Industrial Measurement Solutions Llc

What Industrial Measurement Solutions Llc does

Industrial Measurement Solutions Pty Ltd (IMS) is an Australian proprietary limited company founded in 1997 and headquartered in Chatswood, New South Wales. The company operates as a specialized value-added distributor and integrator of portable precision measurement systems, serving enterprise and government customers in aerospace, automotive, defense, mining, construction, power & energy, manufacturing, and academic research sectors. IMS operates exclusively within Australia.

IMS's product portfolio is organized into three divisions. The 3D Metrology division distributes Leica/Hexagon laser trackers (AT960, AT930, ATS600, AT500) and theodolites, Leica handheld scanners and probes, Kistler sensors, and SpatialAnalyzer (New River Kinematics) and Inspire (Hexagon) metrology software. The Survey & Mapping division distributes OxTS GNSS/INS systems (RT3000 v3, RT1003 v2, RT500, Survey+ v3, xNAV650), Hesai LiDAR sensors (PandarXT-32, XT32M2X), and OxTS Georeferencer software for mobile mapping and aerial/UAV survey workflows. The Automotive division supplies AB Dynamics driving robots, ADAS platforms (Guided Soft Target, Soft Pedestrian Target, Synchro, LaunchPad), Moshon Data targets, and Kistler/GMH Engineering sensor solutions for ADAS testing and homologation under Euro NCAP and ANCAP protocols.

IMS monetizes through three streams: equipment sales (hardware from Leica, OxTS, AB Dynamics, Hesai and partners), equipment rental (fixed-term, typically minimum one month for automotive/survey and minimum one day for metrology), and training and engineering support services. The go-to-market is direct enterprise field sales supported by a content-driven website and technical blog. The company claims the position of Australia's leading provider of portable measurement systems, serving named customers including Raytheon, ASC, Toyota, Ford, Daimler, Defence, UNSW, and Monash University. The team is led by Bruce Cameron (35+ years of metrology experience) and Dino Wang (20 years in automotive ADAS testing).

Name

Industrial Measurement Solutions Llc

Legal name

Industrial Measurement Solutions Pty Ltd

Website

https://measure.com.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Industrial Measurement Solutions is an Australian distributor and integrator, founded 1997, supplying portable precision measurement systems — laser trackers, GNSS/INS units, LiDAR, driving robots, and ADAS platforms — to aerospace, automotive, defense, mining, and research customers across Australia.

Ownership category

akta.pro rank

Product category

Portable Measurement Systems Distribution

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)

akta.pro primary industry

Metrology, Inspection & Machine Tool Accessories (CMMs, Probing, Gauging) (IMAHADAK)

akta.pro secondary industries

Instrumentation, Sensors & Calibration (EDAOAHAH), Electrical, Diagnostics & ADAS Calibration (TLAKAAAF)

Keywords

• Portable measurement systems
• 3D metrology equipment
• Laser tracker solutions
• GNSS inertial navigation
• ADAS testing platforms

Headquarters

HQ city

Chatswood

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales: Sale of portable measurement systems including laser trackers, GNSS inertial units, driving robots, ADAS testing platforms, targets, and sensor solutions. Products sourced from partners including Leica/Hexagon, OxTS, AB Dynamics, Hesai, and others.
2. Equipment Rental: Organised equipment rental for metrology, survey, and automotive testing needs for fixed terms (minimum one day for metrology, typically one month for automotive/survey). Includes GNSS inertial units, LiDAR, laser trackers, scanners, probes, driving robots, and accessories.
3. Training and Support Services: World-class training and customer support provided by highly skilled engineers and technicians. Training is provided for first-time users of rental equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

IMS supplies, trains, services, and supports portable measurement systems across three verticals: 3D Metrology (Leica laser trackers, scanners, probes, industrial theodolites, and metrology software for high-accuracy large-volume inspection and reverse engineering); Survey & Mapping (OxTS GNSS inertial navigation units, Hesai LiDAR sensors, and georeferencing software for land/air/UAV mobile mapping); and Automotive Testing (OxTS INS, AB Dynamics driving robots, ADAS platforms/targets, and Kistler/GMH sensor solutions for ADAS validation, homologation, and durability testing). The company also rents equipment on fixed terms and provides training and engineering support to enterprise and government customers across Australia.

Product overview

Industrial Measurement Solutions (IMS) is Australia's leading provider of portable measurement systems, established in 1997. The company operates as a multi-product portfolio across three core divisions: 3D Metrology (laser trackers, scanners, probes, theodolites, and metrology software), Survey & Mapping (GNSS inertial navigation units, LiDAR sensors, survey software), and Automotive (driving robots, ADAS platforms/targets, sensor solutions, test equipment rental). The product portfolio centers on Leica Absolute Tracker systems (AT960/930, ATS600, AT500) for metrology; OxTS GNSS/INS products (RT3000 v3, RT1003 v2, RT500, Survey+ v3, xNAV650) for positioning; Hesai LiDAR sensors (PandarXT-32, XT32M2X); AB Dynamics driving robots and ADAS testing platforms; and Spatial Analyzer metrology software. IMS also distributes sensor solutions from Kistler and GMH Engineering, provides equipment rental services, and offers training and engineering support. The company serves aerospace, automotive, power & energy, mining, manufacturing, and government sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Leica Absolute Tracker AT960 / AT930
• Leica Absolute Tracker ATS600
• Leica Absolute Tracker AT500
• Leica Absolute Scanner LAS / LAS-XL / T-Scan5 / AS1
• Leica T-Probe and B-Probe Plus
• Leica TM6100A Industrial Theodolite
• OxTS RT3000 v3
• OxTS RT1003 v2
• OxTS RT500 v1
• OxTS Survey+ v3
• OxTS xNAV650
• Hesai PandarXT-32 LiDAR
• Hesai XT32M2X LiDAR
• AB Dynamics Driving Robots (Steering, Pedal, Gearshift, Driverless)
• AB Dynamics ADAS Platforms (GST, SPT, LaunchPad, Synchro)
• ADAS Targets (Soft Car 360, MD-EVT, MD-VT-F-ISO, VRU, Slab, City Scapes)
• Sensor Solutions (Kistler, GMH Engineering DRS1000, Wheel Pulse, CS350A, Steering Wheel, Hand Lever, Pedal Force, Optical Height, DFL3 Fuel Flow)
• Spatial Analyzer Software
• Inspire Metrology Software
• AB Dynamics SPMM 5000e Suspension Parameter Measurement Machine
• Automotive Test Equipment Rental
• Survey Equipment Rental
• Metrology Equipment Rental

Quantifiable outcome

• Measurement accuracy of 0.02mm typical for Leica Absolute Trackers
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration38 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and standard.

• HesaicoreChannel Partner/ Reseller/ DistributorOfficial distributor of Hesai LiDAR products in Australia, focusing on survey and mapping products including XT32M2X and PandarXT-32 sensors.
• New River KinematicscoreChannel Partner/ Reseller/ DistributorDistributor of SpatialAnalyzer software in Australia, providing trial use, demo, sales, and support. Also provides remote or onsite training from beginner to advanced level.
• OxTScoreTechnology or IntegrationSupplier of GNSS inertial navigation units including RT3000, RT1003, RT500, RT-Range, and survey+ systems for automotive testing and survey/mapping applications.
• Hexagon Manufacturing Intelligence (Leica Geosystems)coreTechnology or IntegrationSupplier of Leica laser tracker systems including AT960, AT930, ATS600, AT500, and related accessories, probes, and scanners for metrology applications.
• Leica GeosystemscoreTechnology or IntegrationSupplier of Leica TM6100A Industrial Theodolite with highest angular accuracy of 0.5 arc seconds for precision measurement applications.
• AB DynamicscoreTechnology or IntegrationSupplier of driving robots including steering robots, pedal robots, gearshift robots, driverless robots, and ADAS platforms (GST, SPT, Synchro) for automotive testing.
• Moshon DatastandardChannel Partner/ Reseller/ DistributorSupplier of ADAS targets including MD-EVT, MD-VT-F-ISO vehicle targets, VRU targets, city scapes, tunnels, and lighting for Euro NCAP/ANCAP testing.
• KistlerstandardTechnology or IntegrationSupplier of sensor solutions for automotive testing including various sensors for vehicle performance, dynamics, fuel economy, steering torque, and brake force measurement.
• GMH EngineeringstandardTechnology or IntegrationSupplier of Delta DRS1000 Doppler Radar Speed Sensor suitable for non-contact speed measurement applications with 300m typical measurement range.

Scale indicators2 records

Expansion highlights4 records

Broad incumbents

• Topcon Positioning: Global manufacturer and distributor of surveying, GNSS and machine-control positioning systems with APAC presence. Competes with the survey/mapping half of IMS's portfolio for similar construction, mining and mapping end customers.
• Trimble Geospatial: Global provider of surveying, mapping, GNSS and geospatial instruments with direct sales channels in Australia. Adjacent competitor in survey-grade positioning and a potential threat if customers standardize on Trimble rather than the Leica/OxTS stack IMS distributes.
• Hexagon Manufacturing Intelligence: Global owner of Leica Geosystems — IMS's primary metrology supplier. Operates its own direct sales and service footprint in Australia and could bypass IMS to sell direct, making it both a critical partner and the single largest competitive risk to IMS.
• FARO Technologies: Global provider of 3D measurement and imaging hardware (laser scanners, arms) for industrial metrology. Spatial Analyzer — which IMS distributes in Australia — already supports FARO instruments, and FARO could compete directly in portable 3D metrology accounts.

Direct peers

• Position Partners: Australian distributor of positioning, surveying and machine-control solutions, including Leica and Trimble products. Overlaps IMS in selling precision measurement and survey instruments to mining, construction and engineering customers in Australia.
• C.R. Kennedy & Co. Australia's largest distributor of surveying, geospatial and photogrammetry equipment (Leica, Trimble, etc.). Directly comparable as an Australian multi-OEM distributor serving surveying, mapping and measurement end markets.
• Hirepos: Australian portable metrology equipment rental provider offering laser trackers, scanning probes and accessories on a usage basis. Closely comparable business model (rental-led metrology) competing for the same hire customers as IMS's metrology rental line.
• Geodata Group Australia: Australian distributor of surveying instruments, GNSS systems and laser scanning hardware. Direct competitor in the local sale and rental of portable measurement equipment to survey and mapping professionals.

Emerging players

• Creaform: Provider of portable 3D scanners and metrology solutions targeting industrial inspection and reverse engineering. Direct substitute for some of IMS's laser-scanner-led metrology workflows, particularly with its HandySCAN and Go!SCAN lines.

Others

• AB Dynamics: UK-based manufacturer of driving robots and ADAS test platforms and a core IMS supplier. Listed because AB Dynamics could conceivably establish direct Australian sales for its GST/SPT/Synchro products, bypassing IMS in the automotive testing segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/industrial-measurement-solutions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Industrial Measurement Solutions Llc