NO ART

What NO ART does

No Art Group BV is an independent music label and event organizer headquartered in Amsterdam, Netherlands, founded in 2017 by a team of five co-founders including Oguzhan Guney and Jesse van der Heijden (collectively known as ANOTR). The company operates across three core revenue streams: event ticketing, merchandise sales (priced €45–€110 per item), and music label royalties distributed through Spotify, SoundCloud, and other standard platforms. No Art produces underground electronic music events in unconventional venues and secret locations, with events held in 6+ cities globally including Amsterdam, Liverpool, Bucharest, Egypt, Ibiza, and Lisbon.

The business model centers on curating exclusive, limited-information event experiences that combine electronic music with art installations and collaborations with local artists. The company has developed a sub-brand ecosystem including SONA, Wavy, and the No Art Main Line to segment its offerings within the electronic music vertical. A notable recent milestone is ANOTR & 54 Ultra's single "Talk to You," which reached #1 on WARM Global Dance Radio Chart and #5 on Billboard Hot Dance/Electronic Songs, validating the label's production credibility. The company has also launched the No Art Foundation, a charitable initiative, and a dedicated music week platform at noartmusicweek.com to centralize audience engagement.

The company remains privately held with no disclosed external funding and operates with a team of 11–50 employees, suggesting lean operational efficiency. Distribution is supported through a partnership network of regional ticketing platforms, enabling multi-city event execution without requiring owned infrastructure in each market.

Name

NO ART

Legal name

No Art Group BV

Website

https://noartmusic.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

No Art Group BV is an Amsterdam-based independent music label and event organizer that produces underground electronic music events in 6+ cities worldwide, combining a record label, live event production, merchandise sales, and charitable initiatives under the No Art brand.

Ownership category

akta.pro rank

Product category

Live Music Events

NAICS

Musical Groups and Artists (71113), Other Performing Arts Companies (711190), Musical Groups and Artists (711130)

SIC

Phonograph Records & Prerecorded Audio Tapes & Disks (3652)

akta.pro primary industry

Record Labels (Major & Independent) (MPAIAAAA)

akta.pro secondary industries

Merchandising & D2C Management (Artists) (MPAIAGAI), A&R / Artist Development Services (MPAIAGAL)

Keywords

• Electronic music label
• Live event curation
• Music festivals
• Event organization
• Branded merchandise

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Ticketing: No Art generates primary revenue through ticket sales for its curated music and art events held at unique locations worldwide. Events are priced individually with tickets sold through direct website links and partner ticketing platforms.
2. Merchandise Sales: The company sells branded merchandise including t-shirts (featuring event location names like Ibiza, Manchester, Lisbon), zip-up vests, tank tops, and tote bags through its online shop with shipping to the Netherlands, Europe, and internationally.
3. Music Label Releases: No Art operates as an independent music label releasing tracks and EPs from various artists including ANOTR, Makèz, TOMAN, and others. Revenue is generated through music sales and streaming royalties on platforms like Spotify.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

NO ART is an independent music label and event organizer that curates electronic music events at unconventional locations worldwide, releases electronic music through its own label imprint, and sells branded merchandise tied to its events and artists.

Product overview

NO ART is an independent music label and event organization that operates as a multi-brand platform. The core offerings consist of the NO ART Events division (producing underground music events and festivals at unconventional venues globally) and the NO ART Label (releasing electronic music on vinyl and digital formats). The company also sells branded merchandise (apparel and accessories) and operates the No Art Foundation for charitable initiatives. Related sub-brands include SONA, Wavy, and No Art Main Line, all managed under the same organizational structure.

Differentiator

Problem solved

Functional benefit

Brands

• No Art Foundation: Charitable foundation using the power of music, culture and community to support people in Amsterdam and beyond. First project: Stichting Sina supporting Amsterdam families.

Products and services

• Curated Music Events

Quantifiable outcome

• Reached #1 on WARM Global Dance Radio Chart (April 2026)
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• ANOTRcoreStrategic or Co-development Partner · 6 March 2026ANOTR is the Dutch electronic music duo co-founded by Jesse van der Heijden, one of No Art's founders. ANOTR's releases come out on the No Art label imprint, including the hit track 'Talk to You' featuring 54 Ultra which reached #1 on WARM Global Dance Radio Chart and #5 on Billboard Hot Dance/Electronic Songs.
• SkiddlecoreChannel Partner/ Reseller/ DistributorThird-party ticketing platform handling ticket sales for No Art Liverpool event. No Art sells tickets through this platform for UK events.
• LiveticketscoreChannel Partner/ Reseller/ DistributorThird-party ticketing platform handling ticket sales for No Art Bucharest event in Romania.
• TellrexperiencecoreChannel Partner/ Reseller/ DistributorTicketing partner for No Art Egypt event, handling ticket sales for the North Coast event.
• UNVRScoreChannel Partner/ Reseller/ DistributorVenue and ticketing partner for No Art Ibiza, hosting the event at their venue and selling tickets through their platform.
• ShotguncoreChannel Partner/ Reseller/ DistributorTicketing platform partner for No Art Lisbon event in Portugal.
• Taets Art and Event ParkcoreChannel Partner/ Reseller/ DistributorVenue partner hosting No Art ADE Festival at their venue in Amsterdam.
• Stichting SinaminorOthersNo Art Foundation's first charitable partner, focused on transforming homes for families in Amsterdam. Donations go directly to support this cause.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Anjunadeep: Above & Beyond's deep and melodic electronic label running global events and tour brands; peers with No Art in independent label releases and artist-driven event programming.
• Cercle: French electronic music platform curating unique-location DJ sets with global livestream reach; overlaps with No Art's secret-location, art-meets-music event identity.
• Afterlife: Tale of Us-founded label and immersive event concept touring globally with curated lineups at unique venues; the closest analogue to No Art's music-meets-art, secret-lineup positioning.
• Keinemusik: Berlin-based DJ collective with its own label and globally touring event series; competes for the same underground, curated-format audience as No Art.
• Drumcode: Adam Beyer's independent techno label and event series, combining artist releases with branded live events worldwide—directly comparable to No Art's label-plus-events model in electronic music.
• Defected Records: Major independent house music label that also produces its own branded events and festivals; comparable to No Art on the house/electronic label-plus-events axis.
• Diynamic Music: Solomun's independent electronic label with a strong event and club-show component; comparable to No Art in combining artist-led releases with curated live experiences.

Broad incumbents

• Armada Music: Largest independent Dutch electronic music label with a much broader catalog and global touring footprint; not a direct format peer but a benchmark for scale in the same ecosystem.
• Spinnin' Records: Major Dutch dance music label historically dominant in global EDM; comparable only as an established Netherlands-based electronic label, not in event format or underground positioning.

Regional players

• Awakenings: Netherlands-based techno festival and event series with a similar Dutch electronic-music heritage; competes for Amsterdam festivalgoers and the same European techno audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NoArtMusic
• Facebookfacebook.com/noartmusic
• Instagraminstagram.com/noartmusic
• LinkedInlinkedin.com/company/no-art-music

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NO ART