Mass Timber Group
Mass Timber Group is a Montana-based media, events, and marketing services platform serving the North American mass timber construction industry through an annual Denver summit, weekly newsletter, podcast, producer directory, and specialized B2B marketing agency for mass timber businesses.
- Company typePrivate
- Founded2021
- HeadquartersMissoula, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Mass Timber Group does
Mass Timber Group, LLC is a privately held, Montana-incorporated media, events, and marketing services company focused exclusively on the North American mass timber construction industry. The company operates an integrated community and content platform anchored by the annual Mass Timber Group Summit (held in Denver, expected 400+ AEC attendees and 38+ speakers), the Mass Timber Times weekly newsletter (1,400+ subscribers, 57,879 cumulative content downloads), and the Mass Timber Group Show podcast (80+ episodes, 1,052,017+ annual views on YouTube). MTG complements these assets with a Mass Timber Producer Map directory covering 39 North American producers and fabricators and a recently launched Developer Course (Accelerator) for real estate developers evaluating mass timber projects. The company also runs a 15,000+ member LinkedIn community described as one of the fastest-growing in the sector.
The business model combines three revenue streams: event registration and sponsorship fees tied to the annual Summit; professional services revenue from a specialized B2B marketing agency offering lead systems, paid ads, content marketing, social media, AI automations, and SEO to mass timber manufacturers, suppliers, and developers; and a recurring content/community subscription layer built on the newsletter. Customer segments span AEC teams (architects, engineers, contractors — primary), mass timber developers and building owners, manufacturers and suppliers (CLT, glulam, connectors, hardware), and individual industry professionals. MTG explicitly positions itself as the only operator simultaneously running a mass timber conference, hosting a mass timber podcast, and maintaining a mass timber community, and uses that positioning as the differentiator for its agency work.
MTG is founder-led, with co-founder Brady Potts publicly identified as the primary contact and operational lead. There are no disclosed institutional investors, no parent company, no public listing, and no funding rounds in the source data. Operations are based in Missoula, Montana, with Denver serving as the primary event-hosting market. The company is actively operating, as evidenced by ongoing promotion of the 2026 Summit, continued content publishing, and engagement with a broad set of named industry partners and sponsors.
Mass Timber Group firmographics
Firmographics- Name
- Mass Timber Group
- Legal name
- Mass Timber Group, LLC
- Website
- https://masstimber.group
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mass Timber Group is a Montana-based media, events, and marketing services platform serving the North American mass timber construction industry through an annual Denver summit, weekly newsletter, podcast, producer directory, and specialized B2B marketing agency for mass timber businesses.
- Ownership category
- akta.pro rank
Mass Timber Group industry classification
Industry- Product category
- Construction Industry Media and Events
- akta.pro primary industry
- Mass Timber & Structural Engineered Wood (CLT, Glulam, NLT/DLT) (IMADADAC)
- akta.pro secondary industry
- Mass Timber Panels & Components (DLT, NLT, Hybrid Panels) (IMAMACAG)
Keywords
Where Mass Timber Group is headquartered
LocationHeadquarters
- HQ city
- Missoula
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mass Timber Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Event Registration & Sponsorship: The annual MTG Summit generates revenue through attendee registration fees and exhibitor/sponsor packages. The 2026 Summit in Denver features multiple sponsorship tiers with logos displayed prominently on the website.
- Marketing Agency Services: MTG offers specialized marketing services for mass timber businesses, including sales lead systems, paid ads, content marketing, social media marketing, AI automations, and SEO. The company markets these services as unique because they understand mass timber challenges and can leverage their industry platform for client benefit.
- Newsletter & Content Platform: Newsletter subscription builds community audience (1,400+ subscribers) that MTG monetizes through marketing services and event promotion. Content resources include in-depth project articles, expert interviews, and industry guides.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Mass Timber Group product offering
Product offeringCore offering
Mass Timber Group operates a media, events, and marketing services platform serving the North American mass timber construction industry. Its core offerings include an annual three-day industry Summit in Denver, a weekly industry newsletter (Mass Timber Times), a podcast (Mass Timber Group Show), a specialized B2B marketing agency for mass timber businesses, an interactive producer/fabricator map directory, and a developer education course. The platform monetizes a 15,000+ LinkedIn community of AEC and mass timber professionals into event registrations, sponsorships, and agency engagements.
Product overview
Mass Timber Group is a media, events, and marketing company serving the mass timber construction industry. The company operates a platform of interconnected services including the annual Mass Timber Group Summit (a three-day industry conference), the Mass Timber Times weekly newsletter, the Mass Timber Group Show podcast, a specialized marketing agency for mass timber businesses, an interactive producer map directory of North American manufacturers, and developer education courses. These offerings are integrated through the company's LinkedIn community and YouTube channel to connect AEC professionals, developers, architects, engineers, and manufacturers within the mass timber sector.
Differentiator
Problem solved
Functional benefit
Products and services
- Mass Timber Group Summit
Quantifiable outcome
- 15,000+ LinkedIn community members
- +4 more outcomes
Companies that use Mass Timber Group
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Mass Timber Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mass Timber Group partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, moderate and minor.
- Cornerstone TimberframescoreFeatured podcast guest and industry contributor. Jake Howe, Director of Commercial Sales, has provided testimonials for MTG and represents Cornerstone at MTG events. Cornerstone Timberframes is a mass timber engineering and fabrication company.
- Martin/Martin Inc.coreFeatured podcast guest and content contributor. Kirby Beegles, PE, SE serves as Senior Project Engineer and has collaborated on educational content including '5 Questions Architects Should Ask Their Timber Engineer.' Martin/Martin is a structural engineering firm with extensive mass timber portfolio.
- RothoblaasmoderateThomas J. Grindler, Area Sales Manager, has engaged with MTG and attended summits. Rothoblaas is a manufacturer of structural timber connectors and hardware.
- SwinertoncoreFeatured in MTG newsletter covering the Responsive Arts & STEAM Academy (RASA) project. Jade Mercer, Project Executive at Swinerton, contributed insights on mass timber construction advantages. Swinerton is a general contractor with significant mass timber expertise.
- TimberlabcoreFeatured in MTG newsletter covering the RASA project as the mass timber specialist. Timberlab provided design-assist services and expertise for incorporating CLT into the school construction project.
- GenslercoreErik Barth, Senior Associate and leader of Gensler's Mass Timber Collaborative, was featured podcast guest discussing mass timber in data center construction. Gensler is a global architecture and design firm actively pursuing mass timber projects.
- WZMH ArchitectscoreZenon Radewych, Principal at WZMH Architects, featured podcast guest discussing R&D innovation in mass timber through their sparkbird lab. WZMH is a 65-year-old Toronto-based architecture firm.
- Art MassifcoreFeatured podcast guests Dave Savard and Geneviève Constancis discussed Art Massif's Aspen Pure glulam product and 3D-curved timber projects. Art Massif is a Quebec-based structural timber manufacturer known for complex glulam fabrication.
- Intelligent CitycoreOliver David Krieg (OD), President, featured podcast guest discussing industrialized mass timber construction for housing. Vancouver-based company with prefab panel systems and major residential projects including a 1,000-unit development.
- Perimeter AviationminorFeatured in MTG newsletter as subject of case study covering Winnipeg airport terminal expansion using mass timber. Perimeter Aviation operates remote community air services in Manitoba.
- Washington State Employees Credit Union (WSECU)minorFeatured in MTG newsletter as subject of case study covering Chehalis branch mass timber construction. WSECU is a credit union with headquarters in Olympia, WA.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Mass Timber Group competitors and assessment
Company assessmentBroad incumbents
- Construction Dive: A leading B2B publication covering the commercial construction industry with newsletters and digital content. Comparable to MTG's Mass Timber Times as a niche-trade newsletter and content platform, though it serves a broader construction audience.
- Zonda (formerly Hanley Wood Media): A leading B2B media, data, and events company in the residential and commercial construction space (formerly Hanley Wood). Comparable to MTG as a trade media and events operator targeting construction professionals, with substantially larger scale and data products.
- AEC Next (by Informa): An Informa-owned conference and expo focused on AEC technology, BIM, and digital construction. Comparable as a trade event and content platform targeting AEC professionals, though it covers a broader AEC-tech scope rather than a single material vertical.
- The Architect's Newspaper: A leading B2B publication and events company serving the architecture community. Comparable to MTG as a trade media and events platform targeting architects, though at much larger scale and covering all architectural categories rather than a single material.
- Greenbuild (Informa): The largest annual conference for sustainable building, run by Informa in partnership with USGBC. Comparable to MTG's Summit as a flagship in-person gathering for sustainability-focused AEC professionals, though broader in scope across green building categories.
- Engineering News-Record (ENR): The flagship B2B media brand of the U.S. construction industry, covering news, rankings, and events. Comparable to MTG as a deeply embedded construction trade media platform, though operating at a national scale across all construction segments.
- BD+C (Building Design + Construction): A long-running trade media brand covering building design and construction, with events, awards, and newsletters. Comparable to MTG as a content and community platform serving AEC decision-makers, with a more generalist non-residential building focus.
Direct peers
- BuiltWorlds: A venture-backed media, research, and events platform serving the construction and built-environment technology ecosystem. Comparable to MTG as a community-led, content-driven platform hosting summits and research for a specific construction vertical.
- The B1M: The world's largest video-based construction media channel, producing YouTube content and industry storytelling for AEC professionals. Comparable to MTG's podcast/YouTube engine as a content-first community platform monetized against the construction industry.
Emerging players
- AEC Tech NYC: A community and event series focused on AEC technology adoption. Comparable to MTG as a community-led platform hosting events and content for a specific AEC subcommunity, though focused on technology rather than mass timber.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mass Timber Group social profiles
Digital presenceMass Timber Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mass Timber Group leadership team
Management profileNumber of profiles
Profiles1 record
Mass Timber Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mass Timber Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mass Timber Group
What does Mass Timber Group do?
Mass Timber Group operates a media, events, and marketing services platform serving the North American mass timber construction industry. Its core offerings include an annual three-day industry Summit in Denver, a weekly industry newsletter (Mass Timber Times), a podcast (Mass Timber Group Show), a specialized B2B marketing agency for mass timber businesses, an interactive producer/fabricator map directory, and a developer education course. The platform monetizes a 15,000+ LinkedIn community of AEC and mass timber professionals into event registrations, sponsorships, and agency engagements.
Is Mass Timber Group a public or private company?
Mass Timber Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mass Timber Group founded?
Mass Timber Group was founded in 2021. It employs 1 to 10 people.
Where is Mass Timber Group based?
Mass Timber Group is headquartered in Missoula, United States, in the North America region.
How does Mass Timber Group make money?
Three revenue lines are on record. Event Registration & Sponsorship is the primary driver. The others are marketing Agency Services and newsletter & Content Platform.
Who are Mass Timber Group's main competitors?
Broad incumbents on record are Construction Dive, Zonda (formerly Hanley Wood Media), AEC Next (by Informa), The Architect's Newspaper, Greenbuild (Informa), Engineering News-Record (ENR) and BD+C (Building Design + Construction). Direct peers are BuiltWorlds and The B1M. AEC Tech NYC is listed as an emerging player.
Does Mass Timber Group have an API?
No public API is recorded for Mass Timber Group.
What industry is Mass Timber Group in?
Mass Timber Group's product category is Construction Industry Media and Events. Its primary akta.pro industry code is IMADADAC, Mass Timber & Structural Engineered Wood (CLT, Glulam, NLT/DLT), with a secondary code of IMAMACAG, Mass Timber Panels & Components (DLT, NLT, Hybrid Panels).