Martini Hotel Group B.v.

What Martini Hotel Group B.v. does

Martini Hotel Group B.V. is a privately held, family-owned Dutch hospitality company founded in 2010 by Fred and Ilona Dalebout, who assumed sole ownership in December 2017. The group operates a regional cluster of eight hospitality properties across the provinces of Groningen and Drenthe in the northern Netherlands, comprising two hotels (Martini Hotel in Groningen with approximately 116 rooms, and Brinkhotel Zuidlaren), one budget hostel (Bud Gett Hostels), and five food and beverage venues (WEEVA, Rabenhaupt, Café de Sleutel, Eethuis voor Allen, and Bar 1672). Several properties occupy historic buildings, with WEEVA tracing to 1871 and Café de Sleutel to circa 1659.

The business serves a diversified mix of leisure and business travelers, backpackers, local diners, and event attendees, generating revenue through room accommodation, hostel bed-nights, restaurant covers, bar sales, and private events and banquets. Distribution is operated through the group's own websites (built on WordPress), the VIPS reservation system, Resengo for restaurant bookings, and third-party online travel agencies including Booking.com and Hotels.nl. The group also holds a multi-year catering partnership with FC Groningen covering stadium hospitality, providing a B2B revenue stream alongside consumer-facing operations.

The group employs more than 140 staff across its portfolio. Strategic activity since 2017 reflects a focused consolidation strategy in northern Netherlands, including the divestiture of Hotel de Rietschans in 2019, the acquisition of the bankrupt Nescio Hotel Groningen in 2020, the opening of Bar 1672 in 2019, and the acquisition of Café de Sleutel in September 2022. No public financial disclosures, funding rounds, or revenue figures are available.

Name

Martini Hotel Group B.v.

Legal name

Martini Hotel Group B.v.

Website

https://martinihotelgroup.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Martini Hotel Group B.V. is a Dutch privately held, family-owned hospitality operator running two hotels, one hostel, and five food and beverage venues across Groningen and Drenthe, serving leisure travelers, business guests, and local diners.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410), Hotels (except Casino Hotels) and Motels (72111)

SIC

Retail-Eating & Drinking Places (5810), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating Places (5812)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industries

Lounge Bars & Hotel Bars (THAFAEAI), Neighborhood Bars & Taverns (CRANACAA), Cocktail Bars & Lounges (CRANACAD)

Keywords

• Hotel accommodation
• Hospitality services
• Restaurant dining
• Budget hostels
• Event catering

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Hotel Accommodations: Revenue from overnight stays at Martini Hotel (116-117 rooms), Bud Gett Hostels (budget rooms for 2-10 persons), and Brinkhotel Zuidlaren. Includes direct bookings via brand websites and walk-in guests.
2. Food & Beverage: Revenue from restaurant dining, bar sales, and café services at WEEVA, Rabenhaupt, Café de Sleutel, Bar 1672, Eethuis voor Allen, and the Martini Hotel Grand Café and bar. Includes lunch, dinner,borrel (drinks/aperitif), and banquet/group dining services.
3. Event & Banquet Hire: Revenue from hiring out meeting rooms, conference halls, and private dining spaces. Brinkhotel has three meeting rooms accommodating up to 250 guests for meetings, training, and presentations. Rabenhaupt and Café de Sleutel offer private rooms for parties and events.
4. Partnership & Catering: Revenue from catering and hospitality partnerships, notably as official horeca partner of FC Groningen, serving match-day dinners at the Hitachi Capital Mobility Stadion.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Martini Hotel Group operates a portfolio of hospitality businesses in the Dutch provinces of Groningen and Drenthe, including two 3-star hotels (Martini Hotel with 116 rooms in Groningen and Brinkhotel Zuidlaren), a budget hostel (Bud Gett Hostels), and four restaurants and bars (Restaurant WEEVA, Taveerne Rabenhaupt, Café de Sleutel, Bar 1672, plus Eethuis voor Allen). The group offers accommodation, food and beverage services, meeting and event facilities for up to 250 guests, and stadium catering through a partnership with FC Groningen.

Product overview

Martini Hotel Group operates a portfolio of hospitality businesses in Groningen and Drenthe, Netherlands. The group comprises two hotels (Martini Hotel - 3-star with 116 rooms, and Brinkhotel Zuidlaren - 3-star), one budget hostel (Bud Gett Hostels), and five restaurants/café venues (Restaurant WEEVA established 1871, Taveerne Rabenhaupt, Café de Sleutel dating to ~1659, Eethuis voor Allen, and Bar 1672 cocktail bar). Services include accommodation, dining (lunch, dinner, borrel), meeting and event facilities (up to 250 guests), and bicycle rental. The group was founded by Fred and Ilona Dalebout and owns properties across multiple locations including Groningen and Zuidlaren.

Differentiator

Problem solved

Functional benefit

Products and services

• Martini Hotel A 3-star characteristic hotel located in a monumental building in the center of Groningen with 116 rooms, a grand café, and a bar. Facilities include parking, electric charging stations, free WiFi, 24-hour reception, air conditioning, and bicycle rental. Targeted at leisure travellers, business guests, and tourists visiting Groningen.
• Bud Gett Hostels A budget hostel with affordable rooms for two to ten persons, located centrally in Groningen. Rooms feature bunk beds, single beds, showers, toilets, lockers, TV, and air conditioning. Also offers twin rooms with hotel-like amenities. Targeted at price-sensitive travellers, students, backpackers, and groups.
• Restaurant WEEVA A traditional Dutch restaurant established in 1871, originally known as 'Groninger Volksgaarkeuken'. Located at Gedempte Zuiderdiep in Groningen, offering classic Dutch and seasonal cuisine with local products for lunch, borrel, and dinner. Targeted at locals, tourists, and group diners.
• Taveerne Rabenhaupt A multi-concept venue combining lunchroom, pub, bistro, bar, and restaurant. Named after Carl von Rabenhaupt, a Groningen hero. Features unique self-tap beer tables where guests pour their own beer, and serves dishes for lunch, dinner, and borrel. Targeted at diners seeking an authentic Groningen culinary experience.
• Café de Sleutel An authentic brown café dating to approximately 1659, located in a national monument building overlooking the Aa river and Noorderhaven in Groningen. Offers 11 draft beers and hearty home-cooked meals. Targeted at locals and visitors seeking a historic brown café atmosphere.
• Eethuis voor Allen A cozy restaurant with terrace on the Brink in the center of Zuidlaren. Offers breakfast, lunch, coffee/tea with treats, drinks, and dinner. Specializes in traditional Dutch cuisine with regional products. Targeted at hotel guests, locals, and visitors to Zuidlaren and Drenthe.
• Brinkhotel Zuidlaren A 3-star hotel in the center of Zuidlaren, ideal base for cycling and hiking in Drenthe. Features restaurant (Eethuis voor Allen), bar, three meeting rooms for up to 250 guests, free parking, 24-hour reception, free WiFi, and bicycle rental. Targeted at leisure travellers, business guests, and corporate meeting organisers.
• Bar 1672 A cocktail bar, wine bar, and restaurant featuring sharing food concept. Located at Gedempte Zuiderdiep 15 in Groningen, with a classic 1920s atmosphere. Run by head chefs Miguel Sakarov and Martijn Brugman. Targeted at diners and cocktail enthusiasts seeking an upscale bar and dining experience.

Quantifiable outcome

• WEEVA celebrated 150 years of operation in October 2021, demonstrating enduring brand longevity.
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• FC Groningen HorecacoreStrategic or Co-development Partner · 27 February 2020Martini Hotel Group entered into a partnership with FC Groningen as official horeca partner, providing dining services at the Marne Restaurant in the Hitachi Capital Mobility Stadion on football match days. The partnership began at the home match against PSV on 8 March 2020 and introduced various restaurant formulas of the group (WEEVA, Bar 1672) to match-going fans. This is a significant B2B partnership serving thousands of football supporters per season.
• HeinekenminorOthersHeineken is a beer supply partner for Rabenhaupt's unique taptafel concept, where guests can self-tap beer at their tables. Heineken is available at all five tap tables alongside a rotating selection of craft and specialty beers.
• Lagunitas, Jopen, Uiltje, Martinus, Oedipus, Brouwerij Noord & TexelsminorOthersMultiple craft breweries partner with Rabenhaupt's taptafel concept, supplying rotating specialty beers through the tap system. The selection changes seasonally and includes limited-edition beers.
• HorekominorOthersHoreko is a hospitality recruitment partner that helps Martini Hotel Group source and hire hospitality staff.

Scale indicators7 records

Recent moves16 records

Expansion highlights5 records

Direct peers

• Bilderberg Hotels: Dutch hotel group with 15+ hotels across the Netherlands, many in historic buildings with meeting and conference facilities. Comparable as a regional Dutch hotel operator with similar positioning to Martini Hotel Group's properties.
• WestCord Hotels: Dutch family-owned hotel group with a portfolio of distinct hotels, many in historic or monumental buildings, plus restaurants and event spaces. Highly comparable business model focused on characterful Dutch properties with strong regional identities.
• Hampshire Hotels: Dutch hotel collection brand with multiple unique, character-rich hotels across the Netherlands. Comparable as a Dutch hospitality operator focused on distinctive, locally-themed properties with restaurants and event facilities.

Broad incumbents

• Bastion Hotels: Dutch hotel chain operating 70+ hotels across the Netherlands, offering 3-star accommodation at mid-market price points. Comparable as a Dutch lodging operator with similar 3-star positioning to Martini Hotel and Brinkhotel.
• Fletcher Hotels: Largest Dutch hotel chain with 110+ hotels concentrated in the Netherlands, often occupying historic and character-rich buildings. Comparable as a Dutch hospitality operator with multiple price tiers, restaurants, and event facilities, particularly in regional cities.
• Eden Hotels (Louvre Hotels Group): Dutch hotel group with multiple properties across the Netherlands, including historic buildings in city centers. Comparable as a Dutch hospitality operator in the 3-4 star segment.
• NH Hotels (Minor Hotels): Internationally operating hotel group with a strong presence in the Netherlands and Western Europe, including upscale and mid-scale brands. Comparable as a lodging operator but at significantly larger scale and broader geographic footprint.
• Van der Valk Hotels & Restaurants: Largest Dutch family-owned hotel and restaurant chain with 80+ hotels across the Netherlands, Germany, and other countries. Direct peer as a multi-property Dutch hospitality group offering hotels, restaurants, and event facilities, though at substantially larger scale than Martini Hotel Group.

Regional players

• Postillion Hotels (formerly Postillion Hotel Groningen / Nescio): Dutch hotel group formerly operating the Postillion Hotel Groningen that was acquired by Martini Hotel Group and renamed Nescio Hotel Groningen (later bankrupted in 2020). Comparable business model of regional Dutch hotels with meeting facilities.
• Van der Valk Hotel Groningen-Westerbroek: Van der Valk property located near Groningen, directly competing with Martini Hotel Group's properties for business and leisure travelers in the Groningen region. Same regional geography with overlapping customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCpxBwbF29uhxwJyXoZJW7Hg
• Facebookfacebook.com/martinihotelgroup
• LinkedInlinkedin.com/company/martini-hotel-group
• Instagraminstagram.com/martini_hotel_group

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martini Hotel Group B.v.