Keesee Motor Co

What Keesee Motor Co does

Keesee Motor Co (legal name: Keesee Motor Company) is a privately held, family-owned Ford franchise dealership founded in 1970 and headquartered at 111 South Broadway in Cortez, Colorado. The company sells new Ford vehicles (F-150, Super Duty, Ranger, Maverick trucks; Explorer, Expedition, Bronco, Bronco Sport SUVs), a multi-brand inventory of used vehicles (BMW, Chevrolet, Dodge, GMC, INFINITI, Jeep, Kia, Lincoln, Nissan, RAM, Subaru, Toyota), and offers Ford Blue Advantage Certified Pre-Owned vehicles. Revenue is generated across five streams: new vehicle sales, used vehicle sales, finance and insurance services (via Ford Credit), parts and accessories (OEM Motorcraft/Omnicraft plus multiple tire brands), and service and maintenance including Ford Mobile Service and Ford Pickup & Delivery. Total inventory as reported is 144 vehicles.

The business operates as a direct-to-consumer, single-location retailer serving the Four Corners region — Cortez and surrounding southwest Colorado communities (Durango, Montrose) plus customers crossing from northern New Mexico and southeastern Utah. Pricing follows MSRP on new vehicles with a $399 delivery/handling fee, conditional manufacturer rebates ($500–$1,000 for military, first responder, Farm Bureau, Hispanic Chamber of Commerce, RCL renewal), and APR rates ranging from 5.71% to 18.45% across 36–72 month terms depending on credit profile. Used vehicle prices span approximately $7,995 to $69,770.

Go-to-market relies on a physical showroom combined with digital channels — a full website with inventory search, financing applications, payment calculators, and service scheduling; Facebook and Twitter/X social presence; FordDirect-managed digital advertising; community involvement programs; and Ford-backed incentive programs. The dealership deploys standard third-party integrations (Chrome Data Solutions for vehicle data, Adobe Site Catalyst for analytics, AutoCheck for vehicle history, Black Book for trade-in valuations) but has no disclosed proprietary technology, AI/ML capabilities, or API offerings. Ownership remains within the founding family with no institutional investors or holding-company structure disclosed.

Name

Keesee Motor Co

Legal name

Keesee Motor Company

Website

https://keeseemotorcompany.com

Company type

Private

Founded year

1970

Operating status

Operating

Short description

Keesee Motor Co is a family-owned Ford dealership in Cortez, Colorado, founded in 1970, selling new Ford vehicles, multi-brand used vehicles, financing, OEM parts, and service to consumers and businesses across the Four Corners region.

Ownership category

akta.pro rank

Headquarters

HQ city

Cortez

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Ford Vehicle Sales: Sales of new Ford vehicles including F-150 trucks, Super Duty commercial trucks, Explorer and Expedition SUVs, Bronco and Bronco Sport off-road vehicles, Ranger pickups, and Maverick compact trucks. Revenue generated from vehicle sales with MSRP pricing.
2. Used Vehicle Sales: Sales of pre-owned vehicles from Ford and other manufacturers including trucks, SUVs, and sedans. Inventory includes BMW, Chevrolet, Dodge, GMC, INFINITI, Jeep, Kia, Lincoln, Nissan, RAM, Subaru, and Toyota vehicles.
3. Finance and Financing Services: Ford financing department offering auto loans, lease terms, and financing rates. Partners with Ford Credit for financing solutions. Provides trade-in and trade-up services.
4. Parts and Accessories Sales: Sales of OEM Ford parts and accessories, including Motorcraft parts, tire products from various brands (Goodyear, Cooper, Continental, Hankook, Bridgestone, Firestone, Pirelli, Yokohama, Toyo, Nitto, Michelin, BFGoodrich).
5. Service and Maintenance: Automotive service department offering oil changes, brake maintenance, collision repairs, battery service, tire care, and general maintenance for Ford and non-Ford vehicles. Includes Ford Mobile Service and Ford Pickup & Delivery options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Keesee Motor Company is a family-owned and operated Ford dealership in Cortez, Colorado that sells new Ford vehicles, Ford Blue Advantage certified pre-owned vehicles, and pre-owned vehicles from multiple manufacturers. The dealership also provides on-site vehicle financing and trade-in services through Ford Credit, full-service maintenance and collision repair, genuine Ford/Motorcraft/Omnicraft OEM parts and accessories, and extended warranty products under the Ford Protect program. It serves individual consumers and local commercial customers in the Four Corners region including Cortez, Durango, Montrose, New Mexico, and Utah.

Product overview

Keesee Motor Company operates as a family-owned Ford dealership offering a comprehensive automotive retail experience. The core product offering centers on new and certified pre-owned Ford vehicles (F-150, Super Duty, Ranger, Maverick trucks; Explorer, Expedition, Bronco, Bronco Sport SUVs), supplemented by a selection of used vehicles from multiple manufacturers. The business extends across three integrated service pillars: (1) Vehicle Sales including Custom Factory Orders and Ford Reserve Portal for upcoming models; (2) Finance & Insurance covering in-house and Ford Credit financing, extended service contracts (Ford Protect), and vehicle buying services; and (3) Aftermarket Services including full-service maintenance and repairs, OEM parts (Motorcraft, Omnicraft), and Ford accessories. The dealership serves the Cortez, CO market area, supporting customers from surrounding regions in Colorado, New Mexico, and Utah.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles Sale of new Ford vehicles directly to consumers through the Cortez, Colorado dealership, including trucks, SUVs, and other Ford models. Configurable through Ford Custom Garage and Ford Reserve Portal for upcoming models.
• Used Vehicles Sale of pre-owned vehicles from multiple manufacturers including trucks, SUVs, sedans, coupes, convertibles, sports cars, wagons, vans, and crossovers to individual buyers in the Cortez region.
• Ford Blue Advantage (Certified Pre-Owned) Certified Pre-Owned Ford program providing multi-point inspection, a 12-month/12,000-mile comprehensive warranty, and eligibility for new vehicle retail incentive offers on qualifying pre-owned Ford vehicles.
• Vehicle Financing Auto loan and lease financing services through Ford Credit, including online finance application, payment calculators, Black Book credit estimator, trade-in trade-up evaluation, and lease return support for vehicle buyers.
• Service and Maintenance Full-service auto repair and maintenance including oil changes, brake service, battery service, tire care, collision repairs, and recall servicing for Ford and non-Ford vehicles. Includes Ford Mobile Service dispatched to the customer and Ford Pickup & Delivery options.
• OEM Parts and Accessories Sale of genuine Ford Motorcraft and Omnicraft OEM parts, Ford accessories, and tires from multiple brands, available via the parts department and online ordering through parts.ford.com integration.
• Ford Protect Extended Warranty Ford extended warranty and service protection plans providing additional coverage beyond the standard new vehicle warranty for Ford vehicles.
• Ford Custom Garage Custom vehicle ordering and build program allowing customers to configure and order Ford vehicles with specific options and packages to their exact specifications.
• Ford Reserve Portal Online reservation system for upcoming Ford models that allows customers to place reservations for new vehicle releases before public availability.
• Sell Your Car Direct vehicle purchase service in which the dealership buys customers' current vehicles outright, offering an alternative path to traditional trade-in transactions.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Two partnerships are on record, tiered core and major.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Ford dealer franchise representing Ford Motor Company's vehicle lineup including F-150, Super Duty, Explorer, Expedition, Bronco, Bronco Sport, Ranger, Maverick, and other Ford models. Operates under Ford's dealer program with access to Ford financing tools, FordPass rewards, and manufacturer incentives.
• FordDirectmajorGTM or Marketing PartnerFordDirect provides advertising and related services including analytics and tracking technologies deployed on dealership properties. Also handles contact details and data sharing for advertising and related services.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sonic Automotive: Sonic Automotive is a Fortune 500 automotive retailer operating new and used vehicle franchises plus EchoPark used-only stores. Comparable as a franchised new vehicle retailer with F&I and parts/service operations, though at significantly larger scale and a different geographic footprint.
• Penske Automotive Group: Penske Automotive Group operates premium franchised dealerships worldwide, with a heavy mix of luxury and commercial truck brands. Comparable as a franchised dealer group with F&I and service, though its premium-brand mix and commercial truck division (Premier Truck Group) differ from Keesee's mass-market Ford focus.
• CarMax: CarMax is the largest used vehicle retailer in the US, operating superstores and an online auction platform. Comparable to the used vehicle segment of Keesee's business, though CarMax's no-haggle model and pure-play focus differ from Keesee's franchise-anchored, full-service approach.
• AutoNation: AutoNation is the largest automotive retailer in the United States, operating hundreds of new and used vehicle franchises across multiple brands. Comparable to Keesee as a new vehicle franchised dealer, but at vastly greater scale and geographic diversification.
• Group 1 Automotive: Group 1 Automotive operates over 200 dealerships across the US and UK, representing multiple OEMs and offering parts, service, and F&I. Comparable as a multi-brand franchised dealer with similar revenue streams, but operating at an institutional scale absent at Keesee.
• Asbury Automotive Group: Asbury Automotive Group operates franchised dealerships across multiple US states, including F&I, parts, and service operations. Directly comparable in business model (franchised auto retail with full back-office services) but operating at scale far beyond Keesee.

Regional players

• Phil Long Dealerships: Phil Long Dealerships is a family-owned Colorado-based dealer group operating multiple new vehicle franchises across the state. Highly comparable as a family-owned, Colorado-based franchised dealer, though with substantially more rooftops and a broader brand mix than Keesee.
• Larry H. Miller Dealerships: Larry H. Miller Dealerships is a long-standing Intermountain West dealer group based in Utah, operating multiple new vehicle franchises across the region. Highly comparable in operating geography (Utah/Colorado) and family-business legacy, though it operates many more rooftops than Keesee.

Others

• Lithia Motors:

Emerging players

• Carvana: Carvana is an online used vehicle retailer operating virtual showrooms, vehicle vending machines, and home delivery. Comparable in the used vehicle and online-financing verticals that overlap with Keesee's used car and F&I business, though Carvana bypasses the franchised dealer model entirely.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/KeeseeMoCo
• Facebookfacebook.com/KeeseeMotorCompany

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keesee Motor Co