Mass Timber Group

What Mass Timber Group does

Mass Timber Group, LLC is a privately held, Montana-incorporated media, events, and marketing services company focused exclusively on the North American mass timber construction industry. The company operates an integrated community and content platform anchored by the annual Mass Timber Group Summit (held in Denver, expected 400+ AEC attendees and 38+ speakers), the Mass Timber Times weekly newsletter (1,400+ subscribers, 57,879 cumulative content downloads), and the Mass Timber Group Show podcast (80+ episodes, 1,052,017+ annual views on YouTube). MTG complements these assets with a Mass Timber Producer Map directory covering 39 North American producers and fabricators and a recently launched Developer Course (Accelerator) for real estate developers evaluating mass timber projects. The company also runs a 15,000+ member LinkedIn community described as one of the fastest-growing in the sector.

The business model combines three revenue streams: event registration and sponsorship fees tied to the annual Summit; professional services revenue from a specialized B2B marketing agency offering lead systems, paid ads, content marketing, social media, AI automations, and SEO to mass timber manufacturers, suppliers, and developers; and a recurring content/community subscription layer built on the newsletter. Customer segments span AEC teams (architects, engineers, contractors — primary), mass timber developers and building owners, manufacturers and suppliers (CLT, glulam, connectors, hardware), and individual industry professionals. MTG explicitly positions itself as the only operator simultaneously running a mass timber conference, hosting a mass timber podcast, and maintaining a mass timber community, and uses that positioning as the differentiator for its agency work.

MTG is founder-led, with co-founder Brady Potts publicly identified as the primary contact and operational lead. There are no disclosed institutional investors, no parent company, no public listing, and no funding rounds in the source data. Operations are based in Missoula, Montana, with Denver serving as the primary event-hosting market. The company is actively operating, as evidenced by ongoing promotion of the 2026 Summit, continued content publishing, and engagement with a broad set of named industry partners and sponsors.

Name

Mass Timber Group

Legal name

Mass Timber Group, LLC

Website

https://masstimber.group

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Mass Timber Group is a Montana-based media, events, and marketing services platform serving the North American mass timber construction industry through an annual Denver summit, weekly newsletter, podcast, producer directory, and specialized B2B marketing agency for mass timber businesses.

Ownership category

akta.pro rank

Product category

Construction Industry Media and Events

akta.pro primary industry

Mass Timber & Structural Engineered Wood (CLT, Glulam, NLT/DLT) (IMADADAC)

akta.pro secondary industry

Mass Timber Panels & Components (DLT, NLT, Hybrid Panels) (IMAMACAG)

Keywords

• Industry events and conferences
• B2B marketing services
• Trade media publishing
• Industry podcast production
• Professional education courses

Headquarters

HQ city

Missoula

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Registration & Sponsorship: The annual MTG Summit generates revenue through attendee registration fees and exhibitor/sponsor packages. The 2026 Summit in Denver features multiple sponsorship tiers with logos displayed prominently on the website.
2. Marketing Agency Services: MTG offers specialized marketing services for mass timber businesses, including sales lead systems, paid ads, content marketing, social media marketing, AI automations, and SEO. The company markets these services as unique because they understand mass timber challenges and can leverage their industry platform for client benefit.
3. Newsletter & Content Platform: Newsletter subscription builds community audience (1,400+ subscribers) that MTG monetizes through marketing services and event promotion. Content resources include in-depth project articles, expert interviews, and industry guides.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Mass Timber Group operates a media, events, and marketing services platform serving the North American mass timber construction industry. Its core offerings include an annual three-day industry Summit in Denver, a weekly industry newsletter (Mass Timber Times), a podcast (Mass Timber Group Show), a specialized B2B marketing agency for mass timber businesses, an interactive producer/fabricator map directory, and a developer education course. The platform monetizes a 15,000+ LinkedIn community of AEC and mass timber professionals into event registrations, sponsorships, and agency engagements.

Product overview

Mass Timber Group is a media, events, and marketing company serving the mass timber construction industry. The company operates a platform of interconnected services including the annual Mass Timber Group Summit (a three-day industry conference), the Mass Timber Times weekly newsletter, the Mass Timber Group Show podcast, a specialized marketing agency for mass timber businesses, an interactive producer map directory of North American manufacturers, and developer education courses. These offerings are integrated through the company's LinkedIn community and YouTube channel to connect AEC professionals, developers, architects, engineers, and manufacturers within the mass timber sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Mass Timber Group Summit

Quantifiable outcome

• 15,000+ LinkedIn community members
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, moderate and minor.

• Cornerstone TimberframescoreOthersFeatured podcast guest and industry contributor. Jake Howe, Director of Commercial Sales, has provided testimonials for MTG and represents Cornerstone at MTG events. Cornerstone Timberframes is a mass timber engineering and fabrication company.
• Martin/Martin Inc.coreStrategic or Co-development PartnerFeatured podcast guest and content contributor. Kirby Beegles, PE, SE serves as Senior Project Engineer and has collaborated on educational content including '5 Questions Architects Should Ask Their Timber Engineer.' Martin/Martin is a structural engineering firm with extensive mass timber portfolio.
• RothoblaasmoderateOthersThomas J. Grindler, Area Sales Manager, has engaged with MTG and attended summits. Rothoblaas is a manufacturer of structural timber connectors and hardware.
• SwinertoncoreStrategic or Co-development PartnerFeatured in MTG newsletter covering the Responsive Arts & STEAM Academy (RASA) project. Jade Mercer, Project Executive at Swinerton, contributed insights on mass timber construction advantages. Swinerton is a general contractor with significant mass timber expertise.
• TimberlabcoreStrategic or Co-development PartnerFeatured in MTG newsletter covering the RASA project as the mass timber specialist. Timberlab provided design-assist services and expertise for incorporating CLT into the school construction project.
• GenslercoreStrategic or Co-development PartnerErik Barth, Senior Associate and leader of Gensler's Mass Timber Collaborative, was featured podcast guest discussing mass timber in data center construction. Gensler is a global architecture and design firm actively pursuing mass timber projects.
• WZMH ArchitectscoreStrategic or Co-development PartnerZenon Radewych, Principal at WZMH Architects, featured podcast guest discussing R&D innovation in mass timber through their sparkbird lab. WZMH is a 65-year-old Toronto-based architecture firm.
• Art MassifcoreStrategic or Co-development PartnerFeatured podcast guests Dave Savard and Geneviève Constancis discussed Art Massif's Aspen Pure glulam product and 3D-curved timber projects. Art Massif is a Quebec-based structural timber manufacturer known for complex glulam fabrication.
• Intelligent CitycoreStrategic or Co-development PartnerOliver David Krieg (OD), President, featured podcast guest discussing industrialized mass timber construction for housing. Vancouver-based company with prefab panel systems and major residential projects including a 1,000-unit development.
• Perimeter AviationminorOthersFeatured in MTG newsletter as subject of case study covering Winnipeg airport terminal expansion using mass timber. Perimeter Aviation operates remote community air services in Manitoba.
• Washington State Employees Credit Union (WSECU)minorOthersFeatured in MTG newsletter as subject of case study covering Chehalis branch mass timber construction. WSECU is a credit union with headquarters in Olympia, WA.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Construction Dive: A leading B2B publication covering the commercial construction industry with newsletters and digital content. Comparable to MTG's Mass Timber Times as a niche-trade newsletter and content platform, though it serves a broader construction audience.
• Zonda (formerly Hanley Wood Media): A leading B2B media, data, and events company in the residential and commercial construction space (formerly Hanley Wood). Comparable to MTG as a trade media and events operator targeting construction professionals, with substantially larger scale and data products.
• AEC Next (by Informa): An Informa-owned conference and expo focused on AEC technology, BIM, and digital construction. Comparable as a trade event and content platform targeting AEC professionals, though it covers a broader AEC-tech scope rather than a single material vertical.
• The Architect's Newspaper: A leading B2B publication and events company serving the architecture community. Comparable to MTG as a trade media and events platform targeting architects, though at much larger scale and covering all architectural categories rather than a single material.
• Greenbuild (Informa): The largest annual conference for sustainable building, run by Informa in partnership with USGBC. Comparable to MTG's Summit as a flagship in-person gathering for sustainability-focused AEC professionals, though broader in scope across green building categories.
• Engineering News-Record (ENR): The flagship B2B media brand of the U.S. construction industry, covering news, rankings, and events. Comparable to MTG as a deeply embedded construction trade media platform, though operating at a national scale across all construction segments.
• BD+C (Building Design + Construction): A long-running trade media brand covering building design and construction, with events, awards, and newsletters. Comparable to MTG as a content and community platform serving AEC decision-makers, with a more generalist non-residential building focus.

Direct peers

• BuiltWorlds: A venture-backed media, research, and events platform serving the construction and built-environment technology ecosystem. Comparable to MTG as a community-led, content-driven platform hosting summits and research for a specific construction vertical.
• The B1M: The world's largest video-based construction media channel, producing YouTube content and industry storytelling for AEC professionals. Comparable to MTG's podcast/YouTube engine as a content-first community platform monetized against the construction industry.

Emerging players

• AEC Tech NYC: A community and event series focused on AEC technology adoption. Comparable to MTG as a community-led platform hosting events and content for a specific AEC subcommunity, though focused on technology rather than mass timber.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@masstimbergroup
• LinkedInlinkedin.com/company/masstimbergroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mass Timber Group