Lp Concept Gmbh

What Lp Concept Gmbh does

LP Concept GmbH is a privately held German B2B marketing agency headquartered in Essen, founded in 2010 and structured as a Gesellschaft mit beschränkter Haftung (GmbH) registered at Amtsgericht Essen under HRB 22266. The firm operates with 1–10 employees under co-Managing Directors Michael Dabrowski and Marius Gasse and Project Manager David Schulze, offering an integrated service portfolio organized around three modules — Konzept (brand strategy, positioning, target group analysis), Kreation (corporate design, logo and web/UX design, print media), and Umsetzung (web development, print production, video/animation, content/text). Its two flagship frameworks, "Positive Branding+" (emotional branding methodology) and "Digital Excellence" (user-centered digital design), are positioned as the agency's strategic differentiators.

The underlying technology stack is conventional: WordPress with Page Builder systems for custom theme development, supplemented by standard third-party tools (Vimeo, YouTube, reCAPTCHA) on the company website. Specialized service offerings include Content Marketing (case studies, e-books, explainer videos, e-learning modules), Inbound Marketing (SEO, email campaigns, lead generation funnels), and Landing Page services with A/B testing. The agency's go-to-market is sales-led and direct, targeting enterprise and mid-market B2B clients in the DACH region and broader Europe across logistics, staffing, energy, manufacturing, legal, and industrial-portal verticals — with a named roster including Gi Group, nox NachtExpress, IMS Messsysteme, Europex, Postcon, Novia Group, Mercer Torgau, Metallportal, and Heinemann & Partner Rechtsanwaelte.

Revenue mechanics are project-based professional services with no publicly disclosed pricing; standard terms require 1/3 payment on order placement and 2/3 on delivery for engagements exceeding EUR 5,000. There are no funding rounds, no parent company, no subsidiaries, no patents or trademarks, and no AI/ML capabilities disclosed. The business is founder/management-owned and operates as a boutique agency reliant on direct client relationships, content marketing/SEO for inbound lead generation, and referral/case-study-driven credibility rather than scale advantages.

Name

Lp Concept Gmbh

Legal name

LP Concept GmbH

Website

https://lpconcept.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

LP Concept GmbH is a privately held, founder-led B2B marketing agency in Essen, Germany, offering brand strategy, design, web development, and content/inbound marketing services to enterprise and mid-market clients across Europe using its proprietary Positive Branding+ and Digital Excellence methodologies.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Advertising, Public Relations, and Related Services (5418), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Brand strategy services
• Corporate design
• Web design UX
• Content marketing
• Inbound marketing

Headquarters

HQ city

Essen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing & Communication Consulting: Strategic consulting on marketing, communication planning and branding. Services include brand strategy, positioning, brand development, target group analysis, and advisory services.
2. Design & Creation Services: Corporate design, logo development, webdesign/UX design, print media creation. Project-based pricing for design deliverables.
3. Implementation Services: Web development, layout/typesetting/printing of print media, video production, animation design, content/text creation.
4. Advertising Media Brokerage: mediation of advertising media/brokerage services for clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

LP Concept GmbH is a B2B marketing agency that develops brand strategies and designs digital and print experiences. Its core offerings consist of integrated services across concept (brand strategy, positioning, target group analysis), creation (corporate design, logo and web/UX design), and implementation (web development, print production, video, content), anchored by two proprietary methodologies: Positive Branding+ and Digital Excellence.

Product overview

LP Concept GmbH is a B2B marketing agency offering a comprehensive service portfolio centered around two core methodologies: Positive Branding+ and Digital Excellence. The agency provides integrated services across concept (brand strategy, positioning, consulting), creation (corporate design, logo development, web/UX design), and implementation (web development, video/animation production, content creation). Additional specialized offerings include content marketing (case studies, e-books, explainer videos, e-learning), inbound marketing (SEO, email campaigns, lead generation funnels), and landing page services with A/B testing. The agency operates as a project-based service provider rather than a software product company, delivering customized solutions for each client including complete website redesigns, brand relaunches, and marketing campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Positive Branding+ Proprietary brand strategy methodology for B2B companies that combines emotional branding with stories, imagery, and digital excellence to create positive brand experiences. Delivered as a strategic service to B2B clients seeking to strengthen brand presence.
• Digital Excellence Proprietary digital solutions methodology aimed at creating positive brand experiences through look & feel design, user-centered design, and sustainable partnerships. Delivered as an integrated service for B2B clients seeking customized digital brand experiences.
• Konzept (Concept Services) Strategic consulting services including brand strategy, positioning, brand development, target group analysis, and advisory services for B2B clients.
• Kreation (Creation Services) Design and creative services including corporate design, logo development, web design and UX design, and creation of print media for B2B clients.
• Umsetzung (Implementation Services) Production and implementation services including web development, layout/typesetting/printing of print media, video production, animation design, and content/text creation for B2B clients.
• Content Marketing Content marketing strategy and creation services including calculators, quizzes, case studies, e-books, explainer videos, and e-learning modules for B2B clients.
• Inbound Marketing Inbound marketing services covering the attract, convert, close, and delight phases, including SEO, email marketing, and lead generation for B2B clients.
• Landing Page Services Creation of conversion-optimized landing pages with A/B testing capabilities for B2B clients seeking lead generation and campaign performance optimization.

Quantifiable outcome

• Successfully rebranded Novia Group from merger of three companies
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Postcon (formerly TNT Post)coreStrategic or Co-development Partner · 1 January 2000Long-term partnership spanning over 10 years, beginning with Postcon's market entry after the letter monopoly fell. LP Concept manages both internal and external communications, including rebranding from TNT Post to Postcon in 2014.
• Herbert & ErichcoreStrategic or Co-development PartnerCollaborative agency partnership for the Gi Group Germany website redesign project. LP Concept worked hand-in-hand with Herbert & Erich to deliver high-quality design and development, ensuring smooth project execution across all phases.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• nexum AG: Cologne-based full-service digital agency providing brand strategy, content marketing, and digital platform implementation. Comparable mid-size positioning with overlapping B2B and corporate clientele.
• Pilot Group: Munich-based independent agency group combining brand strategy, corporate publishing, and digital marketing. Directly comparable as a mid-sized German agency focused on integrated B2B marketing services.
• Kirchhoff Consult AG: Hamburg-based B2B communications and brand consultancy with similar focus on corporate communications, brand strategy, and content for industrial and enterprise clients. Directly comparable in service mix, B2B specialization, and target customer profile.
• denkwerk GmbH: Cologne-based independent digital agency offering brand strategy, UX design, web development, and content marketing for B2B and B2C clients. Comparable scale, full-service digital offering, and DACH-based enterprise client base.
• Grabarz & Partner: Hamburg-based independent creative agency with integrated brand, campaign, and digital capabilities serving a similar mix of mid-market and enterprise German clients.
• Heimat: Berlin-based independent creative agency with strong brand strategy, digital, and content capabilities serving enterprise German clients across sectors. Comparable in scope of integrated services offered to B2B customers.

Broad incumbents

• Serviceplan Group: Munich-based largest independent German agency group offering integrated brand, digital, performance, and media services. Overlaps with LP Concept's offering but operates at significantly larger scale across multiple specialties.
• Scholz & Friends: Hamburg-based major German creative agency with broad brand, advertising, and digital capabilities. Addresses the same enterprise and mid-market segments as LP Concept but with significantly larger headcount and media capabilities.
• DDB Germany: Berlin/Hamburg-based office of the global DDB creative network, offering brand strategy, advertising, and digital services to enterprise German clients. Larger-scale incumbent with overlapping service portfolio.
• Jung von Matt: Hamburg-headquartered leading German creative agency network with comprehensive brand, digital, and content services. Competes for the same enterprise German clients but at substantially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/lp-concept-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lp Concept Gmbh