Frau Gerolds Garten Ag

What Frau Gerolds Garten Ag does

Frau Gerolds Garten AG is a privately held Swiss hospitality company (Aktiengesellschaft) that since 2012 has operated a single, seasonally-reconfigured urban garden venue at the Geroldareal in Zurich's Kreis 5, at the foot of the Prime Tower and behind the Freitag Tower (Geroldstrasse 23/23a, 8005 Zürich). The company serves individual diners, social groups, and corporate/private event bookers through three core products: the Sommer-Garten (outdoor garden restaurant with terrace and bars, April–September), the Winter-Garten (outdoor fondue and raclette dining, October–March, ~350+ seats), and the Winterstube (indoor heated fondue venue, up to 240 persons). Supporting offerings include Braschler's Bar (exclusive summer bar for 30–150-person events), the Designmarkt and small container shops, recurring party events, Public Viewing of sports tournaments, and group reservations (10–1,500 persons including the affiliated Micas Garten venue).

Revenue is generated through five streams: food and beverage sales (the primary stream via self-service summer menus and winter fondue/raclette), group event and private bookings (in-venue plus the affiliated Micas Garten at Badenerstrasse 790 for up to 1,500 persons), gift cards (CHF 30/50/100 denominations), branded merchandise (Tree Glasses Urban at CHF 34.90, Tree Cap Snap Classic at CHF 20.90, Kids cap at CHF 13.90, Tree Towel Beach) co-developed with sustainability-focused lifestyle brand Nikin, and a tree-planting-per-order sustainability narrative. Approximately 25% of produce used in the kitchen is sourced from an on-site productive urban garden.

The technology stack is entirely third-party: Aleno for reservations, Big Cartel for e-commerce, Google Analytics for web analytics, and standard social channels (Facebook, Instagram) plus an email newsletter for marketing. There are no proprietary technology assets, no AI/ML capabilities disclosed, no headcount disclosed, no institutional investors, and no disclosed revenue or funding history. Distribution is direct-to-consumer through a single physical location and a Switzerland-only online shop.

Name

Frau Gerolds Garten Ag

Legal name

Frau Gerolds Garten AG

Website

https://fraugerold.ch

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Frau Gerolds Garten AG operates a single seasonal restaurant, bar, and urban garden venue in Zurich's Kreis 5, serving individual diners, social groups, and corporate/private event bookers through summer garden, winter fondue/raclette, and indoor fondue concepts, supplemented by group events and a Nikin co-branded merchandise shop.

Ownership category

akta.pro rank

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food & Beverage Sales: Restaurant operations offering seasonal menus. Summer: garden restaurant with refreshments, grilled specialties, and diverse drink selection at multiple bars. Winter: outdoor fondue and raclette kitchen plus indoor Winterstube serving various cheese fondue variants. Daily changing lunch and dinner menus in self-service format.
2. Group Events & Private Bookings: Table reservations for groups of 10-120 persons in summer garden, 10-40 in winter garden, 2-20 in Winterstube. Braschler's Bar offers exclusive events for 30-150 persons with grill buffet and aperitifs. Additional venues include Micas Garten (30-1500 persons) for larger corporate or private events.
3. Gift Cards (Gutscheine): Gift vouchers sold in CHF 30, 50, and 100 denominations. Can be purchased online (with card/PayPal payment, mailed within Switzerland) or on-site at the garden where flexible amounts are available (minimum CHF 30).
4. Branded Merchandise: Online shop selling branded merchandise including Tree Glasses Urban sunglasses (CHF 34.90), Tree Cap Snap Classic caps (CHF 20.90), Tree Cap Snap Classic Kids caps (CHF 13.90), Tree Towel Beach towels. Partnership with Nikin for co-branded apparel. For each online order, a tree is planted.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Frau Gerolds Garten AG operates a seasonal urban garden restaurant and bar venue in Zurich's Geroldareal, offering a summer garden restaurant concept (April–September) and a winter fondue/raclette concept (October–March), including the Winterstube indoor cheese fondue venue and Braschler's Bar. The company also hosts private and corporate events for 10–1,500 persons, sells branded merchandise and gift cards through an online shop, and runs recurring design markets and afterwork party events at the venue.

Product overview

Frau Gerolds Garten AG operates a seasonal urban garden venue in Zurich's Kreis 5 district near Hardbrücke. The core offering consists of three interconnected dining concepts: the Sommer-Garten (seasonal outdoor garden restaurant from April-September), the Winter-Garten (outdoor winter dining area from October-March with fondue and raclette), and the Winterstube (indoor heated winter venue with cheese fondue). The venue also includes Braschler's Bar (exclusive summer bar), an online shop for branded merchandise and gift vouchers, event location rental services, a design market, and party events. The company operates as part of the Geroldareal, transforming a space behind the Freitag Tower into a modular city garden with its own edible garden (Urban Garden) supplying the kitchen.

Differentiator

Problem solved

Functional benefit

Brands

• Tree Glasses Urban: Sunglasses with the logo of Frau Gerolds Garten and Nikin
• Tree Cap Snap Classic
• Tree Towel Beach
• Tree Cap Snap Classic Kids

Products and services

• Sommer-Garten (Summer Garden) Seasonal outdoor garden restaurant operating April to September, offering fresh seasonal cuisine, a sunny terrace, multiple bar concepts, and self-service daily changing lunch and dinner menus for walk-in diners and group bookings of 10–120 persons.
• Winter-Garten (Winter Garden) Outdoor winter dining area open October to March, featuring winter decorations, over 350 outdoor seats, cozy alcoves, fireplaces, blankets, an outdoor fondue and raclette kitchen, and sweet treats served in outdoor cabins.
• Winterstube (Winter Parlor) Indoor heated winter venue accommodating up to 240 persons, featuring a fireplace and serving various cheese fondue variants. Available for table reservations for groups of 2–20 persons.
• Braschler's Bar

Quantifiable outcome

• Own kitchen garden supplies approximately 25% of produce used in restaurant

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• NikinminorStrategic or Co-development PartnerFashion and lifestyle brand collaboration for branded merchandise. Nikin provides the tree-planting connection - for every merchandise item purchased, a tree is planted. Co-branded products include Tree Cap Snap Classic, Tree Cap Snap Classic Kids, and Tree Towel Beach with combined Frau Gerolds Garten and Nikin logos.
• Micas GartencoreStrategic or Co-development PartnerAffiliated event venue at Badenerstrasse 790, 8048 Zürich. Frau Gerolds Garten AG operates both venues. Micas Garten offers capacity for 30-1,500 persons and provides additional event catering with BBQ and street food options, extending Frau Gerolds Garten's group booking capabilities for larger corporate events and celebrations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Mercado da Ribeira (Time Out Market Lisboa): Lisbon-based urban food market housed in a 19th-century market building, combining curated restaurants, bars, shops and event programming; comparable concept to Frau Gerolds Garten's modular food + retail + events model, but serving a different geographic market.
• Stadtgarten Köln: Cologne-based urban cultural venue combining live music, club, restaurant and outdoor garden areas; comparable as a multi-purpose urban venue pairing food & beverage with cultural programming and seasonal outdoor usage.
• Les Halles de Lyon – Paul Bocuse: Iconic French urban food market in Lyon featuring artisan food stalls, restaurants and retail; comparable as a destination urban food market with integrated F&B and specialty retail, though focused on the Lyon catchment.

Direct peers

• Foodhallen Amsterdam: Indoor food hall and event venue in Amsterdam combining independent food vendors, bars, and design-led retail; comparable as a multi-vendor urban food venue with seasonal programming and event space.
• Markthalle Basel: Urban food market and dining hall venue in Basel, Switzerland combining independent food stalls, retail and events; comparable as a Swiss urban food market concept offering food, design retail and event programming under one roof.
• Tibits: Swiss vegetarian restaurant and catering brand with multiple Zurich locations and a buffet/self-service format; directly comparable to Frau Gerolds Garten's self-service garden restaurant concept and Swiss vegetarian-friendly positioning.
• Josef Bar & Restaurant: Independent Zurich restaurant and bar in the Kreis 5 creative district; comparable as a like-for-like urban Zurich venue competing for the same local dining and after-work crowd.
• Restaurant Hiltl AG: Long-established Zurich restaurant (founded 1898) and family-run hospitality group operating multiple food concepts in the city; comparable as a privately-held Zurich-based restaurant operator with a multi-format strategy and brand-led positioning.

Broad incumbents

• Time Out Market: Global food hall operator (with locations in Lisbon, New York, Miami, etc.) curating chef-driven restaurants, bars and retail under a single venue; comparable at the broader 'urban food market + curated retail + events' level, though at materially larger scale.
• Eataly: Large-scale Italian marketplace-restaurant concept combining sit-down restaurants, retail counters, and cooking schools; comparable as a multi-revenue food + retail + experience operator, though at international scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FrauGeroldsGarten
• Instagraminstagram.com/fraugeroldsgarten
• LinkedInlinkedin.com/company/frau-gerolds-garten

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frau Gerolds Garten Ag