What hogast does

HOGAAST is a privately held purchasing cooperative (Einkaufsgenossenschaft) founded in 1975 in Austria, operating across the hotel, gastronomy, catering, and care industries with over 10,000 member establishments and 8,000+ supplier relationships in Austria and Germany. The cooperative aggregates more than 1 billion EUR in annual purchasing volume, which it channels through a multi-brand structure: HOGAST Österreich (mid-market hospitality, 220K EUR minimum F&B purchasing volume), HOGAST Deutschland (110K EUR minimum), HOGAST Smart (SMB hospitality, 30K EUR minimum), and HOGAST Care (healthcare, social care, and educational facilities).

The cooperative's core product is the My HOGAST digital procurement platform — a web-based eCommerce and purchasing management system supporting cross-supplier ordering, invoice archiving, request-for-quote workflows, purchasing controlling, ERP integration via EDI (EDIFACT D.01B, XML, CSV, GS1-compliant), role-based access control, mobile access with offline mode, and barcode scanning. Complementary products include HOGAST Job (a hospitality-specific recruitment platform with over 90,000 career profiles, 65,000 newsletter subscribers, and 720,000 monthly visits), HOGAST Regio (a regional agricultural sourcing module), and an EDI infrastructure serving 8,000+ suppliers.

HOGAAST generates revenue through member cooperative fees and minimum-volume commitments, supplier listing and annual portal fees (1,000 EUR one-time plus 210-290 EUR annually), HOGAST Job subscription packages, EDI services, and insurance intermediation (HOGAST holds a Versicherungsmakler license). Distribution is executed via regional member advisors across Austrian and German territories, supplemented by a self-serve portal for HOGAST Smart and HOGAST Job, and supported by annual flagship events (Symposium, Powertag, Golftrophy, Community Dialoge), the HOGAST Inside magazine, and a presence at major trade fairs. The company is led by CEO Allegra Frommer with a supervisory board chaired by Werner Magedler, and is member-owned with no external parent or venture capital.

Name

hogast

Legal name

HOGAST Einkaufsgenossenschaft f.d. Hotel- und Gastgewerbe regGenmbH

Website

https://hogast.at

Company type

Private

Founded year

1975

Operating status

Operating

Short description

HOGAAST is a member-owned purchasing cooperative serving over 10,000 hotel, restaurant, and care establishments across Austria and Germany, aggregating more than 1 billion EUR in annual purchasing volume through its My HOGAST digital procurement platform and a multi-brand structure spanning hospitality, SMB, and healthcare segments.

Ownership category

akta.pro rank

Headquarters

HQ city

Anif

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Member subscription and cooperative fees: HOGAST operates as a purchasing cooperative. Members pay fees to join and access aggregated purchasing volume for discounted rates. Specific membership fee tiers are not publicly disclosed but are structured by country and segment (HOGAST Österreich, HOGAST Deutschland, HOGAST Smart, HOGAST Care).
2. Supplier listing and transaction fees: Suppliers pay a one-time listing fee (1,000 euros) and annual portal presence fees (210–290 euros depending on subsidiary). The cooperative bundles purchasing volume from members and negotiates supplier terms, generating value through the spread and volume-based rebates.
3. HOGAST Job recruitment platform: A hospitality-specific job portal offering subscription packages for employers (hotels, restaurants) to post vacancies and access candidate profiles. Pricing is available via the platform's price list ( downloadable PDF).
4. EDI and data services: Electronic data interchange services for supplier onboarding, enabling compliant data exchange formats (XML, EDIFACT D.01B, GS1).
5. Insurance intermediation: HOGAST holds an insurance intermediary license (Versicherungsmakler) registered with the Austrian regulatory authority, offering insurance services to members as part of the cooperative's full-service model.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

HOGAST is a purchasing cooperative for the hotel, gastronomy, and care industries that aggregates the purchasing volume of more than 10,000 member establishments across Austria and Germany, bundling over EUR 1 billion in annual purchasing volume to negotiate preferential supplier terms. It operates the My HOGAST digital procurement platform, which lets members order across multiple suppliers through a single login, with best-price comparison, invoice archiving, ERP integration via EDI, and mobile/offline ordering. The cooperative also runs HOGAST Job (hospitality recruitment portal), HOGAST Regio (regional agricultural sourcing), and ancillary services including insurance intermediation, energy procurement, and financing for members.

Product overview

HOGAST is a purchasing cooperative for hospitality and gastronomy operating as a platform-plus-modules architecture. The core product is My HOGAST, a digital procurement platform enabling members to order from multiple suppliers through a single login. The group operates four regional sub-brands: HOGAST Österreich, HOGAST Deutschland, HOGAST Care (healthcare/social sector), and HOGAST Smart (SMB segment). Supporting modules include HOGAST Job (recruitment platform), HOGAST Regio (regional sourcing), EDI infrastructure for supplier connectivity, and the HOGAST Inside member magazine. The company serves over 10,000 member establishments across Austria and Germany with combined annual purchasing volume exceeding EUR 1 billion.

Differentiator

Problem solved

Functional benefit

Brands

• My HOGAST: Digital procurement platform for members to order products, manage suppliers, invoices and statistics across all HOGAST operations.
• HOGAST Job

Products and services

• My HOGAST Digital procurement platform for HOGAST members combining modern e-commerce with professional procurement management. Features cross-supplier ordering, best-price finder, invoice management, purchasing controlling, statistics, ERP/Warenwirtschaft integration via EDI, mobile-optimized ordering with offline capability, and barcode/handscanner warehouse integration. Used by hotel, restaurant, and care facility members across Austria and Germany.
• HOGAST Österreich Regional purchasing cooperative membership for Austrian hotels and restaurants requiring minimum F&B purchasing volume of EUR 220,000. Provides access to top supplier conditions, the My HOGAST digital procurement platform, and exclusive cooperative services.
• HOGAST Deutschland Regional purchasing cooperative membership for German hotels and restaurants requiring minimum F&B purchasing volume of EUR 110,000. Fully integrated with the My HOGAST Deutschland platform for cross-supplier ordering.
• HOGAST Care Procurement services for healthcare, educational, and social care facilities in Austria and Germany. Provides group purchasing, price comparisons, invoice controls, administrative support, and supplier creditworthiness verification via the HANDOVER platform (my.handover.at).
• HOGAST Smart Procurement solution for small and medium-sized hospitality businesses with minimum purchasing volume of EUR 30,000. Designed for smaller operators needing affordable access to cooperative buying power.
• HOGAST Job Hospitality-specific job platform connecting employers with job seekers in the hotel and gastronomy sector. Offers employers subscription packages to post vacancies and access 90,000+ career profiles; serves 65,000 newsletter subscribers and 720,000 monthly visits.
• HOGAST Regio Regional sourcing platform connecting local agricultural producers with HOGAST members. Enables farmers to self-define delivery areas, coordinate quantities and prices, and process orders through the My HOGAST system.
• HOGAST Insurance Intermediation Insurance intermediation services offered to HOGAST members under HOGAST's Versicherungsmakler license registered with the Austrian regulatory authority, providing access to cooperative-negotiated insurance products as part of the full-service member offering.

Quantifiable outcome

• Over 1 billion EUR in annual purchasing volume aggregated across member establishments
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core, minor and premium.

• Julius Meinl Coffee GroupcoreGTM or Marketing PartnerJulius Meinl Coffee Group is a featured partner at HOGAST trade fair booths (e.g., 'Alles für den Gast') and contributes to the joint HOGAST & Morandell exhibition stand, providing coffee and beverage offerings to showcase the cooperative's supplier ecosystem.
• METRO ÖsterreichcoreGTM or Marketing PartnerMETRO Österreich is featured as a HOGAST partner and exhibitor at HOGAST events, representing the food wholesale component of the cooperative's supplier network.
• Resch & FrischcoreGTM or Marketing PartnerResch & Frisch (baked goods and bakery products supplier) is featured at HOGAST trade fair events and represents the food & beverage supply category within the HOGAST partner network.
• Morandell International GmbHcoreGTM or Marketing PartnerMorandell is the leading wine specialist for gastronomy and operates a joint exhibition stand with HOGAST at 'Alles für den Gast' trade fair, representing the premium beverage supply partnership.
• Exito Outdoor LivingminorGTM or Marketing PartnerExito Outdoor Living provides outdoor furniture for HOGAST exhibition stands at trade fairs, enhancing the cooperative's event presence.
• Casablanca (Hotelsoftware)premiumTechnology or IntegrationPremium sponsor and partner of the HOGAST Symposium 2025 and 2026. Hotel management software provider integrated into the HOGAST ecosystem for member benefit.
• HagleitnerpremiumGTM or Marketing PartnerPremium sponsor of the HOGAST Symposium 2025 and 2026. Hagleitner supplies hygiene and cleaning solutions to the hospitality sector and is a key HOGAST supplier partner.
• KröswangpremiumGTM or Marketing PartnerPremium sponsor of HOGAST Symposium. Kröswang is a fresh food supplier for gastronomy and a long-standing HOGAST supplier partner.
• hollu Systemhygiene GmbHcoreGTM or Marketing PartnerSponsor of HOGAST Symposium 2025. hollu is a hygiene and cleaning systems provider for gastronomy and hospitality, featured in the HOGAST supplier network.
• WUGER — Brands in MotionminorGTM or Marketing PartnerPremium sponsor of HOGAST Symposium 2025. WUGER provides brand communication and design services to the HOGAST cooperative.
• Crif AustriacoreStrategic or Co-development PartnerCrif Austria provides creditworthiness and ESG sustainability scoring for HOGAST Care's supplier vetting and member credit assessment processes. Crif's platform analyzes ESG indicators and provides real-time sustainability ratings for Austrian companies, enabling HOGAST Care to assess supplier financial stability and sustainability performance.
• Format D — Digitalagentur MünchencoreTechnology or IntegrationFormat D is the digital agency responsible for the redesign and technical implementation of the new HOGAST corporate website (launched for the 50th anniversary), the HOGAST Job portal redesign, and ongoing digital development for the cooperative.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Transgourmet Deutschland: One of the largest wholesale distributors serving the gastronomy and hospitality sector across Germany, Austria, and neighboring markets. Directly comparable to HOGAST's role as an aggregator of F&B purchasing volume for independent hospitality operators, though via a wholesaler model rather than a cooperative.
• CHEFS CULINAR West: Germany-based food service wholesaler specializing in delivery to hotels, restaurants, and catering operators with broad assortments and digital ordering portals. Operates the same HORECA customer segment HOGAST targets via its cooperative platform, and competes for member procurement share.
• Handelshof Management GmbH: Germany-based wholesale company specializing in food and non-food supplies to gastronomy, hotels, and care facilities. Operates a delivery and digital ordering model closely comparable to My HOGAST's supplier-bundled procurement proposition.
• Frischeparadies GmbH: Premium fresh-food specialist serving upscale gastronomy and hotel kitchens in Germany and Austria. Comparable to HOGAST Regio's premium, regional, and fresh sourcing proposition within the cooperative's supplier ecosystem.

Broad incumbents

• METRO AG: Global cash-and-carry and food distribution group with major presence in DACH serving hotels, restaurants, and caterers (HoReCa). A featured HOGAST partner but also a competitive incumbent for the same hospitality procurement budgets.
• Edeka Foodservice: Wholesale arm of the Edeka group dedicated to supplying restaurants, hotels, and community catering in Germany. Targets the same HoReCa customer base as HOGAST with full-line food distribution capabilities.
• Aramark Corporation: Global food services and facilities provider serving hospitality, healthcare, education, and business clients. Comparable to HOGAST Care's vertical scope (healthcare, social, education) and to broader outsourced procurement solutions in hospitality.
• Sodexo Group: International food services and facilities management company with significant presence in healthcare, education, and hospitality. Operates adjacent procurement and supply solutions comparable to HOGAST's multi-vertical service portfolio.
• Sysco Corporation: World's largest broad-line food distributor serving restaurants, healthcare, education, and hospitality. While U.S.-headquartered, it represents the global blueprint for scaled HoReCa procurement and a benchmark for HOGAST's supplier aggregation model.

Others

• Indeed Deutschland: Leading global job search platform with a major German presence, directly competing with HOGAST Job for hospitality employer recruitment spend and job seeker traffic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hogast
• LinkedInlinkedin.com/company/hogast/?viewAsMember=true
• Instagraminstagram.com/hogast.meinplus

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hogast