LV Care Group
LV Care Group is a private Channel Islands operator running 10 care homes across Jersey and Isle of Man, delivering residential, nursing, dementia, and respite care to elderly residents via weekly all-inclusive fees, complemented by mental health support services and a home care partnership.
- Company typePrivate
- Founded2011
- HeadquartersSt. Helier
- Headcount1–10
- GTM typeB2C
- OfferingServices
What LV Care Group does
LV Care Group is a privately held, for-profit care home operator founded in 2011 and headquartered in St. Helier, Jersey. The group operates 10 purpose-built and converted care homes across Jersey (seven homes) and the Isle of Man (three homes), delivering residential, nursing, dementia, and respite care to elderly residents under an all-inclusive weekly fee model. Pricing ranges from approximately £1,100–£1,900 per week on the Isle of Man and £1,312–£3,000 per week in Jersey, reflecting variation by care type and acuity. Revenue is generated almost entirely through recurring weekly fees paid by residents or their families, with no publicly disclosed revenue figures.
The operating model is services-led and labour-intensive, with no proprietary technology stack disclosed; the corporate website and enquiry forms are the only technology touchpoints referenced. Beyond physical care homes, LV Care has built a layered service portfolio that includes mental health and wellbeing services (Listening Lounge, Drop-in Centre, Counselling, Carer Support) and an in-house Pharmacy. Home-based care is delivered through a partnership with CI Home Care, extending the care continuum into residents' own homes. Customer acquisition occurs through direct family enquiries, GP and dementia advisor referrals, and clinical pathways operated by Memory Assessment Services, Admiral Nurses, and Dementia Jersey.
The company is founder-led, with co-founder Nick Bettany as CEO and Chris Shelton as COO. In January 2020 it secured approximately $26 million in funding from OakNorth, likely supporting real estate across the portfolio. There is no public listing, no disclosed parent company, and no evidence of institutional equity investment beyond this facility.
LV Care Group firmographics
Firmographics- Name
- LV Care Group
- Legal name
- LV Care Group
- Website
- https://lv.care
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LV Care Group is a private Channel Islands operator running 10 care homes across Jersey and Isle of Man, delivering residential, nursing, dementia, and respite care to elderly residents via weekly all-inclusive fees, complemented by mental health support services and a home care partnership.
- Ownership category
- akta.pro rank
LV Care Group industry classification
Industry- Product category
- Elderly Residential and Nursing Care
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Luxury / High-End Assisted Living Communities (HLADABAD)
- akta.pro secondary industries
- Small Residential Care Homes (RCFE/Board & Care) (HLADABAF), Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB), Live-In & 24/7 In-Home Care (HLADAGAI), Dementia Personal Care (ADLs) Support (HSABAEAB), Care Management & Care Coordination (Home & Community-Based) (HLAFAEAL)
Keywords
Where LV Care Group is headquartered
LocationHeadquarters
- HQ city
- St. Helier
Offices10 records
Markets served
LV Care Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Residential Care Fees: Long-term residential care fees charged on a weekly basis, covering accommodation, meals, personal care, utilities, housekeeping and access to activities within the home. One of the primary revenue streams for all care homes.
- Nursing Care Fees: Weekly fees for residents requiring 24-hour medical support, including qualified nurses on duty day and night. These fees are higher than residential care and include all clinical care requirements.
- Dementia Care Fees: Specialised dementia care services provided in dedicated wings or specialist homes, charged at weekly rates that vary by level of care required.
- Respite Care Fees: Short-term care stays charged on a per-week basis, providing families with breaks while ensuring professional care continues for their loved ones.
- Home Care Services: Professional support provided in customers' own homes, delivered through partner company CI Home Care, helping individuals maintain independence for as long as possible.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Isle of Man Care Homes (Summerhill View, Crovan Court, Bradda View) |
| Subscription | Weekly | Jersey Care Homes - Premium Tier (St.Joseph's, Cheval Roc, Les Charriéres, Le Petit Bosquet) |
| Subscription | Weekly | Jersey Care Homes - Standard Tier (Silver Springs, La Haule) |
| Subscription | Weekly | Lavender Villas Jersey |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
LV Care Group product offering
Product offeringCore offering
LV Care Group operates 10 care homes across Jersey and the Isle of Man, providing residential, nursing, dementia, and respite care on a weekly fee basis. The group supplements its residential offering with mental health and well-being services (Listening Lounge, Drop in Centre, Counselling, Carer Support, and an in-house Pharmacy) and extends home-based support to individuals in their own homes through partner company CI Home Care. Services are delivered in-person by qualified nurses and care staff within purpose-built facilities, with all-inclusive fees covering accommodation, meals, personal care, activities, housekeeping and utilities.
Product overview
LV Care Group operates a portfolio of care homes across Jersey and the Isle of Man, providing residential, nursing, dementia, and respite care services. The portfolio includes ten named care homes (Summerhill View, St. Joseph's, Silver Springs, Les Charriéres, Le Petit Bosquet, Lavender Villas, La Haule, Crovan Court, Cheval Roc, and Bradda View) complemented by mental health support services (Listening Lounge, Drop in Centre, Counselling, Carer Support, and Pharmacy). Home care is delivered through partner company CI Home Care. Together these services form a comprehensive care ecosystem spanning from home-based support to residential care settings.
Differentiator
Problem solved
Functional benefit
Products and services
- Summerhill View Care Home Modern, purpose-built residential, nursing, dementia, and respite care home in Douglas, Isle of Man, with bright spacious accommodation and welcoming shared areas.
- St. Joseph's Care Home One of the largest care homes in Jersey, providing residential, nursing, dementia, advanced nursing dementia, and respite care in central St Helier with a specialist dementia wing.
- Silver Springs Care Home Care home in St Brelade, Jersey, offering nursing, residential, and respite care with landscaped gardens and sensory spaces close to the Jersey coastline.
- Les Charrières Care Home Care home in St Peter's Valley, Jersey, providing personalised nursing, residential, and respite care for up to 50 residents with engaging activities and restaurant-quality dining.
- Le Petit Bosquet Care Home Homely care home in St Lawrence, Jersey, offering nursing, residential, and respite care with low staff turnover ensuring continuity and familiarity of carers.
- Lavender Villas Care Home Care home next to the Royal Bay of Grouville, Jersey, offering personalised residential and respite care in a warm, welcoming environment.
- La Haule Care Home LV Care Group's specialist dementia care home in St Brelade, Jersey, providing dementia, residential, and respite care with specially trained staff and secure gardens.
- Crovan Court Care Home Care home in Ramsey, Isle of Man, offering residential, nursing, and respite care with modern facilities and professional support for complex needs.
- Cheval Roc Care Home Coastal care home on the north coast of Jersey overlooking Bonne Nuit Bay, providing nursing, residential, dementia, and respite care with cliff and sea views.
- Bradda View Care Home Care home in Port Erin, Isle of Man, overlooking the bay and Irish Sea, offering nursing, residential, dementia, and respite care with spectacular coastal views.
- Home Care Services (via CI Home Care partner) Professional home care services delivered across Jersey and the Isle of Man through partner company CI Home Care, helping individuals maintain independence in their own homes.
- Listening Lounge Mental health support service in Jersey providing emotional support and counselling for individuals and families connected to LV Care Group's care services.
- Drop in Centre (Peer Support) Peer support service in Jersey providing community-based mental health assistance for individuals and families.
- Counselling Professional counselling services in Jersey for individuals and families navigating care needs and emotional challenges.
- Carer Support Support services for carers in Jersey, including emotional support, counselling, and respite guidance for those looking after loved ones.
- Pharmacy In-house pharmacy services in Jersey providing medication management for residents of LV Care Group homes.
Companies that use LV Care Group
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
LV Care Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LV Care Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and support.
- CI Home CarecoreCI Home Care is LV Care Group's partner company for delivering home care services in both Jersey and the Isle of Man. This partnership extends LV Care's reach beyond its physical care homes, enabling individuals to receive professional support in their own homes. Home care allows individuals to maintain independence and familiar routines for as long as possible before potentially transitioning to residential care.
- Dementia JerseysupportDementia Jersey is a local charity that provides dementia support services including dementia advisors, counselling, and carer support groups. LV Care Group references Dementia Jersey's Dementia Pathway resource as a guide for families navigating dementia care options. Dementia Jersey's pathway resource helps families understand what to expect at key stages in a Jersey context.
- Admiral Nurses IOMsupportAdmiral Nurses IOM provides specialist dementia support on the Isle of Man. LV Care Group references Admiral Nurses as a point of contact for additional dementia support and guidance on the Isle of Man. Contact: [email protected]
- Memory Assessment Service (Isle of Man)supportThe Older People's Mental Health Service on the Isle of Man provides initial assessments and referrals for memory and cognition issues. They may refer patients to the Diagnostic Clinic for specialist evaluation to confirm a dementia diagnosis.
- Memory Assessment Service (Jersey)supportJersey's Memory Assessment Service (Memory Clinic) provides assessment, diagnosis and advice for memory and cognition issues. LV Care Group refers families to this service as the first step in the dementia care pathway.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
LV Care Group competitors and assessment
Company assessmentDirect peers
- Avery Healthcare: Privately owned UK care home group operating ~100 homes focused on premium residential, nursing and dementia care. Closely comparable to LV Care on premium pricing, private-pay mix, and dementia specialism.
- Maria Mallaband Care Group: Private UK care home operator with ~80 homes offering residential, nursing and dementia care, often at premium price points. Comparable to LV Care in being a privately held mid-market operator with high-end positioning.
- Caring Homes Group: Privately owned UK care home operator running ~70 residential, nursing and dementia homes with a portfolio philosophy similar to LV Care's. Most directly comparable mid-size private peer in business model and service mix.
- Helping Hands Home Care: UK provider of live-in and visiting home care services for elderly and dementia clients. Comparable to LV Care's home care arm delivered through CI Home Care partner.
Broad incumbents
- HC-One: UK's largest care home operator with ~330 homes focused on residential, nursing and dementia care, including dementia specialist units. Closest large incumbent to LV Care's nursing/dementia-led model.
- Care UK: Operates ~150 care homes across the UK plus home care services - directly overlaps LV Care's combined residential + home care model. Larger, but similar full-spectrum offering.
- Barchester Healthcare: One of the UK's largest private care home operators with ~240 homes providing residential, nursing and dementia care. Comparable to LV Care in care type mix and premium positioning, though at vastly greater scale and only on UK mainland.
- Anchor Hanover: Large not-for-profit operator of ~120 care homes and retirement living communities for older adults across England. Comparable resident demographic and care progression model, though at much greater scale and with a charitable ownership structure.
- Bupa Care Homes: Global healthcare group operating ~120 UK care homes offering residential, nursing, dementia and respite care. Comparable service mix; larger scale and broader healthcare portfolio.
Emerging players
- Independent Community Care Management (ICCM): Smaller operator focused on complex care packages including home-based and supported living for elderly clients. Partial overlap with LV Care's home care and mental health support services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
LV Care Group social profiles
Digital presenceLV Care Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
LV Care Group leadership team
Management profileNumber of profiles
Profiles2 records
LV Care Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LV Care Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LV Care Group
What does LV Care Group do?
LV Care Group operates 10 care homes across Jersey and the Isle of Man, providing residential, nursing, dementia, and respite care on a weekly fee basis. The group supplements its residential offering with mental health and well-being services (Listening Lounge, Drop in Centre, Counselling, Carer Support, and an in-house Pharmacy) and extends home-based support to individuals in their own homes through partner company CI Home Care. Services are delivered in-person by qualified nurses and care staff within purpose-built facilities, with all-inclusive fees covering accommodation, meals, personal care, activities, housekeeping and utilities.
Is LV Care Group a public or private company?
LV Care Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LV Care Group founded?
LV Care Group was founded in 2011. It employs 1 to 10 people.
Where is LV Care Group based?
LV Care Group is headquartered in St. Helier.
How does LV Care Group make money?
Five revenue lines are on record. Residential Care Fees are the primary driver. The others are nursing Care Fees, dementia Care Fees, respite Care Fees and home Care Services.
Who are LV Care Group's main competitors?
Direct peers on record are Avery Healthcare, Maria Mallaband Care Group, Caring Homes Group and Helping Hands Home Care. Broad incumbents are HC-One, Care UK, Barchester Healthcare, Anchor Hanover and Bupa Care Homes. Independent Community Care Management (ICCM) is listed as an emerging player.
Does LV Care Group have an API?
No public API is recorded for LV Care Group.
What industry is LV Care Group in?
LV Care Group's product category is Elderly Residential and Nursing Care. Its primary akta.pro industry code is HLADABAD, Luxury / High-End Assisted Living Communities, with a secondary code of HLADABAF, Small Residential Care Homes (RCFE/Board & Care). Its NAICS code is 6233 and its SIC code is 8050.