Kung Wellness AG

What Kung Wellness AG does

Küng Wellness AG is a Swiss manufacturer of custom-built wellness installations, headquartered and producing since 1974 from its vertically integrated facility in Altendorf, Canton Schwyz. The company designs, fabricates, and installs bespoke saunas (indoor, outdoor, bio-sauna, modular Nido and Priva lines, and mobile units), steam baths and showers using its patented Vaporsana® technology, swimming pools and whirlpools (including third-party HotSpring and Jacuzzi brands it resells), and cold-plunge systems with integrated cooler technology. Production relies on proprietary materials (notably the registered WSP® glass-fiber-reinforced plastic) and substantial in-house carpentry, supported by three registered trademarks and a 10-year warranty structure on cabin-level components.

The business operates a hybrid go-to-market: a B2C showroom-led motion through three physical showrooms (Kriens, Volketswil, Tübach) combined with an online sauna configurator (konfigurator.kueng.swiss) and an accessories e-commerce store (spa-shop.ch), plus a dedicated B2B sales function targeting hotels, spas, longevity and recovery centers, and property developers. Reference projects include The Chedi Andermatt, Hotel Vitznauerhof, Märchenhotel Braunwald, KEEN Wellbeing, AYUN Zurich Clinic, and Re.vive Recovery Studio Basel. The company is part of the Mehrwert Group, a Swiss specialty consortium providing access to natural stone, ceramic, and WSP® material capabilities. Revenue is generated through one-time bespoke project sales with phased payment terms (30%/40%/30%) and a small recurring component from the rental of the mobile Sauna Fjord.

Name

Kung Wellness AG

Legal name

Küng Wellness AG

Website

https://kueng.swiss

Company type

Private

Founded year

1974

Operating status

Operating

Short description

Küng Wellness AG is a Swiss manufacturer founded in 1974 that designs, builds, and installs custom saunas, steam baths, whirlpools, pools, and cold-plunge systems for Swiss private homeowners, hotels, and longevity and recovery clinics, distributing through three showrooms and an online configurator.

Ownership category

akta.pro rank

Product category

Custom Sauna & Wellness Manufacturing

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Sauna & Steam Bath Facilities (HSADAKAC)

akta.pro secondary industries

Luxury / Spa Bathroom Upgrades (Steam Showers, Saunas, Jetted Tubs) (HSAPABAO), Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

Keywords

• Custom sauna manufacturing
• Steam bath systems
• Wellness facility construction
• Outdoor sauna builders
• Cold plunge pools

Headquarters

HQ city

Altendorf

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Wellness Installation Sales: Küng designs, manufactures, and installs bespoke sauna, steam bath, pool, and whirlpool systems for private homeowners and commercial clients. Revenue is generated through one-time project sales with phased payment terms: 30% at order entry, 40% five days before delivery, and 30% after delivery and installation. Products are priced as bespoke projects with no publicly listed price list; quotes are generated per customer specification.
2. Modular Product Sales (Nido, Priva): Pre-configured modular sauna systems (Nido Indoor, Nido Outdoor, Priva) offered at defined price ranges (e.g., Nido Outdoor from CHF 36,800) and sold as one-time purchases including delivery and installation.
3. Accessories & Spare Parts: Sauna accessories, essential oils, peridotite stones, cleaning products, and spare parts sold through the affiliated e-commerce store spa-shop.ch. Revenue from third-party branded products (HotSpring whirlpools, Jacuzzi) also flows through this channel.
4. Professional Services: Consultation, project planning, design visualization, and installation services provided alongside product sales, bundled into the overall project contract.
5. Event Rental (Sauna Fjord): The mobile sauna house 'Fjord' is rented for events, promotions, hotels, and private celebrations, providing a recurring revenue stream from a single asset.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Küng Wellness AG designs, manufactures, and installs bespoke Swiss-made saunas, steam baths, whirlpools, swimming pools, and cold plunge systems for private residences, hotels, spas, and longevity/recovery centers. Production is carried out in-house at the Altendorf (Canton Schwyz) facility since 1974, using proprietary materials (WSP®), patented bio-sauna and steam technologies (BIOSA®, Vaporsana®), and IoT-enabled controls. Both custom one-off builds and modular product lines (Nido, Priva) are offered.

Product overview

Küng Wellness AG is a Swiss manufacturer offering a comprehensive portfolio of custom-built wellness products primarily for private homes, with additional offerings for hotels and commercial spas. The product range centers on saunas (Innensauna, Aussensauna, Priva, Nido Indoor, Nido Outdoor, Fjord mobile sauna, Sauna Gondola) and steam solutions (Dampfbad, Dampfdusche with Vaporsana® technology), complemented by water-based products (Whirlpool, Whirlwanne, Schwimmbad, ColdPlunge). The company provides complete wellness solutions through its Swiss manufacturing facility in Altendorf, offering both custom-designed products and modular systems. Services include the online Saunakonfigurator for customer configuration and Wellnessarchitektur for holistic space planning. All products are Swiss Made with craftsmanship, innovative materials (including proprietary WSP® high-tech material), and personalized design.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Sauna (Innensauna)
• Outdoor Sauna (Aussensauna)
• BIOSA® Bio-Sauna
• Priva Sauna
• Nido Indoor Sauna
• Nido Outdoor Sauna
• Fjord Mobile Sauna
• Sauna Gondola
• Custom Steam Bath (Dampfbad)
• Steam Shower (Dampfdusche)
• Whirlpool
• Whirlpool Bath (Whirlwanne)
• Swimming Pool (Schwimmbad)
• ColdPlunge / Cold Bath (Kältebad)
• Wellness Architecture (Wellnessarchitektur)

Quantifiable outcome

• Annual electricity cost for a small private sauna (~6.5 kW) is approximately CHF 65/year at 50 operating hours and CHF 0.20/kWh
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core, minor and flagship.

• Mehrwert GroupcoreStrategic or Co-development PartnerKüng Wellness is part of the Mehrwert Group, a consortium of Swiss specialty companies in bathrooms, wellness facilities, and pools. This group affiliation provides Küng with expanded capabilities in natural stone and ceramic fabrication, and access to the WSP® material technology for seamless, joint-free installations. The group enables cross-company synergies for comprehensive property wellness projects.
• HotSpring (Jacuzzi®)minorChannel Partner/ Reseller/ DistributorKüng resells and installs HotSpring and Jacuzzi branded whirlpools as part of its wellness portfolio. These third-party branded products complement Küng's own manufactured wellness offerings and are supported by Küng's installation and service capabilities in Switzerland.
• KEEN WellbeingflagshipStrategic or Co-development PartnerKEEN Wellbeing operates longevity and recovery centers in Switzerland, featuring Küng-designed heat and cold therapy environments. The KEEN Longevity & Recovery Centre is featured as a flagship reference project on Küng's B2B portfolio page, demonstrating the company's ability to deliver precision wellness environments for specialized health applications.
• AYUN ClinicflagshipStrategic or Co-development PartnerAYUN Zurich is a longevity clinic that partnered with Küng for the design and installation of wellness suites featuring clearly defined longevity rituals and targeted contrast therapy zones. This project is prominently featured in Küng's professional wellness portfolio.
• Dyer-Smith AGminorStrategic or Co-development PartnerInterior architecture studio Dyer-Smith AG collaborated with Küng on the 'Sauna Suite Privata' project. Founder and creative director James Dyer-Smith stated: 'For us, wellness is not an optional extra, but an integral part of architecture,' highlighting the co-design approach in high-end residential wellness projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TylöHelo: Swedish manufacturer of premium residential and commercial saunas and steam rooms with strong DACH distribution. Comparable on sauna/steam product range and commercial spa installations.
• Effegibi: Italian specialist in custom steam baths and hammam solutions for residential and hospitality use. Direct peer on the steam bath product line, particularly the Vaporsana® herb steam technology overlap.
• EOS Saunatechnik: German manufacturer of sauna heaters, steam generators, and wellness technology supplying both OEMs and dealers across Europe. Overlaps with Küng on the technology/equipment layer of sauna and steam systems.
• Haslauer: Austrian family-owned premium wellness manufacturer producing custom saunas, steam baths, and spa systems. Comparable to Küng on craftsmanship heritage, custom build approach, and DACH premium positioning.
• KLAFS: Germany's leading premium sauna and wellness manufacturer with a broad product portfolio (saunas, steam baths, spa) and extensive showroom/dealer network across DACH. Closest direct competitor to Küng on bespoke premium positioning and B2B hotel/spa project delivery.
• Repabad: German manufacturer of bespoke wellness bathrooms, whirlpool systems, and sauna/steam solutions. Comparable to Küng in vertical integration, custom manufacturing, and premium B2B project delivery for hotels and private residences.

Broad incumbents

• Jacuzzi: Global premium whirlpool and spa brand. Küng is a Swiss channel partner for Jacuzzi/HotSpring products; broader brand competes in the same premium wellness category at global scale.
• Duravit: Large European sanitary and bathroom manufacturer with wellness/spa offerings. Comparable as a broader incumbent in the premium bathroom/wellness architecture segment where Küng competes on integrated wellness design.
• Villeroy & Boch: Major European sanitary ware and wellness brand with broad product portfolio including pools, saunas, and steam baths. Comparable on premium residential wellness positioning and brand-led distribution.

Others

• Mehrwert Group: Swiss consortium of specialty companies in bathrooms, wellness, pools, natural stone, and ceramics that owns Küng. Sister companies provide adjacent capabilities and channel synergies rather than competing directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kuengwellness
• LinkedInlinkedin.com/company/k%C3%BCngsauna
• Instagraminstagram.com/kuengwellness
• Pinterestpinterest.ch/kuengwellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kung Wellness AG