What Panda Supplements does

Panda Supplements (operating as 'Panda Supps') is a Mesa, Arizona-based direct-to-consumer e-commerce brand that sells sports nutrition and wellness supplements under parent company Underground Bio Labs. Its catalog spans six categories — Protein (FUEL multi-phase protein, FUEL-ISO isolate, multi-source collagen), Pre-Workout (PANDAMIC flagship, PANDAMUS three-tier stimulant system with V1 Nutra, SKULL, RAMPAGE, FIERCE natural, PUMP stim-free, liquid glycerol, plus RTD format), Recovery (AMINOS BCAA/EAA/hydration, creatine variants, SLEEPY 3.0, Snoozzze), Health & Wellness (multi-vitamin, superfoods, FOCUS nootropic, TEST testosterone booster, liposomal glutathione, shilajit, VasoDrive AP, Chillax), Weight Management (BURN MAX, BURN stim-free liquid, CUTS), and branded Panda Gear apparel and accessories.

The company's product technology centers on proprietary formulations: FUEL uses a multi-stage fast/slow release protein stack (Non-GMO Whey Isolate, Grass-Fed Hydrolyzed Collagen, Whey Concentrate, Casein, plus a 25B CFU probiotic blend, digestive enzymes, AstraGin, and Senactiv); PANDAMUS is a configurable three-level stimulant system (Non-Stim, 280mg Mid-Stim, 470mg High-Stim) built with V1 Nutra; AMINOS combines BCAAs (2:1:1), EAAs, electrolytes, coconut water concentrate, and Aquamin S sea minerals. Manufacturing runs through a GMP-certified facility.

Commercially, Panda Supps sells almost exclusively through its own Shopify storefront with USD pricing from $24.99 to $69.99, a Subscribe & Save program offering 5–20% recurring discounts, BOGO promotions on flagship SKUs, a 60-day satisfaction guarantee, and a 'Panda Nation' brand ambassador program. It also runs a wholesale channel for retailers and operates with a very small internal team (1–10 employees), outsourcing production. The brand claims 500K+ customers and 5,900+ five-star reviews, with a flavor-led content strategy (16+ FUEL flavors plus limited-edition collaborations such as Dubai Chocolate and Ube Ice Cream).

Name

Panda Supplements

Legal name

Panda Supps

Website

https://pandasupps.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Panda Supplements (Panda Supps) is a Mesa, Arizona-based DTC e-commerce brand selling sports nutrition and wellness supplements — protein, pre-workout, recovery, health/wellness, and weight management — directly to fitness enthusiasts and health-conscious consumers, operating under parent Underground Bio Labs with 500K+ claimed customers.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Weight Management & Metabolic Supplements (CRADAGAG), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Multivitamins & Daily Packs (CRADAGAC), Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ)

Keywords

• Sports nutrition supplements
• Fitness supplements
• Protein powder
• Pre-workout supplements
• Direct-to-consumer supplements

Headquarters

HQ city

Mesa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Supply Chain, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for all supplement products. Customers buy individual products or multi-packs at set prices. Subscription and Save option available for recurring purchases with discount incentives.
2. Apparel and Merchandise: Panda Gear branded apparel and accessories including hoodies, shirts, hats, bags, shaker bottles, and accessories sold through the same e-commerce platform

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Panda Supplements (branded as "Panda Supps") sells direct-to-consumer sports nutrition supplements through its own e-commerce storefront. The product line spans protein powders, pre-workout formulas, recovery products, vitamins, and general wellness supplements marketed to gym-goers and fitness enthusiasts. Offerings are positioned as premium, premium-flavored, performance-oriented formulations.

Product overview

Panda Supplements operates as a direct-to-consumer e-commerce supplement brand offering a comprehensive portfolio of sports nutrition and wellness products. The core product lines include: (1) Protein supplements - FUEL Premium Protein (30g multi-phase formula with 16 flavors) and FUEL-ISO Premium Protein Isolate (25g fast-absorbing formula); (2) Pre-Workout supplements - featuring PANDAMIC (flagship #1 seller available in powder and RTD formats), PANDAMUS (three-tier stimulant system collaboration with V1 Nutra), SKULL Nootropic, RAMPAGE Extreme, FIERCE Natural, PUMP Stim-Free, and various limited edition flavors; (3) Recovery products - AMINOS BCAA/EAA/Hydration complex, Creatine Monohydrate, Creatine+HMB, Creatine Bites, SLEEPY 3.0 sleep aid, and Snoozzze; (4) Health & Wellness - FOCUS Super Nootropic for cognitive performance, Multi Vitamin with Longevity formula, Liposomal Glutathione, Shilajit, Superfood blends, TEST Testosterone Booster, and VasoDrive AP; (5) Weight Management - BURN MAX thermogenic fat burner, BURN Stim-Free Liquid Thermogenic, and CUTS Extreme Thermogenic; (6) Accessories - branded Panda Gear apparel, insulated shakers, and Prep By Jefe Premium Seasoning. The company positions itself on premium ingredients, transparent labeling, and superior flavor profiles.

Differentiator

Problem solved

Functional benefit

Products and services

• Protein Powders

Quantifiable outcome

• 60-day satisfaction guarantee or money back
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• V1 NutracoreStrategic or Co-development PartnerPanda Supplements collaborated with V1 Nutra to create PANDAMUS Pre-Workout, a groundbreaking pre-workout supplement available in three intensity levels (Level I, II, III) to cater to different user tolerance levels and preferences. This collaboration was designed to offer versatile pre-workout options beyond traditional high-stimulant products.
• Pump SauceminorStrategic or Co-development PartnerCollaboration to create Panda Sauce, a liquid pre-workout product combining Panda Supps formulations with Pump Sauce's expertise in pump-focused supplements. Available in Grape Lemonade flavor.
• HTLTminorStrategic or Co-development PartnerCollaboration on ALTER EGO Pre-Workout, a limited edition product featuring HTLT formulations with Panda Supps branding. Available in Sour Candy flavor.
• Black MagicminorStrategic or Co-development PartnerJoint collaboration on SAVAGE Pre-Workout, combining Panda Supps and Black Magic supplement formulations. Limited quantity release in Kiwi Apple flavor.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/underground-bio-labs-panda-supplements

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panda Supplements