What htlt supplements does

HTLT Supplements Inc. is a privately held, direct-to-consumer sports nutrition brand headquartered in Mansfield, Pennsylvania, operating through a Shopify storefront (htltsupps.com) and an emerging selective retail partner network. The catalog centers on muscle-building supplements led by the Turk Builder line (Turk Builder Max at $79.99 and Turk Builder Platinum at $99.99, the latter featuring wild-harvested ecdysteroid botanicals from Uzbekistan and the Altai Mountains), alongside pre-workouts (G Pre 3.0, G-Pump), endurance support (GO2 Max), testosterone support (G Test Platinum), weight management (GLP Max via gut-brain axis mechanism), protein powders and bars (Casein+Whey, Vegan Protein, CICO BAR), recovery (Perilyte EAA/BCAA), and sleep (Delta Sleep). Formulas are positioned as science-backed, with multiple ingredients sourced under licensed trademarks (VasoDrive-AP, GlycerPump, MicroActive Melatonin, BIOMEnd) and supported by peer-reviewed citations.

The business model is multi-stream: primary revenue is unit-priced DTC product sales at $29.99-$99.99 with multi-pack bundle discounts, supplemented by a 3%-back loyalty rewards program (100 points = $1), an affiliate/athlete program with recurring subscription commissions, wholesale retail partnerships under protected MAP pricing, and high-margin coaching services ($399 one-time, $15,000 1-on-1 with Coach Greg). The brand is closely associated with fitness influencer Greg Doucette ("Coach Greg"), who functions as both public-facing founder figure and the highest-priced service deliverer, driving top-of-funnel awareness through his YouTube and affiliate ecosystem. Supporting technology is standard e-commerce tooling (Shopify, Shopify Payments, Shop Pay, Authorize.net, PayPal, Google Analytics, Google Ads, AdRoll, Postscript for SMS) with PCI-DSS compliant payment handling and no proprietary AI/ML components evident.

HTLT serves individual fitness enthusiasts, athletes, and body-recomposition-focused consumers globally through direct shipping (including APO/FPO), with international orders non-returnable. Operating geographies are described as North America and worldwide, with no parent company, institutional funding, or M&A activity disclosed.

Name

htlt supplements

Legal name

HTLT Supplements Inc.

Website

https://htltsupps.com

Company type

Private

Operating status

Operating

Short description

HTLT Supplements Inc. is a private, direct-to-consumer sports nutrition brand selling turkesterone supplements, pre-workouts, protein, testosterone boosters, sleep aids, and coaching services to individual fitness enthusiasts globally via a Shopify storefront and selective retail partners.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191), Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Weight Management & Metabolic Supplements (CRADAGAG), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Sports Nutrition, Hydration & Recovery Products Distribution (CRAOAJAL), Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)

Keywords

• Sports nutrition supplements
• Fitness performance supplements
• Pre-workout formulas
• Turkesterone ecdysteroid
• Protein and recovery

Headquarters

HQ city

Mansfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: Primary revenue stream from direct-to-consumer sales of sports nutrition supplements through their Shopify-powered online storefront. Products include Turk Builder variants, pre-workouts, protein supplements, sleep aids, testosterone boosters, and accessories.
2. Loyalty Rewards Program: Customers earn 3% back on every order towards future purchases through the HTLT rewards program. Points never expire at a rate of 100 points = $1 in rewards.
3. Retail Distribution Partnerships: Revenue generated through retail partnerships where retailers purchase HTLT products wholesale. Partners receive exclusive deals, protected MAP pricing, and dedicated support.
4. Affiliate/Athlete Program: Athletes earn commission on sales plus recurring passive income through subscriptions, with opportunities for free products and product collaboration for top performers.
5. Coaching Services: High-ticket coaching services including 1-on-1 coaching with Coach Greg at $15,000 and Basic one-time coaching program at $399.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

HTLT Supplements is a direct-to-consumer sports nutrition brand that formulates, markets, and sells science-backed fitness supplements (Turk Builder ecdysteroids, pre-workouts, protein, testosterone boosters, sleep aids, appetite suppressants, hydration), along with branded apparel, accessories, blood testing, and one-on-one coaching services. Revenue is generated primarily through their Shopify e-commerce storefront with secondary distribution via retail partners and an athlete affiliate program.

Product overview

HTLT Supplements is a direct-to-consumer fitness and health supplement brand offering a comprehensive portfolio of sports nutrition products. The core product lineup centers on muscle-building supplements (Turk Builder Max and Platinum featuring ecdysteroids), pre-workout formulas (G Pre 3.0 and G-Pump), endurance support (GO2 Max), testosterone boosters (G Test Platinum), and weight management (GLP Max). The portfolio extends to protein supplements (Casein + Whey, Vegan Protein), protein bars (CICO BAR), performance aids (Creatine, Collagen+), recovery products (Perilyte amino acids, Delta Sleep), and lifestyle products (shaker bottles, apparel). Services include personalized coaching programs with Coach Greg and blood testing. The brand differentiates through science-backed formulations with clinical research citations and multiple flavor options across product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Turk Builder Max Turkesterone supplement featuring real, authentic turkesterone sourced from around the world; a flagship muscle-building supplement for athletes and fitness enthusiasts.
• Turk Builder Platinum Premium ecdysteroid supplement featuring Ajuga Turkestanica, Rhodiola Heterodonta, Rhaponticum Carthamoides, and Serratula Coronata extracts from Central Asian and Russian mountain regions; targeted at advanced athletes and bodybuilders.
• G Pre (Pre-Workout 3.0) Comprehensive daily-driver pre-workout featuring L-Citrulline, Beta Alanine, Caffeine Anhydrous, Alpha GPC, and nootropics for strength, endurance, focus, and cognition.
• G-Pump Pre-Workout Pump-focused pre-workout featuring 9g L-Citrulline, 9g GlycerPump, and 9g Betaine Anhydrous for maximizing blood flow, hydration, and muscle fullness.
• GO2 Max | Peak Endurance Support Endurance support supplement designed to enhance peak athletic performance, stamina, and oxygen utilization during training.
• G Test Platinum Premium testosterone booster combining Tongkat Ali, Ashwagandha (Sensoril), D-Chiro Inositol, Fenugreek, Shilajit, and supporting ingredients across multiple hormonal pathways.
• GLP Max | Appetite Suppressant Stimulant-free appetite suppressant using gut-brain axis science and delayed-release capsule technology with Hops Flower Extract, BIOMEnd (L-Lysine Butyrate), Berberine HCl, Akkermansia muciniphila, and a 14-strain probiotic blend.
• Casein + Whey Protein Combined casein and whey protein supplement formulated for muscle building, sustained amino acid release, and recovery support.
• Vegan Protein Plant-based protein supplement designed for muscle building in consumers preferring non-dairy protein sources.
• CICO BAR Protein Bars High-protein snack bars available in Cookies & Cream, Cinnamon Roll, Milky Crisp, and S'Mores flavors for calorie-controlled snacking.
• Creatine Monohydrate Pure creatine monohydrate supplement for strength, power output, and performance enhancement.
• Collagen+ Collagen supplement formulated to support connective tissue, joint health, and recovery.
• Delta Sleep Sleep aid combining regular and MicroActive extended-release Melatonin with GABA, Magnesium Glycinate, Ashwagandha, 5-HTP, L-Theanine, and Valerian Root for relaxation and deep sleep.
• Perilyte | EAA + BCAA + Electrolytes Comprehensive hydration formula featuring 5g 2:1:1 BCAA, 2750mg EAA, and electrolytes for hydration, recovery, and muscle preservation.
• BloodWork Blood testing service that allows customers to monitor key health and biomarker metrics relevant to fitness and supplementation.
• 1 On 1 Coaching With Coach Greg Personalized one-on-one coaching program with Coach Greg for fitness, nutrition, and supplementation guidance.
• Basic One-Time Coaching Program Entry-level one-time coaching program for fitness and nutrition guidance.
• HTLT x Ice Shaker Branded shaker bottle collaboration with Ice Shaker, available in multiple colors, for mixing and consuming supplements.
• 1 In A Million Apparel (T-Shirt & Tank Top) Branded '1 In A Million' apparel line including t-shirts and tank tops for fitness enthusiasts and fans of the brand.
• Alter Ego Pre-Workout (HTLT x Panda) Limited edition collaboration pre-workout with fitness creator Panda, featuring the Alter Ego formula.

Quantifiable outcome

• GO2 Max: 828 reviews; Turk Builder Max: 776 reviews; CICO BAR Protein Bars: 706 reviews; Casein + Whey Protein: 466 reviews
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Athlete AffiliatescoreChannel Partner/ Reseller/ DistributorHTLT operates an affiliate/athlete program where fitness athletes promote products and earn commission on sales plus recurring passive income through subscriptions. Athletes receive free products, direct support from Greg and Eric, social media exposure, and opportunities for product collaborations and exclusive events. Contact: [email protected].
• Retail PartnerscoreChannel Partner/ Reseller/ DistributorHTLT seeks retail partners to carry their products globally. Partners receive exclusive deals, protected MAP pricing, dedicated support, product margins, samples, and promotional tools. Application process through website. Contact: [email protected].
• Paradise Flora LLCminorStrategic or Co-development PartnerSustainability partnership for cultivation of Ajuga Turkestanica in villages with similar soil quality found in its natural habitat in Uzbekistan. HTLT is working with Paradise Flora LLC to support sustainable sourcing of their key botanical ingredient while protecting wild-harvested populations.
• Shopify Inc.coreTechnology or IntegrationE-commerce platform provider hosting HTLT Supplements' online store. Powers the Shopify storefront, payment processing through Shopify Payments, and related services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 1UP Nutrition: Sports nutrition brand with athlete ambassadors, offering protein, pre-workout, and fat burners via DTC and retail. Comparable to HTLT in distribution mix (DTC + retail) and influencer-driven positioning.
• Legion Athletics: DTC sports nutrition brand built on science-backed, research-cited formulations with no proprietary blends, serving serious fitness enthusiasts. Highly comparable to HTLT's evidence-based positioning and DTC-led go-to-market.
• Bucked Up: DTC sports nutrition brand focused on pre-workouts, protein, and test boosters with strong social-media-driven marketing. Comparable to HTLT in category mix, pricing tier, and influencer-led marketing playbook.
• Momentous: Premium, science-backed supplement brand targeting performance and recovery with limited, high-end SKUs. Comparable to HTLT's premium pricing, evidence-first formulation ethos, and overlap on recovery/sleep stacks.
• Transparent Labs: Premium DTC supplement brand with clinically dosed, fully disclosed ingredients (protein, pre-workout, test boosters, sleep). Comparable to HTLT's science-first, premium DTC positioning and similar SKU categories.
• Klean Athlete: NSF-certified, science-backed sports nutrition supplements aimed at serious athletes and fitness enthusiasts. Comparable to HTLT's evidence-based, premium positioning, with overlap across protein, recovery, and performance categories.
• Raw Nutrition: Sports nutrition brand co-founded by fitness influencer Greg Doucette's close associate Nicky Lopez and built on influencer credibility. Extremely comparable in business model, founder-led marketing, and product mix to HTLT, which is also tied to Coach Greg.

Broad incumbents

• Optimum Nutrition: Mass-market sports nutrition incumbent (Gold Standard Whey, etc.) with deep retail distribution. Comparable to HTLT on core SKU overlap (protein, creatine, pre-workout) and as the dominant incumbent defining retail pricing.
• GNC: Large specialty retailer of vitamins, supplements, and sports nutrition with a broad own-brand and partner-brand portfolio. Comparable to HTLT as a key retail channel for sports nutrition and a potential wholesale partner for HTLT's retail partner program.
• Myprotein: One of the largest global sports nutrition brands offering protein, pre-workout, vitamins, and apparel at value price points. Comparable to HTLT as a category leader exercising pricing pressure on premium DTC challengers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/htlt-supplements-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about htlt supplements