KINTZING

What KINTZING does

KINTZING is a London-headquartered, boutique artist management agency and digital licensing platform that represents visual artists and photographers for commercial, editorial, and production engagements worldwide. Founded in 2017 and operating under the legal entity KINTZING LTD (UK private limited company), the firm runs two service lines: (1) a "Represents" division that handles bespoke artist commissioning and production, and (2) a digital licensing platform at archive.kintzing.com that connects clients to a 600+ image-maker archive through rights-managed and rights-simplified end-user license agreements. The represented artist roster includes photographers and directors such as Sophie Jones, Ariel Fisher, Theo McInnes, Imogene Barron, Jeff Hahn, Fra Bonasia, Jake Forsythe, Alex Black, Kate Bellm, Zach Apo-Tsang, and Nwaka Okparaeke.

The company generates revenue through three primary streams: commission-based representation of visual artists on commercial projects (licensing royalties), transaction-based image licensing fees drawn from the digital archive (including a 6.75% handling fee), and professional production services for photo and video shoots, with executive production capability in New York via Senior Agent & Exec Producer Leon Wong. Licensing fees are quoted per invoice based on usage rights, medium, territory, print run, and duration under net-30 payment terms. The business has dual operational hubs — the London HQ at 7 Bath Place, EC2A 3DR (Managing Agent Briony Oates, Licensing Agent Chris Day, Licensing Agent & Curator Anna Morassutti, Archive Manager Anna Ellis), and a New York office at 1204 Broadway — and sells directly through relationship-driven enterprise field sales, with no intermediaries or resellers.

KINTZING's customer base spans global fashion and lifestyle brands (Nike, Adidas, Louis Vuitton, Gucci, Dior-adjacent, Diesel, Levi's, Zara, New Balance, Palace, Salomon, On Running, Norda, MAAP, Vans, Converse, Balenciaga, Versace, Kenzo, Stella McCartney, A-Cold-Wall, Bape, Maison Margiela, Tom Ford Beauty, MAC Cosmetics, L'Oréal, Estée Lauder, Tommy Hilfiger, Karl Lagerfeld, Missoni, Rochas, Koché, Calvin Klein, Prada-adjacent, Mother Denim, Aries, Carhartt WIP, SSENSE x Burberry), music and entertainment (Spotify, Netflix, Bose, Beats, Peloton, and artists A$AP Rocky, Little Simz, J Hus, Celeste, Kojey Radical, Obongjayar, KWN, Fred Again, Ibeyi, Goldie, MUNA), luxury automotive (Mercedes-Benz, Audi), technology and consumer electronics (Meta x Ray-Ban, Nothing, Google Pixel, Sony, Jack Wolfskin, The North Face, Puma, Jordan Brand), and editorial publications (Vogue Italy, Vogue Hong Kong, Vogue Netherlands, The New York Times, Dazed, The Face, V Magazine, VMag China, L'Equipe, The Telegraph, Society Magazine, Field Condition, Brazil, Players, CircleZeroEight). Marketing is conducted through organic Instagram and LinkedIn presence and direct email outreach via dedicated agents.

Name

KINTZING

Legal name

KINTZING LTD

Website

https://kintzing.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

KINTZING is a London-based artist management agency and digital licensing platform representing visual artists for commercial, editorial, and production engagements, serving global fashion, sportswear, luxury, music, technology, and editorial brands across London and New York offices.

Ownership category

akta.pro rank

Product category

Artist Representation and Management

NAICS

Independent Artists, Writers, and Performers (7115), Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (533)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Merchandising & D2C Management (Artists) (MPAIAGAI)

Keywords

• Artist representation
• Image licensing
• Commercial photography
• Talent management
• Production services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Artist Representation & Management: Commission-based representation of visual artists and photographers. Agency earns commission on commercial projects secured for represented artists.
2. Image Licensing Fees: Rights-managed and rights-simplified licensing of images from the archive of 600+ artists. License fees based on usage, medium, territory and time period as specified in individual invoices. Includes 6.75% handling fee.
3. Production Services: Production company services for photo and video shoots, including executive production through agents like Leon Wong in New York.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

KINTZING operates as a dual offering: (1) Represents — an artist management and production service that represents sought-after visual artists globally, including photographers and directors, for commercial, editorial, and artistic commissions; and (2) Licensing Platform — a digital image library (archive.kintzing.com) connecting clients to the archives of 600+ image makers with rights-managed licensing options, including a 6.75% handling fee.

Product overview

KINTZING operates as a dual offering: (1) Represents - an artist management and production service that represents the most sought-after visual artists globally, including photographers and directors for commercial, editorial, and artistic commissions; and (2) Licensing Platform - a next-generation image library accessible via archive.kintzing.com, connecting clients to the archives of 600+ cutting edge image makers with rights-managed licensing options. The two services are complementary: the Represents division provides talent representation and production services, while the Licensing Platform enables clients to license existing visual content from the broader creative network.

Differentiator

Problem solved

Functional benefit

Products and services

• Represents Artist management and production company representing visual artists including photographers and directors for commercial, editorial, and artistic commissions. Manages a global network of freelance creatives and provides commissioning services through dedicated agents.
• Licensing Platform Digital licensing platform (archive.kintzing.com / Motif Licensing) connecting clients to archives of 600+ image makers, offering rights-managed and rights-simplified licensing with a 6.75% handling fee.
• Artists Roster Portfolio of represented artists including photographers and directors such as Sophie Jones, Theo McInnes, Ariel Fisher, Jeff Hahn, Fra Bonasia, Imogene Barron, Zach Apo-Tsang, Jake Forsythe, Alex Black, Kate Bellm, and Nwaka Okparaeke.

Named customers96 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• LGA Management: LGA Management is a London-based talent agency representing photographers, stylists, and creative directors. It operates a similar boutique model focused on fashion editorial and commercial representation, with overlapping client types.
• Streeters: Streeters is a London-based creative agency representing photographers, stylists, and hair and makeup artists. It serves the same fashion/luxury commercial and editorial clients as Kintzing and operates a similar boutique agency model.
• CLM Agency: CLM Agency is a London-based talent agency representing photographers and stylists. It is a direct peer in the boutique visual artist representation space, with overlapping fashion and luxury brand clients.
• Art Department: Art Department is a London-based agency representing photographers, stylists, and creative directors. It overlaps directly with Kintzing's mission of representing visual artists for commercial and editorial work, particularly in the UK market.
• The Wall Group (Endeavor): The Wall Group is a talent management company representing artists in fashion, beauty, and entertainment, now part of Endeavor. It directly competes with Kintzing in artist representation for editorial and commercial campaigns, with a larger scale and parent backing.
• Atelier Management: Atelier Management is a London-based agency representing photographers, stylists, and hair and makeup artists. It serves the same fashion and commercial campaigns market as Kintzing with a comparable boutique positioning.
• Art Partner: Art Partner is a leading London- and New York-based talent agency representing photographers, stylists, hair and makeup artists, and set designers. It is one of the most direct competitors to Kintzing in the visual artist management space, with a similar luxury/fashion client base.
• East Photographic: East Photographic is a London-based photography agency representing a curated roster of photographers for advertising and editorial commissions. It serves a similar tier of fashion and commercial clients as Kintzing.
• MAP Agency: MAP (Management Artists Production) is a Paris-based creative agency representing photographers, stylists, and art directors. It is a direct competitor in the European luxury and fashion visual talent market with overlapping client rosters.

Broad incumbents

• Getty Images: Getty Images is the global leader in stock and editorial photography with a vast commercial licensing platform. Although Kintzing's curated premium offering differs from Getty's mass-market model, both operate in image licensing for commercial use.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kintzing
• Instagraminstagram.com/kintzing_licensing_

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KINTZING