C&r Interiors Pte. Ltd.

What C&r Interiors Pte. Ltd. does

C&R Interiors Pte. Ltd. is a Singapore-headquartered office furniture designer and manufacturer that supplies workspace solutions to enterprise and commercial clients across Southeast Asia. Founded in 1993 and operating under Singapore UEN 199300043W, the company runs flagship showrooms in Singapore, Malaysia, and Thailand, with a dedicated Thailand website (cnrthailand.com), and pursues a direct, consultative enterprise field-sales motion rather than e-commerce. Its product portfolio spans desking systems (executive, height-adjustable, hybrid, and folding), ergonomic and conference seating, acoustic phonebooths (1- to 10-pax configurations including the Soundbox and the AI-enabled Soul+ Pro with VRT PRO IoT management), fabric-clad pods, panel-based systems, storage and smart lockers, loose furniture, and accessories. Technical differentiators include an AI Digital Matrix IoT layer on its smart phonebooth, modular height-adjustable desking, and a sustainable materials line (FSC-certified Breeze/Shine Series, recyclable-steel Keynius lockers, recycled-material Soundbox), backed by ISO 9001/14001/22301/45001/14067, GreenGuard Gold, Green Label Singapore, and BizSafe certifications.

The business model is built around project-based quotation and one-time product sales, with a 12-month warranty and professional delivery/installation services (typical lead time of seven working days). Pricing is not publicly disclosed, and customers are responsible for measurements on custom/built-to-order items. The company sells through flagship showrooms, enterprise field sales, and website-driven consultation rather than online transactions. Marketing channels combine the company website, social platforms (Facebook, Instagram, LinkedIn, YouTube), project galleries featuring named enterprise clients (LVMH, Electrolux, Siampiwat, Design Week), and credibility anchored by the Enterprise 50 Award 2024 and SPBA Heritage/Regional Brand awards. The firm is privately held, with no disclosed parent company, investors, or institutional shareholders, suggesting founder or family ownership.

Name

C&r Interiors Pte. Ltd.

Legal name

C&R Interiors Pte Ltd

Website

https://cnrinteriors.com.sg

Company type

Private

Founded year

1993

Operating status

Operating

Short description

C&R Interiors is a Singapore-headquartered office furniture designer and manufacturer serving enterprise clients across Southeast Asia. It offers ergonomic seating, modular desking, acoustic phonebooths, IoT-enabled smart booths, and sustainable workspace solutions through showrooms in Singapore, Malaysia, and Thailand.

Ownership category

akta.pro rank

Product category

Office Furniture

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Household and Institutional Furniture Manufacturing (33712)

SIC

Retail-Furniture Stores (5712), Office Furniture (2520)

akta.pro primary industry

Office Furniture & Workspace Accessories Retail (CRALABAE)

akta.pro secondary industries

Office Furniture Moving, Installation & Reconfiguration (Systems Furniture) (HSAKAKAE), Office & Desk Organization Retail (Desktop, File, Cable Trays) (CRAIAJAK)

Keywords

• Office furniture solutions
• Workspace design services
• Ergonomic seating products
• Acoustic phonebooths
• Modular desking systems

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Office Furniture Sales: Direct sales of office furniture including desking systems, seating, storage, phonebooths, pods, and accessories. Revenue generated through one-time product purchases with 12-month warranty coverage.
2. Custom/Built-to-Order Solutions: Custom-built furniture items and tailored workspace solutions. Customers are responsible for providing accurate measurements for custom orders.
3. Aftercare and Warranty Services: 12-month warranty coverage for manufacturing defects. Professional delivery and installation services with typical lead time of 7 working days.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

C&R Interiors designs, manufactures, and distributes office furniture and workspace solutions for enterprise clients, including desking systems, ergonomic seating, acoustic phonebooths, pods, storage, panel-based systems, and accessories. They deliver custom-built furniture, professional installation with typical 7-working-day lead time, and 12-month warranty coverage. The company serves organizations across Singapore, Malaysia, and Thailand through flagship showrooms and a consultative direct-sales model.

Product overview

C&R Interiors is an office furniture company offering a comprehensive portfolio of workspace solutions organized across multiple product categories: Desking (executive desks, meeting desks, hybrid workstations like Mercury, VT Space, Nectar, Alpha systems), Seating (ergonomic chairs, conference chairs, task chairs including Accent, Ellipse, Klober CNX series), Folding Tables (space-saving solutions like Flexa and Alpha folding tables), Phonebooths (soundproof booths from 1-10 person capacity including Zen, Green outdoor, and Soul+ Pro smart booth), Pods (fabric-clad Retro Pod series), Storage (wooden and metal cabinets, lockers, pedestals), Loose Furniture (ottomans, sofas, bar stools, tables), Panel Based systems (Nouvia, Essentia, Eco panel walls), and Accessories (lighting, dividers, mobile whiteboards, bag holders). Products are designed for diverse workspace environments: Workspace, Meeting Space, Learning Space, Individual Space, Collaborative Space, and Public Space. The company offers two collections: New Releases featuring latest innovations including AI-powered smart phonebooths, and Sustainable Series using FSC-certified and recycled materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Mercury Executive Desk Executive desk featuring a beam and bracket system with architectural presence, designed for leadership and management office environments with innovative flexibility for expansive tabletop configurations.
• VT Space - Hybrid Desking System Hybrid desking system combining height-adjustable and fixed-leg desks for multi-purpose workspaces, offering sit-to-stand functionality alongside stable fixed desks for diverse working styles.
• Nectar Desking Manager desk featuring asymmetrical structure with dual-tone aluminum legs, floating tabletop, built-in side cabinet, and concealed cable management.
• Alpha Folding Table Versatile folding table system designed for desk-sharing, flexible teamwork, and freelancer integration, featuring space-saving modular components with contemporary aesthetic.
• Flexa Folding Table Foldable and stackable table designed for versatile, space-saving workspaces, easily reconfigured for meetings, training, or collaborative sessions with modular design.
• Ellipse Chair Leather executive chair inspired by the graceful curve of a swan, featuring integrated S-shaped backrest for ergonomic support, adjustable headrest, and aluminum alloy armrest brackets.
• Accent Chair High-performance ergonomic seating with height-adjustable multi-directional armrests, synchronized recline, adjustable headrest and lumbar support, and sliding seat; available in mesh and fabric on nylon five-star base.
• Klober (CNX98) Chair Conference chair with automatic posture adaptation technology that adapts seamlessly to user movements, providing continuous ergonomic comfort without manual adjustments for open-plan offices.
• Zen (8 Pax) Soundbox Phonebooth Private phonebooth for focused work and small group sessions, featuring clear glass panels, device charging stations, LED lighting, acoustic panels, fresh air system, and capacity for up to 8 users.
• Green (10 Pax) Soundbox Phonebooth Outdoor phonebooth with built-in air-conditioning system, featuring clear glass panels, device charging, balanced lighting, acoustic panels, and fresh air system for partly shaded outdoor areas.
• Soul + Pro (1-Pax) VRT+SM Smart Phonebooth Smart single-person phonebooth with AI Digital Matrix system featuring IoT connectivity, occupancy sensing, environmental monitoring, wireless charging, and smart ventilation; designed as a wide-format alternative to traditional cubicles for long-term use.
• Phone Retro Pod Fully fabric-clad retro-style pod combining functionality with style, with a structured yet soft design suitable for collaboration, discussions, and creating inviting office hubs.
• Breeze Bar Stool Bar stool featuring cushioned seat, beveled biodegradable red oak veneer with natural wood wax oil finish, and integrated footrest; built with reinforced joinery and metal fittings for durability.
• ZENA Leisure Chair Modern leisure chair with four-leg spider base in black and soft fabric seat, featuring ergonomic fixed armrests aligned with backrest height for relaxed seating posture.
• Shell Bar Stool Modern bar table with flexible design and variety of sizes, featuring MDF top with powder-coated finish, aluminum base, and stainless steel center pillar; available in white or black color options.
• Wooden Storage Cabinet Versatile wooden storage solutions available in a wide range of sizes, types, and finishes, featuring lockable compartments with key or number locks, reinforced panels, and smooth-sliding drawers.
• Bag Holder Minimalist under-desk bag holder made from high-quality transparent plastic, maintaining clean appearance while keeping bags within easy reach and desk area clutter-free.
• Swing - Mobile Station Hybrid mobile workstation with 450mm dual-function shelf-table top for laptops, back panel serving as full-height whiteboard, and smooth-rolling castors for easy mobility.
• Dome Mobile White Board Mobile writing surface for dynamic collaborative workspaces, lightweight and easily repositionable for impromptu brainstorming; functions as a divider for small group sessions and is available in multiple sizes.
• Rack Movable Display Stand Flexible movable display stand for workspace reconfiguration, serving as boundaries and interactive tools with customizable features like writable surfaces, digital displays, or charging stations.
• Fan Divider Space divider series inspired by ancient Chinese fans, providing effective sound insulation while serving as expressive design elements for public spaces with cultural elegance.
• Sustainable Series Collection Collection of furniture using FSC-Certified materials and recycled components, including Breeze Series and Shine Series with eco-friendly tabletop materials, and the Soundbox Phonebooth built from recycled materials that can be disassembled and reassembled over six times.
• Keynius Smart Locker Smart locker solution using 100% recyclable steel with smart access technology, supported by maintenance, refurbishment, and extended warranties to ensure durability and minimize waste.
• Custom-Built Workspace Solutions and Installation Custom-built furniture items and tailored workspace solutions for enterprise clients, including professional delivery and installation services with a typical 7-working-day lead time and 12-month warranty coverage for manufacturing defects.

Quantifiable outcome

• ISO 14067 Certification for Product Carbon Footprint
• +6 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kinnarps: European office furniture group with strong sustainability credentials — comparable in design-led positioning and ESG focus to C&R's sustainable series.
• MillerKnoll (Herman Miller): Global office furniture major (NASDAQ: MLKN) producing desks, chairs, and acoustic pods — competes head-to-head with C&R in ergonomic seating and increasingly in phonebooth/pod categories.
• Kokuyo: Japanese office furniture and stationery major with strong APAC presence — directly comparable regional competitor across desks, seating, and workspace solutions.
• Okamura: Japanese office furniture manufacturer serving enterprise clients across Asia — comparable Asian-headquartered peer with similar desking and seating focus.
• Steelcase: Global office furniture leader (NYSE: SCS) offering desking, seating, and workspace solutions for enterprises — directly competes with C&R across the same product categories and customer profile.
• Teknion: Canadian office furniture manufacturer of desking systems, seating, and architectural interiors — competes in same enterprise workspace category as C&R.
• Haworth: Privately-held global office furniture manufacturer offering desking systems, workstations, and architectural interiors — direct comparable to C&R's workspace product portfolio.
• Room: US-based smart office phonebooth and pod company — competes directly with C&R's smart phonebooth (Soul+ Pro VRT PRO) offering IoT-enabled space management.
• Framery: Finnish manufacturer of soundproof office phonebooths and pods — the closest direct competitor to C&R's Soundbox and Soul+ Pro phonebooth lines.

Broad incumbents

• IKEA (Inter IKEA / Ingka): Global home and office furniture giant with IKEA Business and Markus/IDÅSEN office lines — a broad incumbent competing primarily in standardized desking and storage at lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC3IVnZeUjQKzYIGACRf32kw
• Facebookfacebook.com/CreateToTrust
• LinkedInlinkedin.com/company/c&r-interiors
• Instagraminstagram.com/cnrinteriors?igshid=9vlrdvewxhrn

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C&r Interiors Pte. Ltd.