Lange Photographics

Name

Lange Photographics

Legal name

Lange Photographics, Inc.

Website

https://langephotographics.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

School Photography Services

NAICS

Photographic Services (54192), Commercial Photography (541922), Photography Studios, Portrait (541921), Photofinishing (81292)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Photofinishing Laboratories (7384)

akta.pro primary industry

Party Photography & Videography Services (HSACACAH)

akta.pro secondary industry

Photo Library Organization & Curation (HSAFAGAA)

Keywords

• School photography services
• Portrait photography
• Dance studio photography
• Athletic team photography
• Memory book printing

Headquarters

HQ city

Wapakoneta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Portrait Photography Services: One-time transaction-based revenue from portrait photography sessions including fall portraits, spring portraits, dance portraits, and athletic team/individual photos. Parents purchase printed packages and digital images after proof review.
2. Specialty Items: Sale of specialty products including senior banners (24x36 inch vinyl banners), memory books, trading cards, and magazine covers as add-on purchases to core portrait packages.
3. Background Upgrades: Premium background options (Canvas, Sterling, Graffiti Brick, etc.) offered as upgrades for $5 each on top of standard portrait packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Lange Photographics provides on-site school, dance, and athletic portrait photography for K-12 schools, dance studios, athletic leagues, and career centers across Ohio and the Midwest. The company captures portraits at scheduled picture day events, then produces and sells prints, digital images, memory books (yearbooks), senior banners, trading cards, and magazine covers from its in-house photo lab. End customers (parents and guardians) order packages online through an access-code-based ordering portal after each picture day.

Product overview

Lange Photographics operates as a school photography company offering a portfolio of interconnected portrait and specialty photography services. The core offerings include seasonal school portraits (Fall and Spring), sports photography for athletic teams and individuals (available in Traditional and Virtual formats), and dance studio portraits. Specialty add-on products include Senior Banners (24x36 inch commemorative vinyl banners) and Memory Books (yearbooks printed in-house using PLIC Books design software). The company also provides an extensive selection of backdrop options ranging from Traditional and Environmental styles to premium branded backgrounds for differentiated portrait packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Fall Portraits Traditional head-and-shoulders school portraits for yearbooks and portrait packages, photographed by trained Lange Photographers on picture day at K-12 schools across Ohio and the Midwest with a selection of background options.
• Spring Portraits Optional seasonal portrait sales for schools featuring 3/4-pose photography, with proofs sent home for parental review before purchase.
• Athletic Teams and Individuals Photography Indoor and outdoor sports photography offering both Traditional (on-field) and Virtual (background-removed with graphic overlays) team and individual photos, including specialty items such as trading cards and magazine covers.
• Dance Portraits Dance studio photography services for children as young as age 3, featuring posing booklets, multiple backgrounds and floors, props, and professional photographers trained to work with young dancers.
• Senior Banners 24 x 36 inch commemorative vinyl banners for high school athletes' final games, printed on waterproof and fade-resistant material for lasting display.
• Memory Books Yearbook and memory book printing service using in-house state-of-the-art printing and binding equipment, with PLIC Books software enabling schools to design their own yearbooks and a variety of cover designs available.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SchoolPix: School photography company providing portrait and yearbook services to K-12 schools. Directly comparable in target customer (schools), service offering (portraits), and product delivery model.
• Strawbridge Studios: School, sports, and event photography studio operating in multiple U.S. regions. Offers comparable portrait packages, sports team photography, and dance studio services to schools and youth organizations.
• Legacy Studios: School and sports photography studio serving K-12 and youth organizations. Offers comparable portrait packages, team photography, and add-on products in regional markets.
• Inter-State Studio & Publishing Co. Regional school photography and yearbook company serving schools across the Midwest and South. Directly competes with Lange for K-12 portrait contracts and offers similar portrait, memory book, and athletic photography services.
• Dorian Studio: Midwest-based school photography company with strong presence in Ohio and surrounding states. Closely comparable to Lange in service offerings (portraits, sports, dance) and regional footprint.

Others

• PLIC Books: Yearbook design software platform used by schools to self-design memory books. Partnered with Lange Photographics, which provides in-house printing services for PLIC Books-designed yearbooks.

Regional players

• Walsworth Publishing: Yearbook and educational publisher serving schools across the U.S. with strong Midwest presence. Comparable to Lange in the memory book/yearbook printing segment, though more focused on publishing than on-site photography.

Broad incumbents

• Jostens: National leader in yearbooks, class rings, and graduation products with school photography offerings. Comparable in the memory book/yearbook segment where Lange competes via its PLIC Books partnership and in-house printing.
• Herff Jones: Established provider of yearbooks, graduation products, and school photography services across the U.S. Overlaps with Lange in memory book/yearbook printing and portrait photography for schools.
• Lifetouch (Shutterfly): National leader in school photography and yearbooks, now part of Shutterfly. Directly competes for K-12 portrait contracts across the U.S., including Lange's Midwest markets, but operates at vastly larger scale with centralized labs and broader product lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Lange-Photographics-135273349855416
• LinkedInlinkedin.com/company/lange-photographics-inc
• Instagraminstagram.com/langephotographics

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lange Photographics