Music in Action
Music in Action is a Jersey-based charity founded in 2008 that delivers music education workshops, school concerts, care home sessions, and live performance events including the Liberation Festival and Jersey Chamber Orchestra concerts, serving children, care home residents, and concert audiences across Jersey with limited UK activity.
- Company typePrivate
- Founded2008
- HeadquartersSt. Helier
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Music in Action does
Music in Action is a Jersey-based registered charity (Music in Action Ltd) founded in 2008 that delivers music education, live performance, and community outreach programs on the island of Jersey, with limited UK mainland activity through GENIUS events in London. The organization operates a portfolio of interconnected programs including school workshops, care home music sessions, the Jersey Chamber Orchestra (a wholly-owned subsidiary established in October 2008), the Liberation International Music Festival, Jersey Sings mass choir events, the International Guitar Festival, the Young Artists Programme (MAYAP), and the Access Bursaries Scheme launched in 2022 supporting 64 children across three schools. In 2025, the charity reached more than 6,000 children through 156 school workshops and delivered 30 care home sessions, supported by 143 volunteers and approximately 10 paid staff plus committee members.
The charity generates revenue through four streams: ticket sales (via Eventbrite, Jersey Opera House box office, and direct bookings), individual donations and fundraising (through jerseygiving.je), corporate sponsorship from a roster of partners including Seabourn, UBS, Citi, LV Care Group, Amati Law, LB International, and others, and an annual silent auction featuring premium experiences. Programs are largely provided free to participants in schools and care homes, while concerts and premium GENIUS dinner events (priced up to £200) generate ticket revenue that cross-subsidizes outreach. Customer segments include children and young people (the primary segment), care home residents, general public concert audiences, and talented young musicians in the MAYAP pipeline.
The organization is led by Chairman James Mews MBE, Artistic Adviser Harriet Mackenzie, Artistic Adviser and Chief Conductor Eamonn Dougan, and a committee of directors, with day-to-day operations managed by Thibault Blanchard and a small development team. Music in Action does not develop or use proprietary technology — its operations are event-driven and human-delivered, with digital channels limited to a Squarespace website, Mailchimp newsletter, Eventbrite ticketing, and social media. The charity's core assets are its brand, its network of schools, care homes, and corporate partners across Jersey, and its relationships with international artists and ensembles including the Philharmonia Orchestra.
Music in Action firmographics
Firmographics- Name
- Music in Action
- Legal name
- Music in Action Ltd
- Website
- https://musicjersey.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Music in Action is a Jersey-based charity founded in 2008 that delivers music education workshops, school concerts, care home sessions, and live performance events including the Liberation Festival and Jersey Chamber Orchestra concerts, serving children, care home residents, and concert audiences across Jersey with limited UK activity.
- Ownership category
- akta.pro rank
Music in Action industry classification
Industry- Product category
- Music Education and Community Outreach Services
- NAICS
- Performing Arts Companies (7111), Musical Groups and Artists (71113), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)
- akta.pro secondary industries
- Music Therapy (Educational/Developmental Programs) (EDAMANAK), Performance Coaching & Competition Preparation (Auditions, Recitals) (EDAMANAL), Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC), Performing Arts Programs (Band, Choir, Orchestra, Theater) (EDAJAJAE), Performing Arts & Music Lessons (Dance, Drumming, Instrument Lessons, Theater) (THAJAKAC)
Keywords
Where Music in Action is headquartered
LocationHeadquarters
- HQ city
- St. Helier
Offices1 record
Markets served
Music in Action business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: The charity accepts donations from individuals and organizations to support music education and community outreach programs. Donations can be made through their website via jerseygiving.je.
- Ticket Sales: Revenue generated from concert and event tickets sold through Eventbrite, Jersey Opera House box office, and direct contact sales.
- Corporate Sponsorship: Partnership arrangements with corporate sponsors including Seabourn, LV Care Group, Amati Law, JMS, Citi, AJC, JAM, ARTHOUSE JERSEY, LB International, and UBS who support outreach work and specific events.
- Silent Auction: Annual silent auction featuring unique musical experiences, VIP tickets, and exclusive performances to raise funds for music education programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | VIP/Genius premium events with dinner |
| Unit Pricing | Pay-as-you-go | Concession pricing for seniors and students |
| Unit Pricing | Pay-as-you-go | Musical walk events |
| Unit Pricing | Pay-as-you-go | Family concert pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Music in Action product offering
Product offeringCore offering
Music in Action is a Jersey-based registered charity that delivers music education outreach programmes in schools and care homes, organises live concerts and music festivals featuring international artists, provides instrument lesson bursaries to disadvantaged children, and develops young musicians through its Young Artist Programme (MAYAP). Its portfolio spans the Jersey Chamber Orchestra, Jersey Sings mass choir events, the Liberation International Music Festival, the International Guitar Festival, GENIUS premium dinner-concerts, and Musical Walks, all interconnected to fund and amplify community outreach impact.
Product overview
Music in Action is a Jersey-based charity offering a portfolio of music education and performance programmes. The core offerings include: Outreach Programmes delivering music education in schools and care homes; the Jersey Chamber Orchestra performing three annual concerts with international soloists; Jersey Sings Across the Bay, a massed choir event for school children; the Liberation International Music Festival celebrating Jersey's Liberation Day; the Young Artist Programme (MAYAP) for developing talent; Access Bursaries providing instruments and lessons to disadvantaged children; the International Guitar Festival; GENIUS premium dining-concert experiences; Musical Walks combining guided tours with live performances; and an annual Silent Auction fundraiser. These programmes are interconnected, with proceeds from concerts and events funding the outreach and bursary schemes, and artists from major productions mentoring young artists.
Differentiator
Problem solved
Functional benefit
Brands
- Jersey Chamber Orchestra: Chamber orchestra performing at least three concerts annually, featuring local and international professional musicians
- Jersey Sings
- Liberation International Music Festival
- International Guitar Festival
- MAYAP (Music in Action Young Artists Programme)
- GENIUS
Products and services
- Outreach Programme Music education workshops and therapeutic music sessions delivered directly in Jersey schools and care homes, reaching 6,000+ children and 90+ care home residents annually through 156 workshop sessions and 30 care home visits.
- Jersey Chamber Orchestra Chamber orchestra performing at least three concerts annually featuring technically challenging programmes with international soloists and local musicians. Includes 3D performance elements and a Leader (concertmaster) appointment.
- Jersey Sings Across the Bay Annual mass choir event bringing together 800+ school children from across Jersey to perform together at outdoor venues, directed by a Choral Director, Percussion Director, and 3D Performance team.
- Liberation International Music Festival Annual music festival celebrating Jersey's Liberation Day featuring performances at multiple venues including Jersey Opera House, Town Church, and heritage sites, with international star soloists and educational concerts for school children.
- Young Artist Programme (MAYAP) Talent development programme nurturing talented young Jersey musicians aged 13-18 through training, mentorship from world-renowned artists, masterclasses, and performance opportunities.
- Access Bursaries Scheme Music lesson bursaries providing instruments and instruction to disadvantaged children receiving Jersey Premium Funding at Rouge Bouillon School, Samares School, and La Passerelle School, currently supporting 64 bursaries.
- International Guitar Festival Annual festival featuring world-class guitarists performing classical, jazz, and contemporary music across multiple venues in Jersey.
- GENIUS Events Exclusive dining experiences combining fine food with intimate concerts featuring internationally acclaimed artists in prestigious venues, priced at premium tiers (£150-£200).
- Musical Walks Guided walks through Jersey's scenic locations combining live music performances, local history, and storytelling at various stops; priced at £18.50 adult, £5 child, with concessions and MiA member discounts.
- Silent Auction Annual fundraiser auction featuring unique musical experiences, exclusive performances, and VIP opportunities including VIP concert tickets, private concerts, and music tuition packages to raise funds for music education programmes.
Quantifiable outcome
- 6,000+ children inspired through outreach programme annually
- +4 more outcomes
Companies that use Music in Action
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles5 records
Music in Action technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Music in Action partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- SeabournflagshipLuxury cruise line sponsoring major events including Phantom of The Opera, Genius events, Liberation Festival performances, and Jersey Sings. Provides significant marketing exposure and event support.
- LV Care GroupcoreSponsorship of 30 care home music sessions in 2025, enabling therapeutic music delivery to elderly residents across Jersey care homes.
- Amati LawminorLegal services partner supporting charity operations.
- JMS (Jersey Music Service)coreJersey-based music education organization with aligned mission to support music education in Jersey schools.
- AJC (Association of Jersey Charities)coreUmbrella charity organization supporting and representing Jersey charities including Music in Action.
- JAM (Jersey Arts Magazine)minorArts media partner promoting Jersey arts events and cultural activities.
- ARTHOUSE JerseycoreJersey arts organization supporting cultural events and creative initiatives in the island.
- Jersey Opera HousecorePrimary venue partner for concerts and performances, hosting Jersey Chamber Orchestra events, West End Classics, and Liberation Festival concerts. Provides box office services.
- Jersey HeritagecoreHeritage organization partnering for events at historic venues including La Hougue Bie Neolithic mound.
- Société JersiaisecoreJersey society partnering for La Hougue Bie Festival combining music and heritage.
- Philharmonia OrchestraflagshipWorld-renowned orchestra providing musicians for Liberation Day concerts at Jersey Opera House, featuring international soloists.
Scale indicators15 records
Recent moves7 records
Expansion highlights5 records
Music in Action competitors and assessment
Company assessmentBroad incumbents
- Royal Philharmonic Orchestra (RPO): Major UK orchestra running extensive education, community, and care home programmes alongside concert series. Comparable to Music in Action's blend of professional concerts and education/outreach, though operating at substantially larger scale.
- Orchestras Live: UK charity that brings orchestral music to schools and communities across England. Comparable as a music-education intermediary focused on school workshops and live performance delivery, though operating at national rather than island scale.
- Youth Music: UK national charity funding music education for children and young people experiencing disadvantage. Comparable as a larger music-education charity operating in the same mission space, though operating at national scale through grant-making rather than direct delivery.
- Aldeburgh Music / Snape Maltings: Music education and festival organization combining world-class performance programming with learning and participation programmes. Comparable to Music in Action's dual focus on festivals (Liberation, Guitar) and education (MAYAP, Jersey Sings).
- Philharmonia Orchestra: World-renowned UK orchestra with extensive education and community engagement programmes. Directly comparable through its partnership with Music in Action (Liberation Day concerts, Jersey Opera House performances) and similar mission of combining artistic excellence with community impact.
Emerging players
- Sound Connections: UK charity supporting young people's music-making and music education, particularly for those facing barriers. Comparable as a music education charity focused on access and inclusion, similar to Music in Action's bursary scheme.
Direct peers
- English Chamber Orchestra: Chamber orchestra performing classical programmes with international soloists, with strong education and outreach arm. Directly comparable to Jersey Chamber Orchestra in scale, repertoire approach, and educational mission.
- Live Music Now: UK charity delivering live music performances in care homes, hospitals, and community settings for vulnerable audiences. Directly comparable through Music in Action's care home sessions (LV Care Group, Lakeside, Hospice Jersey) and outreach programmes targeting elderly residents.
- Sistema Scotland: Big Noise music education charity running intensive orchestral programmes for disadvantaged children in Scotland. Highly comparable as a music education nonprofit combining outreach, ensemble development, and social impact goals similar to Music in Action's bursary and workshop model.
Regional players
- Jersey Arts Centre: Jersey's primary arts venue presenting theatre, music, and visual arts programming. Local peer in the Jersey cultural ecosystem with overlapping audience and programming mission, though focused on venue operations rather than outreach/education.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Music in Action social profiles
Digital presenceMusic in Action financial estimates
Financial estimateRevenue estimate
Valuation estimate
Music in Action leadership team
Management profileNumber of profiles
Profiles17 records
Music in Action subsidiaries and ownership
Company hierarchySubsidiaries1 record
Music in Action funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Music in Action M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Music in Action
What does Music in Action do?
Music in Action is a Jersey-based registered charity that delivers music education outreach programmes in schools and care homes, organises live concerts and music festivals featuring international artists, provides instrument lesson bursaries to disadvantaged children, and develops young musicians through its Young Artist Programme (MAYAP). Its portfolio spans the Jersey Chamber Orchestra, Jersey Sings mass choir events, the Liberation International Music Festival, the International Guitar Festival, GENIUS premium dinner-concerts, and Musical Walks, all interconnected to fund and amplify community outreach impact.
Is Music in Action a public or private company?
Music in Action is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Music in Action founded?
Music in Action was founded in 2008. It employs 1 to 10 people.
Where is Music in Action based?
Music in Action is headquartered in St. Helier.
How does Music in Action make money?
Four revenue lines are on record. Donations and Fundraising is the primary driver. The others are ticket Sales, corporate Sponsorship and silent Auction.
Who are Music in Action's main competitors?
Broad incumbents on record are Royal Philharmonic Orchestra (RPO), Orchestras Live, Youth Music, Aldeburgh Music / Snape Maltings and Philharmonia Orchestra. Sound Connections is listed as an emerging player. Direct peers are English Chamber Orchestra, Live Music Now and Sistema Scotland. Jersey Arts Centre is listed as a regional player.
Does Music in Action have an API?
No public API is recorded for Music in Action.
What industry is Music in Action in?
Music in Action's product category is Music Education and Community Outreach Services. Its primary akta.pro industry code is BPAGAHAB, Performing Arts Organizations (Theater, Dance, Opera, Music), with a secondary code of EDAMANAK, Music Therapy (Educational/Developmental Programs). Its NAICS code is 7111 and its SIC code is 7900.