Himmelstrup Events - event & teambuildingbureau

What Himmelstrup Events - event & teambuildingbureau does

Himmelstrup Events ApS is a Danish corporate events and teambuilding bureau founded in 2007 by Mads Lynge Himmelstrup and headquartered in Egå, near Aarhus. The company designs and delivers creative corporate event experiences for Danish and international businesses, HR departments, and leadership teams, spanning group sizes from 10 to 700+ participants. Its product portfolio is organized into two categories: (1) teambuilding experiences — Film Teambuilding, AI Teambuilding, Newsroom, Kollegadysten, and Playground — each producing a tangible creative output (short films, AI-generated music videos, news segments, or activity lounge setups); and (2) corporate celebration events — Firmafesten, Vejfesten, Familiedagen, and the comedy roast show Firmaet På Klingen. Add-on services include DJ performances, Den Runde Bar (branded lounge bar), and AI Workshops introducing teams to ChatGPT, Suno, Midjourney, and Runway.

The business runs on a project-based professional services model, with revenue earned per event and pricing that varies by event type, participant count, duration, and scope. Standardized starting prices range from kr. 8,500 for a DJ to kr. 50,000+ for a Playground base package; full event packages (Film Teambuilding from kr. 25,000, Newsroom from kr. 25,000) scale with headcount, while large-scale custom events (e.g., the 580-participant Nybolig kick-off) are quoted individually. Go-to-market is sales-led and event-driven: customers reach out via website contact form or phone, and the company generates demand through 25+ published case studies with named enterprise clients (Grundfos, Novo Nordisk, Oticon, Norlys, Nybolig, L'Oréal, Amcor, Stark, Johnson Controls, Comwell) and SEO-optimized service pages for both Aarhus and Copenhagen. Distribution is supported by mutual partnerships with 12+ Danish venues, including the Comwell hotel chain, Fængslet in Horsens, DGI-huset Aarhus, Nyborg Strand, and Hotel Legoland, which refer corporate clients and host the company's activities.

Operationally, Himmelstrup Events runs on a lean core team of three — CEO Mads Lynge Himmelstrup, Partner Paul Clements (business development), and Customer Champion Jeppe Nygaard — supplemented by a 20-year network of freelance film crews, DJs, comedians, hosts, and venue partners. The company has no external institutional investment, no parent company, and is registered as a Danish private limited company (ApS). It has delivered over 2,000 events to 2,000+ companies since inception, operates nationwide across Denmark with a home-base advantage in East Jutland, and offers limited international delivery (Sweden, Norway, UK, Ireland, France) for Film Teambuilding.

Name

Himmelstrup Events - event & teambuildingbureau

Legal name

Himmelstrup Events ApS

Website

https://himmelstrupevents.dk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Himmelstrup Events is a Danish corporate event and teambuilding bureau designing and delivering creative experiences — Film Teambuilding, AI Teambuilding, Newsroom, comedy shows, and themed parties — for Danish enterprises, HR departments, and leadership teams across group sizes from 10 to 700+ participants.

Ownership category

akta.pro rank

Product category

Corporate Event Services

NAICS

Convention and Trade Show Organizers (561920), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

akta.pro secondary industry

Corporate Catering, Staffing & Guest Services (F&B, Security, Ushers) (MPAGAHAM)

Keywords

• Corporate event planning
• Team building services
• Event management bureau
• Corporate entertainment
• Company party planning

Headquarters

HQ city

Egå

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Planning and Execution Services: Himmelstrup Events generates revenue by planning, designing, and executing corporate events and teambuilding activities for businesses. Revenue is earned on a per-event basis, with pricing varying by event type, duration, number of participants, and scope of services (standard events vs. complete event packages). The company also offers add-on services such as DJs, lounge bars, and themed entertainment that can be booked separately or bundled.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Himmelstrup Events designs, plans, and executes creative corporate events and teambuilding experiences for Danish businesses. Its portfolio includes proprietary formats such as Film Teambuilding (teams producing short films with professional crews), AI Teambuilding (generative AI music video creation), Newsroom (live news broadcast simulations), Firmaet På Klingen (customized comedy roast shows), Playground (activity lounges), Vejfesten (street festival-themed parties), Firmafesten (custom company parties), Familiedagen (family days), and Kollegadysten (team competitions), plus add-on services like DJs and branded lounge bars. Events are delivered end-to-end nationwide across Denmark through partnerships with 12+ venues.

Product overview

Himmelstrup Events is a Danish event and teambuilding agency offering creative corporate experiences. The portfolio consists of two core product categories: (1) Team-building experiences including Film Teambuilding (film production), AI Teambuilding (AI music video creation), Newsroom (news broadcasting), Kollegadysten (team competitions), and Playground (activity lounges); and (2) Company celebration events including Firmafesten (custom parties), Vejfesten (street festival theme), Familiedagen (family days), and Firmaet På Klingen (comedy roast shows). Add-on services include DJ performances, Den Runde Bar lounge bars, and AI Workshops for skill development. All events are delivered with professional film crew, equipment, and event coordination.

Differentiator

Problem solved

Functional benefit

Products and services

• Film Teambuilding Teams produce their own short films (typically 1 minute) about company culture, values, or themes, with professional film crew guidance and an award show finale. Participants take on roles like director, camera operator, actor, and editor. Designed for 10-700 participants and delivered as the company's flagship offering.
• AI Teambuilding Teams learn AI tools (ChatGPT, Suno, Midjourney, Runway) and create AI-generated music videos in a creative competition format with award show finale. Duration 3-5 hours, suitable for 10-500 participants.
• Playground Activity lounge setup with games including table football, shuffleboard, cornhole, beer pong, table tennis, and mini-soccer. Sizes from 50-600 m² with decoration, furniture, and staff included. Serves as an alternative or supplement to a dance floor. Starting from kr. 50,000.
• Firmaet På Klingen Custom comedy roast show where host Rasmus visits the company beforehand, collects stories, and performs a tailored 35-45 minute show that humorously addresses company culture, rituals, and quirks. Includes a pre-event visit 2-3 weeks before the show. Price kr. 27,000.
• Vejfesten Street festival-themed company party featuring string lights, long tables, banners, food stalls, music, games, and neighborly atmosphere. Requires minimum 150 guests, 6-9 hour event. Pricing includes decoration, long tables, string lights, activities, and basic setup; food, drinks, and additional activities added separately.
• Newsroom Teams become newsrooms with anchors, reporters, and experts, producing short news segments about real company topics using green screen and professional equipment, culminating in a live broadcast and award show. From kr. 25,000 for 15-200 participants, 3-4 hours.
• Familiedagen Family day event with inclusive activities for all ages including Playground zones for adults, KIDSZONE for children, FUNZONE for all ages, and entertainment stage. Customizable to company needs.
• Kollegadysten Team competition event lasting 2+ hours with fun challenges including team skiing, impairment glasses, tug-of-war, sack races, and precision tasks. Award show finale included. Minimum price kr. 18,000 for 20-500 participants, minimum 2 hours.
• Firmafesten Customized company party lasting 4-10 hours with design of venue, music, food, lighting and experiences tailored to client wishes. Includes DJ, decorations, Playground zones, and hosts. Custom pricing based on scope; minimum 150 participants.
• AI Workshops Practical AI learning sessions introducing teams to AI tools (ChatGPT, Suno, Runway) with hands-on training. Designed for HR departments, marketing teams, and management. 3-4 hours duration with full-day formats combining workshop with teambuilding elements.
• DJ til festen Professional DJ services with 10+ years of experience, professional equipment, broad music repertoire, and ability to read and adapt to party atmosphere. Provided to 300+ company parties. From kr. 8,500 per event. Includes backup equipment.
• Den Runde Bar Professional circular lounge bar with bartender, custom fabric with company branding, complete bar setup with elegant lounge atmosphere. Starting from kr. 25,000.
• Firmaets Hemmelighed Standalone entertainment add-on for events. From kr. 22,000. Can be combined with all events or booked separately.
• Kopiband Standalone cover band service for corporate events. From kr. 40,000. Can be combined with all events or booked separately.
• Ledelsen På Klingen Standalone comedy add-on focusing on company leadership. Requires custom quote. Can be combined with all events or booked separately.
• Let's Go Creative Standalone creative teambuilding add-on. From kr. 18,000. Can be combined with all events or booked separately.
• The Company Show Standalone custom show add-on for corporate events. Requires custom quote. Can be combined with all events or booked separately.
• Wall Of Fun Standalone interactive wall activity add-on for corporate events. From kr. 13,000. Can be combined with all events or booked separately.

Quantifiable outcome

• Over 2,000 events delivered since 2007 across Denmark, serving 2,000+ companies.
• +2 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Comwell Kellers ParkcoreChannel Partner/ Reseller/ DistributorHimmelstrup Events operates as an event partner for Comwell Kellers Park in Vejle. The venue refers corporate clients to Himmelstrup Events for teambuilding and entertainment, and Himmelstrup Events delivers Film Teambuilding, Newsroom, Playground, and Vejfesten events at this venue.
• Comwell Bygholm ParkcoreChannel Partner/ Reseller/ DistributorHimmelstrup Events is an event partner with Comwell Bygholm Park in Horsens. The partnership enables Himmelstrup Events to deliver Film Teambuilding, Playground, and Kollegadysten events at this venue.
• Comwell KoldingcoreChannel Partner/ Reseller/ DistributorComwell Kolding is a key venue partner with a multi-year relationship. Himmelstrup Events has delivered Film Teambuilding for Daarbak Group (220 employees), Vejfesten for Norlys, and The Round Bar for EDC kick-off six years in a row. Comwell Kolding's own staff have also participated in Film Teambuilding events.
• Comwell MiddelfartcoreChannel Partner/ Reseller/ DistributorHimmelstrup Events has helped corporate clients at Comwell Middelfart for more than 10 years, arranging DJs, bands, and entertainment for company parties. The venue's own staff events (Christmas parties, New Year's Eve) are also served by Himmelstrup Events.
• DGI-huset AarhuscoreChannel Partner/ Reseller/ DistributorDGI-huset Aarhus is a venue partner for Himmelstrup Events in the Aarhus area. Himmelstrup Events has delivered Johnson Controls' 125-year anniversary film and Firmaet På Klingen at this venue. The partnership enables Vejfesten and Newsroom events.
• Fængslet (Horsens)coreChannel Partner/ Reseller/ DistributorFængslet in Horsens is a unique venue partner. Himmelstrup Events has delivered Amcor Flexibles' 125-year anniversary (275 employees), Firmaet På Klingen with Husqvarna, a large fashion show with MoroccanOil, and music and entertainment solutions for various corporate parties at this iconic former prison.
• Horisont-Hotel (Aarhus)minorChannel Partner/ Reseller/ DistributorHimmelstrup Events is an event partner with Horisont-Hotel in Aarhus, helping their corporate clients get memorable events. The partnership supports Newsroom and Film Teambuilding events at this venue.
• Hotel LegolandminorChannel Partner/ Reseller/ DistributorHimmelstrup Events works with Hotel Legoland in Billund, having delivered Film Teambuilding for Premier Is' 90th anniversary, music and entertainment for corporate parties, and team activities for the hotel's own staff. Vejfesten, Playground, and Film Teambuilding events are available at this venue.
• Hotel VejlefjordminorChannel Partner/ Reseller/ DistributorHimmelstrup Events is an event partner with Hotel Vejlefjord, helping corporate clients with Film Teambuilding, Firmaet På Klingen, Newsroom, Playground, and Kollegadysten events at this venue.
• Nyborg StrandcoreChannel Partner/ Reseller/ DistributorNyborg Strand is a key venue partner where Himmelstrup Events has delivered its largest Film Teambuilding event — Nybolig with 580 real estate agents producing 40 films. All hotel staff have also completed Film Teambuilding. The venue supports Playground, Firmaet På Klingen, Vejfesten, Film Teambuilding, and The Round Bar events.
• Skanderborg Park HotelminorChannel Partner/ Reseller/ DistributorHimmelstrup Events arranges Film Teambuilding for Skanderborg Park Hotel's corporate clients. The hotel's own staff have also experienced making their own films through Film Teambuilding. Newsroom, Firmaet På Klingen, Film Teambuilding, and Copy Band events are available at this venue.
• Trinity Hotel & KonferenceminorChannel Partner/ Reseller/ DistributorHimmelstrup Events is an event partner with Trinity Hotel & Konference. They help clients at this venue with teambuilding, entertainment, music, and decoration. Film Teambuilding, Playground, Firmaet På Klingen, Vejfesten, DJ services, The Company's Secret, and Let's Go Creative are available at this venue.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AtamA: Danish event and teambuilding bureau offering corporate events and team activities across Denmark. Directly comparable to Himmelstrup Events in target customers (Danish corporates/HR), service mix (teambuilding, parties, kick-offs) and nationwide Danish delivery model.
• Go-Event: Danish event agency focused on corporate events, team building and conferences for Danish businesses. Closely comparable in service portfolio (corporate events, teambuilding, conferences) and target customer profile.
• Inspiration Event: Danish corporate event bureau delivering teambuilding, kick-offs and company parties for Danish enterprises. Comparable in scope, geography and customer base to Himmelstrup Events, competing for the same HR and leadership-team event budgets.
• Klik Eventbureau: Danish event bureau specialising in corporate events, conferences and teambuilding for Danish enterprises. Comparable in service mix and Danish B2B customer base to Himmelstrup Events.

Broad incumbents

• Catalyst Global: International team-building and corporate events provider with a wider geographic footprint. Comparable in delivering structured, repeatable team-building formats for enterprise clients, though operates at a larger and more international scale than Himmelstrup.
• Kompan: Large international supplier of outdoor play and activity equipment with a wider portfolio than Himmelstrup Events. Overlaps in the playground/activity-zone category of corporate events but operates at a much broader, hardware-led scale.
• Wildgoose: UK-headquartered team events and corporate experience platform serving enterprise customers. Comparable as a structured team-events provider serving HR and people teams, with broader geographic reach than Himmelstrup.

Emerging players

• Surprize: Digital experience and gift platform offering corporate team experiences and event-style vouchers. Partial overlap with Himmelstrup's corporate gifting and experience add-ons (e.g., DJ, The Company's Secret) but operating through a self-serve digital model rather than bespoke design-and-delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/himmelstrup-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Himmelstrup Events - event & teambuildingbureau