NIKIN
NIKIN is a Swiss sustainable fashion brand founded in 2014 that designs, produces, and sells apparel and accessories using eco-friendly materials, plants one tree per product sold, and serves 250,000+ TreePlanter Club members across CHE, DEU, AUT, FRA, and GBR via DTC e-commerce, a TreeHouse retail store, and a B2B corporate channel.
- Company typePrivate
- Founded2014
- HeadquartersLenzburg, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What NIKIN does
NIKIN is a Swiss sustainable fashion brand headquartered in Lenzburg, Switzerland, founded in 2014. The company designs, produces, and sells apparel and accessories organized around proprietary product lines including TreeShirt, TreePants, TreeHoodie, and TreeJacket Rain. Core materials include NIKIN's proprietary or co-developed sustainable inputs (naNea, ReCotton), Polylana fiber, GOTS-certified organic cotton, and a Sympatex 3-layer membrane used in technical outerwear. Supply chain transparency is supported by dedicated platforms (TreeTracker, FactoryTracker) and the Retraced system, intended to substantiate sustainability claims across the value chain.
The company operates a direct-to-consumer business model spanning an e-commerce storefront and a flagship physical retail concept (TreeHouse Aarau), supplemented by a B2B Corner for corporate sales and gifting. Products are priced from approximately €14.90 for accessories to €349.90 for premium outerwear. NIKIN's commercial footprint covers Switzerland, Germany, Austria, France, and the United Kingdom, with separate storefronts and language support. The brand monetizes a reforestation commitment — one tree is planted per product sold through a partnership with One Tree Planted — and a loyalty program called the TreePlanter Club with 250,000+ members. Cumulative output is reflected in 2,788,974 trees planted and 13,061+ verified 5-star reviews at a 4.7 average rating.
Governance and team signals indicate a lean organization of 11–50 employees led by co-founder, CEO, and CMO Nicholas Hänny. Capital structure includes a December 2022 crowdinvesting round that raised over 5 million CHF from 4,000+ investors. Recent strategic emphasis has shifted toward higher-value product categories (technical outerwear, footwear via an Ochsner Shoes collaboration), channel diversification (B2B Corner), and continued Western European geographic expansion.
NIKIN firmographics
Firmographics- Name
- NIKIN
- Legal name
- NIKIN
- Website
- https://nikinclothing.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NIKIN is a Swiss sustainable fashion brand founded in 2014 that designs, produces, and sells apparel and accessories using eco-friendly materials, plants one tree per product sold, and serves 250,000+ TreePlanter Club members across CHE, DEU, AUT, FRA, and GBR via DTC e-commerce, a TreeHouse retail store, and a B2B corporate channel.
- Ownership category
- akta.pro rank
NIKIN industry classification
Industry- Product category
- Sustainable Apparel
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Sustainable & Circular Athleisure (Recycled/Bio-based, Resale) (CRAAAEAM)
- akta.pro secondary industries
- Biobased, Compostable & Low-Impact Material Innovation (Bio-polymers/Dope Dyeing) (IMAOAMAM), Circular Economy & Sustainable Products (Reuse, Repair, Upcycling) (BPAGALAF)
Keywords
Where NIKIN is headquartered
LocationHeadquarters
- HQ city
- Lenzburg
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
NIKIN business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Primary revenue stream through e-commerce sales of sustainable apparel and accessories. Products include T-shirts, hoodies, jackets, pants, shorts, socks, caps, beanies, water bottles, mugs, and gift cards. The company offers both individual products and bundles at various price points.
- Corporate/B2B Sales: B2B Corner targeting corporate customers for bulk orders, sponsorship, and partnership opportunities. Revenue generated through custom corporate orders and branded merchandise.
- Gift Cards: Digital gift cards available in denominations from €20 to €1,000, providing flexible gifting options and potentially capturing future revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level accessories starting at €14.90-€24.90 |
| Unit Pricing | Pay-as-you-go | Core apparel products from €39.90-€69.90 |
| Unit Pricing | Pay-as-you-go | Premium apparel from €79.90-€129.90 |
| Unit Pricing | Pay-as-you-go | Performance outerwear from €279-€349.90 |
| Unit Pricing | Pay-as-you-go | Bundle/combo products with volume discounts |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
NIKIN product offering
Product offeringCore offering
NIKIN designs, produces, and sells sustainable apparel and lifestyle accessories (T-shirts, hoodies, pants, shorts, jackets, socks, caps, beanies, water bottles, mugs) under its own brand, manufactured in Europe from organic, recycled, and circular materials. Each product purchased triggers the planting of a tree through a partnership with One Tree Planted, and the company also offers a loyalty program (TreePlanter Club) and a Circular Cashback take-back scheme to advance its goal of 100% circular products by 2030.
Product overview
NIKIN is a Swiss sustainable fashion brand offering a unified product portfolio centered on tree planting with every purchase. The core offering consists of apparel and accessories across categories including T-shirts (TreeShirt), pants (TreePants), hoodies (TreeHoodie), socks (TreeSocks), caps (TreeCap), jackets (TreeJacket including the innovative Rain version with Sympatex technology), and accessories (TreeBottle, TreeMug, Treeanie beanies). The brand differentiates through sustainable materials (organic cotton, recycled cotton, Polylana), European manufacturing, and environmental impact (tree planting). Supporting programs include the TreePlanter Club loyalty program and Circular Cashback initiative. Special collections include the Säntis Kollektion (recycled cotton), Circular Series (circular economy focus), and Anniversary Collection (10-year celebration).
Differentiator
Problem solved
Functional benefit
Brands
- TreeShirt: Signature sustainable t-shirt collection for men, women, and unisex styles.
- TreeHoodie
- TreePants
- TreeSocks
- TreeCap
- Treeanie
- TreeBottle
- TreeMug
- TreeTea
- TreeJacket Rain
- TreePlanter Club
Products and services
- TreeShirt
- TreePants
- TreeHoodie
- TreeSocks
- TreeCap
- TreeShorts
- TreeJacket Rain
- TreeBottle
- TreeMug
- Treeanie
- TreeFleece
- Säntis Kollektion
- Circular Series
- Anniversary Collection
- B2B Corner - Corporate Merchandise & Sponsorship
Quantifiable outcome
- 2,788,974 trees planted through product sales
- +4 more outcomes
Companies that use NIKIN
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
NIKIN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
NIKIN partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- One Tree PlantedcoreNIKIN partners with One Tree Planted, an American non-profit organization, to support monthly rotating reforestation projects worldwide. For every product sold, NIKIN plants a tree through this partnership. The TreeTracker platform allows customers to see exactly where their trees are planted and which projects are supported. This partnership is fundamental to NIKIN's core value proposition of '1 Produkt = 1 Baum' (1 Product = 1 Tree).
- Sympatex TechnologiescoreNIKIN utilizes Sympatex's innovative 3-layer membrane technology in the TreeJacket Rain collection. Sympatex provides a 100% PFAS-free, waterproof, windproof, and breathable membrane with hydrophilic properties that adapt to temperature and humidity changes. The partnership enables NIKIN to offer high-performance sustainable outerwear that is fully recyclable.
- DinateksminorDinateks serves as the manufacturing partner for the TreeJacket Rain. The company is recognized as an environmentally conscious manufacturer using modern technologies including ozone and E-Flow washing machines, water reuse systems (25% of processed water recycled), and bio/recycled material inputs to reduce ecological footprint.
- Ochsner ShoesminorNIKIN x Ochsner Shoes collaboration bringing sustainable footwear options to the NIKIN product lineup. This partnership extends NIKIN's sustainable fashion offerings into the footwear category.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
NIKIN competitors and assessment
Company assessmentEmerging players
- Allbirds: Sustainable apparel and footwear brand known for natural-material innovation and B Corp credentials. Comparable in mission-led positioning and material innovation narrative, though primarily footwear-anchored.
- Bleed: German sustainable apparel brand focused on eco-friendly and fair-produced casualwear. Comparable DACH-rooted, sustainability-first D2C model with overlapping outdoor/casual aesthetic.
- MUD Jeans: Dutch circular denim/apparel brand with a take-back and recycling loop. Comparable in European circular-economy apparel positioning and recycled-cotton material focus.
- Recolution: German sustainable streetwear/athleisure brand using organic and recycled materials. Comparable as a German-rooted sustainable apparel brand targeting the same casual/active customer.
Broad incumbents
- Patagonia: Iconic US-based sustainable outdoor apparel brand. Comparable as a premium sustainable apparel brand with environmental mission, broader scale, and overlap in outdoor lifestyle positioning.
- H&M Conscious: Sustainability line of global fast-fashion incumbent H&M. Relevant as a mass-market counterpoint — broader scale and reach but lower authenticity on circularity vs. purpose-built brands like NIKIN.
Direct peers
- Armedangels: German sustainable fashion brand offering organic and fair-trade apparel. Most direct peer — similar DACH market focus, comparable price points, and overlapping sustainable casualwear/athleisure positioning.
- VAUDE: German sustainable outdoor brand with strong European manufacturing and circular initiatives. Directly comparable in combining outdoor performance, sustainability, and European production transparency.
- Tentree: Canadian sustainable apparel brand with a tree-planting-per-item mechanic. Closely comparable community-driven, mission-led model with similar environmental impact storytelling.
- Ecoalf: Spanish sustainable fashion brand built around recycled materials (including ocean plastic) and circular design — comparable positioning around material innovation and recycled/circular inputs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
NIKIN social profiles
Digital presenceNIKIN compliance and trust
Trust signalCompliance1 record
NIKIN financial estimates
Financial estimateRevenue estimate
Valuation estimate
NIKIN leadership team
Management profileNumber of profiles
Profiles1 record
NIKIN funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NIKIN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NIKIN
What does NIKIN do?
NIKIN designs, produces, and sells sustainable apparel and lifestyle accessories (T-shirts, hoodies, pants, shorts, jackets, socks, caps, beanies, water bottles, mugs) under its own brand, manufactured in Europe from organic, recycled, and circular materials. Each product purchased triggers the planting of a tree through a partnership with One Tree Planted, and the company also offers a loyalty program (TreePlanter Club) and a Circular Cashback take-back scheme to advance its goal of 100% circular products by 2030.
Is NIKIN a public or private company?
NIKIN is a private company. It is classified as venture growth investor backed and is currently operating.
When was NIKIN founded?
NIKIN was founded in 2014. It employs 11 to 50 people.
Where is NIKIN based?
NIKIN is headquartered in Lenzburg, Switzerland, in the Europe region.
How does NIKIN make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are corporate/B2B Sales and gift Cards.
Who are NIKIN's main competitors?
Emerging players on record are Allbirds, Bleed, MUD Jeans and Recolution. Broad incumbents are Patagonia and H&M Conscious. Direct peers are Armedangels, VAUDE, Tentree and Ecoalf.
Does NIKIN have an API?
No public API is recorded for NIKIN.
What industry is NIKIN in?
NIKIN's product category is Sustainable Apparel. Its primary akta.pro industry code is CRAAAEAM, Sustainable & Circular Athleisure (Recycled/Bio-based, Resale), with a secondary code of IMAOAMAM, Biobased, Compostable & Low-Impact Material Innovation (Bio-polymers/Dope Dyeing). Its NAICS code is 3159 and its SIC code is 2300.