What HirePOS does

HirePOS is a cloud-based rental management SaaS platform purpose-built for the hire and rental industry, operated by Innercircle Technology Pty Ltd, an Australian proprietary limited company governed by the laws of Victoria and headquartered in Cairns, Queensland with regional offices in Melbourne and Sydney. Since its founding in 2005, the platform has served hire businesses across Australia and New Zealand, addressing vertical-specific workflows such as time-based pricing automation, real-time equipment availability tracking, multi-branch coordination, digital signature capture for rental agreements, and integrated inventory/reordering management. The technology stack is anchored on HirePOS v5 hosted on Microsoft Azure, with native integrations spanning the four major AU/NZ accounting suites (Xero, MYOB, QuickBooks, Reckon), three payment gateways (Pin Payments, Square, Tyro), banking feeds (illion Australia), communications (Twilio SendGrid, SMS Express), Google Maps API, and Zapier for access to 7,000+ applications; a dedicated mobile application and a beta testing environment support product evolution.

The commercial model is subscription SaaS with multiple base pricing tiers, optional add-ons and modules, and per-active-user monthly charges billed in advance on a calendar-month basis; pricing is not publicly disclosed. Go-to-market is product-led growth anchored by a 30-day self-serve free trial, supplemented by sales-assisted 'Book a Call' and 'Chat Now' options, with regional phone support during Australian and New Zealand business hours. Customer segmentation is vertical, spanning construction equipment hire, events/audio-visual hire, mobility and healthcare equipment hire, transport hire, and general hire businesses — all SMB-oriented. HirePOS® is a registered trademark of Innercircle Technology Pty Ltd; the company is bootstrapped and founder-owned with no disclosed venture capital or private equity backing and a small 1–10 employee headcount.

Name

HirePOS

Legal name

Innercircle Technology Pty Ltd

Website

https://hirepos.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

HirePOS is a cloud-based rental management SaaS purpose-built for hire and rental businesses in Australia and New Zealand, offering equipment tracking, time-based pricing, multi-branch coordination, and integrations with major accounting and payment platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Cairns

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS Fees: Core revenue stream from monthly subscription fees charged in advance on a calendar-month basis. Pricing is tiered based on features, functionality, optional add-ons, modules, and user counts.
2. User-based Charges: Monthly fees charged per user login account. All active users (excluding those marked Inactive) are counted toward the user count and subject to monthly fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

HirePOS provides a single cloud-based rental management SaaS platform purpose-built for the hire and rental industry. The software enables hire businesses to create professional quotes, manage bookings and invoices, track equipment availability and stock levels in real time, automate time-based pricing, streamline reordering, and coordinate multi-branch operations. It is sold via monthly subscriptions with tiered base plans, optional add-ons/modules, per-user charges, and a 30-day free trial.

Product overview

HirePOS is a single, unified cloud-based rental management SaaS platform offered by Innercircle Technology Pty Ltd. The core product is the HirePOS® software itself, which provides a comprehensive suite of hire business management tools including quotes, bookings, invoicing, inventory tracking, time-based pricing automation, and reordering management — all accessible via web browser on any device. The platform integrates with external accounting software (Xero, MYOB, QuickBooks, Reckon), payment gateways (Pin Payments, Square, Tyro), automation tools (Zapier with 7,000+ app connections), and communication services (Twilio SendGrid, SMS Express). No standalone modules, add-ons, or separate product tiers were identified — the product is sold through pricing plans based on base tiers plus optional features and user counts.

Differentiator

Problem solved

Functional benefit

Products and services

• HirePOS Cloud-based rental management SaaS platform purpose-built for hire and rental businesses in Australia and New Zealand. Enables users to create professional quotes, manage bookings and invoices, track equipment availability and stock levels in real time, automate time-based pricing, streamline reordering, coordinate multi-branch operations, and capture digital signatures for rental agreements. Sold via monthly subscription with tiered base plans, optional add-ons/modules, and per-user charges.

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core.

• XerocoreTechnology or IntegrationHirePOS integrates with Xero accounting software for direct import/export of financial data. Users can export invoices and sync financials with Xero in just a few clicks. Subject to Xero's own terms and conditions and fees.
• MYOBcoreTechnology or IntegrationHirePOS integrates with MYOB accounting software for direct import/export of financial data. Users can export invoices and sync financials with MYOB. Subject to MYOB's own terms and conditions and fees.
• QuickBookscoreTechnology or IntegrationHirePOS integrates with QuickBooks accounting software for direct import/export of financial data. Users can export invoices and sync financials with QuickBooks. Subject to QuickBooks' own terms and conditions and fees.
• ReckoncoreTechnology or IntegrationHirePOS integrates with Reckon accounting software for direct import/export of financial data. Subject to Reckon's own terms and conditions and fees.
• ZapiercoreTechnology or IntegrationHirePOS integrates with Zapier enabling no-code automation workflows connecting to 7,000+ applications. Users can automate tasks between HirePOS and their favorite tools. Data transmitted via Zapier is the user's responsibility.
• Microsoft AzurecoreTechnology or IntegrationHirePOS v5 and its data are hosted on Microsoft Azure services. Azure may use customer data for diagnostics, security enhancements, and product development. Covered by Microsoft's privacy statement.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EZO (formerly EZRentOut): EZO (formerly EZRentOut) provides cloud-based rental management software for equipment hire businesses with features like asset tracking, reservations, and online bookings. It is a direct competitor in the vertical hire SaaS category.
• Rentman: Rentman is a cloud-based rental management platform focused on AV, events, and production rental companies. It overlaps directly with HirePOS's events/AV hire use case and competes on similar workflow features (bookings, equipment availability, invoicing).
• B2W Software: B2W Software provides specialized rental, fleet, and estimating software for heavy construction equipment rental businesses. It targets the construction equipment hire vertical — HirePOS's largest stated use case — making it a direct vertical competitor.
• Booqable: Booqable is a cloud-based rental management platform for small and mid-sized hire businesses (events, party, AV, equipment). It targets the same SMB customer HirePOS serves and competes with a similar product-led growth motion and online-first distribution.
• RentMagic: RentMagic is a cloud-based rental management solution targeted at small and mid-sized equipment hire businesses in the UK and adjacent markets. It competes with HirePOS for the same SMB hire customer with similar feature scope.
• Point of Rental: Point of Rental (RentalMan/BlueFolder) provides rental management software for equipment hire businesses across multiple verticals (construction, events, party) globally. It is the most direct like-for-like competitor to HirePOS in the equipment hire software market.

Regional players

• InspHire: InspHire is a UK-based rental management software vendor serving plant, tool, and equipment hire businesses. It overlaps with HirePOS's product scope in the equipment hire vertical but operates primarily in a different geography.
• Hirebase: Hirebase is an Australian-built equipment rental management software provider serving hire companies in Australia and New Zealand. It competes most directly with HirePOS on its home turf, targeting the same AU/NZ hire vertical with a similar vertical SaaS proposition.

Emerging players

• ServiceTitan: ServiceTitan is a vertical SaaS platform for trades and service businesses with growing equipment-tracking and rental capabilities. It competes indirectly by offering operational software that some hire-leaning service businesses choose over specialist platforms like HirePOS.

Broad incumbents

• NetSuite (Oracle): NetSuite is a broad cloud ERP suite used by hire businesses among many other verticals. While not purpose-built for rental, it competes at the high end with rich inventory and contract modules that some larger hire firms adopt instead of vertical software like HirePOS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HirePOS
• Xx.com/hirepos
• LinkedInlinkedin.com/company/hirepos-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HirePOS