What Hartselle Utilities does

Hartselle Utilities is a publicly-owned municipal utility headquartered at 1010 Sparkman St NW in Hartselle, Alabama, delivering five core utility services — electricity, natural gas, water, wastewater, and garbage/recycling — to residential and commercial/industrial customers within its defined service territory. The utility purchases wholesale electricity from the Tennessee Valley Authority (TVA) under a resale contract and bulk water from Decatur Utilities (sourced from the Tennessee River), then distributes these commodities through owned infrastructure including 184.85 miles of water main (Class 200 PVC, Class 160 PVC, C900 PVC, Cast-Iron, Ductile-Iron, HDPE), 48.67 miles of service line, and 7,547+ meters across multiple brands (Badger, Master Meter, Hersey, Sensus, Rockwell, Neptune, Kent). A Lead Service Line Inventory completed in October 2024 found zero lead or galvanized-requiring-replacement service lines, and 100% lead-free products are specified for new installations.

The company operates a regulated, subscription-style revenue model with monthly billing across all services: residential electric at $24.21/month plus $0.11810/kWh; residential natural gas at $12.66/month plus tiered ccf pricing and COGA; water and sewer at metered rates with connection fees and system development charges; and garbage/recycling included in the utility bundle. Commercial and industrial customers access differentiated rate schedules, including high-load-factor industrial electric and gas options. The product portfolio has expanded beyond core utilities to include EV DC Fast Charging (Schedule EVC, effective July 2021 at $0.22512/kWh), Sewer Connection Financing (up to 120 months, WSJ Prime + 2%), Irrigation Meters (with sewer charge exemption), Excess Flow Valves, and Automatic Bank Draft enrollment.

Customer engagement is conducted through the UtilityNexus customer portal, a quarterly HU Connections newsletter, an active Facebook presence, and the company website. The utility is governed by a five-member Board of Directors (Chairman Barry Hampton, Vice Chairman Johnnie Howell, Secretary/Treasurer Ben Peck, Members Jimmy Moore and Michael Gunter) with General Manager Ty Chancelor, P.E., leading operations. As a municipal entity, Hartselle Utilities reinvests revenues into infrastructure rather than distributing to shareholders, and operates under local government authority without traditional private equity, venture capital, or public market shareholders.

Name

Hartselle Utilities

Legal name

Hartselle Utilities

Website

https://hartselleutilities.org

Company type

Public

Operating status

Operating

Short description

Hartselle Utilities is a publicly-owned municipal utility in Hartselle, Alabama providing electric, natural gas, water, wastewater, and garbage/recycling services to residential and commercial/industrial customers under regulated rates, with electricity sourced from TVA and water from Decatur Utilities.

Ownership category

akta.pro rank

Product category

Municipal Utilities

NAICS

Water, Sewage and Other Systems (2213), Sewage Treatment Facilities (22132), Water Supply and Irrigation Systems (221310), Electric Power Transmission, Control, and Distribution (22112), Utilities (221)

SIC

Water Supply (4941), Electric Services (4911), Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Water Supply & Wastewater Utilities Administration (BPAIACAG)

akta.pro secondary industries

Local Distribution Company (LDC) Natural Gas Distribution Utilities (TLAGADAA), Regulated Residential & SMB Retail Supply (Default/Standard Offer) (EUAGABAA)

Keywords

• Municipal utility services
• Electric power distribution
• Natural gas distribution
• Water and wastewater
• Residential and commercial utilities

Headquarters

HQ city

Hartselle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Operations

Revenue model

1. Residential Electric Service: Monthly customer charge of $24.21 plus usage-based pricing at $0.11810 per kWh. Electricity purchased from TVA and resold to residential customers.
2. Commercial Electric Service: Usage-based electric service for commercial and industrial customers at varying rate structures.
3. Natural Gas Service: Monthly customer charge of $12.66 plus tiered usage rates. First 100 ccf at $0.6812 per ccf, additional at $0.4142 per ccf, plus COGA adjustment.
4. Water Service: Water purchased from Decatur Utilities and distributed to customers. Rates include monthly charges and usage-based per-gallon pricing.
5. Wastewater/Sewer Service: Sewer service with connection fees and monthly charges based on usage, including summer sewer rate caps.
6. EV DC Fast Charging: Electric vehicle DC fast charging service at $0.22512 per kWh with $100 monthly customer charge.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Hartselle Utilities is a publicly-owned municipal utility that provides five core utility services — electricity, natural gas, water, wastewater/sewer, and garbage/recycling pickup — to residential and commercial/industrial customers in Hartselle, Alabama. The utility purchases electricity wholesale from the Tennessee Valley Authority (TVA) and water from Decatur Utilities, then distributes these commodities through owned infrastructure including 184.85 miles of water main and a wastewater treatment plant. Services are delivered at regulated rates with monthly customer charges plus usage-based pricing.

Product overview

Hartselle Utilities is a publicly-owned municipal utility providing essential infrastructure services to the Hartselle, Alabama community. The company operates as a multi-utility provider offering five core services: Electric Service (purchasing power from TVA), Natural Gas Service, Water Service (purchasing from Decatur Utilities), Wastewater/Sewer Service, and Garbage & Recycling Pickup. These core services are supported by various add-on modules and rate programs including EV DC Fast Charging stations, Irrigation Meters (for outdoor water use exempt from sewer charges), Sewer Connection Financing (up to 120-month terms), Automatic Bank Draft for bill payment, and Excess Flow Valves for gas safety. Rate structures include both residential and commercial/industrial tiers for each utility type, with additional features like the Summer Sewer Rate Cap and incentive programs for energy and water conservation.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Service

Quantifiable outcome

• Water meets or surpasses all state and federal water quality standards
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Tennessee Valley Authority (TVA)coreStrategic or Co-development PartnerHartselle Utilities purchases electricity from the Tennessee Valley Authority (TVA) for resale to customers. This is the primary source of electricity for the utility's service area. Hartselle Utilities operates under a contract with TVA for the resale of electric power.
• Decatur UtilitiescoreStrategic or Co-development PartnerHartselle Utilities purchases all of its water from Decatur Utilities, which sources water from the Tennessee River. Decatur Utilities treats the water and Hartselle receives it through a metered connection at Hartselle Utilities' Water Booster Station.
• Alabama 811coreOthersAlabama 811 (dial 811) provides underground line location services to prevent damage to underground utilities during excavation. Required by law for any digging project.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Huntsville Utilities: Municipal electric, gas, and water utility serving Huntsville, Alabama. Direct peer as a same-state municipal multi-utility operating under TVA power-supply arrangements with residential, commercial, and industrial rate structures closely comparable to Hartselle's.
• Decatur Utilities: Multi-utility municipal provider serving Decatur, Alabama with electric, water, gas, and wastewater services. Direct peer because it operates the same municipal multi-utility model in an adjacent north-Alabama city and is also Hartselle Utilities' wholesale water supplier, giving it deep operational and rate-design comparability.
• Conway Corporation: Customer-owned municipal multi-utility in Conway, Arkansas providing electric, water, wastewater, cable, and internet services. Direct peer as one of the closest analogues to Hartselle's municipal multi-utility, customer-owned reinvestment model at a similar community scale.
• Florence Utilities: City of Florence, Alabama operates municipal electric, water, gas, and wastewater utilities for its community. Direct peer given the same north-Alabama municipal multi-utility structure, TVA power supply context, and similar small-to-mid-sized service-area economics.
• Athens Utilities: Municipal electric, water, gas, and wastewater utility serving Athens, Alabama in the same TVA-served north-Alabama region. Direct peer because of overlapping service mix, similar rate-class design, and comparable scale of distribution infrastructure.

Broad incumbents

• JEA: Community-owned utility serving Jacksonville, Florida with electric, water, and wastewater services. Broad incumbent peer due to the same customer-owned multi-utility structure, but at substantially larger scale and broader portfolio than Hartselle.
• CPS Energy: Municipally-owned electric and natural gas utility serving San Antonio, Texas. Broad incumbent peer as a much larger community-owned multi-utility, useful as a benchmark for how municipals diversify product sets (e.g., EV, efficiency programs) over time.

Others

• Tennessee Valley Authority (TVA): Federal power supplier and wholesale electricity provider to Hartselle Utilities and most local power companies across the TVA service area. Included as an ecosystem/partner peer rather than direct competitor, since TVA sets the wholesale power supply economics that drive Hartselle's electric retail rates.
• Sewer Connection Financing program (industry practice): Comparable to municipal peers that offer similar sewer connection financing, levelized billing, and LIHEAP/Operation Warm-style assistance programs (e.g., Florence Utilities, Huntsville Utilities). Included as an ecosystem reference for comparable customer-program design rather than a corporate peer.

Regional players

• Sheffield Utilities: Municipal utilities serving Sheffield, Alabama (part of the Shoals metro) with comparable electric/water/wastewater offerings. Regional peer due to similar municipal-utility structure and TVA power context, but operates in a different sub-region than Hartselle.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61572571065601
• LinkedInlinkedin.com/company/hartselle-utilities

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hartselle Utilities