Kentucky Broadcasters Assoc

What Kentucky Broadcasters Assoc does

Kentucky Broadcasters Association (KBA), headquartered at 101 Enterprise Drive in Frankfort, Kentucky, is a private nonprofit trade association that unifies public and commercial radio and television stations across the Commonwealth of Kentucky. It represents four primary member segments — commercial television broadcasters, commercial radio broadcasters, public television stations, and public radio stations — providing them with regulatory advocacy (including KY EAS coordination and FCC compliance support), ABIP (Alternative Broadcast Inspection Program) inspections, engineering and legal hotlines, professional development (RAB sales certifications, Ten-Minute Trainer, PEP Program), awards programs, scholarships, and member-only resources such as broadcast calendars, self-inspection guides, and PSA downloads.

KBA does not develop proprietary technology products. Its core technology footprint consists of a GrowthZone-powered member portal (members.kba.org) that distributes resources, hosts a member directory, and operates a jobs board that currently lists 62 broadcast industry positions across stations such as Hearst Television, Scripps, Morris Multimedia, Forcht Broadcasting, and Summit Media. Services are delivered through a combination of digital distribution and in-person engagement, anchored by an Annual Conference.

KBA's revenue model is membership-subscription-driven, with tiered annual dues scaled to station count and broadcaster type: commercial radio/TV members pay $175 per station up to 6+ stations capped at $1,050, public radio/TV members pay $75 per station on parallel schedules up to $1,200, and associate members pay $175 annually. Secondary revenue comes from the annual conference (registration, sponsorships, exhibitor fees) and educational/continuing-education services. The association is led by President & CEO Chris Winkle and a small staff of approximately 8 people, and operates without external parent ownership, outside investors, or institutional funding.

Name

Kentucky Broadcasters Assoc

Legal name

Kentucky Broadcasters Association

Website

https://kba.org

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

1–10 employees

Short description

Kentucky Broadcasters Association is a nonprofit trade association in Frankfort, Kentucky, that unifies the Commonwealth's public and commercial radio and television stations through tiered membership, regulatory advocacy, compliance programs, and professional development services.

Ownership category

akta.pro rank

Product category

Broadcast Trade Association

NAICS

Radio and Television Broadcasting Stations (5161)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Public/Noncommercial Radio Broadcasting (NPR, Community, Campus) (MPAIAEAB)

akta.pro secondary industry

Communications, Media & Spectrum Regulators (BPAIAOAI)

Keywords

• Broadcast trade association
• Radio television advocacy
• Broadcast compliance inspections
• Emergency alert coordination
• Broadcasting professional development

Headquarters

HQ city

Frankfort

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues paid by radio and television stations based on station count and broadcaster type (commercial TV, public radio, public TV, associate). Membership is the primary revenue stream supporting KBA operations.
2. Annual Conference Revenue: Revenue generated from the Annual Conference event, including registration fees, sponsorships, and exhibitor fees.
3. Educational Services: Revenue from continuing education programs, reimbursement services, and professional certification support for members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Kentucky Broadcasters Association (KBA) is a nonprofit trade association that represents public and commercial radio and television stations across Kentucky. It delivers membership-based services including regulatory compliance support (ABIP inspections), statewide Emergency Alert System (KY EAS) coordination, legislative advocacy, professional development, industry hotlines, awards programs, scholarships, and an annual conference.

Product overview

Kentucky Broadcasters Association (KBA) is a membership organization that unites public and commercial radio and television stations across Kentucky. Rather than a unified software product, KBA offers a portfolio of membership services including awards programs (Excellence In Broadcasting Awards, Legacy Awards), professional development (RAB Sales Certifications, Ten-Minute Trainer, PEP Program), compliance tools (ABIP, Self Inspection Guides, KY EAS), operational resources (Broadcast Calendar, Engineering and Legal Hotlines, PSA Downloads), and member portals (Info Hub, Member Directory, Jobs Board). KBA also organizes the Annual Conference and provides scholarship opportunities and continuing education reimbursements for member station employees.

Differentiator

Problem solved

Functional benefit

Products and services

• ABIP (Alternative Broadcast Inspection Program)

Quantifiable outcome

• 62 broadcast industry jobs listed on KBA job board as of recent listing

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• National Association of Broadcasters (NAB)coreStrategic or Co-development PartnerKBA collaborates with NAB on disaster preparation resources and emergency broadcasting guidelines. NAB provides national-level guidance that KBA localizes for Kentucky broadcasters, including hurricane season preparedness tips and emergency coordination.
• Radio Advertising Bureau (RAB)coreStrategic or Co-development PartnerKBA offers RAB Sales Certifications and on-demand webinars as member benefits. This partnership provides professional sales training credentials for radio and broadcast advertising professionals in Kentucky.
• Kentucky Nonprofit NetworkminorGTM or Marketing PartnerKBA produces public service announcements for Kentucky Nonprofit Network, including Get It Done Radio and TV spots distributed through member broadcast stations statewide.
• Public Service CommissioncoreStrategic or Co-development PartnerKBA serves as an information conduit between the Kentucky Public Service Commission and member broadcasters for regulatory compliance and emergency coordination.
• Kentucky Transportation CabinetminorGTM or Marketing PartnerKBA coordinates public service announcements with the Kentucky Transportation Cabinet for traffic, safety, and infrastructure communications distributed through member stations.
• Kentucky Council on Postsecondary EducationminorGTM or Marketing PartnerPartnership for educational awareness campaigns and scholarship opportunities distributed through Kentucky broadcast stations.
• Eastern Kentucky UniversityminorStrategic or Co-development PartnerEKU partners with KBA for business partnership manager positions and broadcast industry talent development, connecting university students with career opportunities in Kentucky broadcasting.
• KBA Talent InstitutecoreStrategic or Co-development PartnerInternal KBA program producing broadcast talent through radio spots and marketing, preparing next-generation broadcasters for Kentucky stations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Association of Broadcasters (NAB): The national trade association for U.S. broadcasters and a direct strategic partner of KBA. Operates as the umbrella body of which KBA is effectively the Kentucky chapter, with overlapping advocacy, education, and EAS-related missions but a much broader geographic and product scope.

Direct peers

• Florida Association of Broadcasters: Florida's state broadcast trade association providing advocacy, EAS coordination, training, and member services to radio and TV stations. Operates a very similar tiered dues and program-based model to KBA.
• Texas Association of Broadcasters: Largest U.S. state broadcast trade association. Closely comparable operating model to KBA—membership dues, EAS coordination, advocacy, training, and member services for Texas radio and television stations.
• Ohio Association of Broadcasters: Ohio's broadcast trade association with a comparable menu of advocacy, EAS support, ABIP inspections, training, and member benefits. Geographic and demographic neighbor that competes for similar broadcast group attention.
• Illinois Broadcasters Association: State trade association for Illinois radio and TV stations offering member services, advocacy, scholarships, and professional development. Structurally similar to KBA with comparable revenue and program mix.
• California Broadcasters Association: State-level trade association serving California's commercial and public radio and TV stations with advocacy, legal/engineering support, and member programming. Directly comparable in mission, member structure, and revenue mix to KBA.
• Radio Advertising Bureau (RAB): National industry organization for radio advertising that KBA partners with to deliver RAB Sales Certifications and on-demand webinars. Provides overlapping sales training and certification services that compete and complement KBA's member offerings.
• New York State Broadcasters Association: Trade association representing New York's commercial and public radio and television stations. Comparable scope of services (legal hotlines, engineering support, public file tools, scholarships) to KBA at a larger state scale.

Regional players

• Indiana Broadcasters Association: Indiana's broadcast trade association providing member services, training, and advocacy to radio and TV stations. Comparable structure and service mix, with potential geographic cross-border member overlap with KBA.
• Tennessee Association of Broadcasters: Direct neighbor state association serving Tennessee broadcasters with advocacy, education, and member services. Highly comparable model and overlapping member groups (e.g., regional broadcasters operating across KY/TN).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KentuckyBroadcastersAssociation
• LinkedInlinkedin.com/company/kentucky-broadcasters-assoc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kentucky Broadcasters Assoc