Hotelfabrik Srl

What Hotelfabrik Srl does

Hotelfabrik Srl is a privately held Italian hospitality IT specialist headquartered in Merano/Sinigo, South Tyrol, operating under the trade name 'hotelfabrik' and structured with hotelfabrik Group Srl as the primary operating entity under the direction and coordination of parent Hotelfabrik Srl. The company delivers a vertically integrated service stack to independent hotels, apartment houses and camping sites across Italy and the DACH region: hospitality and IT consulting, software resale and implementation, structured training through the ASA Hotel Academy, and 365-day in-house technical support delivered by a team of approximately 10 IT specialists.

The product portfolio centers on three platforms. ASA HOTEL (Web-based and traditional editions) is a Property Management System for reservations, guest data, invoicing and reporting; orderando is a modular guest-facing digital services app covering F&B ordering, spa bookings, shop sales, breakfast reservations, EV charging, activities and resource rentals; and roomeo camping is a specialized camping management layer that integrates electricity metering, KNX building automation and ASA HOTEL billing. The broader ecosystem extends through documented integrations with payment systems (ASA Pay), Naramis POS, Easychannel channel manager, Rateboard/Ratechecker, Planilo housekeeping, Valmontis analytics, Ecogy charging, Salto electronic locking, Brandnamic guest apps, KNX building automation, Microsoft 365, Barracuda firewalls and Engenius networking.

The revenue model blends recurring software/support subscriptions (ASA HOTEL, orderando, roomeo) with project-based professional services (consulting, IT infrastructure delivery, hardware sales) and training. Go-to-market is sales-led and event-driven, combining direct website engagement with physical presence at INTERNORGA (Hamburg) and HOTEL fair (Bolzano), supported by official ASA Hotel partnership status and registered supplier positions at the hogast and gastropool purchasing groups. The installed base exceeds 300 customers, drawn primarily from the small and mid-market hospitality segment in South Tyrol and adjacent markets.

Name

Hotelfabrik Srl

Legal name

hotelfabrik Group Srl

Website

https://hotelfabrik.it

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotelfabrik Srl is a privately held Italian hospitality IT specialist, headquartered in Merano, South Tyrol, that provides consulting, implementation and 365-day support for ASA HOTEL PMS, the orderando guest services app and the roomeo camping platform to hotels, apartments and campsites across the DACH region.

Ownership category

akta.pro rank

Product category

Hospitality Software and IT Services

NAICS

Traveler Accommodation (7211), Accommodation (721), RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

akta.pro secondary industries

Program Performance, Compliance & Traveler Adoption (Lodging) (THACAGAH), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hospitality software solutions
• Hotel management systems
• Property management software
• Guest experience platforms
• IT consulting services

Headquarters

HQ city

Merano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Software Solutions (Resale & Implementation): Resale and implementation of third-party hospitality software including ASA HOTEL (PMS), orderando (guest app), and roomeo camping. Revenue generated from software licensing, implementation fees, and ongoing support contracts.
2. Hospitality Consulting Services: Consulting services covering full project lifecycle from initial ideas to successful completion. Includes IT concept development, system planning, and digital transformation strategy for hotels.
3. Technical Support Services: Year-round technical support (365 days/year) for ASA HOTEL and other hotel management systems. Provided by team of 10 IT specialists.
4. Academy & Training: Individual training sessions and ASA Hotel Academy programs available in both online and in-person formats. Training designed to build digital competencies for hotel staff.
5. IT Infrastructure Services: Supply, configuration, and implementation of IT infrastructure including network systems, firewalls, Wi-Fi access points, and cloud controllers. New cabling and rack infrastructure installation services.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Hotelfabrik provides and implements hospitality software solutions, principally ASA HOTEL (a Property Management System), orderando (a digital guest services app), and roomeo camping (a camping management platform), bundled with hospitality and IT consulting, ASA Hotel Academy training, and 365-day technical support for hotels, apartment houses and campsites in South Tyrol and broader Italian and German-speaking markets.

Product overview

Hotelfabrik is a smart hotel software company offering a unified hospitality technology ecosystem. The portfolio centers on three core products: ASA HOTEL (hotel management/PMS system available in web and traditional versions), orderando (digital guest services app for ordering, bookings, and self-services), and roomeo camping (specialized camping management platform). These integrate with supplementary services including hospitality and IT consulting, the ASA Hotel Academy for training, and 365-day technical support. The company operates as both a software provider and implementation partner, delivering consulting, software development, and ongoing support for hotels, apartment houses, and camping sites across Italy and German-speaking markets.

Differentiator

Problem solved

Functional benefit

Products and services

• ASA HOTEL (Hotel Management Software / PMS) Hotel management software (Property Management System) for hotels, apartments and camping sites, available as ASA HOTEL Web (cloud-based) and traditional versions, providing booking management, guest data handling, invoicing, reporting, account splitting and out-of-order room blocking.
• orderando (Digital Guest Services App) Modular digital guest services app for hotels, apartments and campsites covering digital guest maps, F&B ordering, spa bookings, shop sales, breakfast reservations, EV charging, activity bookings, resource rentals and self check-out, fully customizable to hotel branding.
• roomeo camping (Camping Management Platform) Camping management platform that acts as a central interface between various programs, enabling automated electricity meter reading, consumption data transfer to ASA HOTEL and automatic assignment to bookings, with KNX building automation integration.
• Hospitality Consulting Consulting services from initial ideas through project completion, supporting hotel digital transformation, IT concept development and operational optimization for hospitality businesses.
• IT Consulting IT consulting including cloud services, cybersecurity and comprehensive technology consulting from planning to implementation for hospitality operators.
• ASA Hotel Academy (Training) Individual training courses and the ASA Hotel Academy program for software and digital skills training, available in both online and in-person formats for hotel staff.
• Technical Support (365-day) Year-round (365 days/year) technical support service for ASA HOTEL and other hotel management systems, provided by a team of 10 IT specialists as a recurring support contract.
• IT Infrastructure Delivery Supply, configuration and implementation of IT infrastructure for hospitality properties including network systems, Barracuda firewalls, Engenius switches, Wi-Fi access points, cloud controllers, new cabling and rack infrastructure installation.
• ASA Scanbox (Check-in Hardware) Hardware device for fast guest check-in and invoice visualization, integrated with ASA HOTEL Web to streamline reception and guest processing.

Quantifiable outcome

• Significantly reduced administrative effort for Gloria Dei Apartments through digital workflows
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ASA HotelcoreTechnology or IntegrationOfficial and passionate sales/implementation partner for ASA Hotel PMS software. Provides distribution, implementation, and 365-day technical support for ASA Hotel and other hotel management systems.
• hogastcoreChannel Partner/ Reseller/ DistributorRegistered supplier at hogast purchasing group, providing access to member hotels for software and IT services distribution.
• gastropoolcoreChannel Partner/ Reseller/ DistributorRegistered supplier at gastropool purchasing group for hospitality industry access.
• orderandocoreTechnology or IntegrationIntegration and implementation partner for orderando guest services app platform. Modules include F&B ordering, spa bookings, shop sales, breakfast, EV charging, activities, and resource rentals.
• roomeo campingcoreTechnology or IntegrationPartnership for roomeo camping platform specializing in camping management. Acts as central interface between various programs enabling automated electricity billing and integration with ASA HOTEL.
• Brand GorillasminorImplementation/ SI/ Consulting PartnerAgency responsible for concept, design, and coding of company website and marketing materials.
• LYNX CommunicationminorImplementation/ SI/ Consulting PartnerContent writing and communication agency for marketing content.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hotelfabrik.it
• LinkedInlinkedin.com/company/hotelfabrik
• Instagraminstagram.com/hotelfabrik

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotelfabrik Srl