NO ART
No Art Group BV is an Amsterdam-based independent music label and event organizer that produces underground electronic music events in 6+ cities worldwide, combining a record label, live event production, merchandise sales, and charitable initiatives under the No Art brand.
- Company typePrivate
- Founded2017
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What NO ART does
No Art Group BV is an independent music label and event organizer headquartered in Amsterdam, Netherlands, founded in 2017 by a team of five co-founders including Oguzhan Guney and Jesse van der Heijden (collectively known as ANOTR). The company operates across three core revenue streams: event ticketing, merchandise sales (priced €45–€110 per item), and music label royalties distributed through Spotify, SoundCloud, and other standard platforms. No Art produces underground electronic music events in unconventional venues and secret locations, with events held in 6+ cities globally including Amsterdam, Liverpool, Bucharest, Egypt, Ibiza, and Lisbon.
The business model centers on curating exclusive, limited-information event experiences that combine electronic music with art installations and collaborations with local artists. The company has developed a sub-brand ecosystem including SONA, Wavy, and the No Art Main Line to segment its offerings within the electronic music vertical. A notable recent milestone is ANOTR & 54 Ultra's single "Talk to You," which reached #1 on WARM Global Dance Radio Chart and #5 on Billboard Hot Dance/Electronic Songs, validating the label's production credibility. The company has also launched the No Art Foundation, a charitable initiative, and a dedicated music week platform at noartmusicweek.com to centralize audience engagement.
The company remains privately held with no disclosed external funding and operates with a team of 11–50 employees, suggesting lean operational efficiency. Distribution is supported through a partnership network of regional ticketing platforms, enabling multi-city event execution without requiring owned infrastructure in each market.
NO ART firmographics
Firmographics- Name
- NO ART
- Legal name
- No Art Group BV
- Website
- https://noartmusic.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- No Art Group BV is an Amsterdam-based independent music label and event organizer that produces underground electronic music events in 6+ cities worldwide, combining a record label, live event production, merchandise sales, and charitable initiatives under the No Art brand.
- Ownership category
- akta.pro rank
NO ART industry classification
Industry- Product category
- Live Music Events
- NAICS
- Musical Groups and Artists (71113), Other Performing Arts Companies (711190), Musical Groups and Artists (711130)
- SIC
- Phonograph Records & Prerecorded Audio Tapes & Disks (3652)
- akta.pro primary industry
- Record Labels (Major & Independent) (MPAIAAAA)
- akta.pro secondary industries
- Merchandising & D2C Management (Artists) (MPAIAGAI), A&R / Artist Development Services (MPAIAGAL)
Keywords
Where NO ART is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
NO ART business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Event Ticketing: No Art generates primary revenue through ticket sales for its curated music and art events held at unique locations worldwide. Events are priced individually with tickets sold through direct website links and partner ticketing platforms.
- Merchandise Sales: The company sells branded merchandise including t-shirts (featuring event location names like Ibiza, Manchester, Lisbon), zip-up vests, tank tops, and tote bags through its online shop with shipping to the Netherlands, Europe, and internationally.
- Music Label Releases: No Art operates as an independent music label releasing tracks and EPs from various artists including ANOTR, Makèz, TOMAN, and others. Revenue is generated through music sales and streaming royalties on platforms like Spotify.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard T-shirt (Various location editions) |
| Unit Pricing | Pay-as-you-go | Premium Apparel |
| Unit Pricing | Pay-as-you-go | Shipping Costs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
NO ART product offering
Product offeringCore offering
NO ART is an independent music label and event organizer that curates electronic music events at unconventional locations worldwide, releases electronic music through its own label imprint, and sells branded merchandise tied to its events and artists.
Product overview
NO ART is an independent music label and event organization that operates as a multi-brand platform. The core offerings consist of the NO ART Events division (producing underground music events and festivals at unconventional venues globally) and the NO ART Label (releasing electronic music on vinyl and digital formats). The company also sells branded merchandise (apparel and accessories) and operates the No Art Foundation for charitable initiatives. Related sub-brands include SONA, Wavy, and No Art Main Line, all managed under the same organizational structure.
Differentiator
Problem solved
Functional benefit
Brands
- No Art Foundation: Charitable foundation using the power of music, culture and community to support people in Amsterdam and beyond. First project: Stichting Sina supporting Amsterdam families.
Products and services
- Curated Music Events
Quantifiable outcome
- Reached #1 on WARM Global Dance Radio Chart (April 2026)
- +1 more outcomes
Companies that use NO ART
Customer profileSegments2 records
Ideal customer profiles1 record
NO ART technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NO ART partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- ANOTRcoreANOTR is the Dutch electronic music duo co-founded by Jesse van der Heijden, one of No Art's founders. ANOTR's releases come out on the No Art label imprint, including the hit track 'Talk to You' featuring 54 Ultra which reached #1 on WARM Global Dance Radio Chart and #5 on Billboard Hot Dance/Electronic Songs.
- SkiddlecoreThird-party ticketing platform handling ticket sales for No Art Liverpool event. No Art sells tickets through this platform for UK events.
- LiveticketscoreThird-party ticketing platform handling ticket sales for No Art Bucharest event in Romania.
- TellrexperiencecoreTicketing partner for No Art Egypt event, handling ticket sales for the North Coast event.
- UNVRScoreVenue and ticketing partner for No Art Ibiza, hosting the event at their venue and selling tickets through their platform.
- ShotguncoreTicketing platform partner for No Art Lisbon event in Portugal.
- Taets Art and Event ParkcoreVenue partner hosting No Art ADE Festival at their venue in Amsterdam.
- Stichting SinaminorNo Art Foundation's first charitable partner, focused on transforming homes for families in Amsterdam. Donations go directly to support this cause.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
NO ART competitors and assessment
Company assessmentDirect peers
- Anjunadeep: Above & Beyond's deep and melodic electronic label running global events and tour brands; peers with No Art in independent label releases and artist-driven event programming.
- Cercle: French electronic music platform curating unique-location DJ sets with global livestream reach; overlaps with No Art's secret-location, art-meets-music event identity.
- Afterlife: Tale of Us-founded label and immersive event concept touring globally with curated lineups at unique venues; the closest analogue to No Art's music-meets-art, secret-lineup positioning.
- Keinemusik: Berlin-based DJ collective with its own label and globally touring event series; competes for the same underground, curated-format audience as No Art.
- Drumcode: Adam Beyer's independent techno label and event series, combining artist releases with branded live events worldwide—directly comparable to No Art's label-plus-events model in electronic music.
- Defected Records: Major independent house music label that also produces its own branded events and festivals; comparable to No Art on the house/electronic label-plus-events axis.
- Diynamic Music: Solomun's independent electronic label with a strong event and club-show component; comparable to No Art in combining artist-led releases with curated live experiences.
Broad incumbents
- Armada Music: Largest independent Dutch electronic music label with a much broader catalog and global touring footprint; not a direct format peer but a benchmark for scale in the same ecosystem.
- Spinnin' Records: Major Dutch dance music label historically dominant in global EDM; comparable only as an established Netherlands-based electronic label, not in event format or underground positioning.
Regional players
- Awakenings: Netherlands-based techno festival and event series with a similar Dutch electronic-music heritage; competes for Amsterdam festivalgoers and the same European techno audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
NO ART social profiles
Digital presenceNO ART financial estimates
Financial estimateRevenue estimate
Valuation estimate
NO ART leadership team
Management profileNumber of profiles
Profiles1 record
NO ART subsidiaries and ownership
Company hierarchySubsidiaries1 record
NO ART funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NO ART M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NO ART
What does NO ART do?
NO ART is an independent music label and event organizer that curates electronic music events at unconventional locations worldwide, releases electronic music through its own label imprint, and sells branded merchandise tied to its events and artists.
Is NO ART a public or private company?
NO ART is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NO ART founded?
NO ART was founded in 2017. It employs 11 to 50 people.
Where is NO ART based?
NO ART is headquartered in Amsterdam, Netherlands, in the Europe region.
How does NO ART make money?
Three revenue lines are on record. Event Ticketing is the primary driver. The others are merchandise Sales and music Label Releases.
Who are NO ART's main competitors?
Direct peers on record are Anjunadeep, Cercle, Afterlife, Keinemusik, Drumcode, Defected Records and Diynamic Music. Broad incumbents are Armada Music and Spinnin' Records. Awakenings is listed as a regional player.
Does NO ART have an API?
No public API is recorded for NO ART.
What industry is NO ART in?
NO ART's product category is Live Music Events. Its primary akta.pro industry code is MPAIAAAA, Record Labels (Major & Independent), with a secondary code of MPAIAGAI, Merchandising & D2C Management (Artists). Its NAICS code is 71113 and its SIC code is 3652.