarco is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Matmarco business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Sale of professional fitness equipment including cardiovascular machines, strength training equipment, functional training accessories, and sports flooring. Equipment is sold as one-time purchases with prices ranging from tens to tens of thousands of PLN.
- Installation and Setup Services: Complete support at every stage of gym investment including equipment selection, delivery, assembly, service and maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit pricing for individual products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Matmarco product offering
Product offeringCore offering
Matmarco distributes professional fitness and rehabilitation equipment in Poland as the exclusive distributor of Keiser and partner for brands including Precor, Pavigym, York Fitness, Vertimax, Hoist, Circle, Assault Fitness, and Flexvit. The company supplies cardiovascular machines, strength equipment, free weights, functional training accessories, and sports flooring to fitness clubs, gyms, rehabilitation centers, hotels, personal training studios, and individual home users. Matmarco provides end-to-end support including equipment selection, delivery, assembly, service, and maintenance.
Product overview
Matmarco is a specialized fitness equipment distributor operating on the Polish market for over 30 years. The company offers a comprehensive portfolio of professional fitness equipment through multiple distribution channels including an online shop and direct sales to clubs. Core product lines include Keiser (exclusive Poland distributor with pneumatic resistance technology), Precor (cardio equipment), Pavigym (sports flooring), and York Fitness (free weights and cardio). Additional brands include Circle, Hoist, Vertimax, Assault Fitness, and Flexvit. Products span across categories: strength machines, cardio equipment (treadmills, ellipticals, rowing machines, bikes), functional training equipment, rehabilitation tools, and accessories. The company provides equipment for fitness clubs, hotels & spa, sports facilities, rehabilitation centers, and home use. Matmarco also operates an outlet section for discounted display and returned items.
Differentiator
Problem solved
Functional benefit
Products and services
- Stanowisko treningowe COLLEGIATE RACK Professional training station with stable barbell rack for bench press and squats; load capacity 240 kg; compatible with York Multi Function Bench.
- Trenażer wioślarski Turbine Rowing machine with turbine resistance, Kevlar drive belt, and LCD monitor showing time, distance, calories, and heart rate.
- Rower pionowy C415 Vertical exercise bike with 32-level magnetic resistance, 3-piece crank mechanism, and 4-user profile memory.
- Trenażer eliptyczny X510 Elliptical trainer with magnetic braking system, 1-32 electronic resistance levels, and LCD display with preset programs.
- Bieżnia M 7 Professional Circle-brand treadmill designed for gym use, priced at 17,900 PLN.
- Keiser brand equipment (exclusive Polish distribution) Keiser equipment featuring patented pneumatic resistance for cardio, strength, and functional training; exclusively distributed in Poland by Matmarco.
- Precor brand equipment Precor professional fitness equipment including cardio machines, treadmills, ellipticals, and stair climbers; partner brand distributed by Matmarco.
- Pavigym sports flooring
Companies that use Matmarco
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Matmarco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Matmarco partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- PavigymcoreSince April 1, 2019, Pavigym joined Matmarco's portfolio. Pavigym is a known and respected global manufacturer of specialized sports flooring for the fitness and wellness industry. Their comprehensive offering includes not only flooring solutions.
- KeisercoreSince September 17, 2018, Matmarco has been the exclusive distributor of Keiser brand in Poland. Keiser is an American brand with a patented pneumatic resistance system, dedicated to pushing the boundaries of exercise science and fitness. Together they aim to change the face of the sports market in Poland.
- PrecorcorePartner for Precor brand equipment including cardiovascular machines, treadmills, elliptical trainers, and stair climbers. Precor is a well-established professional fitness equipment manufacturer.
- York FitnesscoreAmerican-Canadian manufacturer of high-quality fitness equipment operating for over 80 years. Offers professional and home fitness equipment including treadmills, bikes, dumbbells, benches, and racks.
- VertimaxminorPartner for Vertimax brand equipment, part of Matmarco's diversified portfolio of professional fitness brands.
- KeisercoreKeiser serves as event partner for Matmarco's Motor Skills Workshops held November 12, 2024 at Legia Training Center, providing machines with pneumatic resistance for rehabilitation and training demonstrations.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Matmarco competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Matmarco social profiles
Digital presenceMatmarco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matmarco leadership team
Management profileNumber of profiles
Matmarco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matmarco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matmarco
What does Matmarco do?
Matmarco distributes professional fitness and rehabilitation equipment in Poland as the exclusive distributor of Keiser and partner for brands including Precor, Pavigym, York Fitness, Vertimax, Hoist, Circle, Assault Fitness, and Flexvit. The company supplies cardiovascular machines, strength equipment, free weights, functional training accessories, and sports flooring to fitness clubs, gyms, rehabilitation centers, hotels, personal training studios, and individual home users. Matmarco provides end-to-end support including equipment selection, delivery, assembly, service, and maintenance.
Is Matmarco a public or private company?
Matmarco is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Matmarco founded?
Matmarco was founded in 1994. It employs 11 to 50 people.
Where is Matmarco based?
Matmarco is headquartered in Warsaw, Poland, in the Europe region.
How does Matmarco make money?
Two revenue lines are on record. Equipment Sales are the primary driver. The others are installation and Setup Services.
Does Matmarco have an API?
No public API is recorded for Matmarco.
What industry is Matmarco in?
Matmarco's product category is Fitness Equipment Distribution. Its primary akta.pro industry code is CRAOAJAG, Fitness, Exercise & Gym Equipment Distribution, with a secondary code of HSAGAHAJ, Exercise Equipment Assembly & Installation (treadmills, racks, bikes). Its NAICS code is 713940 and its SIC code is 3949.