Laadpaaldirect.nl

What Laadpaaldirect.nl does

Laadpaaldirect.nl, operating as Clean Power Solutions B.V., is a Netherlands-based EV charging infrastructure provider founded in 2014 and headquartered in Amsterdam with a warehouse in Nieuwkoop. The company delivers end-to-end charging-point deployment — from site survey and NEN-compliant installation through to documentation, subsidy administration, and post-installation maintenance — across residential, business, VvE (homeowner association), fleet, and government customer segments. Hardware is sourced from multiple tier-one and tier-two OEMs including Easee, Alfen, Zaptec, Peblar, myenergi, and i-charging, with the firm acting as certified installer rather than OEM.

The business model combines one-time project revenue from hardware sale and installation with a recurring layer comprising maintenance contracts, load-balancing integrations, ERE (European Register of EV charging) registration services delivered through a partnership with Laadloon, and a proprietary EV Portal (Verrekeningsportaal) for employer-employee charging reimbursement workflows. The firm has delivered more than 20,000 charging points over twelve years of operation, and recent product-line additions include home batteries (thuisbatterij) and distribution support for higher-capacity chargers such as the Easee Charge Max. Subsidiary activities include subsidy application support via a partnership with RVO (Rijksdienst voor Ondernemend Nederland).

Named customers span aviation (Schiphol), automotive (Pon, Louwman, Volvo, Jaguar Land Rover, Hedin), media (RTL), higher education (TU Delft, Avans), and several Dutch municipalities (Utrecht, Nijmegen, Apeldoorn, Deventer, Almere, Capelle aan den IJssel). The company is founder-led, with Matthieu Slof listed as owner, and operates without disclosed external funding. Certifications cited include NEN 1010, NEN 3140, and MID-certified metering, all of which are prerequisites for billing-grade public and semi-public charging in the Dutch market.

Name

Laadpaaldirect.nl

Legal name

Clean Power Solutions B.V.

Website

https://laadpaaldirect.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Laadpaaldirect.nl (Clean Power Solutions B.V.) is a Dutch EV charging infrastructure installer offering end-to-end deployment, certified hardware installation, maintenance, ERE registration, and EV reimbursement software to residential, business, fleet, and public-sector customers across the Netherlands, with 20,000+ charging points delivered since 2014.

Ownership category

akta.pro rank

Product category

EV Charging Infrastructure Services

akta.pro primary industry

EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet) (TLAKAMAE)

akta.pro secondary industries

EV Charger Operations, Maintenance & Field Service (O&M) (TLAKAMAF), EV Charger (Level 2) Installation & Load Management (HSAOADAG), EV Fleet Management & Charging Solutions (THADAKAJ), EV Charging Grid Integration Services (Utility Make-Ready, Load Management Integration) (EUAEANAJ), EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK)

Keywords

• EV charging installation
• Charging infrastructure services
• Fleet electrification solutions
• Home charging systems
• Dynamic load balancing

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Sales: Sale of charging equipment including Easee, Alfen, Zaptec, Peblar, and myenergi brands. Hardware includes home chargers (7.4-22 kW), business chargers (11-22 kW), and DC fast chargers.
2. Installation Services: Certified installation of charging infrastructure including netcheck, cable routing, load balancing configuration, and NEN-compliant handover documentation.
3. Service & Maintenance Contracts: Annual maintenance contracts with preventive inspections, 1 working day SLA response, priority-based follow-up, and optional monitoring through backend platform.
4. Reimbursement Portal: Monthly billing portal for B2B home charging reimbursement with per-employee session tracking, automatic tariff calculation, and export functions for payroll administration.
5. ERE Revenue (via Laadloon partnership): Earnings from ERE (Emissie Reductie Eenheden) certification enabling home charging owners to monetize their charging data through MID-certified measurement.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Laadpaaldirect.nl provides end-to-end EV charging infrastructure projects in the Netherlands, including grid capacity analysis, hardware supply (Easee, Alfen, Zaptec, Peblar, myenergi, i-charging), certified installation to NEN 1010/3140, dynamic load balancing configuration, and ongoing service/maintenance. The company bundles project management from intake through handover for residential, business, VvE, fleet, and government clients, complemented by a proprietary reimbursement portal (EV Portal) and ERE (Emissie Reductie Eenheden) registration service.

Product overview

Laadpaaldirect.nl operates as a full-service EV charging infrastructure provider offering end-to-end project management since 2014. The portfolio consists of hardware from five charging station brands (Easee, Alfen, Zaptec, Peblar, myenergi) plus DC fast chargers from i-charging, complemented by the proprietary EV Portal software for reimbursement management and ERE registration services. The company provides installation, maintenance contracts, and load balancing configuration services. Home battery solutions (thuisbatterij) round out the energy management offering. Services span residential, business/VvE, and fleet/lease segments with certified installers and nationwide coverage across the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• EV Charging Infrastructure Installation Service End-to-end EV charging infrastructure project delivery in the Netherlands, including netcapacity analysis, hardware supply, certified NEN 1010/3140 installation, dynamic load balancing configuration, and as-built handover documentation for residential, business, VvE, fleet, and government clients.

Quantifiable outcome

• 97.6% first-time-right installation rate (42 of 42 installations completed in single visit)
• +5 more outcomes

Named customers26 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• LaadlooncoreTechnology or Integration · 1 January 2025Integration partner for ERE (Emissie Reductie Eenheden) registration and revenue settlement. Home charging owners with MID-certified chargers can register via Laadpaaldirect to Laadloon for ERE compensation of approximately 12.5 cent per kWh. Laadpaaldirect facilitates the technical setup (MID meter compatibility, registration) while Laadloon handles the financial settlement.
• RVO (Rijksdienst voor Ondernemend Nederland)coreOthersGovernment agency handling SPRILA and SPULA subsidy applications. Laadpaaldirect prepares technical documentation, project descriptions, and subsidy dossiers for customers to submit via RVO's portal. Laadpaaldirect coordinates timing with open enrollment periods.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Alfen: Dutch charging station manufacturer and broader energy solutions provider; both a hardware supplier to Laadpaaldirect and a competitor offering direct installation services to enterprise customers.
• Vattenfall InCharge: European utility's EV charging arm offering installation, network operations, and energy services across the Netherlands; competes with Laadpaaldirect on enterprise accounts with greater capital backing.
• Allego: European charging network operator with strong Dutch presence, delivering depot and public charging infrastructure; competes for the same enterprise and fleet contracts as Laadpaaldirect but operates at broader scale.
• ChargePoint: Global EV charging network and software platform serving European business and fleet segments; competes with Laadpaaldirect's software portal and multi-site enterprise offering from a much larger installed base.
• TotalEnergies: Global integrated energy company expanding into EV charging infrastructure across Europe including the Netherlands; overlaps with Laadpaaldirect in business and fleet charging deployment at larger scale.
• Shell Recharge: Global energy major's EV charging business with growing Dutch footprint in depot and destination charging; competes for the same enterprise and lease-driven deals with substantially larger capital base.

Direct peers

• EVBox: Amsterdam-based EV charging hardware manufacturer and installation services provider; competes with Laadpaaldirect in Dutch business and public charging deployment, with overlapping customer segments across enterprise and municipalities.
• Fastned: Dutch-headquartered fast-charging network operator that also delivers multi-site rollouts; comparable in scale of Dutch operations, project execution discipline, and fleet-facing offering.
• MisterGreen: Dutch EV leasing company that bundles charging solutions for lease drivers; overlaps with Laadpaaldirect's lease/home charging segment and competes for the same enterprise fleet programs.
• Eleqtric: Dutch EV charging installation specialist offering end-to-end project delivery for businesses, VvEs, and fleets; directly comparable service model and target segments to Laadpaaldirect across the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/laadpaaldirect-nl

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laadpaaldirect.nl